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smcnwa.com
12/9/2010
Location Based Services
Please Ask Questions!
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What Are Location Based Services?
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Users “check in” to a location, primarily
using their smart phone’s GPS.
Notify their friends in the service’s network
or syndicate it in Facebook and Twitter as
well.
Customized messages can be sent to people
who check in
What Are Location Based Services?
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User generated content
Location
Items/Rewards
Societies/Groups
Review
Claim your own business so no one else can
Why are location based services
important?
It like you have someone
handing out flyers on
every corner around your
business
Locations can also offer
deals as well.
Most have widgets for
your website.
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Facebook Places
One of the newer services
Large user base (500
million)
Already built into the
existing Facebook app
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How are they social?
Posted to your wall for
friends to see
Friends can check you in
(even if you’re not there)
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Why should you use this service?
Multiple ways to offer
deals
Deals and donations are
offered by individual
businesses.
Friend deals require
tagging a number of
friends to share savings.
Loyalty deals require
multiple check-ins, similar
to a traditional punch
card.
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Foursquare
One of the older services
Lots more places mapped
out
Second biggest user base
(4 million)
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How are they social?
Get points for checking in
Get enough points and you
get a badge
Have the most check ins in
a location and become
Mayor
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Why you should use Foursquare
Get a window cling or a
QR bar code
Offerings are free
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Gowalla
One of the newer services
Smaller user base
(300,000 users)
Can checkin other
Facebook members
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How are they social?
Has gifting built into it
Encourage users to follow
Trips to visit multiple
places and stamp their
Gowalla Passport.
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Why should you use this service?
Gowalla now supports
checking in on both
Facebook Places and
Foursquare in addition to
sharing with both Twitter
and Tumblr.
Multiple location feature.
Good if you have more
than one physical location
or partners.
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Whrrl
Relatively small user base
(300,000 users)
Based around a story
known as a footstream.
Others can contribute to a
story as well.
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How are they social?
User generated societies.
Societies are joined
automatically when a
check in occurs
Shared reviews
User comments within
Footstreams
Point based system with a
leaderboard 16
Why should you use this service?
Good for documenting
events such as concerts
after checking in.
Building a community
around societies.
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Meta Check Ins
Footfeed
Check.In
Check in to multiple
services with one
application to avoid
“checkin fatigue”
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Group Buying
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Lets shoppers “gang up” on
a deal.
Retailers get guaranteed
customers.
Other Services
Yelp – local search and
user reviews
SCVNGR-Online
scavenger hunt
Stickybits-Social barcodes
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Questions?
Twitter.com/smcnwa
smcnwa.com
Thank you!
