Llyod Marketing

8/9/2019 Llyod Marketing

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MNTORING REPORT ONmarketing strategy of LLOYD Electric and

Engineering ltdSubmitted in the Partial Fulfillment for the Requirement of

Post Graduate Diploma in Management

(PGDM)

!"mitted to# !"mitted "y#Project Guide (Name)

PGDM IB(2014 BATCH)

Jaa!!at" I!ter!atio!a# Ma!aeme!t $c"oo#

%a#&aji' Ne De#"i


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DE$L%R%TION

I hereb de!lare that the "or# entitled marketing strategy of LLOYD Electric and

Engineering ltd& is a re!ord of an original "or# done b us under the guidan!e of Mr&($%&$R' G*ID$ )and MR& (I'&$R' G*ID$)+ of +Mentoring Pro,e!t+ sub,e!t of

PGDM bat!h -./01/2 in +3IMS45al#a,i+ and this pro,e!t "or# is submitted in the partial

fulfillment of the requirement for a"ard of post graduate diploma in management 6&he

result embodied in this pro,e!t ha7e not been submitted to an other institute for the

a"ard of an diploma6

Place: Delhi

Signature: Date:

..

MR.

(EXTERNAL GUIDE)


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ACKNOWLEGDEMENT


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I am using this opportunit to e8press m gratitude to e7erone "ho supported me

throughout the Mentoring pro,e!t6 I am than#ful for their aspiring guidan!e4 in7aluabl

!onstru!ti7e !riti!ism and friend ad7i!e during the pro,e!t "or#6 I am sin!erel grateful

to them for sharing their truthful and illuminating 7ie"s on a number of issues related to

the pro,e!t6

I e8press m "arm than#s to Mr& and Ms& for their support and guidan!e at pro,e!t title

marketing strategy of LLOYD Electric andEngineering ltd I "ould also li#e to

than# m !ollege Dire!tor DR&%TI' ET' and all the people "ho pro7ided me "ith

the fa!ilities being required and !ondu!ti7e !onditions for m Mentoring Pro,e!t6


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Chapter -1

*ecuti+e ,ummar-

E(ec!ti)e s!mmary


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&he pro,e!t aims at understanding the Mar#eting strategies at llod ele!tri!al and its

impa!t on the per!eption of llod ele!tri!al 9ellular Ser7i!es6

Resear!h has demonstrated !on!lusi7el that it is far more !ostl to "in a ne"

!ustomer than it is to maintain an e8isting one6 nd there is no better "a to retain a

!ustomer than to e8!eed his e8pe!tations6 For this purpose it is essential to #no" the

le7el of !ustomer satisfa!tion6 &he fo!us of m resear!h "as the measurement of

!ustomer satisfa!tion le7el for the ser7i!es pro7ided b llod ele!tri!als 6

&he resear!h "as done for the !orporate !lients of llod ele!tri!als 6 M ,ob "as not

onl to represent the 9orporate Sales Dept6 and !olle!t the feedba!# from the !lients

but also to get the ma,or !omplaints resol7ed through internal !ounseling6 &here !an be

no better opportunit to intera!t "ith the e8ternal as "ell as the internal !ustomers of an

organi:ation6 Finall the results of the resear!h 7erif the fa!t that #eeping the !ustomer

satisfied is the best strateg to not onl retain the e8isting !ustomers but also to e8pand

the business to ne" hori:ons6


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$*a+ter ,-

Introdu!tion to topi!

INTRODUCTION


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M topi! of pro,e!t ismar#eting strateg of ;


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trategic disci+line

Mar#eting is no" a!!epted as a strategi! dis!ipline or general management fun!tion

and in this respe!t must !are for the health of a business in the future 1 espe!iall

against !ompetiti7e influen!es6 &his is be!ause it is in!reasingl realised that although

ma#ing a profit is important4 an organisation should also de7elop its mar#et share and

sear!h for brand leadership as "ell6 So the mar#eter must monitor the profitabilit of the

business and attempt to anti!ipate the li#el trends6 t the same time ri7al !ompanies

should be monitored and e8amined for 7ulnerable points6

Su!!essful mar#eters must therefore be !on!erned "ith e7er aspe!t of their business4

in!luding future pro,e!t and other areas of their industr6 Su!!essful !ompanies plan fi7e

or ten ears and more in ad7an!e and often #no" as mu!h about their !ompetition as

the #no" about themsel7es6

Mar#eting is not ,ust a series of business1related fun!tions4 but more "ide1rea!hing than

this6 It is a business philosoph designed to de7elop an attitude of mind "hi!h should be

shared b e7erone in an organisation and is often enhan!ed b both frequent andopen !ommuni!ation6 De7eloping su!h an attitude of mind redu!es the li#elihood of

!risis and !ontributes to the de7elopment of the o7erall future of an enterprise at both

strategi! and ta!ti!al le7els6

t the heart of mar#eting lies the degree to "hi!h an organisation be!omes mar#eting1

orientated6 &he more !ommitted a !ompan is to its mar#eting a!ti7ities4 the more able it

"ill be to pursue its !orporate ob,e!ti7es and de7elop and retain !ustomers6 $7er

business in e8isten!e relies upon its !ustomers for sur7i7al4 and those "ho best meet

!ustomer needs "ill al"as sur7i7e a period of !hange6

&he mar#eting fun!tion is therefore an essential ingredient of !orporate strateg4 and

this mar#eting fo!us should be !ommuni!ated through mar#eting planning into all

aspe!ts of business a!ti7it6


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In !hoosing a mar#eting strateg a frequent distin!tion that is made is bet"een

undifferentiated mar#eting and differentiated mar#eting6

*ndifferentiated mar#eting is "here a single mar#eting mi8 is offered to the total mar#et6

In !ontrast differentiated mar#et is the pro!ess of atta!#ing the mar#et b tailoring

separate produ!t and mar#eting strategies to different segments of the mar#et4 for

e8ample4 the spe!ta!les mar#et !an be bro#en do"n into fashion segments and

fun!tional segments4 high pri!e and lo" pri!e segments4 and segments for indi7iduals

"ith different tpes of 7ision problems6

O".ecti)es

&he ends "hi!h an organisation fo!uses its plans and a!ti7ities to"ards a!hie7ing6

trategies

&he means to a!hie7e the ends6 *suall long term plans6

Mar#eting strateg is the goal of in!reasing sales and a!hie7ing a

sustainable !ompetiti7e ad7antage Mar#eting strateg in!ludes all basi! and long1term

a!ti7ities in the field of mar#eting that deal "ith the analsis of the strategi! initial

situation of a !ompan and the formulation4 e7aluation and sele!tion of mar#et1orientedstrategies and therefore !ontribute to the goals of the !ompan and its mar#eting

ob,e!ti7es6

De)elo+ing a marketing strategy

Mar#eting strategies ser7e as the fundamental underpinning of mar#eting

plans designed to fill mar#et needs and rea!h mar#eting ob,e!ti7es6 Plans andob,e!ti7es are generall tested for measurable results6 9ommonl4 mar#eting strategies

are de7eloped as multi1ear plans4 "ith a ta!ti!al plan detailing spe!ifi! a!tions to be

a!!omplished in the !urrent ear6 &ime hori:ons !o7ered b the mar#eting plan 7ar b

!ompan4 b industr4 and b nation4 ho"e7er4 time hori:ons are be!oming shorter as

the speed of !hange in the en7ironment in!reases6 Mar#eting strategies are dnami!
http://en.wikipedia.org/wiki/Competitive_advantagehttp://en.wikipedia.org/wiki/Competitive_advantage


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and intera!ti7e6 &he are partiall planned and partiall unplanned6 See strateg

dnami!s6 Mar#eting strateg needs to ta#e a long term 7ie"4 and tools su!h

as !ustomer lifetime 7alue models !an be 7er po"erful in helping to simulate the

effe!ts of strateg on a!quisition4 re7enue per !ustomer and !hurn rate6

Mar#eting strateg in7ol7es !areful and pre!ise s!anning of the internal and e8ternal

en7ironments Internal en7ironmental fa!tors in!lude the mar#eting mi8 and mar#eting

mi8 modeling4 plus performan!e analsis and strategi! !onstraints6 $8ternal

en7ironmental fa!tors in!lude !ustomer analsis4 !ompetitor analsis4 target mar#et

analsis4 as "ell as e7aluation of an elements of the te!hnologi!al4 e!onomi!4 !ultural

or politi!allegal en7ironment li#el to impa!t su!!ess6 #e !omponent of mar#eting

strateg is often to #eep mar#eting in line "ith a !ompanBs o7erar!hing missionstatement

;n!e a thorough en7ironmental s!an is !omplete4 a strategi! plan !an be !onstru!ted to

identif business alternati7es4 establish !hallenging goals4 determine the optimal

mar#eting mi8 to attain these goals4 and detail implementation6 final step in

de7eloping a mar#eting strateg is to !reate a plan to monitor progress and a set of

!ontingen!ies if problems arise in the implementation of the plan6

Mar#eting Mi8 Modeling is often used to help determine the optimal mar#eting budget

and ho" to allo!ate a!ross the mar#eting mi8 to a!hie7e these strategi! goals6

Moreo7er4 su!h models !an help allo!ate spend a!ross a portfolio of brands and

manage brands to !reate 7alue6

trategic models

Mar#eting parti!ipants often emplo strategi! models and tools to anal:e mar#eting

de!isions6 Ehen beginning a strategi! analsis4 the 9s !an be emploed to get a

broad understanding of the strategi! en7ironment6 n nsoff Matri8 is also often used to


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!on7e an organi:ationBs strategi! positioning of their mar#eting mi86 &he 0Ps !an then

be utili:ed to form a mar#eting plan to pursue a defined strateg6 Mar#eting Mi8

Modeling is often used to simulate different strategi! fle8ing go the 0Ps6 9ustomer

lifetime 7alue models !an help simulate long term effe!ts of !hanging the 0Ps4 e6g6

7isuali:e the multi1ear impa!t on a!quisition4 !hurn rate4 and profitabilit of !hanges to

pri!ing6 =o"e7er4 0Ps ha7e been e8panded to H or ?Ps to address the different nature

of ser7i!es6

&here are man !ompanies espe!iall those in the 9onsumer Pa!#age Goods (9PG)

mar#et that adopt the theor of running their business !entered around 9onsumer4

Shopper Retailer needs6 &heir Mar#eting departments spend qualit time loo#ing for

+Gro"th ;pportunities+ in their !ategories b identifing rele7ant insights (both mindsetsand beha7iors) on their target 9onsumers4 Shoppers and retail partners6 &hese Gro"th

;pportunities emerge from !hanges in mar#et trends4 segment dnami!s !hanging and

also internal brand or operational business !hallenges6&he Mar#eting team !an then

prioriti:e these Gro"th ;pportunities and begin to de7elop strategies to e8ploit the

opportunities that !ould in!lude ne" or adapted produ!ts4 ser7i!es as "ell as !hanges

to the HPs6

Real,life marketing

Real1life mar#eting primaril re7ol7es around the appli!ation of a great deal of !ommon1

sense dealing "ith a limited number of fa!tors4 in an en7ironment of imperfe!t

information and limited resour!es !ompli!ated b un!ertaint and tight times!ales6 *se

of !lassi!al mar#eting te!hniques4 in these !ir!umstan!es4 is ine7itabl partial and

une7en6

&hus4 for e8ample4 man ne" produ!ts "ill emerge from irrational pro!esses and the

rational de7elopment pro!ess ma be used (if at all) to s!reen out the "orst non1

runners6 &he design of the ad7ertising4 and the pa!#aging4 "ill be the output of the


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!reati7e minds emploed "hi!h management "ill then s!reen4 often b Bgut1rea!tionB4 to

ensure that it is reasonable6

For most of their time4 mar#eting managers use intuition and e8perien!e to anal:e and

handle the !omple84 and unique4 situations being fa!ed "ithout eas referen!e to

theor6 &his "ill often be Bfling b the seat of the pantsB4 or Bgut1rea!tionB "here the

o7erall strateg4 !oupled "ith the #no"ledge of the !ustomer "hi!h has been absorbed

almost b a pro!ess of osmosis4 "ill determine the qualit of the mar#eting emploed6

&his4 almost instin!ti7e management4 is "hat is sometimes !alled B!oarse mar#etingB to

distinguish it from the refined4 aestheti!all pleasing4 form fa7ored b the theorists6

n organi:ationBs strateg !ombines all of its mar#eting goals into one !omprehensi7e

plan6 good mar#eting strateg should be dra"n from mar#et resear!h and fo!us on

the right produ!t mi8 in order to a!hie7e the ma8imum profit potential and sustain the

business6 &he mar#eting strateg is the foundation of a mar#eting plan6


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$*a+ter ,/

9ompan profile


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$om+any +rofile


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&he lod Group (Cri, Ra, Pun, Group) is a *SJ @.. million group in India6 &he group is

re!ogni:ed as the pioneer and "ell established name in the field of ir 9onditioning in

India6 &he Group !onsists of man !ompanies "ith di7ersified portfolios "ith a!ti7e

in7ol7ement in man business 7entures !onsisting of manufa!turing in ir 9onditioning

Industr4 9hillers4 Manufa!turing of =eat $8!hange and Radiators4 Sheet Metal

Fabri!ation4 S!affolding Form"or#4 Stru!tural Steel Fabri!ation4 Pre1engineered

Cuildings (P$C)4 9able and Storage Management4 Kehi!le Kariants li#e oad Codies4

Eater Courses4 Petrol &an#ers and ight Re!o7er $quipment et!6 Cesides4 it also has

a!ti7e sta#es in the fields of Information &e!hnolog (I&) and De7elopment of =ousing

and 9ommer!ial pro,e!ts6

Global in 7ision and rooted in Indian 7alues4 the Group is dri7en b a performan!e ethi!

pegged on 7alue !reation for its sta#eholders6 &he GroupLs produ!ts and ser7i!es offer

distin!ti7e !ustomer solutions6 Its state1of1art manufa!turing units and se!tored ser7i!es

span throughout India6

&he group !onsists of Fedders lod 9orporation imited and lod $le!tri!

$ngineering imited as its flagship !ompanies and Perfe!t Radiators ;il 9oolersPri7ate imited4 PS $ngineering Pri7ate imited4 irser!o P7t td64 Regal Infote!h td6

and lod Infote!h td6 are the other #e !ompanies6

LLOYD ELE$TRI$ 0 ENGINEERING LTD&

!hie7ing the highest qualit standards and sustaining them o7er an e8tended period of

time has been the !ornerstone of lod $le!tri! and $ngineeringLs su!!ess o7er the

past t"o de!ades6 Eith an in1depth understanding of effi!ient manufa!turing pro!esses


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and its !ustomer requirements the !ompan !ontinues to deli7er a "ide range of !ost

effe!ti7e heat transfer solutions6 Eith an ee for detail a !ollaborati7e approa!h "ith

its !lients4 lod has !ontinuousl raised the standards for both produ!t deli7er and

ser7i!e support6 &his management philosoph had lead to it be!ome not ,ust a

dependable partner to some of the leading global =K9R !ompanies but also the

preferred !hoi!e for their heat e8!hanger needs6

Eith its e8tended !apabilit to design4 de7elop4 manufa!ture maintain highl

engineered =K9 sstems for the Rail"a industr4 lod is uniquel positioned in the

mobile =K9 sstems spa!e as "ell as in the heat transfer industr6 &he !ompanLs

strong tra!# re!ord in in7esting in the latest te!hnolog4 state1of1the1art equipments

training its "or#for!e on regular basis has enabled the !ompan to attain a leadershipposition in ea!h of the mar#ets it operates in6

PRO1ILE

Eel!ome to lod $le!tri! $ngineering td6 Eith pro7en blend of 7alue1added

engineering4 leading edge te!hnolog4 fle8ible produ!tion !apa!it4 and indi7idual

!ustomer satisfa!tion that ma#es us the preferred supplier of high qualit !oils and heat

transfer produ!ts6 Sin!e />?>4 ;


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T'E GRO2ING $LO3T

&oda4 lod $le!tri! and $ngineering imited is a publi!l traded

!ompan "ith its headquarters in 'e" Delhi6 It is the leading and largest

produ!er of 9oils =eat $8!hangers (Fin and &ube tpe) in India4 ser7ing

the entire spe!trum of =K9 R industr in the !ountr as "ell as ;$MLs

in 'orth meri!a4 $urope4 Middle $ast and ustralia6 lod $le!tri! also manufa!tures

ir !onditioners for the Indian Rail"as4 Metro Rail and Cuses at its Chi"adi fa!tor6

T'E GLO4%L %PIR%TION

s part of its global aspiration and en!ourages b the preferen!e it en,os amongst its

international !lientele4 lod $le!tri! and $ngineering &D6 a!quired lod !oils $urope

s6r6o66 (formerl #no"n as u7atat 9:e!h4 SR;) fa!ilit in 9:e!h Republi! in Ma4 -..?6

Eith this strategi! a!quisition the !ompan has entered the $uropean Mar#et4 thus

be!oming a trul global "ith a trul global range of a!ti7ities and perspe!ti7e6

LLOYD 'ITORY

-..?1 lod $le!tri! and $ngineering &D6 a!quired lod !oils $urope s6r6o66 (formerl

#no"n as u7atat 9:e!h4 s6r6o6) fa!ilit in 9:e!h Republi!6

-..@1 Manufa!turing !apa!it of ir 9onditioners being in!reased to .. thousand per

annum and !ompan got * 9ertifi!ation6

-..01 $stablished ne" manufa!turing fa!ilit in 5ala mb4 =ima!hal Pradesh4 for

"indo" split tpe ir 9onditioners "ith !apa!it of /-. &housand sets per annum "ith

Integrated Manufa!turing of 9oils4 Su!tion &ubing Dis!harge &ubing6

-..-1 Got IS; >... 9ertifi!ation and rea!hed at the produ!tion !apa!it of @.. !oils

per da and started e8porting to Gulf !ountries opened offi!e in Dubai6

/>>H1 9apa!it $8panded &o /@.. 9oils Per Da De7eloped ir !onditioner units for

Rail"a 9oa!hes6


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/>>@1 argest 9oil Manufa!turer In India6

/>>01 9apa!it $8panded &o >.. 9oils Per Da6

/>>.1 Produ!tion Started "ith the !apa!it .. 9oils Per Da6

/>?H 1


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$ERTI1I$%TION

R%DI%TOR 0 OIL $OOLER


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%O$I%TION O1 %MERI$%L R%ILRO%D IO 7/887#-88/ $ERTI1I$%TION

IO 9887#-88: $ERTI1I$%TION %PPRO6ED 4Y 43RE%3 6ERIT%

O'% 7:887#-88; $ERTI1I$%TION


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'E%T E


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4R%?ER@ %PPRO6%L TET $ERTI1I$%TE3L PROD3$T %1ETY


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R%IL2%Y '6%$

IRI EN7A8:A

+rod!ct line

'E%T E


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%D6%N$ED EC3IPMENT %ND M%$'INERY

9omputerised fin ines4 =airpin Cenders4 Ma!hani!al $8pander4 utomati! Cra:ing

Ma!hine4 9'9 &urret pun!h4press Cra#e4 shear4 9'9 Pipe Cending Ma!hines4 Pipe

Flaring4 $8panding4 Ceeding $quipment4 Return Cend manufa!turing4 &ig Mig "elding4

&in Plating and Painting apart from other equipment required for manufa!turing "orld

!lass =eat $8!hangers6

R%2 M%TERI%%L %ND PRO$EE

ualit is not ,ust a !orporate or management ,argon4 it is a "a of life at lod 9oils6

Fo!us on qualit is intense right from pro!urement of ra" materials to produ!tion

pro!esses and from R D to post1sales support ser7i!es6 Eith its pen!hant for qualit4

the !ompanLs fa!tories ha7e state1of1the1art fa!ilities for ma#ing =eat $8!hangers of

luminium and 9opper fine "ith seamless smooth Groo7ed &ube4 !oupled "ith end

plate and !asing made of gal7ani:ed Iron4 9opper4 Crass4 luminium or Stainless steel6

&he fins produ!ed are of impe!!able qualit "ith reflare position made of plain4

sine "a7e4 K1"affle4 slit4 super slit and opposed ou7er tpe6

Fin edge are either straight or ripple depending upon appli!ation6

ll 9oils are meti!ulousl tested for lea#ages and passed

through the heating o7en "ith hot air !ir!ulation for inside and

outside !leaning of the !oils6

Me!hani!al bullet e8pansion of !opper tube to fin ensures

effi!ient heat transfer of e7aporators6

2IDE R%NGE O1 %PPLI$%TION

&he =eat $8!hangers manufa!tured at the !ompanLs plants in Chi"adi4 Ra,asthan and

Prague4 9:e!h Republi! ha7e a "ide range of appli!ations4 in!ludingA

Eindo"4 Split and pa!#age 9 Sstems

9ommer!ial Refrigeration Sstem (Kisi!ooler4 Cottle 9ooler and Deep Free:er)


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utomobile1Cuses 9ar air !onditioning

Rail"a air1!onditioning and Marine air1!onditioning

&ele!om Mainframe air !onditioning

Spe!ial ppli!ation 9oils

3N2%6ERING %TTENTION TO DET%IL

Passion for details helps lod $le!tri! and $ngineering td64 to stand out of !ro"d6

Ceing a painsta#ing set of a!ti7ities4 manufa!turing of =eat $8!hangers ne!essitates

un"a7ering fo!us on the minutest details at e7er stage6 &he

9oils are lea# testedA

t @. to 0@. psi for smaller !oils

t @@. psi for bigger !oils

Dehdrated b hot and dr air and pressure !hanged "ith

dr nitrogen4 the !oils are safe from entr of moisture during

storage and transit6

atest soft"are for !oils design4 7omplemented b state1of1the1art lab for testing

of !oils and 9 sstems up to /@ &onnes4 ensure high qualit produ!ts that are

perfe!t for their areas of appli!ation6

;nl the best qualit ra" materials are sour!ed from reliable suppliers a!ross the

"orld for manufa!turing !oils4 "hi!h adhere to globall a!!epted standardsA

Plain and internall groo7ed !opper pipes of >6@-mm and Hmm outer

diameter6

luminium foil in blueGolden !olour "ith hdeophili! and bio (=ealth)

properties6

9asing and end sheets are of standard gal7ani:ed steel4 luminium or

9opperCrass6


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R%IL2%Y '6%$ YTEM

Ee are manufa!turing Pa!#aged ir19onditioning *nits for Rail"a industr in!luding

9 units for Passenger 9oa!hes (ong distan!e4 $M* and Metro) and o!omoti7es6

Ee are ;$M supplier to Indian Rail"as and are suppling these produ!ts to all the

Rolling Sto!# manufa!turing units of Indian Rail"as6 &he air1!onditioning units for

Rail"as are supplied on turn#e basis i6e6 design4 manufa!turing4 suppling4

installation and maintenan!e6

Ee ha7e pan India Ser7i!e net"or# and ha7e presen!e at 'e" Delhi4 Mumbai4

9hennai4 Cengalooru4 =derabad4 u!#no"4 3aipur4 Gu"ahati and 5ol#ata for

maintaining the 9 pa!#age unit installed on the rolling sto!#s6


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2INDO2 5 PLIT %IR $ONDITIONER

t our 5alaamb fa!tor "e are in the business of manufa!turing Eindo" and Split ir

9onditioners and are ;$M supplier to 7arious multi national !ompanies in India6 =ere

"e ha7e state of the art assembl line for assembl and testing for "indo" and split ir

9onditioners and ha7e also ba!#"ard integration fa!ilit for manufa!turing heat

e8!hanger !oils4 tubing4 !apillar et!6

DRY $OOLER

;


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3PPORT PROD3$TION LINE

PRE 'OP

Standard gal7anised4 Steel luminium or 9opper Crass

YTEM T34ING 0 'E%DER 'OP

Ee ma#e Return Cand4 Distributors4 Su!tion Dis!harge ines of different si:es for our

o"n use and for other !ustomer as per their dra"ings

and spe!ifi!ations6

R%DI%TOR 1OR DIEEL LO$OMOTI6E

lod is a leading R (meri!an sso!iation of Railroads) manufa!turer4 supplier

e8porter of Me!hani!all Conded ( 9opper Crass ) radiators for diesel lo!omoti7es6

e7eraging our industr e8pertise4 in depth produ!t #no"ledge ad7an!ed resear!h

and de7elopment fa!ilities "e are able to deli7er high qualit and !ost effe!ti7e solutions

to our !ustomers6 =igher le7els of heat dissipation optimum performan!e to "eight

ratio of our radiators enable better heat transfer effi!ien!ies and redu!e manufa!turing!osts6


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%L3MIN3M 'E%T E


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Oil coolers

lodBs Car Plate and Fn tube ;il 9oolers are suitable for all !ooling needs6 ll our

;il 9oolers use high !ooling performan!e fins tabulators6 Ee offer a large 7ariet of

;il 9ooers suitable for different defense industrial appli!ations6


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as "ell as in the long1term pro!esses for e8ample4 engaging the prin!iples of lean

manufa!turing6

M%N31%$T3RING 1%$ILITIE

Lloyd Electric 0 Engineering Ltdhas been su!!essfull operating its Chi"adi4

Ra,asthan manufa!turing fa!ilit for the past - ears and has started se!ond plant in

5ala mb4 =ima!hal for manufa!turing heat e8!hangers !omplete built up "indo"

split 96 &his plant is lo!ated in no ta8 :one6

PL%NT , I =4'I2%DI R%F%T'%N>

Prod!ction lines#

9oil Shop

Rail 9oa!h 9s shop

Sheet metal fabri!ation

Sstem &ubing

7& $oil *o+

-& Railays '6%$ ystems


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H& *eet Metal 1a"rication

/& ystem T!"ing


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PL%NT , II =B%L% %M4 'IM%$'%L PR%DE'>

Prod!ction lines#

9oil Shop

Eindo" 9

7& $oil *o+

-& 2indo and +lit %$

%ssem"ly Line


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2orkforce

s#illed and qualified "or#for!e has been lod $le!tri!Ls #e asset and has helped theorgani:ation signifi!antl impro7e produ!ti7it o7er the last - ears6

Ee emphasis on training a!ross all le7els of the organi:ation6

Ee en!ourage one on one relationship bet"een "or#ers and management6

Ee ha7e a!hie7ed .N impro7ement in produ!ti7it o7er the last @ ears6

Ee ha7e emploed -.N $ngineering graduates a!ross all fun!tions6

Ee ha7e qualified and e8perien!ed te!hni!al staff6

Ee boast

of no industrial

disputes

sin!e in!eption6


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o!ations

DOMETI$ M1G& 1%$ILITIE #

3NIT 7#

1 /02(C9)4 RII9; Industrial rea4

Chi"adi4 Distt6 l"ar4

Ra,asthanQ ./ ./>(I'DI)6

3NIT -#

Plot 'o6 /21/H4 Industrial rea 5alaamb4

&rilo#pur Road4 'ahan Sirmour4 India6

3NIT H#

91//4 Industrial rea4

Sela#ui4Dehradun (*ttran!hal)

O6ERE% M1G& 1%$ILITIE #

Lloyd $oils E!ro+e s&r&o&

Kra:s#a /04

/@.. Praha @ 1 RD;&I'4

9O$9= R$P*CI9


41/50

$ontact

$ORPOR%TE O11I$E#

LLOYD ELE$TRI$ 0 ENGINEERING LIMITED

/@>4 ;#hla Industrial $state4 Phase 1 III4

'e" Delhi 1//..-. (I'DI)&elA >/1//10.20@0@0

Fa8A >/1//10/2/@0/2

$1mailAinfollodengg6!om

"""6llodengg6!om

3% Office#

Lloyd $oils L&P&

-20. Fountain Kie" Dri7e4

Suite /-24 =ouston4&e8as HH.@H6

&elA /1?221>H1>0.. (&oll Free) H/1>>-1.->

$mailA infollod!oils6!om

"""6llod!oils6!om

$?E$' O11I$E#

Lloyd $oils E!ro+e s&r&o&

Kra:s#a /04

/@.. Praha @ 1 RD;&I'4

9O$9= R$P*CI9

&elA 0-. -@H ?// /->
mailto:[email protected]:[email protected]:[email protected]:[email protected]


42/50


43/50

%nn!al re+ort -87H


44/50

$*a+ter ,A

Resear!h methodolog


45/50

De)elo+ a marketing strategy

$ffe!ti7e mar#eting starts "ith a !onsidered4 "ell1informed mar#eting strateg6 good

mar#eting strateg helps ou define our 7ision4 mission and business goals4 and

outlines the steps ou need to ta#e to a!hie7e these goals6


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our produ!ts and ser7i!es to the people most li#el to bu them6 It usuall in7ol7es ou

!reating one or t"o po"erful ideas to raise a"areness and sell our produ!ts6

De7eloping a mar#eting strateg that in!ludes the !omponents listed belo" "ill help ou

ma#e the most of our mar#eting in7estment4 #eep our mar#eting fo!used4 and

measure and impro7e our sales results6

Identify yo!r "!siness goals

&o de7elop our mar#eting strateg4 identif our o7erar!hing business goals4 so that

ou !an then define a set of mar#eting goals to support them6


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Profile our !ompetitors

Similarl4 as part of our mar#eting strateg ou should de7elop a profile of our

!ompetitors b identifing their produ!ts4 suppl !hains4 pri!ing and mar#eting ta!ti!s6

*se this to identif our !ompetiti7e ad7antage1 "hat sets our business apart from

our !ompetitors6


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&his report is based on primar as "ell se!ondar data4 ho"e7er primar data

!olle!tion "as gi7en more importan!e sin!e it is o7erhearing fa!tor in attitude

studies6 ;ne of the most important users of resear!h methodolog is that it helps

in identifing the problem4 !olle!ting4 anal:ing the required information data and

pro7iding an alternati7e solution to the problem 6It also helps in !olle!ting the 7ital

information that is required b the top management to assist them for the better

de!ision ma#ing both da to da de!ision and !riti!al ones6

Data so!rces:

Resear!h is totall based on primar data6 Se!ondar data !an be used onl for

the referen!e6 Resear!h has been done b primar data !olle!tion4 and primar

data has been !olle!ted b intera!ting "ith 7arious people6 &he se!ondar data

has been !olle!ted through 7arious ,ournals and "ebsites6

am+ling#

am+ling +roced!re#

&he sample "as sele!ted of them "ho are the !ustomers7isitors of llod

ele!tri!als4 4 irrespe!ti7e of them being buer or not or a7ailing the ser7i!es

or not6 It "as also !olle!ted through personal 7isits to persons4 b formal

and informal tal#s and through filling up the questionnaire prepared6 &he

data has been anal:ed b using mathemati!alStatisti!al tool6

am+le sie#


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&he sample si:e of m pro,e!t is limited to /.. people onl6 ;ut of "hi!h

onl @2 people bu from lod ele!tri!als 6 ;ther 00 people did not bu

from lod ele!tri!als

am+le design#

Data has been presented "ith the help of bar graph4 pie !harts4 line

graphs et!6

Limitation:

Some of the persons "ere not so responsi7e6

Possibilit of error in data !olle!tion be!ause man of buer ma

ha7e not gi7en a!tual ans"ers of m questionnaire

Sample si:e is limited to /.. 7isitors of llod ele!tri!als 6

&he sample si:e ma not adequatel represent the "hole mar#et

Some respondents "ere relu!tant to di7ulge personal information

"hi!h !an affe!t the 7alidit of all responses6

&he resear!h is !onfined to a !ertain part of delhi 6

Documents

Llyod Marketing