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2011 Salute to HealthcareLETTER FROM THE PRESIDENT 3
BUSINESS EXPO 2011 IMPACTS
LOCAL ECONOMY 4
MOTIVATING YOUR TEAM
TO BE THE BEST THEY CAN BE 5
KLB AWARDS MONTHLY
BEAUTIFICATION WINNERS 6
DOWNTOWN MARKET AND
BROWN BAG LUNCH UNITE 7
LONGVIEW CHAMBER
CRUNCHES ITS OWN NUMBERS 9
LL ALUMNI KICKS OFF LUNCH
AND LEARN SERIES AT LETU 12
PROPS FOR MAIN STREET
VOLUNTEERS 13
Departments
RIBBON-CUTTINGS 8
ANNIVERSARIES 10
NEW MEMBERS 11
CALENDAR 15
Don’t Miss…
Also in this issue…
Check out our new Business After Hours, p. 11
Longview Progress Report is published by:
410 N. Center Street / Longview, TX 75601903-237-4000 / www.longviewtx.com
March/April 2011 Vol. 5 Issue 2
Chamber of Commerce J Convention and Visitors Bureau J Downtown Development
“Thank you.” In an emergency,whether minor or critical, our focus
is on the patient and ailment that sent themto the health carefacility in the firstplace. We often forgetto thank thehealthcareprofessionals who provided the care ourloved ones desperately needed. TheLongview Chamber of Commerce seeks tosay those two simple words, “thank you,” toall of the men and women who make up thehealthcare profession in Gregg County. TheSalute to Healthcare awards luncheon isfrom 11:30 a.m. to 1 p.m. Wednesday, March23, at Pinecrest Country Club. While we
salute the entire healthcare community,our focus will be on three specialindividuals. These individuals have been
nominated by theirpeers, patients, andfamily. A nominatingcommittee thennarrowed the
competition down to three in eachcategory of Healthcare Professional,Volunteer, and the Dr. Sam Mack LifetimeAchievement Award. The chambermembership then voted on the finalselections. Please join us as we celebratetheir remarkable accomplisments andcontributions to our community. Call 903-237-4000 to make your reservations today.
You want The Longview Chamber ofCommerce to represent your interests
with government - that sentiment wasexpressed several times during a recentmembership survey. We know that more andmore the business of government is having anaffect on your bottom line. We also realizethat you don’t always have the time tomonitor the legislative activities.
The Longview Chamber of Commerce isyour voice with government. The businessadvocacy committee is busy working toensure you are kept informed on the latestissues coming out of Washington and Austin.We also are working to give you more of a
voice in 2011 than ever before. We will continue to utilize
www.longviewvotes.com as well as sendout timely advocacy e-news alerts andsurveys. This year, our BusinessAdvocacy Committee is working to bringyou live and skype town hall meetingswith our representatives in Washington aswell as more candidate forums. In 2011,you’ll have more access to legislativeinformation and more access to yourrepresentatives than ever before.
Representing the interest of business isjob #1 for the Longview Chamber ofCommerce.
Working On Your Behalf
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www.longviewtx.com2 March/April
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Helping Your Business Grow and Be Successful
BOARD OFDIRECTORS
Richard AndrewsLEDCO Past Chairman
Edward BanosGood Shepherd Health System
Shane BestTexas Bank & Trust
Cathy CaceJohnny Cace’s
Seafood & Steak House
Jon CoxSTEMCO
Keith HoneyAEP Southwestern Electric
Power Company
Anne HugmanHugman Architecture &
Construction
Jim KendrickLongview Regional
Medical Center
Dr. Dale LunsfordLeTourneau University
David McWhorterGans & Smith Insurance
Agency Inc.
Darrell RachelsEastman Chemical Company,
Texas Operations
John RayLively Cadillac-GMC Car Co.
Dave SpurrierWells Fargo Advisors, LLC
Dianne SwankWellness Pointe
Tim VaughnTVaughn Properties, LLC
APPOINTEDDIRECTORS
Jay DeanCity of Longview
Judge Bill StoudtGregg County
Shelby SnellOleum Operating Co., LLC
www.longviewtx.com
From the President
The Longview Progress Report 3
Often times Chamber members askhow does the
Chamber helpstrengthen the localeconomy? There areseveral ways inwhich this is donebut for me one of themost rewarding waysis providing relevantbusiness development programming whichhelps our member businesses growstronger.
This year we are hosting a series of LOWcost programs to our members. Theyinclude the following:
March 11 - Before You Hit Send How to write business-friendly emails thatcreate emotional connections withcustomers and leave customers saying“WOW!”
April 20 - Stop Screaming at Me! 11 Strategies to Help You Circumvent,Eliminate, and Minimize Difficult Behavior
May 6 - Social Media Is the New Customer Service
Is your company monitoring complaintson Twitter, FaceBook, and blogs? If not,why not? We know all the social networkingcommunities you need to be listening toand participating in and we can show youexactly how to do it. We can position yourcompany to surprise and delightconsumers who post gripes about yourbrand online.
June 24 - Inside the Zappos Contact Center
5 Keys to Creating a MagnificentCustomer Experience
September 23 - Delivering WOW How to make the emotional connectionwith customers and consistently createwarm experiences
October 28 - Home-Based ShoringServing Customers in My Pajamas
How, when and why to explore an at-home agent program. In this web event,I'll share with you everything you needto critically explore whether or not aremote agent program is for yourorganization.
December 13 - 7 Social Media MistakesYour Company Must Avoid
Discover the top 7 common social mediamistakes companies make when learningto monitor and respond to consumercomments in social media. This webinaris designed to protect corporatereputations and to help companies usesocial media smarter.
Each of these programs are hosted at theChamber from 11:40 – 2:15 (lunchincluded) for only $25. In 2010 we hosted14 business development programs withover 700 attendees. The feedback was sogood we will continue providing qualityprogramming to help our businessmembers succeed which in turnsstrengthens our Local Economy.
Kelly HallChamber President
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STAFF
Kelly HallPresident
Paul AndersonSr. Vice President
Elaine ReynoldsVP Downtown Development
Leska ParkerChief Operating Officer
Mary WhittonProgram Coordinator
Mitzi BarnesSpecial Projects Coordinator
Amy TatumMembership and Public Affairs
Director903-237-4029
Lisa NullMembership Services Clerk
Elena GuilbeauConvention Sales Manager
Margie HarrisTourism Services Manager
Carrie FisherDirector of First Impressions
www.longviewtx.com
Strengthening a Strong Economy
4 March/April
The Chairman’s ClubPlatinum
Silver
Business EXPO 2011 Impacts Local Economy
Looking for a low-costopportunity that gets people
interested in your business? The2011 Business EXPO is the perfectchoice. The 2010 Business EXPOwas rated “exceptional.” Thisyear will be no exception. Vendorspace is still available as well assponsorship opportunities for theevent. Reserve your place todayby emailing [email protected],or by calling 903-237-4000.
Chamber Member Exhibitorbooths are available for $350. Welook forward to seeing ourreturning exhibitors and meetingour new business owners.
Vendors and customers mingle at Business Expo 2010.
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Strengthening a Strong Economy
www.longviewtx.com The Longview Progress Report 5
Motivating Your Team To Be The Best That They Can Be
What we know about employees: • 40% of employees say that their job is very stressful. • 25% of employees say that their job is the No. 1
stressor in their life. • 85% of employees feel overworked and
underappreciated. • 56% of employees are somewhat or completely
dissatisfied with their job. — From Dr. Bob Nelson, 1001 Ways to Reward Employees •70% of your employees are less motivated today than
they used to be. •80% of your employees could perform significantly
better if they wanted to. •50% of your employees only put enough effort into
their work to keep their job. — From Employer-Employee.com
Hudsonad goeshere!
“Everyone starts a job excited. Somewhere between thefirst day and the last day something happened. People areleaving because there is no reason to stay.”
— Dr. Bob Nelson
Motivation-Zappers vs. True Motivators, continued on p. 14
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Print Grows Trees
Paper is sustainable & recyclable.Pass the word!
903-758-1773 • 800-530-4888 • www.hudsonprint.com
Congratulations to Recent Recipients of the Keep Longview Beautiful Monthly Beautification Awards
www.longviewtx.com
Promoting the Community
6 March/April
Don’t Mess With Texas!
Keep Longview
Beautiful and the City of
Longview invite you toparticipate in this year’sSpring Don’t Mess With
Texas Citywide Cleanup.
Who Can Participate?
Everyone! Invite yourco-workers, neighborsand family to come alongwith you.
Please pre-register yourgroup by calling either903-237-1390 or 903-237-4029 or by emailing:[email protected].
When Is It?
The Don’t Mess WithTexas City-wide Cleanupwill be from 8 a.m. to 12noon, Saturday, April2nd.
Where Do I Get (and
Return) My Supplies?
All the supplies you’llneed for the morning willbe waiting for you at theLongview City Library onCotton Street at 8 a.m.Pick any location in thecity to cleanup. Thencome back to the libraryto turn in your numbersand supplies. We’ll havelunch waiting for you.
Ready fora Little Spring
Cleaning?
Quality InnApril 2010
LeTourneauFederal CreditUnion May 2010
White Oak State Bank
June 2010
HugmanArchitecture &Construction
July 2010
St. AndrewPresbyterian
Church August 2010
Dr. Chris Mack,D.D.S.
September 2010
Citizen’s NationalBank October 2010
Peters ChevroletNovember 2010
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www.longviewtx.com
Promoting the Community
The Longview Progress Report 7
Downtown Market and Brown Bag Lunch Unite in Heritage Plaza
The Spring Brown Baglunch concert series
and Downtown Marketresumes Friday, March 25and runs each Fridaythrough May 6, 2011 withthe exception of GoodFriday. Both of the eventsare held at Heritage Plaza,at the corner of Green andMethvin Street indowntown Longview.
This marks the secondyear for Downtown Market.This event comes from theMain Street PromotionCommittee. The job of the
Promotion Committee is topromote downtown as thecenter of commerce, culture,and community life for
residents and visitors alike.The idea is to add to thecurrent event helping makeDowntown – The Place ToBe. Select vendors offeringlocal products, fresh fruitsand vegetables, jewelry andan array of arts and crafts
will give our guests indowntown a chance tomake purchases from 10a.m. to 2 p.m.
The Brown Bag concertseries will featureentertainment on the plazafrom noon until 1 p.m.Relax and listen, bring afriend, a lawn chair andenjoy an entertaining Fridaylunch in the plaza
showcasing qualityentertainment. The Fridaylunch concert seriesfeatures something forevery musical taste. Lunchis available for purchasefrom Texas BestSmokehouse.
The Brown Bag lunchconcert series and theDowntown Marketpromotes the communityby attracting people todowntown while invitingthose who work downtownto remain for lunchprograms.
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www.longviewtx.com8 March/April
Ribbon Cuttings & Groundbreakings
Newgate Mission is located at 207 S. Mobberly Ave. Call 903-553-0902.
Call K&R General Contractors at 903-431-9164. Liberty Tax Service is located at 5290 Tevey Road. Call 903-759-3829.
Nature’s Select of the Ark-La-Tex is located at 391 CR 4220,Mount Pleasant. Call 903-380-9262.
Perry Reed & Company is located at 1223 Judson Road. Call 903-757-4071.
Newgate Mission
K&R General Contractors Liberty Tax Service
NATURE’S SELECT OF THE ARK-LA-TEX Perry Reed & Company
The Brown Duck is located at 2500 Judson Road, Ste. C. Call 903-758-3825
The Brown Duck
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www.longviewtx.com The Longview Progress Report 9
672L E A D E R S H I P L o n g v i e w g r a d u a t e s
NUMBER of attendees at the 2011 ET Boat, RV and Camping Expo
5,000
FORTYBUSINESSPEOPLE attendingthe 2011 Gregg County Days in Austin
NEW members in 2010
NUMBER of BusinessDevelopment workshops beingoffered to chambermembers this year
$2.2 million
twelve
120
LOCAL tax revenues for travelin Longview
by theNU
MB
ER
S
Be a part of the numbers!WHAT ARE MEMBERS DOING? go to: www.longviewchamber.com
•••••
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10 March/April www.longviewtx.com
Promoting the Community
One Year
4 Minute FitnessA-SAF-T-Box
Beacon Hospice at Margaret’s HouseFamily Healthcare Center/Care Plus of East Texas
MJs Music & DancePaisanos of East Texas
Scott’s Flower ShopTCIM Service Inc
Texas Special Children’s Projects, Inc.TWFG Insurance ServicesWindow World of NE TX
Five Years
Best BuyBest WesternOffice Barn
Vrai Prosthetic Care
Ten Years
Holiday Inn Express Hotel & Suites - South
Fifteen Years
Longview Bridge and Road Ltd.
Twenty-Five Years
Webco Store Fixture
Fifty-Five Years
Brew HondaPinecrest Country Club
AnniversariesMarch 2011 April 2011
One Year
Alliance Document ShredderHealthCARE Express
Mullikin Insurance
Five Years
Errands for AllLongview Interfaith Hospitality Network
Premier Pediatrics
Ten Years
2C Processor USA LLC Texas
Fifteen Years
Casa Ole’ Mexican RestaurantH & R Block
Safety Council of East Texas Inc.
Thirty-Five Years
Mobberly Baptist Church
Mark Your Calendars NOW for the Upcoming Brown Bag Lunch Concert Series and Downtown Markets in Heritage Plaza!
March 25April 1, 8, 15 & 29
and May 6
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The Longview Progress Report 11www.longviewtx.com
Promoting the Community
Austin Bank NA – Bar K Store
Marion BlantonHwy 259 & Airline Road
Longview, TX 75605(903) 663-0000
Austin Bank Texas NA –Oak Forest
Jason Petersen911 NW Loop 281
Longview, TX 75604(903) 295-4400
Big Papa’s Liquor Beer & Wine
Michelle Freeman880 East Loop 281
Longview, TX 75605(903) 757-7591
Crossland All In OneStorage
Abby Crossland5876 E. Loop 281
Longview, TX 75602(903) 261-6739
Drill Tools, LLCKelly McPherson
P O Box 3366Kilgore, TX 75663
(903) 986-3745
Home Plus FloorsTim Holland
306 Pine Tree RoadLongview, TX 75604-3924
(903) 759-8344
Humane Society ofNortheast TexasChristine Kerr
303 Enterprise StreetLongview, TX 75604
(903) 297-2170
J Club Athletics/AthleticPerformance, Inc.
Josh Gonzales2324 B. Judson RoadLongview, TX 75605
(903) 757-7200
K & R General ContractorsJames Kilpatrick
P.O. Box 5605Longview, TX 75608
(903) 341-9164
Kent Phillips, AttorneyKent Phillips
428 N. FredoniaLongview, TX 75601
(903) 758-4740
Double J-RD LLC (dba Mattress Firm)
Denis Jones12587 CR 192
Tyler, TX 75703(903) 757-2337
Nature’s Select of the Arklatex
John Rainey391 CR 4220
Mt Pleasant, TX 75455(903) 380-9262
New MembersR K Productions
Rod Knighten2545 Meadows LaneLongview, TX 75603
(903) 758-4336
Super ScoopersJonathan Farmsworth4449 Etheridge Circle
Canton, TX 75103(903) 288-3147
Superior Gates and FencesGeorge Bryant
901 1/2 W. Cotton
Longview, TX 75604(903) 553-9656
TeletouchEdie Heinicke
418 Lake Lamond RoadLongview, TX 75604
(903) 757-3666
Verizon WirelessLongview
Lindsay Tyrce415 East Loop 281
Longview, TX 75605(903) 241-7699
Are You Ready to Network?
March Business After HoursTuesday, March 22 • 4:45 - 6:30 p.m.
Hosted by East Texas Shredding& Kelly Services
Location: East Texas Shredding;1114 W. Harrison Rd., Bldg. A
April Business After HoursTuesday, April 26 • 4:45-6:30 p.m.
Hosted by Longview Rodeo/Greggton Rotary
Location: Maude Cobb Rodeo Arena/100 Grand Blvd.
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www.longviewtx.com
Leadership Development
12 March/April
Leadership Longview Alumni Group Kicks Off New Year with Lunch and Learn Series
The 55,500-square-foot Abbott Aviation Center complex features:
• Flight training area, 3,350 square feet, includes: flight instructor
office area, student flight planning area, flight dispatch counter and waiting
area adjacent to the aircraft flight line access door
• Four classrooms appropriately configured for aeronautical science
courses and designed to individually accommodate classes of 23, 33, 39
and 56 students
• Nine purpose-built laboratories tailored to support highly
specialized lab courses
• Technical labs of 14,118 square feet, contiguous and used by the
Applied Aviation Sciences Department
year. After lunch, the group toured the Abbott AviationCenter. The new Paul and Betty Abbott Aviation Center atEast Texas Regional Airport is named in honor of thiscouple whose faithfulness throughout the years has madea lasting impact on LeTourneau University and its aviation
students. If you are not a member of the
Leadership Longview alumni groupand are interested in joining, pleasecontact Mary Whitton, ProgramCoordinator, at 903-237-4003 [email protected]. toapply and learn about upcomingevents.
The Leadership Longview Alumni Group began thenew year with its first Lunch and Learn series at
LeTourneau University’s Abbott Aviation Center. Greetedby LL alumni, attendees enjoyed a meal catered by PerfectCatering and a luncheon program presented by CarltonMitchell, a Leadership Longviewgraduate and Director of theCenter for LeadershipDevelopment at LeTourneauUniversity.
Mitchell shared with the groupthe mission and objective of thecenter as well as the programsand initiatives that the studentshave been involved in this past
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www.longviewtx.com The Longview Progress Report 13
Strengthening a Strong Economy
We cannot overstate the value of the many volunteers
that help our One Hundred Acres of Heritage Main
Street Program in Longview. Volunteers are important to the
success of all programs of the Longview Chamber of
Commerce and CVB but especially so with Main Street.
The Main Street Program is designed to be a volunteer
driven program. The initiatives and objectives come from the
volunteer corps and not necessarily from a guide book or staff.
It is the planning of the volunteers working on one of four
teams that have brought success to Longview’s Main Street
effort.
ORGANIZATION – This team’s responsibility is to build
consensus and cooperation among the many groups and
individuals in the Longview community who have a role in
the revitalization process. They work to market Main Street
and its goals to the community and recruit new volunteers
and members.
PROMOTION – Marketing Longview’s downtown assets to
customers, potential investors, new businesses, local citizens
and visitors is the main role of this committee. This team also
works to market the downtown as a “fun” and exciting place
to visit and shop through annual events and retail promotions.
DESIGN – This team works toward enhancing the
appearance of downtown by capitalizing on its assets and
heritage. Rehabilitating historic buildings; encouraging
sensitive new construction; developing design guidelines,
and long term planning are all the responsibility of Design.
ECONOMIC RESTRUCTURING – This team works toward
strengthening downtown’s economic base while finding
ways to create new opportunities for development. The
team looks at ways to improve the retail mix in the Main
Street district, and develop stability in downtown
Longview as a major component of the community’s
economic health.
Volunteers help us to attain our goals and objectives.
Main Street is always looking for volunteers, no matter
how big or small the contribution. Volunteer participation
helps bring about positive results for downtown and
makes our mission a reality. If you want to make our
downtown an even better place to live, work, and play,
then we would like for you to be a part of our growing
team. Contact our office if you are interested in becoming a
member of our team – 903-237-4040 or 903-237-4000.
The Convention & Visitors Bureau and Maude CobbConvention Center recently partnered to represent
Longview at Southwest Showcase on Thursday, January27. Southwest Showcase, annually held in Austin, is thepremier event for those in meetings, education andexhibits.
The event offers CEOs, meeting planners, educationdirectors, exhibit managers and communication/marketing staff targeted education in the morning andthe opportunity to take care of all business needs at asold-out trade show in the afternoon. Attendees areeligible to earn three points toward the CAE (CertifiedAssociation Executive) designation or re-certificationand/or three hours towards the CMP (CertifiedMeeting Professional) designation.
Cindy Smith, event director at Maude Cobb, andElena Guilbeau, Convention Sales manager with theCVB, attended the breakout session titled “The NewAbnormal.” This session focused on gaining anunderstanding of negotiating in these uncertaineconomic times.
“The education at Southwest Showcase wasexcellent,” Giulbeau said. “We discussed the economicmeltdown, recovery and revenue projections. Thistraining will help us to offer the best opportunities tomeeting planners whose projects fit the Longviewmarket, as well as share the information with our localhoteliers and service providers.”
Southwest Showcase is presented by the Texas Societyof Association Executives and Meeting ProfessionalsInternational.
Props for Main Street Volunteers
CVB Travels Southwest to Austin Showcase
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10 Motivation Zapping OrganizationalBehaviors that will demotivate
YOUR employees: 1. Create an atmosphere full of company politics. 2. Develop unclear expectations regarding your
employees’ performance. 3. Create a lot of unnecessary rules for employees
to follow. 4. Plan unproductive meetings for employees to attend. 5. Promote internal competition between employees. 6. Withhold information critical for employees
to perform their work. 7. Provide criticism instead of constructive feedback. 8. Tolerate poor performance so your high performing
employees feel taken advantage of. 9. Treat employees unfairly. 10. Underutilize the capability of your employees.
- From Employer-Employee.com
www.longviewtx.com14 March/April
Strengthening a Strong Economy
10 True Motivators:
1. If your employees do routine work, add some fun and variety to their work.
2. Provide employees with input and choice in how they do their work.
3. Encourage responsibility and leadership opportunitieswithin your organization.
4. Promote social interaction and teamwork between employees.
5. Tolerate learning errors by avoiding harsh criticism. 6. Promote job ownership. 7. Develop goals and challenges for all employees. 8. Provide lots of encouragement. 9. Make appreciation part of your repertoire. 10. Develop measurement that shows performance
increase. - From Employer-Employee.com
Motivating Your Team, continued from p. 5
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March1 East Texas Coalition in Austin
9 Noon Leadership Longview Committee Meeting
11 11:30 a.m. Business Development Programming: Before You Hit Send Webinar
16 Noon One Hundred Acres of Heritage Main Street Advisory Board Meeting
21 3:30 p.m. Chamber of Commerce Executive Board meeting
22 4:45 p.m. Business After Hours at East Texas Shredding- Hosted by East Texas Shredding and Kelly Services
23 11:30 a.m. Salute to Healthcare Membership Luncheon at Pinecrest Country Club
24 4:00 p.m. Chamber of Commerce Board Meeting
April1 10:00 a.m. Downtown Market at Heritage Plaza
Noon Brown Bag at Heritage Plaza
8 10:00 a.m. Downtown Market at Heritage PlazaNoon Brown Bag Concert at Heritage Plaza
TBD Hospitality Workshop
13 Noon Leadership Longview Committee Meeting
15 10:00 a.m. Downtown Market at Heritage PlazaNoon Brown Bag Concert at Heritage
18 3:30 p.m. Chamber of Commerce Executive Board Meeting
20 11:30 a.m. Business Development Programming: Stop Screaming at Me
21 4:00 p.m. Chamber of Commerce Board Meeting
26 4:45 p.m. Business After Hours at Maude Cobb Rodeo Arena- Hosted by Longview Rodeo / Greggton Rotary
27 Noon One Hundred Acres of Heritage Main Street Advisory Board Meeting
29 10:00 a.m. Downtown Market at Heritage PlazaNoon Brown Bag Concert at Heritage Plaza
CALENDAR
www.longviewtx.com The Longview Progress Report 15
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410 N. Center StreetLongview, TX 75601
903-237-4000www.longviewtx.com
PRSRT STDU.S. POSTAGE
PAIDPERMIT NO. 82LONGVIEW, TX
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