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Re-Imagining Downtown Live Oak
Results from Community Design Charrettes
June 27-29, 2013
This report is a summary of results from the Live Oak Downtown Community Design Charrettes–a series of collaborative planning meetings, open to the public. The meetings provided a structure for community members to participate in visualizing an urban design vision that would revitalize the business and social environment of its downtown. It is intended that the visionary ideas represented in these pages becomes the foundation for priority projects selected by the Live Oak Community Redevelopment Agency and funded by the people of Live Oak.
Hosted by Live Oak Community Re-development Agency
andCH2M HILL
2�
introduction
Our Challenge: Revitalize Downtown Live OakLive�Oak�is�unique—an�authentic�“old�Florida”�town,�with�an�interesting�history�and�a�community�that�has�both�a�sense�of�its�past�and�a�willingness�to�re-imagine�a�new�future�that�makes�the�most�of�all�that�Live�Oak�has�to�offer.���As�unique�as�it�is,�Live�Oak,�like�many�other�cities,�is�suffering�the�consequences�of�mid-century�forces�that�pushed�new�development�out�and�away�from�the�historic�city�center.��Down-town�Live�Oak�is�now�on�the�descent,�becoming�deteriorated�and�abandoned.��It�is�unable�to�attract�and�keep�businesses�and�centers�ofactivity�that�would�ensure�the�area�remains�a�place�to�stop�and�visit,�rather�than�a�place�to�transit�to�big�box�retailers�on�the�outskirts�of�town.
In short, Downtown Live Oak is a place where opportunity is ripe, but immediate action is necessary to revitalize it so it can once again be a center of activity and prosperity.
There�have�been�several�efforts�to�reconceptualize�the�downtown�area�of�Live�Oak.��In�2010,�for�instance,�the�University�of�Florida�prepared�a�Vision Plan of the Downtown Core�on�behalf�of�the�
Live�Oak�Downtown�Partnership�and�the�Live�Oak�Community��Redevelopment�Agency�(CRA).��This�major�effort�provided�an�analysis�of�current�conditions�and�presented�some�strategies�to�re-establish�Downtown�Live�Oak�as�a�prosperous�center�of�commu-nity�activity.��Although�the�report�has�gathered�interest�from�city�leaders,�minimal�action�has�been�undertaken�to�realize�the�vision�it�presented.��
Right now, the City has $1 million designated for downtown redevelopment. These funds will be reassigned to other projects unless they can be relegated to specific downtown Live Oak revitalization projects by September 30, 2013.
In�short,�without�the�support�and�energy�of�residents�and�business�owners�within�the�Live�Oak�commu-nity,�appropriated�funds�will�evaporate�and�previous�research�and�design�efforts�will�only�continue�to�sit�on�the�shelf,�gathering�dust.�
Stepping Up to the Challenge: The Community SpeaksIn�order�to�kickstart�the�redevelopment�efforts�that�will�revitalize�our�community�in�line�with�residents’�priorities,�a�series�of�public�meetings�were�held�in�Live�Oak�June�27,�28,�and�29�of�this�year.�Called�design charrettes,�these�were�a�series�of�collaborative�planning�sessions�that�provided�a�structure�for�community�members�to�provide�input�to�an�urban�design�vision�that�would�revitalize�the�business�and�social�environment�of�its�downtown.��
Charrette�1 6pm,�June�27,�2013�–�Dixie�Grill Define�priorities�for�downtown�developmentCharrette�2 9am,�June�28,�2013�–�Dixie�Grill Define�business�owner�priorities�for�downtown�
developmentCharrette�3 6pm,�June�28,�2013�–�Train�Depot Define�priority�development�projects�in�line�with�
established�visionCharrette�4 9am,�June�29,�2013�–�Train�Depot Define�next�steps�to�realizing�vision
The City of Live Oak Revitalization Vision Plan is provided in the Appendix.
Re-Imagining Downtown Live Oak� 3
The�prime�objective�of�the�design�charrettes�was�to�provide�an�effective�way�for�community�members�to�prioritize�and�have�input�into�downtown�improvements�that�they�feel�will�meet�their�expectations.���Because�the�events�were�widely�attended�by�a�wide�variety�of�Live�Oak�community�members—elected�officials,�redevelopment�leaders,�business�owners,�and�residents—the�events�also�created�a�partnership�that�will�provide�the�foundation�for�ongoing�efforts�to�realize�the�vision�participants�created.
A Good Start: Our Strengths and WeaknessesDuring�the�first�and�second�charrettes,�participants�identified�the�things�they�like�and�want�to�safekeep�about�Live�Oak,�as�well�as�those�things�that�are�less�than�desirable�and�need�to�change.���Participants�agreed�that�the�authentic�and�historic�small�town�feel�of�Live�Oak�is�something�that�they�do�not�want�to�lose�in�the�years�ahead,�although�they�do�want�some�alterations.��Notably,�the�group�said�they�wanted�to�bring�energy�and�activities�back�to�their�downtown�under�a�consistent�brand�or�image�that�can�be�marketed�to�surrounding�communities.
Building on a Strong Foundation: The Keys to Successful RedevelopmentMoving�from�a�sense�of�our�community—what�we�like�and�what�we�want�to�change—charrette�participants�were�asked�to�identify�specific�projects�they�would�like�to�see�completed�in�the�downtown�area.��This�discussion�was�structured�around�the�findings�and�recommendations�from�the�previous�work�of�local�experts,�including�the�University�of�Florida�work�and�CRA�research.��Specifically,�the�visioning�exercises�were�informed�by�what�we�know�to�be�the�keys�to�successful�redevelopment�of�the�Live�Oak�downtown.��
StrengthsAuthentic small town feelHistorical characterFriendlinessAccessibilityGreen space
WeaknessTraffic/HighwayLack of parkingAbandoned buildingsLack of retail/social activitiesLack of clear aesthetic
OpportunitiesLive Oak “brand”Euro-Town SquareBeautification/Public Art
4�
Multi-Use Areas�-�In�order�for�Live�Oak�to�rekindle�the�energy�level�that�is�desired,�the�plan�must�seek�to�bring�people�downtown�–�not�just�for�work�or�shopping,�but�as�residents.�If�no�one�lives�downtown,�it�will�never�achieve�its�potential.�Drive�in�shoppers,�special�events�and�county�government�are�not�enough�to�create�the�desired�hum�of�human�interaction.
Attractive Pedestrian Environment�–�The�downtown�must�be�safe�and�easy�for�pedestrians�and�pedalers�to�get�around.��Good�signage,�wide�sidewalks,�shady�spots,�traffic�controls,�and�things�to�look�at�will�encourage�people�to�congregate,�shop,�and�socialize�in�the�downtown.
Rehabilitated Buildings and Infrastructure�–�Fortunately,�Live�Oak�is�blessed�with�attrac-tive�and�historic�buildings�that�can�be�leveraged�to�create�a�unique�atmosphere�and�inspire�visitation.��Also�important�is�to�ensure�people�have�a�good�downtown�experience�by�pro-viding�the�basics�like�sanitation,�good�drainage,�good�roads,�and�public�toilets.
Defined Open Spaces�-�Inspiring�more�visitation�not�only�requires�open,�green�areas,�but�also�requires�defining�those�areas�in�a�way�that�provides�for�entertainment�venues�and�activity.��Parks�can�house�sports,�fitness,�and�entertainment�spaces;��open�areas�between�shops�can�house�festivals�or�markets;��good�planning�can�allow�for�street�fares�or�outdoor�cafes.��The�possibilities�are�endless.
Informed�by�our�community’s�strengths�and�weaknesses,�and�by�the�drivers�of�successful�redevelopment,�community�members�identified�and�voted�upon�specific�improvement�projects�they�would�like�to�see�completed�in�Live�Oak.��
Re-Imagining Downtown Live Oak� 5
This�long�list�was�condensed�into�five�major�projects.��Three�of�the�projects�were�consolidated�from�the�list�of�suggestions�on�the�basis�of�location�within�the�downtown�area:
Location-Based Projects“East of Hwy 129” “West of Hwy 129” “Heritage Park”
Opp
ortu
nitie
s
Court�Street�PlanClock�TowerLive�Oak�Shopping�CenterMedical�FacilityMixed�Use�HousingTrain�Depot�AreaFarmers’�MarketsFestivals
Warren�Street�Re-DesignRetention�Pond�Farmers�MarketFestivalsSink�Hole�ReclamationPine�Avenue�Closure�next�to�Veterans�ParkMixed�Use�HousingOutdoor�Dining
Rails�to�TrailsSlaughter�House�RepurposingOutdoor�AmenitiesLakeAmphitheatre Sports�FieldsOutdoor�MoviesBike�TrailsChess
Rehabilitated Buildings and Infrastructure•� Warren�Street�Shops•� Farmers’�Market/Festivals•� Shopping�center�redesign•� Downtown�housing•� Ample,�sensible�parking•� Town�square/villages•� Advertise�events•� Commercial�&�residential�buildings��� (mixed�use�housing)•� Adjust�business�focus��� off�Hwy�90•� Sidewalk�Dining
Defined Green Space•� Millenium�Park�rehabilitation•� Veteran’s�Park�rehabilitation•� Hertage�Park�redesign•� Fountains/Water�feature•� Youth�activities•� Renovate�park�space�with�new�amenities•� Ourdoor�theatre•� Outdoor�chess•� Use�National�Guard�as�a��� development�partner•� Green�Space/Pond
Multi Use Areas•� Clock�Tower�at�entrance�to�downtown•� Gateway�sign�at�entrance�to��� downtown•� Heritage�Square�rehabilitation•� Public�art•� Historic�Ads�(like�Wrigley�Sign)•� Live�Oak�downtown�brand•� Online�promotions
Attractive Pedestrian Environment•� Helveston�sidewalk�extension•� Screen�rentention�Pond•� Trail�System/Walkways•� Easy�connectivity�between�sites•� Warren/Pine�green�space•� Court�Street�Pedestrian�Project•� Create�outdoor�living�space•� Enforce�speed�limit•� Signage�(style�should�fit��� the�brand)•� Public�bathrooms
6�
The�last�two�projects�were�consolidated�from�the�list�of�suggestions�that�are�not�bound�to�a�particular�neighborhood�or�location,�but�would�encompass�all�areas�of�the�downtown.
Umbrella Plans
Branding Strategy Transportation Master Planning
Opp
ortu
nitie
s Image/visionMaintaining�historical�feelMaintaining�small�town�feelAdvertisingActivity�promotionPublic�art�theme
Master�Parking�PlanTraffic�Flow�and�ControlConnectivity/Safe�Pedestrian�WaysSignageStreetscaping
The�group’s�ideas�for�each�of�these�projects�are�described�in�the�following�pages.
Re-Imagining Downtown Live Oak� 7
project one: west of hwy 129The�charrette�participants�saw�a�great�deal�of�potential�in�the�area�west�of�Highway�129,�envisioning�a�portion�of�it�as�a�European-style�town�square�that�would�serve�to�provide�pedestrian�shopping�away�from�Highway�90�as�well�as�and�creating�an�attractive�outdoor�gathering,�eating,�and�special�event�venue.
Project Area DescriptionThis�project�encompasses�the�area�bordered�by�the�following�streets.
• Northern�boundary�is�the�railroad�tracks�
• Western�boundary�is�Houston�Street
• Southern�boundary�is�Parshley�Street
• Eastern�boundary�is�Highway�129
The�downtown�area�west�of�Highway�129�is�characterized��by�active�businesses�along�Highway�90,�as�well�as�several��abandoned�buildings�slated�to�be�torn�down.��Along�this��retail�area�is�also�Veterans�Park—as�currently�configured,��its�gazebo�provides�little�but�an�impediment�to�proper�viewing�of�the�historic�Wrigley’s�mural.��In�short,�it�is�a�green�space�that�serves�no�public�purpose�beyond�its�memorial�role.��However,�it�offers�the�opportunity�to�provide�open�space�and�a�link�to�Millennium�Park.
Behind�the�main�business�route,�along�Warren,�exists�a�retention�pond�surrounded�by�a�chain�link�fence�and�open�area�that�does�not�currently�contribute�positively�to�
the�downtown�environment.��It�does�offer,�however,�a�good�location�and�space�to�create�an�outdoor�shopping/entertainment�venue�that�is�somewhat�removed�from�the�traffic�of�Highway�90,�while�still�being�visible�from�the�main�corridor�and�easily�accessible�to�visitors�into�town.
OpportunityThe�charrette�participants�re-conceptualized�this�downtown�West�of�Highway�129�as�a�walkable�retail�area�surrounding�an�open�plaza�that�lends�itself�to�a�Farmers’�Market�or�other�venue,�supported�by�outdoor�cafes�and�attractive�surrounding�green�space.��By�attractively�screening�the�retention�pond,�surrounding�it�with�
walkways,�and�creating�a�lighted�fountain�in�its�midst,�this�area�would�become�a�real�draw�to�downtown,�with�visual�and�walking�connections�to�Veterans�Park,�a�potential�
open�area�created�by�the�demolition�of�the�three�condemned�buildings�along�Highway�90,�and�Millennium�Park.��
Railroad Tracks
Parshley Street
Hou
ston
Str
eet H
ighway 129
W
S
N
E
8�
Recommended Amenities and Implementation Steps• Use�decorative�brick/concrete�around�the�retention�pond,�with�a�lighted�fountain�and�decorative�
fencing�and�shrubs�and�gazebos• Study�and�rework�the�traffic�pattern/flow�on�Warren�Street,�including�the�concept�of�diagonal�park-
ing�in�line�with�a�fully�developed�engineering�and�traffic�study�which�includes�conceptual�drawings• Incorporate�a�Farmers�market/festival�site• Launch�a�program�which�will�provide�free�entertainment�on�a�monthly�basis• Construct�permanent�and/or�incorporate�current�stadium�public�restrooms• Explore�the�idea�of�expanding�Millennium�Park,�on�Pine�North�of�90�
Community BenefitsDirectly�in�line�with�the�key�drivers�to�successful�redevelopment,�revitalizing�the�area�West�of�Highway�129�would�provide�the�following�benefits.�
Increase�economic�development�in�downtown�Live�Oak�by�providing�an�attractive�place�for�people�to�gather�for�special�events�and�to�shop.��The�proximity�of�the�Warren�Street�“plaza”�to�Highway�90�would�attract�visitors.��Advertising�special�events�such�as�
art�fairs�and�music�festivals�would�also�increase�local�tourism.
Several�of�the�ideas�here�will�improve�public�areas�for�leisure�activities,�including��social�gathering�and�outdoor�eating.��Improving�the�sidewalks,�providing�walkways,��and�screening�the�retention�pond�will�increase�safe�and�pleasant�pedestrian�areas.
Upgrading�the�streets,�sidewalks�and�buildings�around�the�planned�plaza�area�and�remov-ing�the�condemned�buildings�on�Highway�90�will�beautify�the�area�and�remove�blight.��The�addition�of�public�restrooms�will�also�improve�pedestrian�traffic�and�support�public�turnout�for�outdoor�events.��
Creating�visible�and�physical�connectivity�with�Millenium�and�Veteran’s�Park,�adding�landscaping,�and�shaded�seating�areas�will�allow�for�larger�and�longer�public�events�and�encourage�family�attendance�in�downtown�areas.
Re-Imagining Downtown Live Oak� 9
project two: east of hwy 129The�community�participants�envisioned�the�downtown�area�east�of�Highway�129�as�an�opportunity�to�establish�a�mixed-use�residential/business�community�that�would�attract�people�to�live,�work,�and�shop�downtown�with�the�historic�courthouse�as�its�focus.���
Project Area DescriptionThis�project�encompasses�the�area�bordered�by�the�following�streets.
• Northern�boundary�is�Haines�Street�
• Western�boundary�is�Highway�129
• Southern�boundary�is�Van�Buren�
• Eastern�boundary�is�Railroad�Avenue
The�downtown�area�East�of�Highway�129�is�characterized�by�the��mostly-empty�strip�mall�on�the�East�side�of�downtown��
and�Court�Street�with�the�approach�to�the�historic��Suwannee�Courthouse.��
The�impressive�and�historic�Suwannee�County�Courthouse�is�a�symbol�of�pride�for�the�entire�community�and�would�serve�as�an�impressive�focus�for�Court�Street,�with�a�true�‘Courthouse�Square’�to�help�revive�this�heart�of�the�city.��Parcels�facing�Ohio�Ave�are�available�for�redevelopment,�and�the�handsome�and�historic�Post�Office�on�the�southeast�corner�provides�a�
strong�sense�of�anchor�to�the�south.
The�L-shaped�strip�center�at�the�far�eastern�side�of�downtown�languishes�with�too�much�retail�for�too�few�customers.��It�is�a�large,�unattractive�piece�of�property,�but�one�that�is�strategically�positioned�for�residential�development�that�could�benefit�retail�business�in�the�downtown.��
OpportunityThe�charrette�participants�re-conceptualized�the�East�of�Highway�129�area�as�
an�attractive�multi-use�area,�including�residential�units�and�retail�boutiques�that�would�provide�attractive�and�convenient�“in-town�living”�for�current�and�new�resi-
dents.���The�strip�mall�and�surrounding�property�presents�itself�as�a�large�piece�of�property�that�would�support�this�multi-purpose�vision.��The�size�and�location�of�the�property�easily�lends�itself�to�doctors’�offices�and/or�medical�care�facilities�to�provide�services�to�the�targeted�residential�group�of�retirees�that�would�be�attracted�by�downsized,�easy-care,�downtown�living.�It�could�even�more�immediately�be�used�as�open�space�for�special�or�recurring�events�such�as�fairs�and�craft�markets.
Haines Street
Van Buren
Hiw
hgw
ay 1
29
Railroad A
venue
W
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10�
Recommended Amenities and Implementation Steps• Attract�a�developer/investor�to�construct�townhomes�between�City�
Hall�&�Dixie�Grill;�ideally,�these�would�be�mixed�use�developments,�with�shops�on�the�ground�floor�and�living�space�above
• Attract�Doctor�Offices�and�routine�medical�care�in�the�city• Install�bright�and�attractive�pedestrian�lighting�in�the�area• Use�lamp�post�flag�arms�on�US�90�lamp�posts�for�signage�for�the�
business�to�increase�visibility�for�motorists�• Design�and�construct�an�Archway�for�the�entry�at�White�Street• Install�brick�sidewalks�at�all�intersections• Create�a�space�for�an�outdoor�venue�in�the�Old�Courthouse�Plaza• Design�and�construct�a�Water�feature�for�kids• Design�and�construct�sidewalk�bulb�outs�on�U.S.�90�to�slow�traffic�
down�• Develop�and�implement�an�“incentive�package” to include:��impact�
fees�and�tax�breaks,�to�encourage�development�• Develop�policies�and�initiatives�which�encourage�“ma�&�pa”�type�
business�• Explore�the�idea�of�US�90�being�made�one�way�with�Conner�Street�
providing�the�opposite�lane
Community BenefitsDirectly�in�line�with�the�key�drivers�to�successful�redevelopment,��revitalizing�the�area�East�of�Highway�129��would�provide�the�following�benefits.�
Increase�economic�development�in�downtown�Live�Oak�by�providing�an�attractive�place�for�people�to�reside�and�shop.��Bringing�the�medical�community�to�this�area�of�the�community�will�en-courage�“young�families”�and�“empty-nesters”�to�move�to�Live�Oak,�which�will,�in�turn,�invigorate�local�business�and�increase�the�tax�base�for�continued�development�efforts.
Several�of�the�ideas�here�will�serve�to�slow�down�vehicular�traffic�to�increase�foot�traffic�for�businesses�as�well�as�to�create�a�safe�and�attractive�walking�environment,�adding�to�the�image�of�an�authentic�small�town.��
Removing�blighted�buildings�to�be�replaced�with�modern,�comfortable�residences�will�add�to�the�beauty�of�Live�Oak.��It�will�increase�visitor�business�access�with�sensible�parking�and�showcase�our�historic�downtown�buildings.
A�true�courthouse�plaza,�with�water�feature,�will�provide�a�pleasant�gathering�place�for�those�that�live,�work,�and�visit�downtown�Live�Oak.��
Sidewalk “bulb outs” extend the pedestrian zone out into space that is unusable by passing cars. They create a greater sense of safety for pedestrians and provide a place for trees or other landscaping.
Re-Imagining Downtown Live Oak� 11
project three: heritage park
The�community�participants�recognized�the�potential�of�the�extensive�grounds�and�facilities�encompass-ing�Heritage�Park,�and�offered�a�vision�for�creating�connectivity�between�the�park�and�the�downtown�area�with�trails�and�a�trolley�system.��
Project Area DescriptionThis�project�encompasses�the�75�acres�of�parkland�running�along�the�south�side�of�downtown�area,�as�well�as�the�strip�of�land�that�was�once��railway�track�ending�downtown�and�is�now�part�of�the�Rails�to�Trails�program.
The�large�open�area�called�Heritage�Park�is�comprised�of�some�de-veloped�park�areas,�a�Frisbee�Golf�course,�a�past�residence�now�used�
as�an�event�center,�and�a�large�undeveloped�area�with�a�walkway�that�is�currently�under�construction.�A�narrow�strip�of�land,�previously�part�of�the�railway,�extends�between�Heritage�Park�and�the�heart�of�downtown,�lending�itself�to�a�“rails�to�trails”�strategy.
This�property�was�not�within�the�scope�of�the�University�of�Florida�study;�however,�it�was�incorporated�into�the�design�charrette�discus-sions.��Members�of�the�Heritage�Park�and�Gardens�Board�participated�in�the�recent�design�charrette�and�
was�able�to�provide�some�cohesiveness�between�the�community’s�insights�and�the�
Board’s�visions.
OpportunityThe�charrette�participants�acknowledged�that�there�is�already�a�plan�in�the�works�for�enhancing�the�outdoor�entertainment�value�of�the�park�for�public�use.��Participants�used�that�plan�as�the�foundation�for�its�additional�recommendations.��
In�general,�the�Heritage�Park�design�charrette�team�felt�that�the�location�and�size�of�the�park�lends�itself�to�attracting�tourism�and�large�events,�as�well�as�supporting�regular�family�and�sports�activities.��In�addition�to�recommending�some�specific�ameni-ties�to�leverage�these�opportunities,�the�participants�felt�that�the�park�should�incorporate�a�trolley�system�and�bike�paths�to�allow�circulation�between�the�park�and�downtown�shopping�areas.��The�system�would�not�only�provide�safe�and�attractive�transit,�but�would�also�be�an�entertainment�venue�in�itself,�especially�after�employing�a�driver/conductor�who�would�provide�historical�and�fun�information�in�an�entertaining�way.
12�
Recommended Amenities and Implementation Steps• Rails�to�trails�project:��Use�a�trolley�to�run�from�park�to�downtown�in�a�figure�8�traffic�pattern.�This�
will�also�create�a�roadway�suitable�for�walkers,�golf�carts,�bikes�(free,�city�owned),�carriage�rides,�segues�and�carriage�rides
• Design�and�construct�an�Amphitheater�and�education�center�near�the�pecan�grove• Install�a�retention�pond/lake�with�paddle�boats• Design�and�install�picnic�tables,�pavilions,�tennis�
courts,�playground�and�baseball�fields• Complete�the�renovation�of�the�mansion�to�allow�for�
public�and�private�events,�and�weddings�• Install�lighting�with�underground�power�• Have�a�facility�where�the�“lost�arts”�will�be�
demonstrated,�such�as�blacksmithing,�weaving��and�basket�making
• Build�a�“cracker�farm”
Community BenefitsDirectly�in�line�with�the�key�drivers�to�successful�redevelopment,�expanding�Heritage�Park�would�provide�the�following�benefits.
The�amenities�suggested�for�the�park�will�support�multiple�uses:��large�and�small�events,�sports�and�fitness,�family�activi-ties,�music�and�entertainment.��By�connecting�it�to�the�downtown�business�district�with�trails�and�trolleys,�it�complements�the�overall�mixed-use�strategy�for�the�City,�providing�outdoor�space�for�downtown�residents.
Adding�walkways,�benches,�and�lighting�to�the�park�provides�a�pleasant�pedestrian�experience�at�all�times�of�the�day.��The�bike�trail�to�the�downtown�business�distrct�allows�safe�passage�from�one�venue�to�another.
Adding�and�renovating�the�facilities�in�the�park�supports�the�capability�to�house�large�and�small�events�for�economic�gain,�as�well�as�to�create�a�destination�sport�for�local�tourism.
A�destination�park�and�garden�can�be�marketed�to�the�local�communities,�adding�to�the�Live�Oak�brand.
Providing attractive and permanent public restroom facilities would support the pedestrian experience along the Warren Street shopping and event area.
Re-Imagining Downtown Live Oak� 13
project four: branding strategy
The�community�representatives�at�the�charrettes�indicated�that�a�consistent�brand�should�guide�the�City’s�urban�development�efforts�in�order�to�leverage�the�strengths�that�Live�Oak�possesses�and�to�retain�its�authentic�small�town�vibe.��This�will�ensure�that�choices�made�about�signage,�promotions,�and�public�art�will�make�a�compelling,�consistent,�authentic�statement�that�Live�Oak�can�live�up�to.
Project DescriptionThis�project�would�entail�engaging�community�members�in�creating�a�brand�and�image�for�Live�Oak,�based�on�the�vision�that�the�people�would�like�realized�in�the�community.���Once�the�brand�is�devel-oped,�it�can�then�become�the�basis�for�certain�stylistic�choices�within�the�downtown�revitalization�effort�(style�of�signs,�public�art,�streetscaping)�as�well�as�any�promotions/advertising�for�the�City�and�its�ame-nities�to�surrounding�communities�(logo,�promotional�messages,�types�of�activities�and�events).
OpportunityUnderstanding�that�urban�development�is�a�long-range�program,�developing�and�promoting�the�City’s�brand�could�serve�as�the�“glue”�that�helps�to�bridge�the�time�between�design�phases�and�individual�project�completion.��It�will�hold�the�vision�in�the�minds�of�the�community�while�the�physical�transformation�takes�place.
It�was�recommended�that�the�starting�point�for�the�Live�Oak�brand�be�taken�from�the�“likes/strengths”�of�Live�Oak�provided�by�participants�in�the�first�charrette�session,�including:�the�authentic�small�town�feel,�historical�character,�and�friendliness.��
The recommendations voiced during the design charrette are directly in line with some of the projects recom-mended by the Heritage Park and Gardens Board. The Board agrees, for instance, that Heritage Park should provide expansive green space, and sports/music/theatrical event opportunities. The Board submits the following suggested actions items in support of the community vision, as provided at the design charrette.
• Stage: Significantly enlarge the back patio of the two story house to use as a performance stage large enough to host musical groups and theatrical plays
• Outdoor Lighting: Add outdoor lighting for evening events in the gardens, extended yard, and parking areas, with a combination of uplighting and flood lighting
• Bathrooms: Add public bathrooms to support large public events• Walkways: Create concrete walkways to connect west and south parking areas to the stage area and
gardens, including a few handicapped parking pads• Roof renovation: Renovate the roof of the main house
14�
Recommended Amenities and Implementation Steps• Create�a�brand��based�on�the�vision�the�people�would�like�to�see�in�the�
community
o Engage�Live�Oak�Partnership�to�get�the�word�out�with�the�vision��of�the�city
o Work�with�the�Chamber�of�Commerce�to�send�out�email�blasts�to�keep�the�community�informed
o Continuously�update�the�city’s�website�with�“what�is�happening�now”’�on�the�different�phases�of�work�until�completion
• Identify�a�branding�committee�–�the�City�brand�decision�should�be��developed�by�a�diverse�group�of�individuals:�residents,�business�owners,�potential�investors,�church-goers,�etc.
• Local�Government�should�facilitate��and�host�the�branding�process�and�help�to�keep�the�committee�focused
o Update�progress�on�City’s�website�
o Utilize�local�vendors�to�create�the�theme,�including�consulting�with�long�time�vendors�who�are�familiar�with�the�historic��features�the�community�would�like�to�retain
• Have�100%�participation�in�the�logo�creation�and�selection�process�
o Reach�out�to�schools,�churches,�etc.�and�provide�guidelines
o Spread�the�news�via�Facebook,�Twitter,�Newspaper�(Communications�Committee)�and�keep�everyone�connected�and�engaged�in�the�process
• Leverage�the�historic�Wrigley�Sign�by�commissioning�more�old�advertisements�throughout�the�Downtown
Community BenefitsThe�process�of�developing�a�logo�and�brand�provides�a�means�to�generate�cohe-siveness,�interest,�and�excitement�from�many�sources�throughout�the�community�for�the�urban�revitalization�efforts.�
Developing�a�city�“brand”�will�help�to�create�a�consistent�image�as�the�development�efforts�unfold�and�ensure�that�choices�made�are�aligned�to�what�people�like�best�about�their�community.��It�helps�to�avoid�poor�or�jarring�design�choices�made�in�haste.��
Ultimately,�a�City�brand�will�provide�an�ongoing�theme�that�will�serve�as�the�basis�for�various�promotions�to�create�tourist�interest;��repetition�increases�recognition.��
Ultimately,�a�branding�strategy�is�the�foundation�for�a�program�that�ensures�the�future�of�Live�Oak�“rings�true,”�always�honoring�its�past�and�guiding�its�future.
Re-Imagining Downtown Live Oak� 15
project five: transportation master plan
During�all�the�charrettes,�one�of�the�most�cited�issues�of�the�downtown�environment�was�the�lack�of�parking,�especially�around�the�county�buildings�and�during�games�being�held�at�the�stadium.��Safe,��attractive,�and�accessible�parking�in�the�downtown�area�was�seen�as�being�foundational�to�both�residents�and�visitors�wanting�to�stop,�shop,�and�appreciate�the�downtown�area.
Project DescriptionParking�areas�that�currently�exist�in�downtown�Live�Oak�are�often�unsuitable,�scattered,�and�not�situated�to�make�the�most�of�space�and�to�support�event�venues�and�workplaces.���Parking�that�does�exist�is�un-
marked�and�cannot�catch�the�attention�of�people�passing�through�town�on�Highway�90�or�129.�
There�was�no�consensus�reached�at�the�charrette�about�the�type�and�location�of�parking�that�should�be�adopted�within�the�downtown�area;�however,�it�was�agreed�that�downtown�parking�should�be�easy�to�locate,�support�the�idea�of�“connectivity”�between�different�areas,�make�living�downtown�practical,�
and�contribute�to�traffic�flow�and�control.��Parking�should�also�be�incorporated�into�the�overall�streetscape�of�the�downtown�area,�with�attractive�lighting�and�landscaping�to�fit�the�area’s�chosen�brand.
OpportunityIn�conjunction�with�the�overall�idea�of�creating�a�network�that�links�green�space�with�shopping�areas�with�sporting�opportunities,�it�was�suggested�that�
a�Master�Parking�Plan�is�the�answer.��This�would�be�done�in�conjunction�with�the�recommended�trolley�system,�rails-to-trails�transition,�and�creating�an�attractive�
pedestrian�environment.
Recommended Amenities and Implementation Steps• Create�a�Master�Parking�Plan
• Place�signs�that�makes�it�clear�where�parking�is�available
• Create�parking�along�Warren�Street�to�provide�retail�parking�off�Highway�90
• Create�safe�parking�areas�with�attractive�streetscaping�and�ample�lighting
Community BenefitsParking�is�a�must-have�for�creating�the�economic�engine�driven�by�a�multi-use�area�in�which�people�want�to�live,�work,�shop,�and�play.��Free�parking�is�especially�essential�to�economic�development,�where�people�feel�welcome�to�perform�their�essential�errands�without�added�cost.��For�people�transversing�
the�area,�well-marked�parking�areas�is�an�incentive�to�stop�to�enjoy�the�area,�buy�a�meal�or�complete�an�errand.
16�
Attractive,�well-lit,�and�secure�parking�lots�contribute�to�a�pedestrian-friendly�environment.��With�vehicles�secured,�and�accessible�walkways,�people�are�free�to�spend�more�time�enjoy-ing�the�downtown�area,�with�its�many�activities�and�shopping.
Well-designed,�well-maintained�parking�spaces�are�one�key�to�minimizing�traffic-related�accidents.
Well-landscaped�parking�areas�contribute�to�the�City’s�attractive�qualities,�emphasizing�the�City’s�chosen�brand�through�well-thought-out�streetscaping.
Re-Imagining Downtown Live Oak� 17
taking action: what should we do first?As�stated�in�the�introduction�to�this�report,�the�charrettes’�main�purpose�was�to�stimulate�action. It�is�time�to�move�from�our�imaginations,�wish�lists,�and�the�vision�that�previous�efforts�have�created�to�get-ting�out�the�shovels�and�breaking�ground.
We�have�the�resources.��Currently�there�is�a�fund�of�$1�million�dollars�in�CRA�and�City�coffers�that�have�been�earmarked�for�Live�Oak�downtown�renewal�projects.��But�this�money�must�be�designated�to�spe-cific�projects�by�September�30th�of�this�year,�if�it�is�to�be�spent�as�intended.
It is the time for action.
So�where�do�we�start?��There�were�many�good�ideas�and�project�suggestions�made�at�the�charrette,�but�everyone�agreed�that�the�most�important�thing�is�simply�to get started. Under�that�assumption,�the�following�are�offered�as�three�initial�projects,�with�estimated�costs,�that�will�form�the�foundation�for�continuing�efforts�in�line�with�the�vision�expressed�in�these�pages�by�community�members.��It�is�under-stood�that�these�and�subsequent�projects�will�be�adjusted�in�line�with�resource�limits,�time�pressures,�and�other�developments—as�more�people�within�the�community�begin�to�participate�in�the�process,�it�is�hoped�that�they�will�begin�to�drive�the�effort�to�meet�their�expectations�with�City�resources�at�their�disposal.
Priority Improvement Recommendation #1: Rails to TrailsThe�rails�to�trails�project�would�entail�building�a�12-foot�wide�concrete�bicycle/foot�trail�from�Heritage�Park�to�Downtown,�using�the�previous�track�line�as�part�of�the�national�Rails-to-Trails�program.��The�lane�would�be�made�attractive�with�bulb-out�areas�that�allow�for�amenities�such�as�garbage�cans,�land-scaping,�and�benches�to�facilitate�those�who�would�like�to�sit�in�the�shade�along�the�route.��
Rationale:
• This�project�supports�the�overall�idea�of��creating�an�attractive�pedestrian�environment�and�“multi-use”�areas,�allowing�people�to�safely�transit�from�one�activity�venue�area�to�another
• It�supports�the�design�of�eventually�adding�an�entertaining�and�convenient�trolley�service�from�Heritage�Park�to�the�downtown�shopping�area
• This�improvement�leverages�spaces�that�are�already�available�and�easily�converted
18�
Prerequisites:
No�requirements�are�needed,�as�the�property�has�been�ceded�and�is�available�for�immediate�development.
Estimated Cost:
Estimated�cost�of�the�Rails�to�Trails�project�is�shown�below.
Project Description Budget
Pedestrian�Trail�from��Downtown�to�Heritage�Park
Construct�a�12�foot�wide,�6”�thick,�concrete�path�along�the�‘rails�to�trails’�parcel.
$80,000�
Enhancements�to�Trail�way Add�2�or�3�bulb�outs�areas�for�seating�under�the�tree�canopies�and�add�landscaping.
$30,000�
� Total* $110,000 *�Each�project�should�include�a�15%�soft�cost�allocation�plus�a�5%�contingency
Priority Improvement Recommendation #2: East Side Multi-Use AreaIn�line�with�the�preferences�described�in�Charrette�Project�#2�–�East�of�Highway�129,�this�improvement�recommendation�is�to�renovate�Court�Street�for�the�four�blocks�approaching�the�County�Court�House,�using�wider�sidewalks,�bulb-outs,�street-scaping,�and�lighting.��The�improvement�would�incorporate�resurfacing�the�street,�and�possibly�using�raised�medians�to�provide�more�landscaping�and�traffic�control.�The�area�would�be�anchored�by�the�current�shopping�center�and�adjacent�parking�area,�to�be�used�for�festival�space�and�other�purposes�that�are�naturally�aligned�to�the�multi-use�area��created�by�Court�Street�business�district�and�future�residences.��The�Court�Street�renewal�project�would�also�provide�throughway�and�access�to�the�Train�Depot�site,�envisioned�as�additional�green�space�and�possible�site�of�Heritage�Square�historical�center.�
Prerequisites:
�For�this�improvement�to�be�developed�in�line�with�the��community’s�vision,�the�City�would�need�to�acquire�two�parcels�of�land:
1.� The�current�Live�Oak�shopping�center�and�surrounding�parking�lot2.� Train�Depot�Site
Rationale:
• This�project�also�contributes�to�the�idea�of�connectivity,�this�time�providing�a�pleasant�pedestrian�way�from�potential�festival�space�(currently�the�shopping�mall)�to�the�Warren�Street�retail�area,�while�highlighting�the�historically�significant�and�grand�Suwannee�Courthouse�and�Heritage�Square,�in�line�with�the�envisioned�Live�Oak�brand�image.
• The�renewal�of�this�area�provides�the�groundwork�for�attracting�developers�to�create�downtown�residences�and�boutiques,�further�supporting�a�multi-use�environment.
Re-Imagining Downtown Live Oak� 19
Estimated Cost:
Estimated�cost�of�the�East�Side�Multi-Use�Area�project�is�shown�below.
Project Description Budget
Court�Street�Redesign�and�Enhancements
Revise�Court�Street�to�showcase�the�Suwannee�County�Courthouse.�Improvements�include�enhanced�pedestrian�traffic�flow�by�adding�bulb�out�at�appropriate�intersections�(e.g.�brick�pavers/stamped�asphalt,�etc.),�streetscape�with�lighting,�benches,�planters,�etc.��
$200,000�
Court�Street�Capital��Improvements
Add�new�sidewalks,�plantings,�and�resurface�street�to�improve�flow.
$200,000�
� Total* $400,000 *�Each�project�should�include�a�15%�soft�cost�allocation�plus�a�5%�contingency
Priority Improvement Recommendation #3: West Side Retail AreaIn�line�with�the�preferences�described�Charrette�Project�#1�–�West�of�Highway�129,�this�recommendation�is�to�create�an�attractive�Town�Square�area�next�to�the�Retention�Ponds.��The�improvement�would�entail�resurfacing�the�surrounding�streets,�putting�in�new�concrete�sidewalks�lined�with�pedestrian�lighting,�and�placing�attractive�fencing�around�the�pond�that�allows�a�view�of�a�lighted�fountain�within�the�pond�itself.��The�area�would�best�support�vehicle�and�foot�traffic�by�making�Warren�Street�one�way�to�facilitate�angled�parking,�closing�one�block�of�Pine�Avenue�adjacent�to�Veteran’s�Park,�and�creating�green�space�where�the�buildings�will�be�removed�along�Highway�90.��Veteran’s�Park�can�be�slightly�renovated�to�better�highlight�the�historic�Wrigley’s�sign�and�allow�for�pedestrian�flow,�and�lingering�areas.��By�partnering�with�the�school�district,�the�restrooms�would�be�upgraded.��The�current�Seed�Feed�building�would�be�demolished�and�made�into�an�attractive�parking�area�to�support�both�shopper/visitors�and�County�employees.
Prerequisites:
�For�this�improvement�to�be�developed�in�line�with�the�community’s�vision,�the�City�would�need�to�
1.� Acquire�the�Seed�and�Feed�building�and�property�along�Highway�902.� Demolish�the�two�buildings�along�Highway�90,�as�planned,�and�correct�existing�sink�hole
20�
Rationale:
• This�project�provides�the�final�leg�to�the�overall�“connective”�downtown�plan,�providing�the�foundation�for�a�charming�European-style�shopping�plaza�that�captures�the�City’s�outdoor�ame-nities�and�encourages�development�of�additional�boutiques,�restaurants,�and�local�retailers
• This�Warren�Street�square�provides�the�opportunity�to�create�a�“draw”�for�visitors�such�as�a�Farmers’�Market�or�art�fair�that�is�opposite�town�from�the�“draw”�of�the�shopping�center�area,�creating�the�impetus�for�people�to�transverse�the�entire�downtown�area�via�Court�Street,�ulti-mately�creating�an�all-inclusive�pedestrian�experience�supported�by�accessible�parking.
Estimated Cost:
Estimated�cost�of�the�West�Side�Retail�Area�project�is�shown�below.
Project Description Budget
Retention�Pond�Enhancement Relocate�walking�path�w/paver�strip�and�add�decorative�fence.�Amenities�include�benches,�plantings,�and�fountain.
$125,000�
Close�portion�of�Pine�Avenue With�the�demolition�of�the�two�buildings�on�Highway�90,�close�the�adjacent�block�of�Pine�Avenue�and�expand��Veteran’s�Park�to�create�a�large�green�space�in�the�down-town�business�core.�Relocate�Pavilion�to�east�end�of�site.
$50,000�
Redesign�Warren�Street Create�one-way�traffic�flow,�implement�right�only�turn�at�Highway�129,�and�add�parking�spaces
$15,000
Resurface�streets Add�1.5�inches�of�asphalt�to�Warren,�Pine,�Wilbur,�Church,�and�Suwannee.
$200,000
Replace�sidewalks�on�Warren�&�Wilbur,�as�necessary
Remove�sidewalks�and�create�consistent�approach��w/paver�strip.
$100,000
� Total* $400,000 *�Each�project�should�include�a�15%�soft�cost�allocation�plus�a�5%�contingency