Social Media

Julia Szymanska @DzulayaDeborah Salmi @deborahsalmiSocial Media team AVAST

AVAST accross Social Media Channels

2

3,5M

125K

90K

15K

400

200

14K

2K

Our Social media goals

Focus on B2C communication

• Increase brand awareness • Engage users by providing quality and

relevant content• Retain users• Provide support• Drive recommendations

B2B on social media – general tips

• Define your client

• Define your goals

• Select suitable communication channels

• Create on-going strategies

• Set up your profiles

• Maintain your communication

B2B on social media – general tips

Define your client• Who is your potential customer?• Create its personaDefine your goals• Be as specific as you can (e.g.

increase conversion rates, build awareness measured by online traffic, decrease the time needed to resolve customer service issues, etc.) and keep these objectives in mind for every initiative you execute.

Select suitable communication channels• Make sure that you will find your

audience• Select global or local channels

where your audience is already present

Create on-going strategies • Once you have client and

channel defined start working on communication strategy

• Maintain Editorial calendar

• Make sharing options on your website or blog visible and personal

Set up your profiles• Get vanity URLs when

availableMaintain your communication

• Have the human resources to commit to social media

• Produce enough quality content to sustain social media conversations

Recommendation

• Use social media to gather information about your client

• Connect with your business clients across social networks

• Build your reputation across social media as an expert in your specialization

Are you ready?

Social media are interactive platforms.

– Social media transparency– On-going communication– Human resources– Customer care

Thank You

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https://plus.google.com/+avast/http://instagram.com/avast_antivirus