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Table of contents

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Local Web Marketing Magazine 1

Why Use the Internet to Promote Your Local Business Pg 3

Three Ways to Advance Your Search Engine Rankings Pg 5

Simplify Your Life With These Keyboard Short Cuts Pg 7

Automate Your Prospecting With Email Marketing Pg 8

How Pay Per Click Advertising Campaigns Work Pg 10

Four Tips for Choosing a Website Development Company Pg 11

Text Messaging and Online Chat Abbreviations Pg 13

Social Media A to Z Pg 14

The Local Business MarketPlace Pg 16

Welcome to the Local Web Marketing Magazine media kit and sample issue. This magazine is designed to help business owners grow their local business using the Internet, email, mobile marketing and other technologies that arise in the future.

I promise to keep strategies simple and straight forward, so that they can be implemented quickly and easily.

Technology has changed the business landscape, and within these pages, business owners will discover how to take advantage of every marketing tool, resource and strategy available to them. I’ll also review a few tools necessary in order to keep on top of what’s working today. Please feel free to give me your feedback and suggestions for this magazine. I also invite you to advertise your business here, so that you can reach this lucrative market. Enjoy, Edison R. Guzman

Local Web Marketing Magazine www.LocalWebMarketingMagazine.com

Published 6 times per year.

Advertising inquires: LocalWebMarketingMagazine.com/advertise

[email protected] Edison Guzman: (845) 940-5369

Subscription inquires:

LocalWebMarketingMagazine.com/subscribe

Publisher: HowToAttractCustomers.com, LLC

Editor: Edison R. Guzman

Advertising: Edison R. Guzman

Media Kit. Sample Issue.

Copyright© April, 2013 HowToAttractCustomers, LLC.

All rights reserved. No part of this publication may be reproduced,

translated or converted into machine-readable form or language without the written consent of the

publisher. Articles express the opinions of the authors and are not necessarily those of the publisher.

Please note: The information contained within this magazine is for

educational purposes only. Every attempt has been made to provide accurate, up to date and reliable complete information. No

warranties of any kind are expressed or implied. Readers acknowledge that the author is not engaging in rendering legal, financial or professional advice. By reading this magazine, the

reader agrees that under no circumstances we are responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this magazine, including - but not

limited to errors, omissions, or inaccuracies.

>>> Talk to me

EdisonGuzman.com on hvBiz.com Twitter.com/edisonguzman Facebook.com/edisonguzman Google.com/plus/edisonguzman Linkedin.com/edisonguzman Keep your valuable feedback coming. I try to reply to every email. I appreciate your input as it helps to make LWMM the best magazine possible. Write to me at: [email protected]

Scan the QR code below to read the magazine on your smart

phone or tablet:

2 Local Web Marketing Magazine

mailto:[email protected]

Why Use the Internet to Promote Your Local Business

s you may well know, the internet is a World Wide Web adventure. So what

impact does it have for those on a local level?

Anyone can go on-line and see what is being offered at a fine shop in Paris or what the latest in home styles are in the Hudson Valley.

But what about what is available in your own home town?

As a business owner in any sized local community, the ability to utilize the internet to promote your business is often overlooked.

When we think about advertising on the web we think “distance” and not local. This type of thinking needs to be changed.

More and more people are turning to the internet search engines to locate goods and services in lieu of thumbing thru a phone book and the local papers.

As a matter of fact, many people are also turning to their smart phones for local search since it’s so fast and convenient.

Having a web site that caters to your local community allows people to not only find you, but permits you to direct your offerings and sales to the demographics specific to your area.

In a phone book or newspaper ad, one can only find the broad generic description of your

business, while an internet search can reveal so much more.

For instance, an attorney could list specific types of law they specialize in, as well as all the services they offer, instead of the generic “Attorney” yellow page classification.

Those people looking for a specific type of service will find the local attorney and know that they offer what they want.

Not just what they want, but any other information necessary to making the hiring decision. The added information helps attract more customers.

An internet presence for a local business for advertising purposes, is synergistic by nature.

You only need to build your web presence and update it as necessary.

A little social media activity and an occasional visit to refresh content will keep your listing in front of your customers. You do not need to continually pour thousands of dollars into a vast advertising campaign which will only reach a few potential customers.

Strategically funding a good Internet marketing campaign will reach those who specifically want what you have to offer.

The internet will allow you to do this faster, cheaper and with more precision. LWMM

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aving a web site for your local business is essential in today's society. Customers expect to be

able to find their favorite business online, and companies that refuse to use the internet are often left behind.

Simply having a web site, however, is often not enough. Your website must be available to prospective customers in order to be a valid source of advertising. The only way this can work for you, is to be able to be found by search engines like Google, Ask and Bing.

Search engine ranking gives internet users a way to determine if the page returned from the search they performed is of any value to them.

The higher your search engine ranking, the more likely potential customers are to click on it. The lower your search engine ranking, the more likely customers are to never even find your website.

There are three simple ways you can

increase your search engine ranking and be found online.

The first way to improve your search engine ranking is to choose your target key word and phrases carefully.

When choosing your key phrases, imagine which words someone would use when trying to find what you offer. Create a list of such phrases. Once you have a list of about 10 phrases, you should then investigate how many people search for those phrases.

Google.com offers a free tool that can help. Their tool is called “External Keyword Tool.” You can search for it on Google.

This tool allows you see how many queries have been made for each key phrase you’ve listed.

This free tool also allows you to spy on your competition, and see which key phrases they have used on their

web site. This will give you an idea of other key phrases to target.

Be cautious of using copyrighted, trademarked, or registered names. In other words, using your competitors' company name or trademarked product name within your key phrases, may get you in trouble with the law.

Second, one of the main rules in search engine rankings is the frequency and location of key terms on your website.

Search engines first look to see if the domain name contains the key phrase within it. If your domain name is AcmeInc.com, and you sell luggage, it would be best to have a domain name with the word luggage within it, such as AcmeLuggage.com

It’s not too late to get a new domain name. You can have as many domain names as you want as long as you park them correctly on your web site.

If you need a new domain name, ask your webmaster, or go to www.aeDomain.com to search for and register a new one.

Also keep in mind that if the domain name is not available as a .com, you can register it as a .net, .biz, .us, .info, .mobi, .me, .tv, .pro, .co .name, or .org. Although there are hundreds of TLDs, the .com is the most powerful and preferred by Google.

The second place search bots look for your key phrase is in your page’s title tag. Ensure to list your key phrases on the title tag of your page. The key phrases within your title tag should be no more than 72 characters.

Separate each key phrase with a “|” (pipe). Your company name does not necessarily need to be on the title tag because most people don’t search for company names, they search for a product, service, information or solution to their problem.

Three Ways to Advance Your Search Engine Rankings


If the search phrases appear in your pages’ META Tags, you are more likely to get a higher rating from a search engine as well. This is where the key words and page description are identified.

Moreover, search engines look for the key terms at the top of the page, within the headline or the first few paragraphs of the page. The nearer to the top, the more the search engine assumes the page is related to the topic the searcher is looking for.

The headline is equally important because you want to show the web site visitor that they have arrived at the right place once they click over from the search engine.

Another thing search engines look for is the frequency of the term. Search engines examine how frequently you use the term in relation to all of the other words on the website. They calculate the percentage, and keeping the key phrase mention to no more than 3%, the higher your page ranking. Meaning that if you write 100 words, you should write your key phrases no more than 3 times. This percentage changes according to the search engine, but 3% is a good number for now.

It is important to keep in mind, though, that search engines are built to detect spamming, and using the term too often will get you de-indexed or pushed way down the rankings.

Finally, create relevant content on your page. Be sure that your page reflects the key words and phrases.

Using text wherever you can, will help both search engines and your visitors to determine the relevance of your site. Using large graphics instead of text, means that the search engine cannot read your site. While they may look nice, they will not improve your search engine ranking.

Keep graphics to a minimum, but use them to ensure you deliver the right look and feel to whatever you’re offering. You should also stay away from creating a web site using nothing but Flash. Search engines

can’t read Flash and unless you create an effective off-site search engine marketing campaign, your Flash-created site will not rank well either. If you use Flash elements, use it sparingly throughout your site.

If you’d like to learn more about SEO, read a book, take a course or check hvBiz.com for events that will allow you to attend a local workshop.

Alternatively, there are many instructional videos within www.BusinessU.co, that will show you exactly how to optimize your web site for greater search engine rankings. ·LWMM


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Simplify Your Life With These Keyboard Short Cuts

ant to save some time when using your computer? Outlined below are key combinations you can use when

browsing the Internet, or creating documents on your computer. These are for Windows based systems

only. The control key is located on or near the bottom left side of most keyboards, with many featuring an

additional one at the bottom right. It is usually labeled Ctrl, but sometimes Control or Ctl. When using the

Control key, hold down the key and whichever other key is indicated below. Do not hold down the + sign.

Key Result

Ctrl + A Select all

Ctrl + B Bold

Ctrl + C Copy

Ctrl + D Font Window

Ctrl + E Align Center

Ctrl + F Find

Ctrl + G Go to

Ctrl + H Replace (In computers)

History (In browsers)

Ctrl + J Justify

Ctrl + K Insert Hyperlink

Ctrl + L Create List

Left align in word processor

Ctrl + M Decrease Margin by 1/2 inch

Ctrl + N New (Window, document, etc.)

Ctrl + O Open

Ctrl + P Print

Key Result

Ctrl + Q Quit application

Ctrl + R Refresh page

Right align (Word processing)

Ctrl + S Save

Ctrl + T Open new Tab

Ctrl + U Underline

Ctrl + V Paste

Ctrl + W Close window

Ctrl + X Cut

Ctrl + Y Redo

Ctrl + Z Undo

Ctrl + + Zoom in (Web browser)

Ctrl + - Zoom out (Web browser)

Ctrl + Tab Next window or tab

Ctrl + Shift + Tab Previous window or tab

Ctrl + Shift + Esc Task Manager

Ctrl + Alt + Delete Windows Security/Task Manager


mail marketing is one of the most successful and productive marketing strategies for anyone who owns or operates any type

of local or online business.

You may or may not know that local businesses use email marketing strategies to build business, dig into hungry markets, convert customers, research and survey potential custom-ers, sell their products and build their brand and reputation within their markets.

They do so by use of list building. List building involves building re-sponsive email lists of targeted pros-pects that have chosen to opt into your newsletter, white paper, free report, periodic coupons, etc. Each time a potential prospect enters

their name and email address, and confirms their request to be added to your list, they are entered into a data-base that stores their details and al-lows you to broadcast any informa-tion to your prospects anytime you choose.

Imagine the possibilities of having a highly targeted mailing list and being able to instantly send out promotional based broadcasts to a large, respon-sive list of targeted buyers. These are people wanting what you have to of-fer.

If you grew a list of even a couple of hundred prospects who were hungry for the information you are offering, you could easily turn this into a method of generating passive income every single time you sent out a new campaign.

It is however, very important that you properly structure your email market-ing campaigns so that they include specific criteria in order to maximize their effectiveness.

We will cover some of the required elements in this segment and upcom-ing issues of this magazine, so that you are able to construct the highest converting, most profitable email marketing campaigns possible, quickly and easily.

Not only will email marketing help you to build relationships with poten-tial customers and establish yourself as an authority in your industry, you can also use email marketing to pro-mote affiliate products, third party offers, sponsorships and joint venture projects that will further maximize your profit potential, and allow you to network with other business own-ers who target the same market and are not competitors.

Having a solid, highly targeted email list is an invaluable asset as a local business owner or online marketer, and something that others take into consideration when considering cre-ating a strategic alliance with you.

By following the tips featured within this article, you will have

more successful email campaign

with customers who look forward to your emails and who will be more likely to open them as soon as they reach their email inbox.

Focusing on building relevant mailing lists will literally change the way you do business.

Benefits of Email Marketing

List building is not only a cost effective method of building a business and maximizing profit potential, but it's also the smartest way to minimize the time you spend marketing your business and instead, focus on growing it.

List building allows you to connect with your target audience, and helps faciliate the process of an active subscriber becoming a

Automate Your Prospecting With Email Marketing


customer. It gives you the opportunity to direct them to specific products, exploring what your target audience is actively buying, and what kind of products or services they are likely to purchase from you.

Even if you are brand new to email marketing, building your email mar-keting system is very easy. All you need is a domain name, hosting account and email marketing service provider. There is no other start up costs involved.

You may already have a domain name, web site and hosting account set up for your business. If you don’t, go to aeDomain.com and set one up today.

Once your web site is set up, there are a few different email marketing systems online, such as Aweber, Constant Contact, MailChimp and many others.

Here are just a few of the benefits from email marketing:

Customer Relations

As you build your customer base, you will also be building a relationship with those existing customers, or prospects. The most important part of customer relations is building trust.

Your email marketing strategy should include allowing your customers to get to know you on a more personal level, which will in turn, help them relate to you. They will eventually trust your recommendations as well as your own products and services. First and foremost, you must always be honest with your customers and prospective customers. This is the most important factor in developing and solidifying a good, open relation-ship with your subscriber list.

Once you have established trust and good communication with your cus-tomers, your email open rates will be higher. Keep in mind that you must continue to maintain this relationship by keeping up with the integrity you have established, and staying active and interacting with your subscribers.

It’s far too easy for your lists to grow cold if you fail to keep on top of your campaigns, and work consistently to maintain your relationship with your list.

Announce New Products and Ser-vices

Any time you plan on offering a new product or service, an email cam-paign can give you some insight into the popularity or need of your new product or service.

In fact, you can conduct all of your market research from your mailing lists itself, eliminating any need to spend time and money surveying your market. This will save you time and money.

Promote Sales

When your company finds that a product or service has not been sell-ing well and there is a surplus, you can offer these items in an email sale campaign.

You can also boost sales by simply offering special bonuses or coupons exclusive to your list.

Anytime you can offer your subscrib-ers exclusive specials only available to subscribers, you will increase the value of being a member on your list. This will maximize your subscriber retention rate.

Email sales promotions are the best way to create and keep a happy client base. It also helps build a new client base from customer referrals.

When your customers are happy, they will refer other customers to your site or retail location, so that they can get in on the great deals as well.

Word of mouth is one of the best marketing strategies, specially when combined with email marketing.

By getting your customers talking about your product or service in a positive manner, feeling a part of a group or community and being given special offers, coupons, prizes and exclusive deals, you will consistently grow your subscriber base every sin-gle day, quickly and easily.

Using email marketing properly will help your local business stand out from the crowd and give your pro-spective and existing customers a reason to subscribe and stay sub-scribed. ·LWMM


ay per click (PPC) advertising works through search engines that have an agreement with an advertiser (your

business).

A business owner will place a small ad on the results page of Google™ for instance, for certain key terms people use when searching for products and services.

The listing on the search engine page usually has a title, a short heading, and a short promotional wording blurb. The advertiser pays nothing to appear on the results page itself. You only pay a previously agreed upon amount to the search engine when a visitor clicks on the ad itself.

Despite its popularity and its once record profit returns, pay per click advertising has lost it’s luster unless you do it correctly. It is still, however, one of the best, fastest, and most effective methods of advertising on the web.

According to Google's record profit posting recently, lots of people see these ads and click on them.

If you’re a local business owner, you should consider running a targeted PPC campaign.

There are many different companies that offer pay per click advertising. Google's pay per click program is called AdWords. You can register at www.Google.com/adwords. Google estimates that over eighty percent of internet users search online using Google.

Google allows you to create your own ads and set your own daily and monthly budget. They also have a service that will design your ad for you if you choose. They offer the tools necessary to run a successful campaign.

Yahoo!™ and Microsoft™ have teamed up and also offer a PPC program called Microsoft AdCenter. You can register at adcenter.microsoft.com.

There are thousands of PPC companies online, but these two are by far the biggest and most effective. Choosing a company to sign up with can be difficult, but the most difficult part of pay per click advertising will be the planning and writing stages.

To create the best pay per click ad campaign, you have to bid on specific key word phrases that people are actually using to find what you’re selling. You must also write very effective ads, and have a quality page when they click on your ad.

The trick to it all is having the right key phrase as the headline, followed by the key phrase within the description of the ad. The final part is ensuring that the landing page (once the ad is clicked on) links to a page that delivers the same message as the ad.

Unfortunately, most business owners will have the ad link to the home page of their web site. The more effective way is to have the ad link to a specific page, with a specific offer for your product or service.

If you’d like to know which is the best key phrase to use when advertising, Google offers a great tool that tells you how many people are searching using a specific word or phrase.

This tool is freely available, and can be found at adwords.google.com/select/KeywordToolExternal

The tool also helps you identify your competitors’ key phrases and also tells you what your web site looks like to Google from a search engine perspective.

Pay per click advertising can be very effective if you have a worthy budget, your ad is well written and if your web site contains the right message. Without these elements, pay per click advertising may not yield the results you anticipate. ·LWMM

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How Pay Per Click Advertising Campaigns Work


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f you have decided to hire an web

design firm to develop your web

site, here are a few tips on how to go

about choosing the right one.

First, you must decide on your budget.

Then start with the end in mind. Know

what purpose your web site will serve

for your business. Do you simply need

an online brochure? Do you want to

generate leads? Are you selling a

product, or several products?

Perhaps you have a great idea that may

prove to be the next YouTube,

Groupon, or Ebay.

Whatever the reason for your web site,

you need to be clear about it. Being

clear will make your job easier when

sitting down to discuss with your web

developer.

Being clear about what you want to

accomplish will also help the web

developer deliver exactly what you

need on time and on budget.

The characteristics of a good web

developing firm are as varied and

unique as your site and needs. Here are

a few factors that you will need to look

at when spending your hard-earned

money and precious time.

Experience - You will want to choose

a firm that has extensive knowledge in

developing web sites. There are many

tools that make web development much

easier than ever before. However, it’s

not just about the tools.

An experienced web developer will be

able to guide you in developing the

most effective web site for your

business based on the experience

they’ve had with other business owners.

The more varied their experience,

within different industries, the better.

Testimonials - If the company does not

list testimonials on their web site, you

should ask for the names of a few past

Four Tips for Choosing a Website

Development Company


or existing clients.

If they have testimonials listed on their

web site, look closer at what is said. Is

it a well thought out testimonial with

the person’s full name, location and

contact info? Or is it simply a generic

statement made by someone named

“Anthony B. of NY”

The best types and most believable

testimonials are video testimonials.

Video testimonials that clearly states

the person’s name , company name and

web site address are much more

reliable.

Caution: There are people out there

that will give you a video testimonial in

exchange of a small fee. This is like

hiring an actor to say something good

about your services. Ensure that the

person giving the testimonial is an

actual client by matching the web site

they mentioned on the video to a web

site that clearly indicates it was

developed by the developer you intend

on hiring.

If there are no testimonials listed on the

developer’s web site, ask them for a

few clients you can contact.

Integrity and Personality - Any

reputable web development firm will be

happy to give you a free consultation to

discuss your web site needs before

being hired.

Trust your instinct when meeting them.

If they promise the world, ask how they

intend on delivering all they promise.

Search engine rankings for instance is a

difficult, and time consuming process

for getting your site top positioning on

search engines.

In fact, be wary of anyone that says

they can easily get your website into

the top two pages of certain search

engines. It does not happen overnight.

Tweaking and refining a website is a

lengthy process. They need to be

willing to work with you and use the

latest marketing techniques to get you

there.

Putting just a few Meta tags in your site

is just a start. There is so much more to

marketing it effectively and you will

incur additional fees for these

additional services.

Price - This category could also fall

under integrity. Finding a company that

will let you know up front, especially if

you have custom needs like search

engine optimization work, what it will

cost. A written quote to redesign or

design a site for you is important. Ask

for a quote, but only after you have

worked together to find exactly what

you need.

If their price seems too high, (or too

low) you can always shop around.

A word of caution: Judge the pricing

on the size of your project, the ability

for the developer to deliver what was

promised, and the ability for the

designer to be present when something

goes wrong with your web site in the

future (something usually does).

Being there for you is important

throughout the development phase, and

equally important after all the work has

been completed.

Since the Internet is forever changing,

your web site has to be maintained,

updated and kept safe from hackers and

outdated technology.

When choosing a web development

company to work with, consider other

options such as how long it will take

them to complete your project.

Larger design firms have more clients,

so consider your needs. Understand that

they just cannot drop a project and

work on yours. This is also true for the

smaller firms on the market.

Other considerations are what kind of

additional services do they offer? Do

they have exactly what you need? Do

they package their work at a set price?

Are you comparing apples with apples

when shopping around?

Ultimately, you will be the one to make

the final decision to hire the web design

firm. How you choose a firm will affect

your company’s image – so choose

wisely. ·LWMM

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ASAP = as soon as possible

ASL = age/sex/location

ATB = all the best

ATM = at the moment

BBL = be back later

BBS = be back soon

BCNU = be seeing you

BF = boyfriend

BFF = best friend forever

BFFL = best friend for life

BRB = be right back

BRT = be right there

BTW = by the way

B4N = bye for now

CID = consider it done

CU = see you

CUL8R = see you later

DNT = don't

D8 = date

EZ = easy

FC = fingers crossed

FONE = phone

FYI = for your information

GF = girlfriend

GR8 = great

G2G/GTG = got to go

G9 = genius

IC = I see

IDC = I don't care

ILU = I love you

IMO = in my opinion

IOW = in other words

IRL = in real life

IYSS = if you say so

JAM = Just a minute

JFF = Just for fun

JFGI = Just *freaking* Google it

JIC = Just in case

JK = Just kidding

K = Okay

KK = Okay, Okay

KISS = keep it simple stupid

KIT = Keep in touch

LDR = long distance relationship

LMAO = laugh my a** off

LOL = laughs out load

LTNS = long time no see

L8 = late

L8R = later

LYL = love you lots

LUV = love

LUVU2 = love you too

MIA = missing in action

MSG = message

MTE = my thoughts exactly

MYOB = mind your own business

NE = any

NETHING = anything

NE1 = anyone

NO1 = no one

NRN = no reply necessary

NP = no problem

OIC = oh I see

OTOH = on the other hand

OMG = oh my god

PCM = please call me

PITA = pain in the a**

POS = Parent over shoulder

PPL = People

PLZ = please

PROLLY = probably

PRTY = party

ROFL = rolls on the floor laughing

ROFLOL = rolls on the floor laughing out loud

ROFLMAO = rolls on the floor laughing my a** off

RUOK = are you OK

SRY = sorry

TBC = To be continued

TBL = Text back later

TC = take care

THERE4 = therefore

THX = thanks

TMI = Too much information

2MORO = tomorrow

TTFN = ta ta for now

TTYL = talk to you later

TTYS = Talk to you soon

U = you

UR = you are

U2 = you too

U4E = yours for ever

WAN2 = want to

WB = welcome back

WKD = wicked

WTF = what the f***

WTH = what the heck

W8 = wait

YGB = You go boy

YGG = you go girl

xoxo = hugs and kisses

<3 = love, friendship

< 3 = broken heart

^5 = High five

4GOT = forgot

4EVR = for ever

4AO = For Adults Only

6Y = Sexy

Text Messaging and Online

Chat Abbreviations f you’ve ever received a text message or chat that you didn’t

understand, it may not have been Chinese. There are over

1,300 combinations of letters and numbers used when

communicating via text or online chat.

They are used as shortcuts when typing, instead of proper

English. I’ve listed below over 100 of the most commonly used

terms for you to decipher your messages, and perhaps even

respond.


Find more terms at

www.hvBiz.com

ocial Media A to Z

(It’s not just about facebook)

Let’s talk about social bookmarking,

which is going to be one of the ways

that you can truly increase traffic to

your website with very little cost.

Social bookmarking is based on the

concept of sharing information on the

web, and has evolved rapidly with the

growth of the internet communities

and interactive sites. As more people

turn to websites to learn, research,

and read the latest news, the ability to

track and monitor this behavior is

becoming even easier.

Collective intelligence is leading the

wave of sharing information based on

specific keywords and subjects, and

can help marketers and business

owners in many ways. Today’s

social networking sites are

incorporating many social

bookmarking elements into their

platform.

This allows users to learn even more

about each other, and is engaging

people online by building

communities, opening up new

networking channels, and giving

marketers and local business owners

a chance to track behavior.

The Wikipedia definition for social

bookmarking states: "an activity

performed over a computer network

that allows users to save and

categorize a personal collection of

bookmarks and share them with

others. Users may also take

bookmarks saved by others and add

them to their own collection, as well

as to subscribe to the lists of others. -

a personal knowledge management

tool."

Each social bookmarking site is

designed differently, but ultimately

allows users to create a profile,

update their preferences, and share

this information with friends and

family. Since they are creating this

growing network of information, a

pattern of tastes and preferences is

established—and made publicly

available.

This profile is the key element of

interest to marketers; it’s created with

basic registration and in most cases,

an e-mail address and login name

allow complete access to the social

bookmaking platform. The visitor

can begin publishing their activity to

share with fellow social

bookmarkers, and this creates a

network of categories.

Discovering and sharing information

with keywords in specific topics is

what allows social bookmarking

networks to grow; as more

information is provided, the

categories of interest also develop to

provide key information.

Digg.com is a perfect example of

social bookmarking that has been

growing rapidly. Users can rate and

comment on articles, video content,

and podcasts on thousands of topics;

the more popular items are posted on

the Digg.com front page, while others

are rated and logged for the

community to review.

While Digg.com is primarily a news

site, it is just one example of a

valuable social bookmarking network

that has developed into a proliferating

online community.

Continued on page


Continued from page

Any articles or information that is

posted on Digg.com has the potential

of being viewed by millions of

visitors.

Getting to the Digg.com front page

ensures thousands of page views, all

at a very low initial cost. Of course,

the information that reaches this level

must be valuable to their readers;

since the votes are all user-generated,

it allows anyone submitting

information to learn about their

audience from the ground up.

People Love Building Their Own

Bookmarking Pages.

The fundamental reason why

consumers build social bookmarking

profiles is to create an identity to

share.

After doing so, they are able to

interact on social networking sites on

a regular basis, and marketers can use

this behavior to their advantage by:

Monitoring their favorite brands

Reading about new products

Learning about competitor

products

Identifying with other users

Seeing what friends and family

find interesting

Finding out what the latest trends

are

Identifying new products to

purchase

In order to create a profile on many

of today’s leading social

bookmarking sites, a user simply

creates a screen name, login

information, and possibly uploads a

picture.

Depending on the theme of the site,

the user will then go ahead and

‘upload’ the relevant information

such as links or products to their

profile pages. After that, they can

become a part of a community.

Community members and leaders rise

to the top ‘ranks’ of the site based on

a variety of factors including:

Level of activity

User feedback

Number of products reviewed or

discussions created

Popularity within the community

Number of fans

In many ways, social bookmarking is

considered to be a form of collective

intelligence.

Collective intelligence based on a

few trends in the marketplace, news,

or other information can provide very

important data to a third party

observer.

Filtering data has become even more

important today as it provides

insights and information on direct

experiences with many of the goods

and services available in the

marketplace.

Planning Social Media Into Your

Web Site

Social media offers the latest roundup

of online technologies that is based

on the concept of community.

Sharing opinions, posting comments,

participating in discussion boards,

and simply exchanging media files

are all facets of social media on the

web today, and social bookmarking

and networking are just a couple of

these online activities.

Knowing how to develop your

website so that it is conducive to

social media applications can help

you interact with your customers in a

variety of new ways, and ultimately,

lead to the traffic levels you desire.

Increased traffic is a necessary result

of innovation. Attractive websites

that encourage user interaction are

making the business of marketing

your business much easier.

Get the full story about social media

and 7 more ways to drive traffic to

your web site with social media by

visiting www.hvbiz.com/profiles/blogs/social-media-a-to-z LWMM


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