27
References 270 Ph.D. Thesis LIST OF REFERENCES 1. Abratt, R. and Kelly, P.M. (2002), “Customer-supplier partnerships: perceptions of a successful key account management program", Industrial Marketing Management, Volume 31, Number 5, pp. 467-76. 2. Adelaar, T. (2000), “Electronic commerce and the implications for market structure: The example of the art and antiques trade”, Journal of Computer- Mediated Communication, Volume 5, Number 3, Retrieved 25 June 2004 from http://www.ascusc.org/jcmc/vol5/issue3/adelaar.htm. 3. Ahuja, V. and Medury, Y. (2009), “Driving loyalty in a virtual world-building participation and harnessing collaborative Intelligence”, ICFAI Business Executive, ICFAI University Press, pp.32-35. 4. Ahuja, V. and Medury, Y. (2011) “CRM in a Web 2.0 world-Using Corporate Blogs for campaign management”, Journal of Direct, Data and Digital Marketing Practice, Palgrave-Macmillan Journals, ISSN-1746-0166, Volume 12, Number 1, pp. 11-24. 5. Ahuja, V. and Medury, Y. (2011) “Corporate Blogs as tools for consumer segmentation- using cluster analysis for consumer Profiling” Journal of Targeting, Analysis and Measurement for Marketing, Palgrave Macmillan Journals, ISSN: 0967-3231,Volume 19, p.p 173-182. 6. Alavi, S., Ahuja V. and Medury Y. (2010),”Building Participation, Reciprocity and Trust – A Netnography of an Online Community of Apple-Using regression analysis for prediction”, International Conference on Management Practices and Research, Apeejay School of Management, Proceedings, p.p 19, ISBN 978- 81-906991-1-2.

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Page 1: LIST OF REFERENCES - Shodhgangashodhganga.inflibnet.ac.in/bitstream/10603/6106/12/12_references.pdf · LIST OF REFERENCES 1. Abratt, R. and Kelly, P.M. (2002), “Customer-supplier

References

270 Ph.D. Thesis

LIST OF REFERENCES

1. Abratt, R. and Kelly, P.M. (2002), “Customer-supplier partnerships: perceptions of a

successful key account management program", Industrial Marketing Management,

Volume 31, Number 5, pp. 467-76.

2. Adelaar, T. (2000), “Electronic commerce and the implications for market structure:

The example of the art and antiques trade”, Journal of Computer- Mediated

Communication, Volume 5, Number 3, Retrieved 25 June 2004 from

http://www.ascusc.org/jcmc/vol5/issue3/adelaar.htm.

3. Ahuja, V. and Medury, Y. (2009), “Driving loyalty in a virtual world-building

participation and harnessing collaborative Intelligence”, ICFAI Business Executive,

ICFAI University Press, pp.32-35.

4. Ahuja, V. and Medury, Y. (2011) “CRM in a Web 2.0 world-Using Corporate Blogs for

campaign management”, Journal of Direct, Data and Digital Marketing Practice,

Palgrave-Macmillan Journals, ISSN-1746-0166, Volume 12, Number 1, pp. 11-24.

5. Ahuja, V. and Medury, Y. (2011) “Corporate Blogs as tools for consumer segmentation-

using cluster analysis for consumer Profiling” Journal of Targeting, Analysis and

Measurement for Marketing, Palgrave Macmillan Journals, ISSN: 0967-3231,Volume 19,

p.p 173-182.

6. Alavi, S., Ahuja V. and Medury Y. (2010),”Building Participation, Reciprocity and Trust

– A Netnography of an Online Community of Apple-Using regression analysis for

prediction”, International Conference on Management Practices and Research, Apeejay

School of Management, Proceedings, p.p 19, ISBN 978- 81-906991-1-2.

Page 2: LIST OF REFERENCES - Shodhgangashodhganga.inflibnet.ac.in/bitstream/10603/6106/12/12_references.pdf · LIST OF REFERENCES 1. Abratt, R. and Kelly, P.M. (2002), “Customer-supplier

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WEB/STATISTICS TOOLS USED

SPSS 17.0 (Statistical Package for the Social Sciences)

Qualtrics:www.qualtrics.com

Apple Online Discussion Forums: discussions.apple.com/category.jspa?categoryID=204

Web strategist, Altimeteer Group, Research Analyst: http://www.web-

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LinkedIn: www.linkedin.com

Simplex Tableau Method:http://www.zweigmedia.com/RealWorld/simplex.html

Cisco Collaboration Community:

https://communities.cisco.com/community/technology/collaboration

Dell Ideastorm

Community:http://www.ideastorm.com/idea2ExploreMore?v=1345707437501&Type=Al

lIdeas&Filter=Dell%20Community

Microsoft CRM Dynamics: http://crm.dynamics.com/en-in/home