SALIMANUJ

SHRISHAILYA

What’s in a Logo ?

Logo = Face of the Company

Logo change = Refresh their manifesto + recharge their employees + boost trade sentiments

Logo change= Life cycle of product or service of the company

What’s in a Logo ?

Some companies change the logo when they ought to change the strategy

( Logo= Aesthetic Strategy)

A logo is the ultimate and most visible manifestation of a brand

Logo change does not means change in the value or DNA of the organization

Starbucks Aesthetic Strategy

The Best Logo

The Worst Logo

The Colour Code

• Green- Harmony

• Red - Exciting , Aggressive and Pasionate.

• Blue – Calming and relaxing

• Yellow and Black – Most Readable