Logos

By: Kara JonesBlock 6

February 27, 2012

Tostitos• This logo represents the

company Tostitos, a brand of tortilla chips.

• The word Tostitos is clearly printed in in the center of some abstract shapes. The middle “T’s” in Tostitos are in the shape of people and the “I” in the middle has a bowl of salsa with a chip, like the people are enjoying the chip.

• The logo is effective because is has two people eat the chips in the actual logo.

Amazon.com• This logo represents the website

amazon.com• The logo has amazon.com clearly

printed with a yellow swoosh connecting the a to z. The yellow swoosh is in the shape of a smile, for customer satisfaction, and it connects the a and z, meaning they have everything to offer from a to z.

• The logo is effective because customers want satisfaction and everything they need in one stop. The logo is also simple.

Baskin Robbins• The logo represent the ice

cream company, Baskin Robbins.

• The logo is easy to read with Baskin Robbins printed and the initials above, There is also a 31 in pink, representing the 31 flavors they have to offer.

• The logo is effective because it is bright and appealing to the eye. Ice cream shops need a bright logo because when you think of ice cream, you think of fun and delicious.

FedEx

• This logo represents the shipping company, FedEx.

• FedEx is stated in words with bright colors. There is also a hidden arrow between the e and x to represent quickness and precision.

• The logo is effective because it is bright and attracts customers, making them want to use FedEx.

Adidas• This logo represents Adidas, an

athletics sports wear and equipment provider.

• The logo has the word Adidas written out with three lines coming off of it in the shape of a mountain. The mountain is suppose to represent the challenges that are seen ahead and that can be conquered.

• The logo is effective because people want to be reinforced that and challenge can be overcome.

Apple• This logo represents the

company Apple.• The logo is simple with just an

apple. However the meaning is complex. The apple is a reference from the bible in the story of Adam and Eve. The apple comes from the “Tree of Wisdom” with a new take on the word “byte/bite”.

• The logo is effective because it looks futuristic and everyone knows that quality comes with the Apple products.

Audi• This logo represents the car

company, Audi.• At first glance the logo is simple

with Audi written out with four rings. The rings, however, represent the four companies that were apart of Auto-Union Consortium in 1932. The companies were DKW, Horch, Wanderer, and Audi.

• The Audi logo is effective because when people see it they think of quality and perfection.

Chick-fil-A

• This logo represents the fast food place, Chick-fil-A.

• The Chick-fil-A logo has cursive letters with the C made into a chicken.

• The Chick-fil-A logo is effective because it is whimsical and innovative. When people think Chick-fil-A, they think quality.

Toblerone• This logo represents the chocolate

company, Toblerone.• The logo has Toblerone written out

with the mountains on top of the words. The mountains represents the Switzerland. When you look at the mountains closely, you can see a silhouette of a bear. The bear represents the city Bern is Switzerland where the chocolate originated.

• The logo is effective because when you see the name Toblerone, you think of good, quality chocolate and people want good chocolate.

Big Ten Conference• This logo represents the “Big Ten”

schools.• The logo originated when only ten

member schools were in the conference. However, on June 4, 1990, the Big Ten Conference added Pennsylvania State University but kept the same name of “Big Ten,” but added a one in the logo between the t and e.The logo is effective because it the name Big Ten Conference has been around since 1949 and adding the 1 incorporates the new school without changing the name of the conference.