Logo Design

UNTITLEDCdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mind: aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae.

The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!

Symbol- based logobecomes effective OVER TIME

Goodwill

Portrait Photos Logo

A wordmark based logo

Gestalt Theory

http://www.youtube.com/watch?v=7QfcVGrar9E

http://www.youtube.com/watch?v=7QfcVGrar9E

Proximity

Similarity

Closure

Figure/Ground

How to design a logo?(Design Festival, 2013)

•SIMPLE

•MEMORABLE

•APPROPRIATE

1. Keep it simple:less is definitely more.

2. Keep it appropriate.

3. Make it memorabl

e.

http://designfestival.com/logo-design-101-six-tips-for-creating-iconic-logos/

http://www.logosdesigners.com/

Other resources for ideas:

http://designm.ag/resources/logo-design/ http://www.problogdesign.com/inspiration/45-creative-logo-designs-for-inspiration/

http://pinterest.com/jameswortz/gestalt-logos-and-images/

http://www.boredpanda.com/clever-logos-with-hidden-symbolism-part4/

http://designshack.net/articles/graphics/twitters-new-logo-the-geometry-and-evolution-of-our-favorite-bird/

Red Ice TV - Episode 4 - Symbolism in Logos

http://youtu.be/wb1oi3Ucje0

http://www.thepsychfiles.com/category/topics/perception/

http://www.gestaltrevision.be/en/resources/reference-guides/83-resources/reference-guides/235