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LINDA SUH Youth Media And Media Literacy Field Experience Imagining the Audience: Language, Creativity and Communication In Youth Media Production By David Buckingham & Issy • What is an “Audience?” • A target group that a media company or group may direct their thoughts to. • Does everyone fit into what would be typical of a media audience? • Generally, yes. But as times change and opinions differ it because difficult. • What happens when a specific group does not fit or chooses not to fit into a media audience? • Leaders choose different tactics where the picking up logic and gaining skills is stressed. This is usually tested and done with projects.

Linda Suh

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What is an “Audience?” A target group that a media company or group may direct their thoughts to. Does everyone fit into what would be typical of a media audience? Generally, yes. But as times change and opinions differ it because difficult. - PowerPoint PPT Presentation

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Page 1: Linda Suh

LINDA SUHYouth Media And Media

Literacy Field Experience

Imagining the Audience: Language, Creativity and Communication In Youth Media ProductionBy David Buckingham & Issy Harvey

• What is an “Audience?”• A target group that a media company or group may

direct their thoughts to. • Does everyone fit into what would be typical of a media audience?• Generally, yes. But as times change and opinions

differ it because difficult.• What happens when a specific group does not fit or chooses not to fit into a media audience?• Leaders choose different tactics where the picking

up logic and gaining skills is stressed. This is usually tested and done with projects.

Page 2: Linda Suh

LINDA SUHYouth Media And Media

Literacy Field Experience

Imagining the Audience: Language, Creativity and Communication In Youth Media ProductionBy David Buckingham & Issy Harvey

The Science and Leadership Academy is a school that thrives on their different education system.• SLA works in a project based

curriculum.• A lot of emphasis on the

teachers teaching the students rather than lecturing.

Page 3: Linda Suh

LINDA SUHYouth Media And Media

Literacy Field Experience

Imagining the Audience: Language, Creativity and Communication In Youth Media ProductionBy David Buckingham & Issy Harvey

During my observation at my field site I noticed many things that are similar to this reading.• Project based learning• Chooses to be different than other schools• Admission into the school supports a successful twist

on the normal education system

Page 4: Linda Suh

LINDA SUHYouth Media And Media

Literacy Field Experience

Imagining the Audience: Language, Creativity and Communication In Youth Media ProductionBy David Buckingham & Issy Harvey

After all projects Diana mentioned to me that all students after a major assignment reflect on the work they have done.• Strengths, weaknesses, and

personal critiques.

Buckingham and Harvey state that simulation is an ideal method in teaching. And when you simulate project based learning it also opens the door to reflect on what they did during the production process which the kids did at SLA.

Page 5: Linda Suh

LINDA SUHYouth Media And Media

Literacy Field Experience

A Public Voice for Youth: The Audience Problem in Digital Media and Civic Education By Peter Levine

Other methods that make Diana’s teachings so strong are what we went over in the reading.

For example: When students are assigned to produce something they learn for their peers, they take in the production process and possible consequences in a different light. Which could be a new way of learning. Also, showing them a new perspective with critiques.

Page 6: Linda Suh

LINDA SUHYouth Media And Media

Literacy Field Experience

A Public Voice for Youth: The Audience Problem in Digital Media and Civic Education By Peter Levine

This reminded me of the current project Diana is working on.•In the US History class, students are currently working on a project to increase voter turnout.•Students must create 2 written components along with a graphic and media component.

When all of the assignments are due, the class and I will critique the work with warm and cold feedback.

Page 7: Linda Suh

LINDA SUHYouth Media And Media

Literacy Field Experience

A Public Voice for Youth: The Audience Problem in Digital Media and Civic Education By Peter Levine

With this stated, students will already have the audience in mind.

They all have an equal understanding that this is meant for their peers and other observers. Which ideally would help motivate these students because the audience is defined.