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Re-Imagining Downtown Live Oak Results from Community Design Charrettes June 27-29, 2013 This report is a summary of results from the Live Oak Downtown Community Design Charrettes–a series of collaborative planning meetings, open to the public. The meetings provided a structure for community members to participate in visualizing an urban design vision that would revitalize the business and social environment of its downtown. It is intended that the visionary ideas represented in these pages becomes the foundation for priority projects selected by the Live Oak Community Redevelopment Agency and funded by the people of Live Oak. Hosted by Live Oak Community Re-development Agency and CH2M HILL

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Page 1: Live Oak

Re-Imagining Downtown Live Oak

Results from Community Design Charrettes

June 27-29, 2013

This report is a summary of results from the Live Oak Downtown Community Design Charrettes–a series of collaborative planning meetings, open to the public. The meetings provided a structure for community members to participate in visualizing an urban design vision that would revitalize the business and social environment of its downtown. It is intended that the visionary ideas represented in these pages becomes the foundation for priority projects selected by the Live Oak Community Redevelopment Agency and funded by the people of Live Oak.

Hosted by Live Oak Community Re-development Agency

andCH2M HILL

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introduction

Our Challenge: Revitalize Downtown Live OakLive�Oak�is�unique—an�authentic�“old�Florida”�town,�with�an�interesting�history�and�a�community�that�has�both�a�sense�of�its�past�and�a�willingness�to�re-imagine�a�new�future�that�makes�the�most�of�all�that�Live�Oak�has�to�offer.���As�unique�as�it�is,�Live�Oak,�like�many�other�cities,�is�suffering�the�consequences�of�mid-century�forces�that�pushed�new�development�out�and�away�from�the�historic�city�center.��Down-town�Live�Oak�is�now�on�the�descent,�becoming�deteriorated�and�abandoned.��It�is�unable�to�attract�and�keep�businesses�and�centers�ofactivity�that�would�ensure�the�area�remains�a�place�to�stop�and�visit,�rather�than�a�place�to�transit�to�big�box�retailers�on�the�outskirts�of�town.

In short, Downtown Live Oak is a place where opportunity is ripe, but immediate action is necessary to revitalize it so it can once again be a center of activity and prosperity.

There�have�been�several�efforts�to�reconceptualize�the�downtown�area�of�Live�Oak.��In�2010,�for�instance,�the�University�of�Florida�prepared�a�Vision Plan of the Downtown Core�on�behalf�of�the�

Live�Oak�Downtown�Partnership�and�the�Live�Oak�Community��Redevelopment�Agency�(CRA).��This�major�effort�provided�an�analysis�of�current�conditions�and�presented�some�strategies�to�re-establish�Downtown�Live�Oak�as�a�prosperous�center�of�commu-nity�activity.��Although�the�report�has�gathered�interest�from�city�leaders,�minimal�action�has�been�undertaken�to�realize�the�vision�it�presented.��

Right now, the City has $1 million designated for downtown redevelopment. These funds will be reassigned to other projects unless they can be relegated to specific downtown Live Oak revitalization projects by September 30, 2013.

In�short,�without�the�support�and�energy�of�residents�and�business�owners�within�the�Live�Oak�commu-nity,�appropriated�funds�will�evaporate�and�previous�research�and�design�efforts�will�only�continue�to�sit�on�the�shelf,�gathering�dust.�

Stepping Up to the Challenge: The Community SpeaksIn�order�to�kickstart�the�redevelopment�efforts�that�will�revitalize�our�community�in�line�with�residents’�priorities,�a�series�of�public�meetings�were�held�in�Live�Oak�June�27,�28,�and�29�of�this�year.�Called�design charrettes,�these�were�a�series�of�collaborative�planning�sessions�that�provided�a�structure�for�community�members�to�provide�input�to�an�urban�design�vision�that�would�revitalize�the�business�and�social�environment�of�its�downtown.��

Charrette�1 6pm,�June�27,�2013�–�Dixie�Grill Define�priorities�for�downtown�developmentCharrette�2 9am,�June�28,�2013�–�Dixie�Grill Define�business�owner�priorities�for�downtown�

developmentCharrette�3 6pm,�June�28,�2013�–�Train�Depot Define�priority�development�projects�in�line�with�

established�visionCharrette�4 9am,�June�29,�2013�–�Train�Depot Define�next�steps�to�realizing�vision

The City of Live Oak Revitalization Vision Plan is provided in the Appendix.

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Re-Imagining Downtown Live Oak� 3

The�prime�objective�of�the�design�charrettes�was�to�provide�an�effective�way�for�community�members�to�prioritize�and�have�input�into�downtown�improvements�that�they�feel�will�meet�their�expectations.���Because�the�events�were�widely�attended�by�a�wide�variety�of�Live�Oak�community�members—elected�officials,�redevelopment�leaders,�business�owners,�and�residents—the�events�also�created�a�partnership�that�will�provide�the�foundation�for�ongoing�efforts�to�realize�the�vision�participants�created.

A Good Start: Our Strengths and WeaknessesDuring�the�first�and�second�charrettes,�participants�identified�the�things�they�like�and�want�to�safekeep�about�Live�Oak,�as�well�as�those�things�that�are�less�than�desirable�and�need�to�change.���Participants�agreed�that�the�authentic�and�historic�small�town�feel�of�Live�Oak�is�something�that�they�do�not�want�to�lose�in�the�years�ahead,�although�they�do�want�some�alterations.��Notably,�the�group�said�they�wanted�to�bring�energy�and�activities�back�to�their�downtown�under�a�consistent�brand�or�image�that�can�be�marketed�to�surrounding�communities.

Building on a Strong Foundation: The Keys to Successful RedevelopmentMoving�from�a�sense�of�our�community—what�we�like�and�what�we�want�to�change—charrette�participants�were�asked�to�identify�specific�projects�they�would�like�to�see�completed�in�the�downtown�area.��This�discussion�was�structured�around�the�findings�and�recommendations�from�the�previous�work�of�local�experts,�including�the�University�of�Florida�work�and�CRA�research.��Specifically,�the�visioning�exercises�were�informed�by�what�we�know�to�be�the�keys�to�successful�redevelopment�of�the�Live�Oak�downtown.��

StrengthsAuthentic small town feelHistorical characterFriendlinessAccessibilityGreen space

WeaknessTraffic/HighwayLack of parkingAbandoned buildingsLack of retail/social activitiesLack of clear aesthetic

OpportunitiesLive Oak “brand”Euro-Town SquareBeautification/Public Art

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Multi-Use Areas�-�In�order�for�Live�Oak�to�rekindle�the�energy�level�that�is�desired,�the�plan�must�seek�to�bring�people�downtown�–�not�just�for�work�or�shopping,�but�as�residents.�If�no�one�lives�downtown,�it�will�never�achieve�its�potential.�Drive�in�shoppers,�special�events�and�county�government�are�not�enough�to�create�the�desired�hum�of�human�interaction.

Attractive Pedestrian Environment�–�The�downtown�must�be�safe�and�easy�for�pedestrians�and�pedalers�to�get�around.��Good�signage,�wide�sidewalks,�shady�spots,�traffic�controls,�and�things�to�look�at�will�encourage�people�to�congregate,�shop,�and�socialize�in�the�downtown.

Rehabilitated Buildings and Infrastructure�–�Fortunately,�Live�Oak�is�blessed�with�attrac-tive�and�historic�buildings�that�can�be�leveraged�to�create�a�unique�atmosphere�and�inspire�visitation.��Also�important�is�to�ensure�people�have�a�good�downtown�experience�by�pro-viding�the�basics�like�sanitation,�good�drainage,�good�roads,�and�public�toilets.

Defined Open Spaces�-�Inspiring�more�visitation�not�only�requires�open,�green�areas,�but�also�requires�defining�those�areas�in�a�way�that�provides�for�entertainment�venues�and�activity.��Parks�can�house�sports,�fitness,�and�entertainment�spaces;��open�areas�between�shops�can�house�festivals�or�markets;��good�planning�can�allow�for�street�fares�or�outdoor�cafes.��The�possibilities�are�endless.

Informed�by�our�community’s�strengths�and�weaknesses,�and�by�the�drivers�of�successful�redevelopment,�community�members�identified�and�voted�upon�specific�improvement�projects�they�would�like�to�see�completed�in�Live�Oak.��

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Re-Imagining Downtown Live Oak� 5

This�long�list�was�condensed�into�five�major�projects.��Three�of�the�projects�were�consolidated�from�the�list�of�suggestions�on�the�basis�of�location�within�the�downtown�area:

Location-Based Projects“East of Hwy 129” “West of Hwy 129” “Heritage Park”

Opp

ortu

nitie

s

Court�Street�PlanClock�TowerLive�Oak�Shopping�CenterMedical�FacilityMixed�Use�HousingTrain�Depot�AreaFarmers’�MarketsFestivals

Warren�Street�Re-DesignRetention�Pond�Farmers�MarketFestivalsSink�Hole�ReclamationPine�Avenue�Closure�next�to�Veterans�ParkMixed�Use�HousingOutdoor�Dining

Rails�to�TrailsSlaughter�House�RepurposingOutdoor�AmenitiesLakeAmphitheatre Sports�FieldsOutdoor�MoviesBike�TrailsChess

Rehabilitated Buildings and Infrastructure•� Warren�Street�Shops•� Farmers’�Market/Festivals•� Shopping�center�redesign•� Downtown�housing•� Ample,�sensible�parking•� Town�square/villages•� Advertise�events•� Commercial�&�residential�buildings��� (mixed�use�housing)•� Adjust�business�focus��� off�Hwy�90•� Sidewalk�Dining

Defined Green Space•� Millenium�Park�rehabilitation•� Veteran’s�Park�rehabilitation•� Hertage�Park�redesign•� Fountains/Water�feature•� Youth�activities•� Renovate�park�space�with�new�amenities•� Ourdoor�theatre•� Outdoor�chess•� Use�National�Guard�as�a��� development�partner•� Green�Space/Pond

Multi Use Areas•� Clock�Tower�at�entrance�to�downtown•� Gateway�sign�at�entrance�to��� downtown•� Heritage�Square�rehabilitation•� Public�art•� Historic�Ads�(like�Wrigley�Sign)•� Live�Oak�downtown�brand•� Online�promotions

Attractive Pedestrian Environment•� Helveston�sidewalk�extension•� Screen�rentention�Pond•� Trail�System/Walkways•� Easy�connectivity�between�sites•� Warren/Pine�green�space•� Court�Street�Pedestrian�Project•� Create�outdoor�living�space•� Enforce�speed�limit•� Signage�(style�should�fit��� the�brand)•� Public�bathrooms

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The�last�two�projects�were�consolidated�from�the�list�of�suggestions�that�are�not�bound�to�a�particular�neighborhood�or�location,�but�would�encompass�all�areas�of�the�downtown.

Umbrella Plans

Branding Strategy Transportation Master Planning

Opp

ortu

nitie

s Image/visionMaintaining�historical�feelMaintaining�small�town�feelAdvertisingActivity�promotionPublic�art�theme

Master�Parking�PlanTraffic�Flow�and�ControlConnectivity/Safe�Pedestrian�WaysSignageStreetscaping

The�group’s�ideas�for�each�of�these�projects�are�described�in�the�following�pages.

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Re-Imagining Downtown Live Oak� 7

project one: west of hwy 129The�charrette�participants�saw�a�great�deal�of�potential�in�the�area�west�of�Highway�129,�envisioning�a�portion�of�it�as�a�European-style�town�square�that�would�serve�to�provide�pedestrian�shopping�away�from�Highway�90�as�well�as�and�creating�an�attractive�outdoor�gathering,�eating,�and�special�event�venue.

Project Area DescriptionThis�project�encompasses�the�area�bordered�by�the�following�streets.

• Northern�boundary�is�the�railroad�tracks�

• Western�boundary�is�Houston�Street

• Southern�boundary�is�Parshley�Street

• Eastern�boundary�is�Highway�129

The�downtown�area�west�of�Highway�129�is�characterized��by�active�businesses�along�Highway�90,�as�well�as�several��abandoned�buildings�slated�to�be�torn�down.��Along�this��retail�area�is�also�Veterans�Park—as�currently�configured,��its�gazebo�provides�little�but�an�impediment�to�proper�viewing�of�the�historic�Wrigley’s�mural.��In�short,�it�is�a�green�space�that�serves�no�public�purpose�beyond�its�memorial�role.��However,�it�offers�the�opportunity�to�provide�open�space�and�a�link�to�Millennium�Park.

Behind�the�main�business�route,�along�Warren,�exists�a�retention�pond�surrounded�by�a�chain�link�fence�and�open�area�that�does�not�currently�contribute�positively�to�

the�downtown�environment.��It�does�offer,�however,�a�good�location�and�space�to�create�an�outdoor�shopping/entertainment�venue�that�is�somewhat�removed�from�the�traffic�of�Highway�90,�while�still�being�visible�from�the�main�corridor�and�easily�accessible�to�visitors�into�town.

OpportunityThe�charrette�participants�re-conceptualized�this�downtown�West�of�Highway�129�as�a�walkable�retail�area�surrounding�an�open�plaza�that�lends�itself�to�a�Farmers’�Market�or�other�venue,�supported�by�outdoor�cafes�and�attractive�surrounding�green�space.��By�attractively�screening�the�retention�pond,�surrounding�it�with�

walkways,�and�creating�a�lighted�fountain�in�its�midst,�this�area�would�become�a�real�draw�to�downtown,�with�visual�and�walking�connections�to�Veterans�Park,�a�potential�

open�area�created�by�the�demolition�of�the�three�condemned�buildings�along�Highway�90,�and�Millennium�Park.��

Railroad Tracks

Parshley Street

Hou

ston

Str

eet H

ighway 129

W

S

N

E

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Recommended Amenities and Implementation Steps• Use�decorative�brick/concrete�around�the�retention�pond,�with�a�lighted�fountain�and�decorative�

fencing�and�shrubs�and�gazebos• Study�and�rework�the�traffic�pattern/flow�on�Warren�Street,�including�the�concept�of�diagonal�park-

ing�in�line�with�a�fully�developed�engineering�and�traffic�study�which�includes�conceptual�drawings• Incorporate�a�Farmers�market/festival�site• Launch�a�program�which�will�provide�free�entertainment�on�a�monthly�basis• Construct�permanent�and/or�incorporate�current�stadium�public�restrooms• Explore�the�idea�of�expanding�Millennium�Park,�on�Pine�North�of�90�

Community BenefitsDirectly�in�line�with�the�key�drivers�to�successful�redevelopment,�revitalizing�the�area�West�of�Highway�129�would�provide�the�following�benefits.�

Increase�economic�development�in�downtown�Live�Oak�by�providing�an�attractive�place�for�people�to�gather�for�special�events�and�to�shop.��The�proximity�of�the�Warren�Street�“plaza”�to�Highway�90�would�attract�visitors.��Advertising�special�events�such�as�

art�fairs�and�music�festivals�would�also�increase�local�tourism.

Several�of�the�ideas�here�will�improve�public�areas�for�leisure�activities,�including��social�gathering�and�outdoor�eating.��Improving�the�sidewalks,�providing�walkways,��and�screening�the�retention�pond�will�increase�safe�and�pleasant�pedestrian�areas.

Upgrading�the�streets,�sidewalks�and�buildings�around�the�planned�plaza�area�and�remov-ing�the�condemned�buildings�on�Highway�90�will�beautify�the�area�and�remove�blight.��The�addition�of�public�restrooms�will�also�improve�pedestrian�traffic�and�support�public�turnout�for�outdoor�events.��

Creating�visible�and�physical�connectivity�with�Millenium�and�Veteran’s�Park,�adding�landscaping,�and�shaded�seating�areas�will�allow�for�larger�and�longer�public�events�and�encourage�family�attendance�in�downtown�areas.

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Re-Imagining Downtown Live Oak� 9

project two: east of hwy 129The�community�participants�envisioned�the�downtown�area�east�of�Highway�129�as�an�opportunity�to�establish�a�mixed-use�residential/business�community�that�would�attract�people�to�live,�work,�and�shop�downtown�with�the�historic�courthouse�as�its�focus.���

Project Area DescriptionThis�project�encompasses�the�area�bordered�by�the�following�streets.

• Northern�boundary�is�Haines�Street�

• Western�boundary�is�Highway�129

• Southern�boundary�is�Van�Buren�

• Eastern�boundary�is�Railroad�Avenue

The�downtown�area�East�of�Highway�129�is�characterized�by�the��mostly-empty�strip�mall�on�the�East�side�of�downtown��

and�Court�Street�with�the�approach�to�the�historic��Suwannee�Courthouse.��

The�impressive�and�historic�Suwannee�County�Courthouse�is�a�symbol�of�pride�for�the�entire�community�and�would�serve�as�an�impressive�focus�for�Court�Street,�with�a�true�‘Courthouse�Square’�to�help�revive�this�heart�of�the�city.��Parcels�facing�Ohio�Ave�are�available�for�redevelopment,�and�the�handsome�and�historic�Post�Office�on�the�southeast�corner�provides�a�

strong�sense�of�anchor�to�the�south.

The�L-shaped�strip�center�at�the�far�eastern�side�of�downtown�languishes�with�too�much�retail�for�too�few�customers.��It�is�a�large,�unattractive�piece�of�property,�but�one�that�is�strategically�positioned�for�residential�development�that�could�benefit�retail�business�in�the�downtown.��

OpportunityThe�charrette�participants�re-conceptualized�the�East�of�Highway�129�area�as�

an�attractive�multi-use�area,�including�residential�units�and�retail�boutiques�that�would�provide�attractive�and�convenient�“in-town�living”�for�current�and�new�resi-

dents.���The�strip�mall�and�surrounding�property�presents�itself�as�a�large�piece�of�property�that�would�support�this�multi-purpose�vision.��The�size�and�location�of�the�property�easily�lends�itself�to�doctors’�offices�and/or�medical�care�facilities�to�provide�services�to�the�targeted�residential�group�of�retirees�that�would�be�attracted�by�downsized,�easy-care,�downtown�living.�It�could�even�more�immediately�be�used�as�open�space�for�special�or�recurring�events�such�as�fairs�and�craft�markets.

Haines Street

Van Buren

Hiw

hgw

ay 1

29

Railroad A

venue

W

S

N

E

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Recommended Amenities and Implementation Steps• Attract�a�developer/investor�to�construct�townhomes�between�City�

Hall�&�Dixie�Grill;�ideally,�these�would�be�mixed�use�developments,�with�shops�on�the�ground�floor�and�living�space�above

• Attract�Doctor�Offices�and�routine�medical�care�in�the�city• Install�bright�and�attractive�pedestrian�lighting�in�the�area• Use�lamp�post�flag�arms�on�US�90�lamp�posts�for�signage�for�the�

business�to�increase�visibility�for�motorists�• Design�and�construct�an�Archway�for�the�entry�at�White�Street• Install�brick�sidewalks�at�all�intersections• Create�a�space�for�an�outdoor�venue�in�the�Old�Courthouse�Plaza• Design�and�construct�a�Water�feature�for�kids• Design�and�construct�sidewalk�bulb�outs�on�U.S.�90�to�slow�traffic�

down�• Develop�and�implement�an�“incentive�package” to include:��impact�

fees�and�tax�breaks,�to�encourage�development�• Develop�policies�and�initiatives�which�encourage�“ma�&�pa”�type�

business�• Explore�the�idea�of�US�90�being�made�one�way�with�Conner�Street�

providing�the�opposite�lane

Community BenefitsDirectly�in�line�with�the�key�drivers�to�successful�redevelopment,��revitalizing�the�area�East�of�Highway�129��would�provide�the�following�benefits.�

Increase�economic�development�in�downtown�Live�Oak�by�providing�an�attractive�place�for�people�to�reside�and�shop.��Bringing�the�medical�community�to�this�area�of�the�community�will�en-courage�“young�families”�and�“empty-nesters”�to�move�to�Live�Oak,�which�will,�in�turn,�invigorate�local�business�and�increase�the�tax�base�for�continued�development�efforts.

Several�of�the�ideas�here�will�serve�to�slow�down�vehicular�traffic�to�increase�foot�traffic�for�businesses�as�well�as�to�create�a�safe�and�attractive�walking�environment,�adding�to�the�image�of�an�authentic�small�town.��

Removing�blighted�buildings�to�be�replaced�with�modern,�comfortable�residences�will�add�to�the�beauty�of�Live�Oak.��It�will�increase�visitor�business�access�with�sensible�parking�and�showcase�our�historic�downtown�buildings.

A�true�courthouse�plaza,�with�water�feature,�will�provide�a�pleasant�gathering�place�for�those�that�live,�work,�and�visit�downtown�Live�Oak.��

Sidewalk “bulb outs” extend the pedestrian zone out into space that is unusable by passing cars. They create a greater sense of safety for pedestrians and provide a place for trees or other landscaping.

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Re-Imagining Downtown Live Oak� 11

project three: heritage park

The�community�participants�recognized�the�potential�of�the�extensive�grounds�and�facilities�encompass-ing�Heritage�Park,�and�offered�a�vision�for�creating�connectivity�between�the�park�and�the�downtown�area�with�trails�and�a�trolley�system.��

Project Area DescriptionThis�project�encompasses�the�75�acres�of�parkland�running�along�the�south�side�of�downtown�area,�as�well�as�the�strip�of�land�that�was�once��railway�track�ending�downtown�and�is�now�part�of�the�Rails�to�Trails�program.

The�large�open�area�called�Heritage�Park�is�comprised�of�some�de-veloped�park�areas,�a�Frisbee�Golf�course,�a�past�residence�now�used�

as�an�event�center,�and�a�large�undeveloped�area�with�a�walkway�that�is�currently�under�construction.�A�narrow�strip�of�land,�previously�part�of�the�railway,�extends�between�Heritage�Park�and�the�heart�of�downtown,�lending�itself�to�a�“rails�to�trails”�strategy.

This�property�was�not�within�the�scope�of�the�University�of�Florida�study;�however,�it�was�incorporated�into�the�design�charrette�discus-sions.��Members�of�the�Heritage�Park�and�Gardens�Board�participated�in�the�recent�design�charrette�and�

was�able�to�provide�some�cohesiveness�between�the�community’s�insights�and�the�

Board’s�visions.

OpportunityThe�charrette�participants�acknowledged�that�there�is�already�a�plan�in�the�works�for�enhancing�the�outdoor�entertainment�value�of�the�park�for�public�use.��Participants�used�that�plan�as�the�foundation�for�its�additional�recommendations.��

In�general,�the�Heritage�Park�design�charrette�team�felt�that�the�location�and�size�of�the�park�lends�itself�to�attracting�tourism�and�large�events,�as�well�as�supporting�regular�family�and�sports�activities.��In�addition�to�recommending�some�specific�ameni-ties�to�leverage�these�opportunities,�the�participants�felt�that�the�park�should�incorporate�a�trolley�system�and�bike�paths�to�allow�circulation�between�the�park�and�downtown�shopping�areas.��The�system�would�not�only�provide�safe�and�attractive�transit,�but�would�also�be�an�entertainment�venue�in�itself,�especially�after�employing�a�driver/conductor�who�would�provide�historical�and�fun�information�in�an�entertaining�way.

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Recommended Amenities and Implementation Steps• Rails�to�trails�project:��Use�a�trolley�to�run�from�park�to�downtown�in�a�figure�8�traffic�pattern.�This�

will�also�create�a�roadway�suitable�for�walkers,�golf�carts,�bikes�(free,�city�owned),�carriage�rides,�segues�and�carriage�rides

• Design�and�construct�an�Amphitheater�and�education�center�near�the�pecan�grove• Install�a�retention�pond/lake�with�paddle�boats• Design�and�install�picnic�tables,�pavilions,�tennis�

courts,�playground�and�baseball�fields• Complete�the�renovation�of�the�mansion�to�allow�for�

public�and�private�events,�and�weddings�• Install�lighting�with�underground�power�• Have�a�facility�where�the�“lost�arts”�will�be�

demonstrated,�such�as�blacksmithing,�weaving��and�basket�making

• Build�a�“cracker�farm”

Community BenefitsDirectly�in�line�with�the�key�drivers�to�successful�redevelopment,�expanding�Heritage�Park�would�provide�the�following�benefits.

The�amenities�suggested�for�the�park�will�support�multiple�uses:��large�and�small�events,�sports�and�fitness,�family�activi-ties,�music�and�entertainment.��By�connecting�it�to�the�downtown�business�district�with�trails�and�trolleys,�it�complements�the�overall�mixed-use�strategy�for�the�City,�providing�outdoor�space�for�downtown�residents.

Adding�walkways,�benches,�and�lighting�to�the�park�provides�a�pleasant�pedestrian�experience�at�all�times�of�the�day.��The�bike�trail�to�the�downtown�business�distrct�allows�safe�passage�from�one�venue�to�another.

Adding�and�renovating�the�facilities�in�the�park�supports�the�capability�to�house�large�and�small�events�for�economic�gain,�as�well�as�to�create�a�destination�sport�for�local�tourism.

A�destination�park�and�garden�can�be�marketed�to�the�local�communities,�adding�to�the�Live�Oak�brand.

Providing attractive and permanent public restroom facilities would support the pedestrian experience along the Warren Street shopping and event area.

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project four: branding strategy

The�community�representatives�at�the�charrettes�indicated�that�a�consistent�brand�should�guide�the�City’s�urban�development�efforts�in�order�to�leverage�the�strengths�that�Live�Oak�possesses�and�to�retain�its�authentic�small�town�vibe.��This�will�ensure�that�choices�made�about�signage,�promotions,�and�public�art�will�make�a�compelling,�consistent,�authentic�statement�that�Live�Oak�can�live�up�to.

Project DescriptionThis�project�would�entail�engaging�community�members�in�creating�a�brand�and�image�for�Live�Oak,�based�on�the�vision�that�the�people�would�like�realized�in�the�community.���Once�the�brand�is�devel-oped,�it�can�then�become�the�basis�for�certain�stylistic�choices�within�the�downtown�revitalization�effort�(style�of�signs,�public�art,�streetscaping)�as�well�as�any�promotions/advertising�for�the�City�and�its�ame-nities�to�surrounding�communities�(logo,�promotional�messages,�types�of�activities�and�events).

OpportunityUnderstanding�that�urban�development�is�a�long-range�program,�developing�and�promoting�the�City’s�brand�could�serve�as�the�“glue”�that�helps�to�bridge�the�time�between�design�phases�and�individual�project�completion.��It�will�hold�the�vision�in�the�minds�of�the�community�while�the�physical�transformation�takes�place.

It�was�recommended�that�the�starting�point�for�the�Live�Oak�brand�be�taken�from�the�“likes/strengths”�of�Live�Oak�provided�by�participants�in�the�first�charrette�session,�including:�the�authentic�small�town�feel,�historical�character,�and�friendliness.��

The recommendations voiced during the design charrette are directly in line with some of the projects recom-mended by the Heritage Park and Gardens Board. The Board agrees, for instance, that Heritage Park should provide expansive green space, and sports/music/theatrical event opportunities. The Board submits the following suggested actions items in support of the community vision, as provided at the design charrette.

• Stage: Significantly enlarge the back patio of the two story house to use as a performance stage large enough to host musical groups and theatrical plays

• Outdoor Lighting: Add outdoor lighting for evening events in the gardens, extended yard, and parking areas, with a combination of uplighting and flood lighting

• Bathrooms: Add public bathrooms to support large public events• Walkways: Create concrete walkways to connect west and south parking areas to the stage area and

gardens, including a few handicapped parking pads• Roof renovation: Renovate the roof of the main house

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Recommended Amenities and Implementation Steps• Create�a�brand��based�on�the�vision�the�people�would�like�to�see�in�the�

community

o Engage�Live�Oak�Partnership�to�get�the�word�out�with�the�vision��of�the�city

o Work�with�the�Chamber�of�Commerce�to�send�out�email�blasts�to�keep�the�community�informed

o Continuously�update�the�city’s�website�with�“what�is�happening�now”’�on�the�different�phases�of�work�until�completion

• Identify�a�branding�committee�–�the�City�brand�decision�should�be��developed�by�a�diverse�group�of�individuals:�residents,�business�owners,�potential�investors,�church-goers,�etc.

• Local�Government�should�facilitate��and�host�the�branding�process�and�help�to�keep�the�committee�focused

o Update�progress�on�City’s�website�

o Utilize�local�vendors�to�create�the�theme,�including�consulting�with�long�time�vendors�who�are�familiar�with�the�historic��features�the�community�would�like�to�retain

• Have�100%�participation�in�the�logo�creation�and�selection�process�

o Reach�out�to�schools,�churches,�etc.�and�provide�guidelines

o Spread�the�news�via�Facebook,�Twitter,�Newspaper�(Communications�Committee)�and�keep�everyone�connected�and�engaged�in�the�process

• Leverage�the�historic�Wrigley�Sign�by�commissioning�more�old�advertisements�throughout�the�Downtown

Community BenefitsThe�process�of�developing�a�logo�and�brand�provides�a�means�to�generate�cohe-siveness,�interest,�and�excitement�from�many�sources�throughout�the�community�for�the�urban�revitalization�efforts.�

Developing�a�city�“brand”�will�help�to�create�a�consistent�image�as�the�development�efforts�unfold�and�ensure�that�choices�made�are�aligned�to�what�people�like�best�about�their�community.��It�helps�to�avoid�poor�or�jarring�design�choices�made�in�haste.��

Ultimately,�a�City�brand�will�provide�an�ongoing�theme�that�will�serve�as�the�basis�for�various�promotions�to�create�tourist�interest;��repetition�increases�recognition.��

Ultimately,�a�branding�strategy�is�the�foundation�for�a�program�that�ensures�the�future�of�Live�Oak�“rings�true,”�always�honoring�its�past�and�guiding�its�future.

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project five: transportation master plan

During�all�the�charrettes,�one�of�the�most�cited�issues�of�the�downtown�environment�was�the�lack�of�parking,�especially�around�the�county�buildings�and�during�games�being�held�at�the�stadium.��Safe,��attractive,�and�accessible�parking�in�the�downtown�area�was�seen�as�being�foundational�to�both�residents�and�visitors�wanting�to�stop,�shop,�and�appreciate�the�downtown�area.

Project DescriptionParking�areas�that�currently�exist�in�downtown�Live�Oak�are�often�unsuitable,�scattered,�and�not�situated�to�make�the�most�of�space�and�to�support�event�venues�and�workplaces.���Parking�that�does�exist�is�un-

marked�and�cannot�catch�the�attention�of�people�passing�through�town�on�Highway�90�or�129.�

There�was�no�consensus�reached�at�the�charrette�about�the�type�and�location�of�parking�that�should�be�adopted�within�the�downtown�area;�however,�it�was�agreed�that�downtown�parking�should�be�easy�to�locate,�support�the�idea�of�“connectivity”�between�different�areas,�make�living�downtown�practical,�

and�contribute�to�traffic�flow�and�control.��Parking�should�also�be�incorporated�into�the�overall�streetscape�of�the�downtown�area,�with�attractive�lighting�and�landscaping�to�fit�the�area’s�chosen�brand.

OpportunityIn�conjunction�with�the�overall�idea�of�creating�a�network�that�links�green�space�with�shopping�areas�with�sporting�opportunities,�it�was�suggested�that�

a�Master�Parking�Plan�is�the�answer.��This�would�be�done�in�conjunction�with�the�recommended�trolley�system,�rails-to-trails�transition,�and�creating�an�attractive�

pedestrian�environment.

Recommended Amenities and Implementation Steps• Create�a�Master�Parking�Plan

• Place�signs�that�makes�it�clear�where�parking�is�available

• Create�parking�along�Warren�Street�to�provide�retail�parking�off�Highway�90

• Create�safe�parking�areas�with�attractive�streetscaping�and�ample�lighting

Community BenefitsParking�is�a�must-have�for�creating�the�economic�engine�driven�by�a�multi-use�area�in�which�people�want�to�live,�work,�shop,�and�play.��Free�parking�is�especially�essential�to�economic�development,�where�people�feel�welcome�to�perform�their�essential�errands�without�added�cost.��For�people�transversing�

the�area,�well-marked�parking�areas�is�an�incentive�to�stop�to�enjoy�the�area,�buy�a�meal�or�complete�an�errand.

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Attractive,�well-lit,�and�secure�parking�lots�contribute�to�a�pedestrian-friendly�environment.��With�vehicles�secured,�and�accessible�walkways,�people�are�free�to�spend�more�time�enjoy-ing�the�downtown�area,�with�its�many�activities�and�shopping.

Well-designed,�well-maintained�parking�spaces�are�one�key�to�minimizing�traffic-related�accidents.

Well-landscaped�parking�areas�contribute�to�the�City’s�attractive�qualities,�emphasizing�the�City’s�chosen�brand�through�well-thought-out�streetscaping.

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taking action: what should we do first?As�stated�in�the�introduction�to�this�report,�the�charrettes’�main�purpose�was�to�stimulate�action. It�is�time�to�move�from�our�imaginations,�wish�lists,�and�the�vision�that�previous�efforts�have�created�to�get-ting�out�the�shovels�and�breaking�ground.

We�have�the�resources.��Currently�there�is�a�fund�of�$1�million�dollars�in�CRA�and�City�coffers�that�have�been�earmarked�for�Live�Oak�downtown�renewal�projects.��But�this�money�must�be�designated�to�spe-cific�projects�by�September�30th�of�this�year,�if�it�is�to�be�spent�as�intended.

It is the time for action.

So�where�do�we�start?��There�were�many�good�ideas�and�project�suggestions�made�at�the�charrette,�but�everyone�agreed�that�the�most�important�thing�is�simply�to get started. Under�that�assumption,�the�following�are�offered�as�three�initial�projects,�with�estimated�costs,�that�will�form�the�foundation�for�continuing�efforts�in�line�with�the�vision�expressed�in�these�pages�by�community�members.��It�is�under-stood�that�these�and�subsequent�projects�will�be�adjusted�in�line�with�resource�limits,�time�pressures,�and�other�developments—as�more�people�within�the�community�begin�to�participate�in�the�process,�it�is�hoped�that�they�will�begin�to�drive�the�effort�to�meet�their�expectations�with�City�resources�at�their�disposal.

Priority Improvement Recommendation #1: Rails to TrailsThe�rails�to�trails�project�would�entail�building�a�12-foot�wide�concrete�bicycle/foot�trail�from�Heritage�Park�to�Downtown,�using�the�previous�track�line�as�part�of�the�national�Rails-to-Trails�program.��The�lane�would�be�made�attractive�with�bulb-out�areas�that�allow�for�amenities�such�as�garbage�cans,�land-scaping,�and�benches�to�facilitate�those�who�would�like�to�sit�in�the�shade�along�the�route.��

Rationale:

• This�project�supports�the�overall�idea�of��creating�an�attractive�pedestrian�environment�and�“multi-use”�areas,�allowing�people�to�safely�transit�from�one�activity�venue�area�to�another

• It�supports�the�design�of�eventually�adding�an�entertaining�and�convenient�trolley�service�from�Heritage�Park�to�the�downtown�shopping�area

• This�improvement�leverages�spaces�that�are�already�available�and�easily�converted

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Prerequisites:

No�requirements�are�needed,�as�the�property�has�been�ceded�and�is�available�for�immediate�development.

Estimated Cost:

Estimated�cost�of�the�Rails�to�Trails�project�is�shown�below.

Project Description Budget

Pedestrian�Trail�from��Downtown�to�Heritage�Park

Construct�a�12�foot�wide,�6”�thick,�concrete�path�along�the�‘rails�to�trails’�parcel.

$80,000�

Enhancements�to�Trail�way Add�2�or�3�bulb�outs�areas�for�seating�under�the�tree�canopies�and�add�landscaping.

$30,000�

� Total* $110,000 *�Each�project�should�include�a�15%�soft�cost�allocation�plus�a�5%�contingency

Priority Improvement Recommendation #2: East Side Multi-Use AreaIn�line�with�the�preferences�described�in�Charrette�Project�#2�–�East�of�Highway�129,�this�improvement�recommendation�is�to�renovate�Court�Street�for�the�four�blocks�approaching�the�County�Court�House,�using�wider�sidewalks,�bulb-outs,�street-scaping,�and�lighting.��The�improvement�would�incorporate�resurfacing�the�street,�and�possibly�using�raised�medians�to�provide�more�landscaping�and�traffic�control.�The�area�would�be�anchored�by�the�current�shopping�center�and�adjacent�parking�area,�to�be�used�for�festival�space�and�other�purposes�that�are�naturally�aligned�to�the�multi-use�area��created�by�Court�Street�business�district�and�future�residences.��The�Court�Street�renewal�project�would�also�provide�throughway�and�access�to�the�Train�Depot�site,�envisioned�as�additional�green�space�and�possible�site�of�Heritage�Square�historical�center.�

Prerequisites:

�For�this�improvement�to�be�developed�in�line�with�the��community’s�vision,�the�City�would�need�to�acquire�two�parcels�of�land:

1.� The�current�Live�Oak�shopping�center�and�surrounding�parking�lot2.� Train�Depot�Site

Rationale:

• This�project�also�contributes�to�the�idea�of�connectivity,�this�time�providing�a�pleasant�pedestrian�way�from�potential�festival�space�(currently�the�shopping�mall)�to�the�Warren�Street�retail�area,�while�highlighting�the�historically�significant�and�grand�Suwannee�Courthouse�and�Heritage�Square,�in�line�with�the�envisioned�Live�Oak�brand�image.

• The�renewal�of�this�area�provides�the�groundwork�for�attracting�developers�to�create�downtown�residences�and�boutiques,�further�supporting�a�multi-use�environment.

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Estimated Cost:

Estimated�cost�of�the�East�Side�Multi-Use�Area�project�is�shown�below.

Project Description Budget

Court�Street�Redesign�and�Enhancements

Revise�Court�Street�to�showcase�the�Suwannee�County�Courthouse.�Improvements�include�enhanced�pedestrian�traffic�flow�by�adding�bulb�out�at�appropriate�intersections�(e.g.�brick�pavers/stamped�asphalt,�etc.),�streetscape�with�lighting,�benches,�planters,�etc.��

$200,000�

Court�Street�Capital��Improvements

Add�new�sidewalks,�plantings,�and�resurface�street�to�improve�flow.

$200,000�

� Total* $400,000 *�Each�project�should�include�a�15%�soft�cost�allocation�plus�a�5%�contingency

Priority Improvement Recommendation #3: West Side Retail AreaIn�line�with�the�preferences�described�Charrette�Project�#1�–�West�of�Highway�129,�this�recommendation�is�to�create�an�attractive�Town�Square�area�next�to�the�Retention�Ponds.��The�improvement�would�entail�resurfacing�the�surrounding�streets,�putting�in�new�concrete�sidewalks�lined�with�pedestrian�lighting,�and�placing�attractive�fencing�around�the�pond�that�allows�a�view�of�a�lighted�fountain�within�the�pond�itself.��The�area�would�best�support�vehicle�and�foot�traffic�by�making�Warren�Street�one�way�to�facilitate�angled�parking,�closing�one�block�of�Pine�Avenue�adjacent�to�Veteran’s�Park,�and�creating�green�space�where�the�buildings�will�be�removed�along�Highway�90.��Veteran’s�Park�can�be�slightly�renovated�to�better�highlight�the�historic�Wrigley’s�sign�and�allow�for�pedestrian�flow,�and�lingering�areas.��By�partnering�with�the�school�district,�the�restrooms�would�be�upgraded.��The�current�Seed�Feed�building�would�be�demolished�and�made�into�an�attractive�parking�area�to�support�both�shopper/visitors�and�County�employees.

Prerequisites:

�For�this�improvement�to�be�developed�in�line�with�the�community’s�vision,�the�City�would�need�to�

1.� Acquire�the�Seed�and�Feed�building�and�property�along�Highway�902.� Demolish�the�two�buildings�along�Highway�90,�as�planned,�and�correct�existing�sink�hole

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Rationale:

• This�project�provides�the�final�leg�to�the�overall�“connective”�downtown�plan,�providing�the�foundation�for�a�charming�European-style�shopping�plaza�that�captures�the�City’s�outdoor�ame-nities�and�encourages�development�of�additional�boutiques,�restaurants,�and�local�retailers

• This�Warren�Street�square�provides�the�opportunity�to�create�a�“draw”�for�visitors�such�as�a�Farmers’�Market�or�art�fair�that�is�opposite�town�from�the�“draw”�of�the�shopping�center�area,�creating�the�impetus�for�people�to�transverse�the�entire�downtown�area�via�Court�Street,�ulti-mately�creating�an�all-inclusive�pedestrian�experience�supported�by�accessible�parking.

Estimated Cost:

Estimated�cost�of�the�West�Side�Retail�Area�project�is�shown�below.

Project Description Budget

Retention�Pond�Enhancement Relocate�walking�path�w/paver�strip�and�add�decorative�fence.�Amenities�include�benches,�plantings,�and�fountain.

$125,000�

Close�portion�of�Pine�Avenue With�the�demolition�of�the�two�buildings�on�Highway�90,�close�the�adjacent�block�of�Pine�Avenue�and�expand��Veteran’s�Park�to�create�a�large�green�space�in�the�down-town�business�core.�Relocate�Pavilion�to�east�end�of�site.

$50,000�

Redesign�Warren�Street Create�one-way�traffic�flow,�implement�right�only�turn�at�Highway�129,�and�add�parking�spaces

$15,000

Resurface�streets Add�1.5�inches�of�asphalt�to�Warren,�Pine,�Wilbur,�Church,�and�Suwannee.

$200,000

Replace�sidewalks�on�Warren�&�Wilbur,�as�necessary

Remove�sidewalks�and�create�consistent�approach��w/paver�strip.

$100,000

� Total* $400,000 *�Each�project�should�include�a�15%�soft�cost�allocation�plus�a�5%�contingency