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SEO GCMW177 Search Engine Optimization Local Searches and SEO

Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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Page 1: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Local Searches and SEO

Page 2: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Craig’s List1. Place a classified ad to get indexed - Sell stuff online - Job offers or internships - Activities or events - Services (like web design)2. Put in appropriate category - Include your url - DO NOT include email - Use h1 and h2 tags on keywords

http://sandiego.craigslist.org/

Page 3: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Craig’s List

Example of posting form

Page 4: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Bing Local Listing Portal1. Add local businesses to Bing directory2. Can create personal or business account - Ability to send out announcements3. Customize your search result - Add photos - Logos - Contact info - Payment types - Add unique features or deals4. It’s free!5. Works on mobile

http://www.bing.com/businessportal

Page 5: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Bing Local Listing Portal

Bing sign up pagehttp://www.bing.com/businessportal

Page 6: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Bing Local Listing Portal

Unique business profile

Listings and maps

Page 7: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Yahoo Local Search

http://www.search.yahoo.com/yphttp://listings.local.yahoo.com/

1. Local searches and experiences in your area - Services, businesses, reviews - Local news and weather - Local shopping - Community groups and events2. Three main search results - City Guide - My Local - Directory

Page 8: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Yahoo Local Search

Page 9: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Google Places

http://www.google.com/local/

1. Add your business to local places listing2. Local search results and maps for your area - Services, businesses, reviews - Contact info - Add unique features or deals3. It’s free!

Page 10: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Google Places

Page 11: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Yelp!1. Local reviews of businesses and services2. Can create personal or business account - Ability to send out announcements3. Over 22 million local reviews written4. Has a review filter for “iffy” reviews5. Can access thru moblie phones and apps

http://www.yelp.com/san-diegohttps://www.yelp.com/signuphttps://biz.yelp.com/http://youtu.be/Dqi-jjbEKcs

Page 12: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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Sign On San Diego1. Local San Diego Online Newspaper2. Create a free account3. Add your business to directory4. Leave reviews or comments5. Place a classified ad for your service

http://www.signonsandiego.com/http://bizdirectory.signonsandiego.com/san-diego+ca.z.htmlhttp://thingstodo.signonsandiego.com/

Page 13: Local Searches and SEOSEO GCMW177 Search Engine Optimization Yelp! 1. Local reviews of businesses and services 2. Can create personal or business account - Ability to send out announcements

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Sign On San Diego