LLO platform roll-out through sponsorship/events

GOAL:

• To differentiate and promote Finlandia Vodka brand

on Ukrainian market appealing to consumers’

emotion (building emotional connections) using LLO

platform

DECISION:

• To create personal Less Ordinary experience of

interaction with the brand using socially meaningful

event with high level of attention and social

influence, concentration of celebs

Up to 20 000 guests during 5 days of event

~20% tried FV during event (3760 trials)

22 000 views of Facebook photo report

Interviews for TV on FV stand

Ukrainian Fashion Week

F14 Highlights

Zone overview

UFW

Characters

BAR

UFW

Photo-zone

Origami

6

Ukrainian Fashion Week Video

F14 Highlights

To DL video: http://www.ex.ua/866720246185

UFW – key results

KPIs :Contacts: 1500 each day, 7500 totalQ-ty of cocktails : 600-700 each day, 3000-3500 totalPhotos taken: 100 each day, 500 total

1 2 3 4 5Redberry tonic (Редберри тоник) 200 260 270 210 220 1160Clear hint (Прозрачный намек) 180 290 280 240 210 1200As a piece of cake (Легче легкого) 180 270 260 210 240 1160Classic 50 70 60 30 30 240TOTAL 610 890 870 690 700 3760

CocktailDays

Total

Results :Contacts: 1500-1600 each day, 7500-8000 total - ~40% of participantsQ-ty of cocktails (including shots): 3760 total - ~20% of visitorsPhotos taken: 150 each day, 750 total

GOAL:

• To strengthen Finlandia Vodka perception as high-

quality product for professionals among

bartenders/outlet owners and final consumers

• To differentiate FV brand using “To the life less

ordinary” platform, building emotional connection

with consumers

DECISION:

• To arrange scheduled competition Finlandia Vodka

Cup for best Ukrainian bartenders, following by

“Night of less-ordinary mixes” event for final

consumers

79 “best-in-class” participants

10 finalists150 guests +

journalists27 post-PR articles in

print and internet

Finlandia Vodka Cup

F14 Highlights

10

FVC – Video

F14 Highlights

To DL video: http://www.ex.ua/866720246185

798 guests 112 cocktails sold

(vs 10 previous week)

389 shots sold (vs 226 previous week)

FVC – Night of less ordinary mixes (party for consumers)

F14 Highlights

Thank you for attention