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Local Health Department Rethink Your Drink Orientation Jackie Richardson February 1, 2013. Presentation Overview. SNAP-Ed Program Guidance Rethink Your Drink Campaign Overview Campaign Materials Campaign Messages LHD SOW Review Resources. - PowerPoint PPT Presentation
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Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources
Network for a Healthy California – Program Guidance
• USDA– SNAP-Ed Guidance– Dietary Guidelines for Americans
• MyPlate
• California Department of Social Services (CDSS)
• California Department of Public Health (CDPH)
SNAP-Ed Guidance FFY 13
• Messaging:– Must be based on most recent Dietary
Guidelines for Americans & MyPlate
(pg. 6)• Behavioral Outcomes:
– Switch to fat-free or low-fat milk products (pg. 6)
SNAP-Ed Guidance FFY 13
• Approaches:Examples of potential SNAP-Ed Activities…”recommending limitations on…food components to reduce such…foods with added sugar like sugar-sweetened beverages (Pg. 9)
• SNAP-Ed Guiding Principles:The likelihood of nutrition education…interventions successfully changing behaviors is increased when consistent and repeated messages are delivered through multiple channels (Pg. 16)
2010 Dietary Guidelines for Americans
• Chapter 2: Balancing Calories to Balance Weight– Reduce intake of sugar-sweetened beverages
– Sugar-sweetened beverages provide excess calories and few essential nutrients and should only be consumed when nutrient needs have been met and without exceeding daily calorie limit
www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm
2010 Dietary Guidelines for Americans
• Chapter 3: Foods & Food Components to ReduceA major source of added sugar in American diets is from soda, energy drinks and sports drinks (pg. 28 & 29)
www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm
2010 Dietary Guidelines for Americans
• Chapter 4: Food and Nutrients to Increase“Deciphering the juice in juice…sweetened juice products with minimal juice content, such as juice drinks, are considered sugar-sweetened beverages rather than fruit juice.”
www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm
Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign
Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources
Rethink Your Drink
• Provides nutrition education and skills, such as label reading, to help people make healthy beverage choices.
• Encourages a shift towards healthier beverage choices:
– Water– Fat free or lowfat 1% milk– and 100% juice in limited amounts
Campaign Materials
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Display Materials• LHD SOW Review• Resources
RYD Display Materials
Display Kit:
• 1 Trifold Display & Carrying Case
• 1 Rolling Cart
• 4 Display Stands
• 4 Document holders
• 2 Recipe Card / Brochure Holder
RYD Campaign Materials
• RYD Resource Library– Branding Guidelines
– Photos & Logos
– Word Templates
– PowerPoint Templates
• RYD Recipe Cards (8)• Nutrition Facts labels• Potter the Otter (ECE)• Facts & Figures• MyPlate 10 Tips
Display & RYD Education Guidance
• NO Disparaging Text or Photos
• NO Brands
• NO Sponsorships
• NO Healthy vs. Unhealthy
• NO Lobbying
Display & RYD Education Guidance
• MUST use non-branded containers
• MUST cite all statements, facts, figures
• MUST provide complete dietary information in addition to healthy beverage education
Serving Up MyPlate: A Yummy Curriculum
http://teamnutrition.usda.gov/myplate.html
Decisions, Decisions!!The Science of Sometimes Foods
Sometimes Foods & Switcharoos
Serving Up MyPlate: A Yummy Curriculum
http://teamnutrition.usda.gov/myplate.html
Mini-PosterParent Letter
Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources
Key Messages
WATER
Drink water
- instead of sugary drinks
- when thirstyThe 2010 Dietary Guidelines for Americans
Key Messages
MILK
Make the switch to fat-free or lowfat (1%) milk.
The 2010 Dietary Guidelines for Americans
Key Messages
100% JUICE
Select 100% fruit juice. Limit to 4-6 oz per day.
The 2010 Dietary Guidelines for Americans
Additional Message Guidance
• Do not say:– “Don’t Drink”– “Eliminate”
• OK to say:– If you choose to drink sugary drinks, consider cutting back, choosing
a smaller portion or container size, drinking less often.
– Drinks that are sweetened with added sugars come with extra calories and often provide few or no nutrients or fiber to support a healthful diet.
– Drinking too many sugary beverages can increase the chances of experiencing some health problems, including weight gain, obesity, tooth decay, diabetes, and heart disease.
Additional RYD Program Guidance
At this time:– No YouTube videos– No Social Media– No Media – No PSE work
Additional RYD Program Guidance
Allowable Purchases:
– OK to buy 3 gallon refillable water bottles
– OK to fill with tap water• Nominal costs to fill at refilling stations is acceptable, but
must document challenges, contraindications
– OK to purchase water dispensers for taste testing of spa waters; < $100 considered small kitchenware items
Nutrition Education Materials
Use State Network RYD
branded materials…
All others require USDA approval.
Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources
Rethink Your Drink LHD SOW
• Objective 8 - Key Deliverables:
– 5 Nutrition Education Activities• Must include a Kick-off Event
– Required Reach Numbers
– 2 Environmental Change Activities
Activity #1
• Attend one Train the Trainer Workshop– 2013: LHDs will attend trainings hosted by
Regional Collaborative
– 2014 & beyond: Host TBD
• Attend one RYD Media & Spokesperson Training– 2013: LHDs will attend one State Network-
sponsored in-person training.
Activity #2
• Provide (x #) trainings to County Health Agencies on RYD messages and materials– Healthy Beverage Lessons – Sample Displays – Festival Interventions
Nutrition Education Examples
• Host special events– Healthy Back to School– Rethink Your Drink Family Day– Coloring Contest– Water recipes & Tasting events
• Displays– Amounts of sugar in sugary drinks– Minutes of Activity to burn sugary drink calories
Activity #3
• Coordinate w/ Regional Collaborative to conduct a County Health Department kick-off event or public education event
*** Please hold on any media-related activities while Network obtains CDPH clarification.
Activity #4
• Provide nutrition education 4 times during the course of the year:– MyPlate Yummy Curriculum Lessons
– Healthy Beverage Taste Testing
– Strategically Displayed Materials
– Community Event / Booth
Activity #5 & #6
• Develop a list of environmental support strategies
• Advance/market at least one of these strategies.***Please hold on the implementation of these strategies as the Network obtains CDPH clarification
.
Activity #7
• Conduct evaluation activities– Required:
• Activity tracking form, • Class demographic information, • Class evaluation, • Process evaluation: # activities and events, # reached
– Upon request:• Partner surveys• Materials testing
.
Cross Cutting Objective Opportunities
• RYD deliverables align easily with the other objective deliverables– Baseline– Peer to Peer– School/Afterschool– Retail– Worksite
Objective 8 Activities Cross Cutting Objective Opportunities
1 Attend RYD Specific Trainings
NA
2Provide Trainings to County Health
Agencies
Baseline• Objective 6.2 (Nutrition Education)• Objective 6.3 (Nutrition Education)
3 Kick Off or Public Education Event
Baseline• Objective 7.1 (Events and Media)
4 Nutrition Education
Optional / Required for $200,000 +• Objective 10.4 (Peer to Peer
Education) Optional / Required for $400,000 +• Objective 12.6 (School / After School)• Objective 12.9 (School / After School)
Optional / Required for $1,000,000 +• Objective 13.4 (Youth Engagement) Optional• Objective 14.6 (Worksite)• Objective 15.5 (Retail)• Objective 16.4 (Early Childhood)• Objective 17.4 (Faith Based)
5/6Environmental
Supportive Strategies
Required• Objective 2.1 – 2.4 (CNAP)• Objective 3.2 (CX3 Assessment)• Objective 4.1 - 4.3 (CX3
Implementation) Optional / Required for $400,000 +• Objective 12.4 (School / After School)• Objective 12.13 (School / After School)
Optional / Required for $1,000,000 +• Objective 13.5 (Youth Engagement)• Objective 13.7 (Youth Engagement) Optional• Objective 16.9 (Early Childhood)• Objective 17.6 (Faith Based)• Objective 17.7 (Faith Based)
7 Evaluation NA
Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources
Resources Available
• State RYD Team – General Technical Assistance
– Fact Checking / Materials Review
– State Resources
• Regional Networks – Technical Assistance
– Training
– Collaborative Coordinating
• Brown Miller Communications– Public Relations Technical Assistance
– Spokesperson Training
• Program Manager– Approval
– Reporting Direction
– Linkage with Other Projects
• Research & Evaluation – Assisting with Data
– Special Evaluation Projects
This material was produced by the California Department of Public Health’s
Network for a Healthy California with funding from USDA SNAP, known in
California as CalFresh (formerly Food Stamps). These institutions are equal
opportunity providers and employers. CalFresh provides assistance to low-
income households and can help buy nutritious foods for better health. For
CalFresh information,
call 1-877-847-3663. For important nutrition information,
visit www.cachampionsforchange.net.
Thank You
Jackie [email protected]
(916) 449-5398
Metria [email protected]
(916) 449-5410
Suzanne [email protected]
(916) 449-5420