LIP Care CreamA famous actress once said that if she

could only bring one cosmetics, she would choose “ lip care creams. ”

Made by:Yaffa, Daphne

Michelle, Sophie

Outline

The HISTORY of the oldest brand

CURRENT TRENDThe IMPORTANCEThe marketing INVESTIGATION

CONCLUSION

The HISTORY of the oldest brand

Guerlain

Baume De La Ferte Lip Balm Appearing in 1878, this oldest lip care cream was

made by wine. At first, it was a kind of nursing product. Then, it was transformed into another kind of care cream which was aimed at lips.

History In 1828, Guerlain’s founder, Pierre-Francois

Pascal Guerlain, opened his first specialty store.

CURRENT TREND

External design

Cylinder shape Lip shape

Macaroon shape Cherry shape

Diverse functions

Keratin exfoliating

Whitening Color

Sunscreen

More flavorsOrange flavorwith vitamin Cherry flavor

Aloe

The IMPORTANCE

Myth

Rumor has it that, we cannot rely on lip care creams too much.

Because once you stop using it, your lips will feel dry. Thus, you may compress lips instinctively. The more you compress your lips, the drier it will become.

Truth

Do not have sebaceous glands Cannot produce fat Have thin stratum corneum Do not have pores

Be bad at self-repair

Truth

So, lips’ crack has nothing to do with using lip care creams repeatedly.

Marketing

INVESTIGATION

QuestionnairePie chart 1 Today what we talk will deal primarily with an investigation about lip care cream of teenagers. This is about what will be teenagers’ priority when they choose lip care creams.

Questionnaire

Pie chart 2 In terms of function, we have a further investigation. Let’s see the pie chart. Apart from basic function, what other functions do they want?

Males

60%14%

26%eatable combination waterproof

Females

35%32%

33%

eatable combination waterproof

Interview

An interview with a seller

To let everyone know further about lip care cream, we visit a seller of lip care cream who works in Watsons. Let’s redemonstrate the conversation between us and the seller.

Q&A

(1) The priority(2) Male customers(3) Healthy lip(4) Current trend(5) Advice

(1) $$$(2) they care their

lips(3) won’t peel & red(4) younger and

younger(5) female adult,

children and others

CONCLUSION

Lip care cream is now

essential to our lives.

The End