Lifebuoy 120324115017 Phpapp0RAJEEV 2

7/29/2019 Lifebuoy 120324115017 Phpapp0RAJEEV 2

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PRESENTED BY:

RAJEEV CR


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In 1931, Unilever set up its first Indian subsidiary, HindustanVanaspati Manufacturing Company, followed by Lever Brothers

India Limited (1933) and United Traders Limited (1935). These

three companies merged to form HUL in November 1956.

Hindustan Unilever Limited (HUL) is India's largest fast

moving consumer goods company, with leadership in Home &

Personal Care Products and Foods & Beverages. HUL's brands,

spread across 20 distinct consumer categories, touch the lives oftwo out of three Indians.


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HUL meets everyday needs for nutrition, hygiene, and personal carewith brands that help people feel good, look good and get more out

of life. It is a mission HUL shares with its parent company Unilever.Unilever sells Foods and Home and Personal Care brands in about100 countries worldwide.

HUL is also one of India's largest exporters. It has been recognizedas a Golden Super Star Trading House by the Government of India.

HUL's brands like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair &Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, BrookeBond, Kissan, Knorr-Annapurna, Kwality Wall's are householdnames across the country and span many categories like soaps,detergents, personal products, tea, coffee, ice cream, etc.

Exports are a substantial business in HUL, accounting for about 12%of the company's turnover which includes beverages, marine

products, rice & castor.


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HUL

Home &Personal Care

PersonalWash

Lifebuoy

Soap

Lifebuoy Total Protect

Lifebuoy Mild Care

Lifebuoy Nature Pure

Lifebuoy Active fresh

Lifebuoy Vita Protect

Lifebuoy Moisture Plus

Lifebuoy Clear skin

Handwash

Bodywash

HandSanitizer

Lifebuoy Total

Lifebuoy Care

MensRange

Hydrating

Deodrating

Foods Water Purifier


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Lifebuoy Bar Soaps Mothers are the true

experts when it comesto their familys health.These six variants helpyou protect your family

from the 10 infectioncausing germs and stayone step ahead of them.

Lifebuoy Totalprotect

Lifebuoy Mildcare

Lifebuoy Naturepure Lifebuoy Activfresh

Lifebuoy Vitaprotect

Lifebuoy Moistureplus


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Lifebuoy Clear Skin

Lifebuoy Clear Skinprovides specialistprotection from acne,which results from oil anddirt coming together.Mineral clay or"multanimitti"absorbs the oil fromyour skin, while washing

away germs and dirt togreatly reduce theincidence of acne. In fact,Lifebuoy Clear Skin isproven to reduce acne by

up to 70% in six weeks,guaranteeing visibly


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Lifebuoy Hand wash Clean, germ-free hands are

the key to good health, asingestion of germs fromunhygienic hands atmealtimes is the most likelycause for common diseases.Lifebuoy Hand wash offersgerm protection, with aunique formulation thatgenerates a rich lather. Thisprovides an effective andhygienic wash in everycorner of the hands and

nails, at the same timeleaving your handspleasantly fragrant.

Lifebuoy Total

Lifebuoy Care

Lifebuoy Nature

Lifebuoy Activfresh


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Lifebuoy Bodywash Everyday, dirt and pollution

blocks pores, providing afertile breeding ground forharmful germs, ultimatelyresulting in various skinproblems. Lifebuoy BodyWash provides deepcleansing of pores,protecting against the threeroot causes of skin healthproblems clogged pores,over-drying, and germs.

Lifebuoy Totalprotect

Lifebuoy Mildcare

Lifebuoy Naturepure

Lifebuoy Activfresh

Lifebuoy Vitaprotect

Lifebuoy Moistureplus


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Lifebuoy Sanitizer Lifebuoy Hand Sanitizer

effectively disrupts bacteriascell membrane & virussouter coat thereby killsbacteria & inactivates viruseson your hands.

Proven to instantly kill99.99% germs without water.

Proven to kill H1N1 virus

Dries quickly, is non-stickyand has soothing fragrance.

Has Moisturizer and Vitamin

E to keep your hands softand smooth.

Two variants:

Lifebuoy Total

Lifebuoy Care


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Lifebuoy Mens Range Lifebuoy Men's Body

Washes are speciallyformulated to washaway excess oil andsweat, protecting

against body odour andother problems causedby germs. Two variantsprovide the mostimportant benefits tomen's skin:

Deodorising - protectionfrom sweat andstickiness, and

Hydrating - helping tomoisturise skin.


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YEAR BRIEF HISTORY

1894 William Hesketh Lever Launches Lifebuoy in Britain

1895 Lifebuoy gets launched in South Asia and South Africa

1914 Lifebuoy was sent to soldiers during World War I

1920 A fresh approach to marketing Lifebuoy soap in Britain &US, a positive

attitude to good health, targeted at females

Sailor was replaced with image of red Lifebuoy soapbar

1922 Lifebuoy begins manufacturing in Calcutta, India


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YEARBRIEF HISTORY

1923 Lifebuoy production changes to mild soaps: improves product

appearance and lasting quality

1928 Lifebuoy produced two soaps: one for the body, one for household usage

1933 Lifebuoy toilet soaps gets launched in UK

1934 New factory opens in Mumbai

Clean Hands launched as a school programme , educating children on

need to wash hands

1939 Lifebuoy provides emergency washing facilities in Britain during the

World War II


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YEAR BRIEF HISTORY

1949 Lifebuoy gets launched in Indonesia

1970 Lifebuoy was positioned as a soap for sporty people in UK and US

1990 Lifebuoy withdraws from US and UK market

2002 Swasthya Chetna begins

2003 Lifebuoy bar gets a new shape

2005 Life without fear- first little Gandhi TV ad show in Asia2008 First Global Hand Washing day on Oct 15 held in over 75 countries and

23 Lifebuoy market

2009 Lifebuoys biggest ever Global relaunch-based on an unprecedented

real life clinical trial that focused on practicing the Lifebuoy Way


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product Package size Price(Rs)

Lifebuoy care bath 120gm 15

90gm 12

Lifebuoy Deo fresh soap 90gm 10

Lifebuoy Milk care soap 90gm 12

Lifebuoy Nature bath 120gm 15

90gm 13

Lifebuoy Skin guard 75gm 15

Lifebuoy total 120gm 15

80gm 12

Product, price, place, promotion


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product Package size Price(Rs)

Lifebuoy Clear Skin 125gm 20

75gm 13

Lifebuoy Hand sanitizer 100 ml 60

Lifebuoy Hand soap 200ml 45

(Refill pack) 180ml 28

Lifebuoy Mens body wash 200ml 98Lifebuoy Family Talc 100gm 28

400gm 68

Lifebuoy Hand Wash


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Documents

Lifebuoy 120324115017 Phpapp0RAJEEV 2