LiveMedia Final

7/29/2019 LiveMedia Final

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LiveMediaCaptive Audience Network


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People are Spending less

time at Home !

.and More time outside !

Where should you thentry to reach them?


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Newspapers are read in the

Morning !

TV is watched at Night !

What about

Day-time WhenMost Decisions

are Made?


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Newspapers are just Flipped

through !

TV Channels are Switched

during Ads !

How do you then

Grab

Consumer Attention ?


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Newspapers and TV cater to

Masses!

There is a big spill over!

How do you then

reach your precise

Target Segment ?


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Its Time To Think..


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is an audio visual

Captive Audience Network

of LCD TVs, strategically placed in hightraffic areas where people of

identifiable demographics

congregate. The TVs attract full viewerattention through targeted andentertaining Content.

What is LiveMedia ?


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LiveMedia - Background

A Pioneer in Digital MediaOffering entertainment services to captive audiences while they spendtime in their out of home destinations.

Funded by

Draper Fisher Juverston, Bay Partners and Samsung

Industry Position Currently the largest player in the Industry with over 3 times the number

of venues / destinations covered as compared to the nearest Competitor.

Research Partners IMRB and Market Probe

Office Presence Delhi, Mumbai, Bangalore, Hyderabad, Kolkatta, Chandigarh, Pune

Ahmedabad


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LiveMedia Snapshot

Parameter Current Status

Presence All India

Cities and Towns 70 plus

Screens 5000 approx

Approximate Footfalls 60 million per month

Average Dwell Time 35 minutes


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Destination Categories

HospitalityCorporate

OfficesPersonal

CareHealthcare

Destination Segments

Destination Sub-Categories

QSRs

Coffee Shops

Pubs

Restaurants

Clubs

Golf Courses

Lounges

Rural

RetailEducation RWA

Corporate

Offices

BPOs

SWCenters

Office

Buildings

Salons

Gyms

Hospitals

Diagnostic

Centers

Pharmacies

ITC Choupal

Sagar

Colleges

Career

Centers

IT Institutes

Premium

Residential

Societies


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Customer Segments

Families

Target Segments

Target Locations

QSRs

Coffee Shops

Pubs

Restaurants

BPOs

Colleges

Reaching approx 60 million Target Viewers per Month

Healthcare Students

Restaurants

Clubs

Lounges

Golf Courses

Corporates

Gyms

Salons

ITC

Choupal

Sagar

Hospitals

Diagnostic

Centers

Pharmacies

Colleges

Career

Centers

IT Institutes

Premium

Residential

Societies

Youth &

Young

Professionals

White

Collar

Organized

Rural

Retail

Home

Makers


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Sample Installations

Hospitality


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Health Care Personal Care


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Education Corporate


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LiveMedia Content Philosophy

Educate

Entertain

Engage

Certain programs are built to educate

and provide information to people

which they would generally like to have

and which amazes them

LiveMedia has pioneered a new genre

of Content by introducing Animated

Strips around Satire, PJs, Dumb

Humor, Astrology etc

The content is designed to involve

people in solving puzzles in a very

creative manner

Trivia Live

Buzz in Town

Mr. Wise

Horoscope

Kitty & Witty

Dhakkans Diary

Yo Mousi

Mein Hu Kaun

Make My Word


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Title Screen-Shots of Content


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What does LiveMedia Offer ?

Precise Targeting of Desired Segment

Viral Effect

Contextual Environment

Reach and Frequency

In addition you can do 3600 Customer Engagements in locations

where we have our Screens


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How Does it Work

LiveMedia

New

InnovativeMedia

Offers a

ContextualEnvironment

Helps Reach

your Precise

TargetSegment

Reaches out to peoplewhere they are spending

their free and leisure time

Each Destination offers aframe of reference or a

context against which a

message is better absorbed

Provides Advertisers with

demographic,psychographic and

geographic information thus

helping them reach their

precise target segment

Restaurants, Clubs, Coffee shops

Corporate Offices, Educational

Institutes,

For example a beauty product shown

at a Salon, Health Insurance at a

hospital, and food products at arestaurant will have high impact!

You can target youth in Coffee shops,

Professionals in Corporate offices,

Rural folks at Rural Hubs, Women inSalons etc


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LiveMedia Differentiators

Classification

Content

Captivity

Destinations are selected based on the

Customer segment they cater to

50 % of our time on the Screens is

devoted to content & programs which

are targeted to the profile of people in

our destinations thus

Screens are put only in locations where

people spend an average of 30 minutes

in front of the Screens

Precise

Targeting

Better

Engagement

Higher Impact

Higher OTS(Opportunity to See)


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Holistic Brand Engagement

3600

Communication ApproachEngagement

Informthrough

LiveMedia

Screens

Educationthrough

Static

Branding

Experiencethrough

Product

Placement

10/20 Second

Commercials at regular

frequency to get people

interested

Customer Education

through ambient Media /

Table Mats etc to be

placed

Actual user experience

through Sampling and

other engagement forms


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Partial List of Clients


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Automobiles E-Commerce & IT


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Banking, Finance & Insurance


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Media Telecom


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Education Healthcare Real Estate


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FMCG Consumer Durables
http://www.gelusil.co.in/index.html


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Govt., NGO, Travel & Tourism


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Thank you

Contact

[email protected]

011- 46669666
mailto:[email protected]:[email protected]

Documents

LiveMedia Final