Prudential Homesale Services Group

Listing Education

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Table Of Contents

3. Marketing3. Marketing

2. Communication and Expectations2. Communication and Expectations

1. Who is Prudential Homesale?1. Who is Prudential Homesale?

4. Additional Homesale Complete Services4. Additional Homesale Complete Services

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WHO IS

PRUDENTIAL HOMESALE?

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The Strength of the Brand

The Prudential name and “Rock®” logo have stood for

strength, stability, integrity and trust for over 30 years.

• Prudential Real Estate benefits from the name recognition and outstanding reputation of

Prudential Financial.

• The Prudential Real Estate brand represents service, quality

and exceptional value.General Public Affluent Americans

Awareness of the Prudential Brand is almost

universal among Americans

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Highest Average Sale Price

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Residential Real Estate Agencies – Top 10Ranked by dollar volume of sales.

Superior service and

expertise make

Prudential Homesale

the leader in

real estate sales.

Prudential

Homesale

Date published is June 2010. The Central Penn Business Journal’s list of residential real estate agencies is limited to those in or near Adams, Cumberland,

Dauphin, Lancaster, Lebanon, Perry, or York counties. Information came from the individual companies and other Business Journal research. To access the

Business Journal’s online database, visit www.centralpennbusiness.com and click List Central in the quick-links menu. Sales data for Jack Gaughen was not

available from the Central Penn Business Journal. It was retrieved from the CPML and RAYAC MLS systems on December 1, 2010.

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““““““““Central & southeastern PACentral & southeastern PACentral & southeastern PACentral & southeastern PACentral & southeastern PACentral & southeastern PACentral & southeastern PACentral & southeastern PA’’’’’’’’s s s s s s s s #1#1#1#1 HomesellerHomesellerHomesellerHomesellerHomesellerHomesellerHomesellerHomeseller””””””””

Lancaster County Top Ten Companies by Closed Volume

All companies are the same? You decide.Prudential Homesale

Services Group

Gatew ay Realty

Long & Foster

Prudential Lancaster

Realty 1

Tow n & Country

Re/Max Associates

of Lancaster

Coldw ell Banker Select

Kingsw ay Realty

6.17%31.06%

Weichert RealtorsEngle & Hambright

2.38%

3.24%

2.62%

8.14%

3.38%

2.93%

2.79%

6.23%

Sales results of 167 real estate companies were tabulated to produce this report of closed volume for 1/1/09 through 12/31/09. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List.

Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone

MLS may not reflect all real estate activity in the market.

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• At 98% name recognition, Prudential is the most recognized of all real estate brands.

• Prudential Homesale Services Group is associated with quality, experience, service, and exceptional results.

• More local buyers select Prudential Homesale Services Group.

Prudential Homesale Agents Bring More Buyers

Consumers prefer to

work with companies

they know and trust

• Our locations provide a network system of referring buyers throughout

12 Pennsylvania counties.

• No other real estate firm will match our services.

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National Recognition by J.D. Power & Associates

• We’re proud of this recognition because it reflects the real-life experiences of the people we value most: our clients.

• Discover how Prudential Homesale and I can make selling your home faster and easier.

"Highest Overall Satisfaction for Home Sellers Among National Full Service

Real Estate Firms"

Prudential Real Estate Affiliates, Inc. received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2010 Home Buyer

Seller StudySM.Study based on 3,096 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2009 and April 2010. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2010. Your experiences may vary. Visit jdpower.com

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Lancaster County’s Broker of Choice

• Ranked by Central Penn Business Journal as the #1 home seller in the region.

• Honored by REALTrends as a national leader in home sales, mortgage services, and settlement services.

• Award We’re Most Proud Of:Preferred choice of Lancaster Newspaper readers, every year since inception of Readers’ Choice Awards.

Prudential Homesale is the

#1 resource for Lancaster County

home buyers & sellers.

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COMMUNICATION

AND

EXPECTATIONS.

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• It will help me to know what you want to achieve

from the sale of your home and the support you

expect to receive from me.

• Together, we can decide how the homeselling

process should be tailored to fit the unique

characteristics of your home.

Your Needs Come First

The process of marketing and selling your home must match your

objectives, priorities and needs.

In order to best serve you, I will want to learn more about your plans, so please feel free to ask questions and share your concerns with me. In this way, I will understand your goals, helping us build a strong working

relationship.

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� Communication. How important is regular communication with your real estate

professional? What information is important to you? How often do you want to be

contacted, and what is your preferred way of staying in touch?

� Motivation. Why are you considering selling your home at this time? How far along are

you in the homeselling process? Are you just exploring the possibility of selling, or are

you definitely committed to putting your home on the market?

� Time frame. Is there a certain date by which the sale of this home needs to close? How

flexible are you on this time frame?

� Relocation assistance. Will you need information or assistance in moving to a new

area?

� Homeselling decisions. Are there any other individuals who will be involved in your

home sale decision? May I please have permission to speak with them?

Understanding your Expectations

The following questions will help me understand what is most

important to you in the sale of your home.

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� Price. Do you have specific expectations as to the selling price of your home? If so, what

do you base this figure on? Do you anticipate a certain amount of net proceeds from this

sale?

� Marketing Plan. Are there any specific activities you expect to see included in the

marketing of your home?

� Previous homeselling experience. Have you ever sold a home before? If so, how many

and how recently?

� Positive experiences. What were the most positive features of your previous homeselling

experiences? If you have never sold a home before, what would help make this a positive

experience?

� Concerns. Were there any unsatisfactory features of your previous homeselling

experiences that you hope to avoid this time? If you are selling your first home, are there

any problems or concerns about which you are worried?

� Expectations. What are your expectations of me as your real estate professional? What

specific services and support do you look forward to receiving from me?

Understanding your Expectations

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Is now a good time to sell?

• Myth: “If I wait, my home willbe worth more, and I’ll make more of a profit.”

• Fact: As your home’s value increases, so does the value of other homes.

• Example:

– Your home may sell for $200,000 today, but you think it would sell for 10% more, or $220,000, next year.

– You want to buy a home that is $250,000 today.

– Assuming a 10% increase in home values, the home you want to buy would be $275,000 if you wait.

– You’d need an additional $5,000 to buy the home you want if you wait.

• And if mortgage interest rates rise, your buying power is decreased further.

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� What do you feel are the most appealing features of your home?

� What features does your home have that differentiate it from other similar

properties?

� What changes or enhancements would you suggest to make your home as

marketable as possible?

� What are the most attractive features of the surrounding neighborhood?

� Do you have any special terms or conditions regarding the sale of your home,

such as items of personal property to be excluded?

� Are you aware of any problems or concerns regarding your home or the

neighborhood that will need to be disclosed to prospective buyers?

What Should I Know About Your Home?

Each home has special features that may interest buyers.

Please tell me about your home.

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Return on Investment (ROI) Strategies

1. Contract Negotiation Skills & Strategies

2. Transaction & Risk Management

3. Advertising, Marketing & Merchandising

As a Premium Provider of Real Estate Services, I

will use proven strategies to maintain a strong

negotiating position to enable you to yield the

best attainable Return on Investment.

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Performance-Based Compensation

• Commission is an Expense if you choose the wrong agent, an

Investment if you choose the right one.

• You don’t “save money” on a commission, because commission savings

versus value can only be determined at settlement.

• When you Invest in me, you can expect a Return on Investment.

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Contract Negotiation Skills & Strategies

• Contract Negotiation Skills

& Strategies

• Transaction & Risk Management

• Advertising, Marketing &

Merchandising

I will use proven strategies to establish, then maintain a strong

negotiating position for you:

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Strategy: Determine Mortgage Portability

• If your buyer’s mortgage

company closed tomorrow, a

buyer with Mortgage Portability

can take their pre-approval to

another lender.

• What is Mortgage Portability?

It is a pre-approval based upon

nationally acknowledged lending

standards that other lenders can

accept.

• I will protect you by insisting

that your Buyer’s mortgage

be portable.

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Strategy: Determine Buyer Quality

• Is this buyer actually able to

purchase your home?

• Are there mortgage-related

“conditions” that are likely to impede

a successful closing?

• What is the true negotiating strength

of the buyer?

• If you have multiple offers, which

offer really is the strongest?

• Depending on your risk tolerance,

the best offer might not be the

highest price.

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The VALUE of a Buyer Quality Specialist

• As your Agent and a Buyer Quality Specialist, I will ascertain the Buyer

Quality and Mortgage Portability on each offer you receive.

• This will enable you to make informed decisions, while I negotiate for you

from a position of strength.

– A buyer who is accustomed to paying more for things due to past

credit issues may be willing to pay more for your home. My job is to

examine those credit issues to insure that they don’t interfere with

closing.

• Being proactive and understanding Buyer Quality upfront will help

anticipate and avoid potential “deal-killing” problems as we approach

settlement.

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What is Merchandising?

• Presenting a product to the right audience

• Carrying out organized, skillful advertising

• Most importantly, correctly positioning

(pricing) the home in the current market.

Merchandising is the creation of a marketing plan

that, when promoted, reaches the right buyers by:

As a Market Data Expert, I will help you

understand and position your home correctly

for the current local market, both in the MLS

and private sale inventory.

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Positioning Your Home For The Market

• Determining the price of your home through a Competitive Market

Analysis, or CMA, is not the only way to position your home in the

current market.

• A CMA looks at properties that have already sold and often

doesn’t include private sale data.

• However, you are competing for buyer attention against properties

that are currently for sale (the total available inventory).

• It is important to determine the Correct Positioning Price to

achieve the highest Market Value for your home.

CMA Pricing versus Market Value

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Determining Market Value

Price Positioning Analysis

Estimated Price Objective $_________

Area Proximity to Subject Home _________ miles

Total Available Units for Sale within MLS _________ units

Total Available Units for Sale Privately _________ units

Excitement Moderate AverageBelow

AverageRisky

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Return on Investment Worksheet

Purchase Price (A)

Date of

Purchase (B)

Down Payment

+ Closing Costs (C)

Improvements (D)

Investment to

sell (E)

Anticipated

Price (F)

Your Annual

Return on

Investment

Z/Years

Owned

Z is your Return

on InvestmentK/X=Z

K is your Gross

ProfitY-X=K

Y is Anticipated

ProfitF-A=Y

X is Your Total

Investment

C+D+E=

X

Formula:

The decision about how to position your home needs to be made with an

understanding of ROI.

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Transaction & Risk Management

• Most problems that delay settlement are

caused by title issues, failed inspections and

insurance issues.

• Preliminary review of the settlement sheet

can reveal potential issues.

• Problems that are uncovered too close to

settlement may result in additional out-of-

pocket expenses for the seller,

postponement of settlement or killed

contracts.

• Better to be proactive in the beginning than

to be reactive near settlement.

As part of my Transaction and Risk Management strategy, I will help you

maintain negotiating strength by identifying potential problems early.

Review our risk management guidelines to see how we

protect your interests.

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MARKETING

YOUR

PROPERTY.

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• Buyers no longer peruse newspaper ads in search of homes for sale.

• Buyers know that they can find all homes for sale online instantly.

• Our marketing plan targets the online consumer, so that your property can be seen by the most buyers.

Our World has Changed

Source: National Association of REALTORS® “2010 Profile of Home Buyers & Sellers,” Exhibit 3-1

1st Step Taken During the Home-Buying Process

All Buyers

Looked online for properties for sale 36%

Contacted a real estate agent 19%

Looked online for information about the home buying process 11%

Contacted a bank or mortgage lender 8%

Drove-by homes/neighborhoods 7%

Talked w ith a friend or relative about home

buying process7%

Visited open houses 4%

Looked in new spapers, magazines, or home

buying guides2%

Attended a home buying seminar 2%

Contacted a home seller directly 1%

Contacted builder/visited builder models 1%

Read books or guides about the home buying process 1%

Other <1%

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Who is the Target Audience?

Source: National Association of REALTORS® “2010 Profile of Home Buyers & Sellers,” Exhibit 1-12

• Most first-time buyers were born between 1985-1976.

• The median age of first-time buyers is 30-Gen X.

• The median age of repeat buyers is 49-Baby Boomer.

• 89% of buyers overall use the Internet in their home search.

63% of buyers are

44 or

younger.

95% of buyers in this age

group use

the internet for their home

search.

Age of First-Time and Repeat Buyers

All Buyers First-Time Buyers

Repeat Buyers Use Internet in home search

18 to 25 years 6% 11% *

25 to 34 years 36% 56% 15%

35 to 44 years 21% 19% 23%

45 to 54 years 17% 10% 24%

55 to 64 years 13% 4% 22%

65 to 74 years 6% 1% 12%

75 years or older

2% <1% 4%

95%

87%

62%

95%

87%

62%

95%95%

Source: National Association of REALTORS® “2010 Profile of Home Buyers & Sellers,” Exhibit 3-4

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MARKETING: How do buyers find the home they buy?

• 38% From their Real Estate Agent

• 37% On the Internet

• 11% Yard Sign

• 6% Friend, neighbor, or relative

• 4% Home Builder

• 2% Print Newspaper Ad

• 2% Directly from the Sellers

• < 1% Home Book or Magazine

86% of homes purchased

are found through these

top 3 sources

Less than 3% of homes

are purchased as a result

of print marketing.

Buyers rely primarily on their Real Estate Agent. It is important to select

an Agent working with a large network of other Agents who may have

buyers interested in a home like yours.

Source: National Association of REALTORS® “2010 Profile of Home Buyers & Sellers” Exhibit 3-9

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Prudential Homesale Property Marketing

*Your Prudential Real Estate agent may elect to market your home on their FaceBook profile.

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Exclusive Marketing Sources Generate Buyer Inquiries!

• In 2010, Prudential Homesale received 24,290 buyer inquiries from property advertising.

• These are leads delivered to real estate agents working for Prudential Homesale right here in

Pennsylvania.

• 57% of these inquiries were generated by marketing sources that are ONLY available through Prudential Homesale.

• When you list your home for sale with Prudential Homesale, you

will benefit from the most extensive and effective property advertising available in the market.

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More Buyers Visit PrudentialHomesale.com• The result - PrudentialHomesale.com is the most

visited local broker’s site in the region.• This means that more buyers are visiting

PrudentialHomesale.com to find properties like yours.

SOURCE: January 1, 2010 through December 31, 2010 data from Compete.com. PruHomesaleServices.com and Prudenti alHomesale.com URL’s combined to show all traffic to the Prudential H omesale website. Some companies’ websites

not included, either because their web traffic was too small to illustrate on this graph, or because their web traffic can not be articulated to H omesal e’s local geographic footprint.

• The result - PrudentialHomesale.comis the most visited local broker’s site in the region.

• This means that more buyers are visiting PrudentialHomesale.com to find properties like you

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PrudentialHomesale.com

• Featured New Listing

– Qualifying listings will appear on the home

page and will be included in the New Listing

Archive for 30 days.

• Target marketing with My Home Finder.

• Highly-visible property search at top of

every page

• “Click & Zoom” Search by Map from the home page

• Advanced property search lets buyers search by

county, area, city, schools, zip code, price, property

type, and more.

• Bold open house search from home page.

• Buyers can request a showing online, anytime.

• Part of the Delta Network which gives Prudential

Homesale listings exposure on 32,600 Websites!

More features than any other local real estate Web site.

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PrudentialHomesale.com Property Detail Pages

• Unlimited property photos

• Mortgage calculator

• School reports

• Community information

• Link to Google Maps with driving directions

• “E-mail To Friend” feature lets interested

buyers share your home with others.

• Bold “Request a Showing” button

- 45% of showing requests are made after

hours. The Online Showing Request

feature is an important strategy to create

a showing for your home at the moment

the buyer is excited about seeing it.

• Choice of four printable flier formats

• Online activity reports available upon

request

Prudential Homesale properties are

advertised on an exclusive network of

32,600 websites.

Prudential Homesale properties are Prudential Homesale properties are

advertised on an exclusive network of advertised on an exclusive network of

32,600 websites.32,600 websites.

In addition, homes are advertised on Realtor.com, Trulia, PrudentialProperties.com, Zillow, PropertyPursuit.com, Oodle, Homes.com, RealtyTrac, and CyberHomes, to name a few...

We’ve got connections! Our extensive marketing network is available to Central PA home sellers only through Prudential Homesale.

Everywhere. All the time.

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Because Realtor.com has millions of listings . . .

I will make yours stand out

• Enhanced marketing includes:

– Up to 25 jumbo PLUS photo emblem

– open house alerts

– attention-getting

banners

– virtual tours

– printable brochure

• This enhanced marketing sets Prudential Homesale listings apart from the

crowd

• Benefit: additional buyer excitement and interest in your home.

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Leading National & Local Media

* Your agent may advertise your home on his or her Facebook profile page.

• Local Print Media including Prudential Homesale Magazine!

• Homes and Land Magazine of Lancaster County ($79,000+)

• PLUS – Your home will be advertised on an Exclusive Network of 32,600 websites. Prudential Homesale is the ONLY local broker with access to this network.

Craigslist.org

*

Lancaster

Your property will be advertised in the most effective national and local media including:

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Mobile Marketing Network

• PrudentialHomesale.com Mobile

• Realtor.com Mobile

• Homes.com Mobile, iPhone, and

Blackberry Apps

• Trulia Mobile and iPhone App

• Zillow Mobile and iPhone App

• Info 24/7 – Unique service featuring voice descriptions – can be

used with any phone!

Your home will be advertised on the leading local and national mobile real estate portals:

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Two Channels of Direct Email Marketing

• Target buyers who are actively looking for a

home like yours

– Buyers create a portfolio specifying what kind

of homes they WANT to learn more about.

– Prudential Homesale sends emails to these

buyers featuring homes that fit their interests.

– This is powerful direct marketing to home buyers

who are actively looking for a home like yours.

• “My Home Finder” – available on

PrudentialHomesale.com

• “Online Buyer Advantage” - available on

PrudentialRealEstate.com

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National Search Engines

The most popular search engines have discovered that real estateis a hot search item, and have developed real estate portals to help consumers find properties. Prudential Homesale markets all properties for sale on these sites, including:

Give buyers the info they want…

…before they drive away.

Buyers can:

• Call from any phone to listen to current property details instantly

• Hear the estimated monthly mortgage payment

• Have the option to connect to your Prudential Homesale

real estate agent to schedule a showing

• Have the option to receive information via text message

• Plus, photos available on iPhone, Blackberry, and other smart phones

Info 24/7 is Your Curbside Connection

24 HOURS A DAY • 7 DAYS A WEEK

ONE NUMBER TO CALL • 717-715-1835

Learn more at AllHomesAllPhones.com

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Standout on CraigsList.orgTypical CraigsList Ad

Prudential Homesale CraigsList Ad

• CraigsList.org receives

over 50 million unique

visitors monthly!

• People are looking

for real estate on

CraigsList.org

• Your property will appear

on CraigsList as a

professional online flier

complete with multiple

photos and full description

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• The largest distribution of any local broker magazine.

• 19,000 copies distributed

throughout Lancaster County

• Buyers Love It! Reader friendly format displays properties in price order.

• Full color photo for homes

$75,000+

• I will advertise your property

in this popular magazine beginning with the next

available issue – and every issue thereafter until its sold!

Prudential Homesale Magazine

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• Yard signs are the third-largest source of home inquiries.

• If the home isn’t a fit for the buyer who saw the sign, a Sales Associate will tell them about other homes that may suit them, such as yours.

• With the largest number of yard signs in the area, you’ll receive interest from buyers who first called on another Prudential Homesale sign.

More Signs = More Calls

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Marketing for Open Houses

• Open House and Directional Signage

• Local Marketing

– PrudentialHomesale.com

– WGAL.com

– LancasterOpenHouses.com

– Lancaster Sunday News

– Additional Local Print Media*

• National Advertising

– PrudentialProperties.com

– PrudentialRealEstate.com

– Realtor.com

– Trulia.com

– HDTV’s OpenHouse.com

– RealEstate.MSN.com

• Mobile Marketing

– PrudentialHomesale.com MOBILE

– Realtor.com MOBILE

– Trulia.com Mobile and iPhone app

*Depending on the location of your home, an open house may be advertised in additional local print media.

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• Many buyers look for homes on the weekend, when most real estate offices are closed.

• Only Prudential Homesale has a seven-day-per-week Call Center dedicated to systematically handling the

valuable leads we receive.

• You will have the reassurance of knowing that I will personally answer the vast majority of calls on your home.

Buyer calls handled efficiently by Call Center

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Listing Presentation Reports

Prudential Real Estate EXCLUSIVE: No other brand, technology company, or Multiple Listing Service can delivery this

report to seller prospects. Showcases very recent actual Web buyer interest and behavior activity surrounding your property.

Includes:

• How many registered buyers have requested to be notified the minute a property like yours enters the market

• How many registered buyers are monitoring other listings in your general area

• How many times yesterday, last week, and last month your property would have been presented in search results to

prospective buyers.

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Listing Activity E-Mails

Alerts Every Day

Every day, until your property

sells, you’ll receive email alerts that let you know:

• how many times your listing has

been returned in Search Results.

• how many times the Property Details for your listing have been

viewed.

• how many times your listing has been added to a prospective

buyer’s portfolio.

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Showing Center . . . Ensures You the Most Showings

• Only Prudential Homesale takes a systematic approach to working with Buyers’ Agents to scheduling showings on

your home.

• Showing Center staffed seven days per week with professional scheduling coordinators.

• The efficient way for Agents from ALL companies to show your home, so you get MORE showings.

• More showings mean a greater likelihood of

finding the right buyer in the fastest time possible.

• Showing activity reports and feedbackavailable through your Prudential Homesale agent.

• One good showing = One good sale

Only at Prudential Homesale

Services Group!

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OTHER HOMESALE

COMPLETE SERVICES.

Complete real estate solutions from a neighbor you can trust.

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One Company. One Purpose.

Complete real estate solutions from a neighbor you can trust.

The HomeSale Complete family of services

work from the same set of Core Values:

• We don't claim success until our

customer declares success.

• We want to earn our customers for life.

• We set the standards for customer

excellence.

• We believe the quickest way to grow

our organization is to grow our people.

• We believe we achieve more together.

• We think and act with a sense of urgency.

We help people We help people

achieve their dreams!achieve their dreams!

Our HomeSaleComplete

family of services:

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HomeSale Lending, LLC

• February 2010 - HomeSale partnered with Wells Fargo

• 1-in-4 mortgages in the U.S. is held by Wells Fargo.

• HomeSale Lending, LLC can now offer all of the Wells Fargo lending programs and rates

• Fast Track approvals available to assist homebuyers in getting to settlement quickly

• HomeSale Lending, LLC home mortgage consultants are available in every Prudential Homesale office – offering “down the hall” convenience

All first mortgage products are provided by HomeSale Lending, LLC. HomeSale Lending, LLC may not be available in your area. Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. ©2010 HomeSale Lending, LLC. All Rights Reserved.

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• Homesale Settlement Services can provide title

search and a deed review on your home to find

potential problems early, thus ensuring they are

properly handled.

• There is a Homesale Settlement Services agent at

each Prudential Homesale office.

• HSS is a licensed Title Insurance agency for

LandAmerica Lawyers Title, one of the largest and

most sophisticated title insurers in the nation.

• HSS is bonded and carries insurance four times

greater than required by law.

• Lowest Rates Permissible by Law. All-inclusive

rate combines the costs of title search, settlement

services and title insurance for ease and

affordability.

Homesale Settlement Services delivers for you!

Settlement Services & Title Insurance

“#1 Settlement Company in PA”

- Central Penn Business Journal

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• Through a relationship with The Trident Group, HomeSale Insurance Services is able to provide exceptional homeowners’insurance at competitive rates.

• Residential, commercial or investment properties

• Working with carefully selected local, national and international insurance firms.

• HomeSale Insurance Services is often able to successfully insure “difficult to insure”properties, even if others can’t.

Protecting your new home

Homeowners’ Insurance

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Homesale VIP Services

Need to spruce up your home before you put it on the market?

Never Fear – Homesale VIP is Here!

• Prudential’s Free Homesale VIP Services can recommend quality, pre-screened, pre-approved vendors to get your home ready

for the market.

• Homesale VIP Services is exclusive to

Prudential Homesale.

• Buyers moving into the area love the convenience and security of our Homesale VIP Services.

• More buyers means more people looking atyour home!

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American Home Shield

• Help protect yourself from unexpected

home repair costs and add value to

your home with an American Home

Shield warranty.

• In 2010, American Home Shield paid

$233,000 in warranty claims on behalf

of Prudential Homesale customers.

• One out of four home warranty claims

are placed by the seller prior to

closing.

Statistics show that homes sell for

more money in less time with an

AHS Warranty.

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• Prudential Brokers throughout North America also refer their buyers to us.

• Added to this, we receive buyer leads from hundreds of other relocation sources.

• If you want to reach the out-of-town market, go with the leader. We sell thousands of homes to

relocating buyers every year.

Our Relocation Network Brings Buyers

No other realty firm in our

area sells as many homes to

out-of-town buyers.

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I Guarantee Your Experience in Writing

• You’ll receive a signed contract

outlining what Prudential Homesale

Services and I will do for you.

• Enjoy Peace Of Mind. If I cannot

perform the services outlined in the

Guarantee, you will be released from

your listing agreement.

• This level of safety and assurance is

only available with Prudential

Homesale Services Group.

See the Seller Services Guarantee for complete details.

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Prudential Homesale Services Group

We’ll help sell your home and take

care of the details along the way...