Link Building

Link Building Workshop

How to get Links

Co-citation

Link building Do’s

Link building Don’t’s

Getting Links

This is the hard part!

There is no magic formula or magic tricks to get links

People Link for 2 reasons:

1. What's in it for me?- Financial Reward- Add Value to my sites, Hitwise Top Logo Site etc- You’ll reciprocate and I’ll get better rankings

2. What's in it for my users?- They can find other useful resources- We are such a leading supplier, your site would seem improper to your users without me.

Cant think of any reasons? Go back to the drawing board. Askyourself…..What would you link to?

How to get links

Find sites and join the coreUse the Search Engines and look for keywordsFind who is linking to them…….use this trick: link:www.site.comFind good directories or Search engines … use this trick…… loans add url

Content Content ContentAsking for links is dull and tedious. Creating content to get links without

asking isexciting and fun.

Write an article or press release and send this out to other related websites.

Websites will include your article if it adds value to their site and users.

Spend more time writing content than building link pages!

How to get links

Buy LinksIf you can set aside budget then buy some links

Does it work? Yes it does!Do search engines like it? No they don’t.

Buy links from a high authority site and make sure its an on topic site. Charity sites can be cheap! They want sponsorship.

Ask them to put the link at the top of page or within content (extra traffic)

Useful site:www.text-link-ads.com Text Link Ads Inc. currently places ads for a wide

rangeof clients, from Fortune 500 companies to individual Web site owners

You spend money…..but you get traffic and it improves your rankings

Search Engines Identify Link Spamming

Search Engines identify blocks of links that maybe advertising

They look for anything labeled ‘sponsored links’Links in blocks that constantly rotateLinks clustered running off to other sitesLinks containing unrelated words to pageLinks containing popular keywords, if unrelated to pagePages ending with links.htm etc

Someone has linked to you

Great! Is that it? Can I just sit back and relax?

Not really! You should check:

1. On page relevancy. Is the page relevant to your site?2. On page placement. Where is the link? Within body text? Footer? Links

within blocks of text are more likely to be considered honest and legitimate3. Anchor text. Search engines do look at the anchor text in links to give them

a clue as to what the existing page is about and also what the target page is about. Example: Manage my profile

4. Expertise. Is the page highly regarded and does it link to other useful resources?

5. Honesty & Integrity. Is the page full of links? How easy does it perceive to get links on that page?

6. Check for rel="nofollow" attribute7. Check the sites robots.txt file for:

User-agent: *Disallow: /links/

8. Click on the link, does it work?

Link Co-citation

AssumptionsA) A hyperlink from page A to page B is a recommendation of page B by

the author of page A

B) If page C cites pages A and B, then A and B are said to be co-cited by C. Pages A and B being co-cited by many other pages is evidence that A and B are somehow related to each other.

Link Building Do’s

1. Do you have a good proposition? If you cant think of one don’t bother2. Make an effort to establish personal communication3. Make it easy for them, send them your HTML code with your anchor text4. Write an article, press release etc. Make sure you put links (good anchor

text) in the content5. Buy links if you have to6. Use Anchor text that accurately describes content of your webpage7. If you have a forum, blogs, guestbook's you should add rel="nofollow"

to all the links. <a href="http://www.site.com" rel="nofollow">Visit My Page</a> If Google sees nofollow as part of a link, it will:

- NOT follow through to that page. - NOT count the link in calculating PageRank link popularity scores. - NOT count the anchor text in determining what terms the page being

linked to is relevant for.

8. Get a few links from quality sites rather than hundreds of links from really bad sites.

This is hard work and will take ages. Is this all worth it?- YES! It’s hard work and that’s why search engines use it as a

criteria

Link Building Don’ts

1. Send hundreds of unsolicited emails begging for links2. Reciprocation is fine but it should be a valuable one3. Create link pages on your sire i.e. links.htm or links1.htm, links2.htm etc.

Create a page called popular_travel_sites.htm4. Get links from site that clearly spam or sell links5. Buy text links all at once. Buy them slow!6. Link all your sites together if they are unrelated and on the same server7. Don’t sign up to link farms etc, if its free its probably crap!

You could harm your ranking if you do any of the above

Questions?