LINE B2B INTRODUCTION

LINE B2B

INTRODUCTION

B2B TEAM

[email protected]© LINE

VERSION 1.0MEDIA KIT2020

THE RISE OF A MESSENGER

AS A PLATFORMMessaging becomes the SMART PORTAL, few apps used daily here

Gaming Utilities Shopping Entertainment Tracking Chart

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LINE PORTALS

LINE Today LINE Webtoon LINE Points LINE OpenChat LINE Shopping LINE Game

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DISPLAY

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LINE TODAYDISPLAY

INSTANT AWARENESSCooperates with 250+ media to deliver up-to-date, credible,

and informative contents to users.

48 MioMonthly Active Users

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700 MioMonthly Page Views

LINE TODAYDISPLAY

100+ Partners in Indonesia, in Various Categories

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LINE TODAYDISPLAY

LINE TODAY

DEMOGRAPHY

2020

13% 27% 19% 19% 10% 12%

67% 33%

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LINE TODAYDISPLAY

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TOP 5 CATEGORIES

ON LINE TODAY

Trending Lifestyle Entertainment News Showbiz

LINE TODAYDISPLAY

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PREFERRED TIME

TO ACCESS LINE TODAY

8AM 12 PM 8 PM

ADVERTISING SLOT -

CPM & CPC BASED

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LINE TODAYDISPLAY

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CPM & CPC BASEDADVERTISING SLOT

Banner Placement


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Transformer Ad

Example

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Study Case

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Video Outstream - End Article

- 15 secs

- CTR: 0,9%

- 11% completion rate

MIR Skirt Ads

- 15 secs materials

- CTR: 1,1%

- 15% completion rate

COST PER TIMEADVERTISING SLOT

Advertising Slot -

CPM & CPC based

has a Targeting

Feature to be able

to target a more

specific audience

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ADVERTISING SLOT -

COST PER TIME

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LINE TODAYDISPLAY


Masthead(375x145)

Top Banner Big Size(750x435)

Top Banner Small Size(750x186)

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Study Case

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Masthead

- 5.600.000 impressions

- CTR: 0,3%

Top Banner

- 2.400.000 impressions

- CTR: 0,2%


Advertorial Carousel Advertorial Digest

Article Highlight -

Inventory OptionsHighlight your article 12hr on

LINE TODAY Homepage.

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Study Case

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Advertorial Carousel

- 1,400,000 impressions

- CTR : 3,35%

- PV : 57,920

Advertorial Carousel

- 1,351,000 impressions

- CTR : 5,67%

- PV : 25,650


Sponsored Tab

and Section

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Sponsored TabAdding exclusive tab with format

and contents you desired

Sponsored SectionCreate special

section with

selected contents.


Sponsored

Thematic Content

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Each month, LINE TODAY will discuss specific theme

and topic that closed to readers daily life and interest.

The articles created will be combined in 1 topic page,

with dedicated section


Sponsored

Thematic

Content

2021 Calendar

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Jan Feb Mar Apr

Outlook trend 2021

Indonesia

Darurat

Sampah

Hari Musik Nasional

Happy Together –

World Happiness Day

Women in Creative

Industry

Ramadan

May Jun Jul Aug

Ramadan

Education

Millennials

Parenting

World Environment

Day

Back to School*

Independence Day

- Go Local

Business

International

Teenagers Day

Sep Oct Nov Dec

Consumer DayNational Youth

Pledge Day

Indonesia National

Hero Day

International Men’s

Day – Redefining

Masculinity

Mother’s Day


Study Case

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LINE Today

Official Account- LINE TODAY OfficialAccount

informs highlight news to

subscribers 3x per day

- Option ad format :Advertorial

or Banner Blast

- Time of paid blast can be selected

- Let LINE Today audience be

informed with your latest web

series update through attractive

trailer/ video sneak peak .

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Advertorial Slot Footer Banner Video Blast

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PRICE LIST

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LINE TODAYDISPLAY

CPM & CPC

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PRICELIST

ItemsPrice

Size Ads Size File DetailsCPM CPC

Scroller Ad (Top) IDR 25.000 - 1125x588 60 – 100 KB Static

Mid Article 0

IDR 18.000 IDR 10.000 300x250 60 – 100 KB Static

Mid Article 1

End Article 0 IDR 15.000 IDR 8.000 300x250 / 1200x627 400 KB Static / Native

Video Outstream - Mid IDR 54.000 -Video: 16:9

Image:

1280x720 / 1920x1080

Min 15MB (for 15 secs)

(Depends on Video Length)Video

Video Outstream - End IDR 45.000 -

Transformer Ad - End IDR 60.000 -Video: 16:9

Image: 640x535

Video: 12 – 25 MB (Max 30 Secs)

Image: Max 150 KBVideo & Image Banner

MIR Skirt (Mid) IDR 60.000 -Video: 16:9

Image: 640x173

Video: Max 9 MB (Max 30 Secs)

Image: < 500 KBVideo & Image Banner

- Free of charge for 2 layers targeting

- The next targeting layer will be charged 10% from the buying price

- User capping will be charged 10% from the buying price

- Min buying IDR 60 Mio

COST PER TIME

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PRICELIST

Items Price Size Ads Size File Details

Masthead IDR 100.000.000 375x145

60 – 200KB

24hr On LINE Today Homepage

Top Banner Big IDR 60.000.000750x435 / 300x250

(Full-Served Tag)Add on Material: IDR 5,000,000

Top Banner Small IDR 50.000.000750x186 / 300x250

(Full-Served Tag)

Advertorial Carousel IDR 60.000.000

198x132 for thumbnails Highlight position #2 or #3 for 12 hours

Advertorial Digest IDR 75.000.000

Sponsored Hashtag Section IDR 25.000.000 (ask for more details)

1 Day

Sponsored Tab IDR 300.000.000 (ask for more details)

Advertorial Slot on OA IDR 200.000.000 (ask for more details) - Slot #7 at 7PM (Landing Page to Article)

Footer Banner on OA IDR 50.000.000 1040x208 maks. 100KB Brand’s Landing Page

Video Blast on OA IDR 100.000.000Video: 16:9

Banner: 1040x1040(ask for more details) 1 Time Blast

- No Targeting

COST PER TIME

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PRICELIST

Items Price Details Details

Thematic Content

Package A IDR 100.000.000

- 2 article creation

- 1x advertorial highlight

- 1x advertorial digest

- Clickable Section Banner

- Search Recommendation Bar

- Expected 7,000 – 10,000 PV per

article

- 1 – 2 mio impressions for

Advertorial Highlight & Advertorial

Digest

Thematic Content

Package B IDR 175.000.000

- 4 article creation

- 1x advertorial highlight

- 1x advertorial digest

- 2x footer blast

- Clickable Section Banner

- Search Recommendation Bar

- LINE TODAY Instagram Story

- Expected 7,000 – 10,000 PV per

article

- 1 – 2 mio impressions for

Advertorial Highlight & Advertorial

Digest

- 5,000 – 10,000 click for Footer

Banner

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End of Document

Documents

LINE B2B INTRODUCTION