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Citigate Dewe Rogerson
Outline Cleantech credentials
Citigate Dewe Rogerson (CDR) overview
Consistently ranked in the top three financial communications firms globally– Top 2 European IR consultancy, ranked best IR amongst PR firms– No. 1 Global PR adviser in private equity transactions– Top 3 financial PR advisers in UK, US and Europe– Advisor to AIM listed May Gurney: Winner ‘Best Communications’ at AIM awards 2008 and 2009– London headquarters, offices in major financial centres throughout Europe, US and Australasia
Specialists in financial and corporate communications consultancy including:– IPOs and all other capital market activities - cross-border and domestic – M&A, demergers, restructurings – Investor relations – equity and debt– Crisis and issues management, not just locally but globally– Corporate reputation and positioning– Litigation support
Recognised global leader in international share offer marketing and communications– over 230 share offers across 40 countries– US$ 500 billion in proceeds since 1987– longstanding working relationships with international banks and advisers in local markets– unmatched deal experience - we know the offer environment and how to deliver success
Part of the Huntsworth Group listed on the London Stock Exchange
CORPORATE & BRAND
COMMUNICATIONS
CORPORATE & BRAND
COMMUNICATIONS
Shareholder activism communications
Capital market intelligence
Media/presentation training
Equity story development
Debt market communications
Financial calendar and regulatory disclosure support
Strategic communications consultancy
Investor relations
Financial and business media relations
M&A transactions – domestic and cross border
Bid defence
Corporate restructuring & recovery
Qualitative and quantitative research
Corporate identity and design
Corporate governance and corporate social responsibility (CSR) advice
Consumer communications
B2B consultancy
Corporate media relations
Strategic marketing advice
Brand consultancy
Thought leadership programmes
Proactive, opinion forming campaigns
Identification of public sector and governmental business opportunities and bid process support
Regulatory and M&A advice
Political contact building
Legislative advice
Political risk analysis and mediation
Political monitoring and intelligence gathering
Event management
FINANCIAL COMMUNICATIONS &
INVESTOR RELATIONS
REPUTATION & ISSUES
MANAGEMENTPUBLIC AFFAIRS
Internal communications
24/7 crisis handing
Reputation rebuilding
Reputation management
Crisis communications preparedness
Crisis simulation exercises
Litigation support
CDR - full range of services
Strong Cleantech focus that draws on expertise in areas such as Technology, Energy, Biotech, Natural Resources, Manufacturing and Industrials
A deep understanding of the issues surrounding climate change and the trend towards the sustainable use of natural resources
A track record of success supporting Cleantech and related sector fund raisings, IPOs, M&A transactions and other corporate activity
A leading advisor to private and AIM-listed companies
Established links with the financial, business, trade and science media
Citigate’s Cleantech focus
Cleantech focus with deep experience in related verticals
Energy
Biotech
Technology
Natural Resources
Energy
Biotech
Technology
Natural Resources
Energy
Biotech
Technology
Natural Resources
EnergyTechnology
Natural Resources
• Accsys Technologies
• Rockwool
• Applied Materials
• Deepstream Technologies
• Symphony Environmental
• GT Solar
• The Carbon Trust
• QinetiQ
• Metabolic Explorer
• Algeta
• arGEN-X
• Bioventix
• Creablis
• immatics
• Lonza
• Oxford Biotherapeutics
Cleantech Cleantech
CleantechCleantech
• Ecotricity
• edp Renovaveis
• EDF
• Airtricity
• Iberdrola
• Enel
• Dong Energy
• Mainstream Power
• Maple Energy
• Tullow Oil
• New World Resources
• British Gas
• Enagas
• KazakhGold
• Statoil
• DanagasBiotech
Citigate’s Cleantech focus
Technology Energy
Biotechnology Natural Resources
A track record of success in Cleantech
€60 million IPO(Euronext Paris - 2007)
£8.1million Series B(2006)
Corporate communicationsprogramme
(2008 - ongoing)
Advised during its acquisition by J.P.Morgan
(2009)
Supported its launch and provided ongoing
PR advice (2005)
£44 million IPO and financial communications
(2006 – ongoing)
Campaign to secure planning permission for wind farms (2007/08)
Financial communications (2007 – ongoing)
Eur1.8 billion IPO(2008)
Public policy communications programme
(2008)
Financial communications (2008)
Financial & corporate communications
(2008)
Financial & corporate communications
(2008)
Financial communications
(2008)
Financial & corporate communications
(2008)
Acquisition by Mid Europa Partners
(2010)
Acquisition of majority stakeby IK Investment Partners
(2008)
£11.6 billion acquisition of Scottish Power
(2007)
Financial communications(2010 – on going)
£10 million retail bond offer(2010 – on going)
Vigilant TechnologyLorien
Wichford PropertyMaple Energy
Pinnacle Staffing GroupThe Character Group
Orchid DevelopmentsAutoclenz Holdings
Torex RetailJames Cropper
MedgenicsACP Capital
Meridian PetroleumAll Leisure
NikanorAshley House
Sun 3C MediaThe Hotel Corporation
Prosperity MineralsCenturion Energy
XXI CenturyMay Gurney
VASToxLeeds Group
Sterling EnergyGulf Keystone Petroleum
NeoviaArmorGroup
PetroNeft ResourcesBETonSports
Phorm UKBioFusion
PixologyChi-Med
Public Recruitment GroupCircle Oil
Regal PetroleumEcoSecurities
RGI InternationalEngel East Europe
Shore CapitalEuropa Oil and Gas
Spectrum InteractiveGreat Eastern Energy
Titan EuropeIBS (Public Systems)
Selected AIM experience
Strong combination of financial communications and IR expertise including over 250 IPOs and secondary offerings worth well over US$ 500 billion in proceeds
Dedicated Cleantech expertise coupled with proven City credentials
Proven understanding of pan-European and international PR
Intelligence, creativity and ideas that contribute to a client’s success
Excellent relationships with key journalists and analysts in the sector in key markets
High quality of communications advice and execution of strategy
Commitment to building long-term relationships
Citigate adds value
Relevant case studies
Ecotricity – launch of EcoBonds
Citigate won the brief to provide communications support to Ecotricity as it seeks to raise up to £10 million through the issue of fixed rate EcoBonds which commenced on 18th October 2010. Communications Brief
Promote awareness and understanding of EcoBonds amongst customers and the wider public through the media.– EcoBonds offer an attractive rate of return– Proceeds used to build new green energy generation capacity in the UK
Build Ecotricity’s reputation as an established and growing company with a track record of profitability. Strategic financial PR
– Drafting of EcoBonds invitation document and website– Preparation of launch/closing press release and media Q&A– Media training
Generate coverage outside of press releasesReinforce direct communication with customers
Results An exclusive article in the Sunday Times business section the day before the launch of the EcoBonds highlighting its attractive rate of return and use of proceeds.Extensive coverage of the EcoBonds launch in the business and Cleantech trade media.Follow-up articles covering the EcoBonds by personal finance journalists e.g. Guardian Money and IFA publications e.g. FT Advisor.
Money Observer
The Sunday Times Utility Week
The Guardian
Ecotricity – EcoBonds coverage
BackgroundEDP Renováveis was 100% owned by EDP Group. In Q1 2008, EDP indicated that it was considering the possibility of an IPO by way of a capital increase that would result in a free float of 20% - 25% of EDP Renováveis’s share capital.
Objectives and key messagesPosition EDPR as a high quality business with low risk exposure to global renewable energy growth and a resilient long-term outlook:
– EDPR is the only major pure renewables player vs. its peers IBER, FPL, Acciona etc– Proven capability to execute projects and deliver targets– Diversified operations with stable revenue base– Powerful growth platform - strong exposure to US industry growth story– Profitable – Increasing momentum in growth and profitability into 2008– Synergetic relationship with EDP reinforces efficiency, underpins strategy and ensures majority and minority interests fully aligned
ApproachCommunications focused on the unique strength of EDPR’s growth story and its differentiation from peers (Iberdrola, EDF green units etc) as a basis for securing endorsement of the valuation story by key commentators Lex and breakingviews.
OutcomeEDP Renováveis successfully started trading on Eurolist by Euronext Lisbon on Wednesday 4 June 2008, at an offer price of €8 per share, with an offer value of €1.8 billion including the Over-Allotment Option. The institutional offer was 6.1 times subscribed and the Portuguese retail offer nearly 90 times subscribed.
The second largest EMEA IPO in 2008 (after NWR) and the biggest ever debut by a company listing in Lisbon. A major achievement against prevailing volatile market conditions.
EDP Renovaveis IPO, June 2008
EDP Renovaveis IPO, June 2008 - coverage
Contact details
Citigate Dewe Rogerson3 London Wall BuildingsLondon WallLondon EC2M 5SYUK+44 (0)20 7638 9571 (switchboard)
www.citigatedewerogerson.co.uk
Malcolm Robertson PhD+44 (0)20 7282 2867 [email protected]
Citigate companies based in: Amsterdam, Beijing, Belfast, Berlin, Brussels, Budapest, Chicago, Dubai, Dublin, Düsseldorf, Edinburgh, Frankfurt, Geneva, Hong Kong, Johannesburg, Lisbon, London, Madrid, Milan, Mumbai, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Warsaw.
Copyright: This document and the material contained in it is the property of Citigate Dewe Rogerson and is given to you on the understanding that such material and the ideas, concepts and proposals expressed in it are the intellectual property of Citigate Dewe Rogerson and protected by copyright. It is understood that you may not use this material or any part of it for any reason other than the evaluation of the document unless we have entered into a further agreement for its use. The document is provided to you in confidence and on the understanding it is not disclosed to anyone other than those of your employees who need to evaluate it. Citigate Dewe Rogerson, 2010.