IV. Marketing Plan ng mhine qhu0

A. IndustryThe business represents the pet care and grooming industry. This is for pet enthusiasts

that gives importance to their pets and would still seek for something new and much safe pet care product.

The business is an existing type of service. However, the product that the proponents are offering is a specialty product that is new and considered in the introductory phase. Its components are non-generic and are considered close to all-natural which is perfectly safe even when pets accidentally consumed it which is not common in the pet grooming market today.

B. Customers***NAME OF PRODUCT***’s target market would be pet grooming enthusiasts and/or

pet lovers who find pet grooming an essential part of a pet’s life. This market from teens to adults need a pet grooming soap and shampoo that cleans

and nourishes their pet’s fur flawlessly without any skin irritation, but what they want is a non-chemical concentrated solution or ingredient that is infused with environmental and animal friendly ingredients and compounds that cleans and nourishes just like how people want our soap and shampoo fit and healthy for our skin and hair.

The bracket which the target market belongs is the C, B, and A category. As long as the customer has the means and opportunity to see and purchase the product, it can either be for his use or a gift.

The target market of the ***NAME OF THE PRODUCT*** need not to be concentrated in one place as it will be marketed online. However, the preferred target location in which deliveries and access to and from the customers will be particularly in Metro Manila. This is for the easy navigation of suppliers, raw materials for packaging, and delivery system online.

Those who will be subject for survey will be any person within Mtero Manila who will identify themselves as pet lovers or pet enthusiasts.

C. Competition Potential customers usually buy their typical pet needs from grocery, supermarket, or department stores, and pet specialty stores. Pet products are usually distributed to generic stores and often easy to locate. A customer who needs an immediate pet food or pet soap and shampoo could go straight to his local supermarket or grocery and find may a branded product.

Specialty pet stores are often located in the city market and malls. These stores are not hard to find as they are located to where potential customers often go. There are two major players or competitors that offer the same type of product:

Common local manufacturers who develop and produce generic pet soaps and shampoos that do not have special compound ingredients that circulate around the market, and

specialty pet manufacturers and suppliers that specializes in soaps and shampoos that contains the ingredients specifically formulated for domestic animals.

The considered strengths of the competitors are the following:

These competitors have already established their reputation and made their brand known. For years, they have circulated the market and customers have been recalling their personal preferences for their pets for years.

The products that they have been producing are both generic—soaps that has an adjusted pH level to match the animals’ skins, and those higher-end clinically formulated. Some are even closely similar to the product the researchers have developed. Natural or vegan soaps for pets that promotes much lesser chemical ingredients compared generic market products.

The considered weaknesses of the competitors are the following:

Competitors or players in the same pet care and grooming industry are few. Customers have few brands and line of products to choose from making the entry of the product of the proponents recognizable.

The products they offer are often chemical based. Even if these products have natural ingredients, unlike the proponents’ product, the base ingredients still are potentially harmful chemicals.

Vegan kinds of products to household pets are not common in the pet grooming industry. Natural base ingredients that are highly beneficial and safe to pets are not always available in the market.

Products such as ***NAME OF PRODUCT*** are benchmarked from the existing vegan soaps for humans. If people are expecting to have naturally soft skin and healthy hair inside and out, so are the animals we all love.

The product the proponents offer is a non-generic, specialty item that is composed of natural ingredients with preservatives naturally coming from the base components. Its effectiveness is as good as the existing pet grooming products, yet its ingredients are much safer and its price is considerable.

Its entry in the market will position ***NAME OF THE PRODUCT*** along with the natural type category. Its entry, as mentioned earlier, will be recognizable as it is a distinguishable item compared with the existing ones from the packaging up to the ingredients.

Its promotion will be a noticeable element as well. Pet grooming products that are locally produced do not invest that much in promotion. However, if taken into consideration, businesses that have the means to produce a highly captivating and appealing advertising and promotion activities that are up-to date might get to higher- end market.

Direct Competitors1. Pooch Park Doggie Day Care2. Animal House3. Pet City4. Dogs and The City5. Superdog Soap and SCB

Indirect Competitor6. Pet Geekz7. Human Nature8. Marvine Dog Food Enterprises

D. Advertising and Promotion

Social Media and Traditional Advertisement Social Media Advertising doesn’t have to be straightforward. In fact, it is most effective

when it is discreet or posted in the right manner. The following are the social media platforms that ***NAME OF THE PRODUCT*** will be present for its advertising and promotional activities.

InstagramInstagram is one of the leading social media platforms that focuses on filtered and non-

filtered photos that features the greatest and proudest moment of our lives. ***NAME OF THE PRODUCT*** will be advertised in the most discreet way to showcase the dawn of a new product that focuses on natural ingredients as its base ingredient.

Blog Feature***NAME OF THE PRODUCT*** will either create a blog of its own with creative and

engaging content is available, or be featured from a blogsite of another blogger. From the benefits, customers’ testimonials, interviews, advertisement videos, up to products and its detailed ingredients, a blog will serve one of the most effective advertisement featuring the latest product development for pet grooming.

This platform is the most delicate and personal as most details such as history, company profile, and persons to contact will be available here. Also, it online retail orders could be conducted here.

Facebook Facebook is one of the common ground of almost people who are also customers locally

and internationally. People who are on Facebook, with the right connections or friends, will easily locate the Like Page for ***NAME OF PRODUCT***.

The content or the manner of promoting the product will be the same as Instagram—discreet. However, it will feature links to other social media platforms where customers will get to see more exciting and solid content other than Facebook.

Facebook is also an easy and interactive way to answer questions and acquire feedback from customers who are curious and interested about the product.

TwitterTwitter is one the leading social media platforms for constant updates and news. It is the

platform where the proponents could post photos and captions of the latest events, including purchases, product photos and location spot. Also, once the photo of the ***NAME OF THE PRODUCT*** has been posted, it could be retweeted fast and easy.

Traditional AdvertisingThis is where a poster/ tarpaulin of the product, the store location, and contact details

can be placed. It is a decent and appealing advertisement that can be distributed to places where people can easily navigate.

E. LocationGlen

F. SuppliersAffiliation with (amin ang natural ingredients, sa kanila ang chemical compounds)modifiedglen

1. ZEEP 2. Soap Central3. Lotus Bloom Soaps4. ASC Mom Cares5. Caress By Nature