LIFE TIMEexperiencelife.com/.../2011/11/2014_Life_Time_Media_Kit.pdfLife Time Fitness Media is one of the most diverse and compelling media companies around. No other media company

RESEARCH 25

EVENTS 27

CHRONO-TRACK LIVE

45

RATES/ SPECS

51

DEMO-GRAPHICS

05

MEDIA PLATFORMS

09

LIFE TIME FITNESS

MISSION STATEMENT

Create strong relationships with best-in-class

companies. Flawlessly deliver their brand messages

through our integrated media and events. Deliver

unmatched results and add value to our members’

in-club and event experience.

UNIQUE VALUE PROPOSITION

We are a multi-channel media company that

authentically integrates brands into the lives of a

passionately engaged, elite audience.

Our members deserve exclusive

access to exceptional brands. And

your brand deserves the undivided

attention of our members. Through

our extensive demographic research,

we can help you direct your brand

message to hundreds of thousands of

members and non-members. Or, you

can talk intimately with a select few.

IT’S ALL UP TO yOU.

Get to know our audience better, and

see how Life Time Fitness Media can

bring your message to the right people

at the right time.

DEMOGRAPHICS 03

MORE THAN A GYM.

IT’S A WAY OF LIFE.

DEMOGRAPHICS 05Source: 2012 Fall GfK MRI

Great brands like yours deserve a strong audience

like ours, and indexing behaviors is a great way to

quickly understand an audience. We could go on

and on about members’ many positive qualities.

How inspirational they are. How they are dedicated

leaders in our communities. How each one is a

personal success story. Or we could let the statistics

speak for themselves.

IN NUMBERS.

FAM

ILY

SIZ

E

88PERCENT COLLEGE EDUCATED

71%

HOMEOWNERSHIP

ME

DIA

N

3$332,173

0 50 100 150 200 250 300 350

Spent $2,000+ on clothing

Spent $250+ on shoes

Spent $500+ (for women) on health & beauty aids

Purchased prestige cosmetics

Used suntan lotion/sunscreen

Fashion - Clothes: Influential Consumers

Fashion - Shoes: Influential Consumers

Purchased products at a salon or day spa

Spent $800+ on Internet and catalog shopping

Shopping: Influential Consumers

SHOPS TO SUPPORT AN ACTIVE LIFESTyLE (IN PAST yEAR)Index 100 = U.S. population

0 50 100 150 200 250 300 350

OUR AUDIENCE:

GETS MORE OUT OF LIFE (IN PAST yEAR)

0 100 200 300 400 500 600

Spent $3,000+ on domestic vacations

Spent $6,000+ on foreign vacations

Took 2+ cruises (last 3 years)

Visited a day spa

Attended live theater

Rented a car for business use

Rented a car for personal use

Entertained friends or relatives at home

Attended art galleries or shows

Stayed in hotel/motel for 15+ days for personal/vacation

0 100 200 300 400 500 600

Index 100 = U.S. population$123,986

DEMOGRAPHICS 07

EMBRACES TECHNOLOGy (IN PAST yEAR)

Source: 2012 Fall GfK MRI

0 50 100 150 200 250 300 350

Personally owned a portable MP3 player

Shopped via Internet for airline tickets

Tech-splorers attitude segment

Bought audio equipment & accessories

Listened to a podcast

Owned any tablet or e-reader

Bought digital books

Spent $300 + on cameras

Spent $2,000+ on home PCs

Visited a website for financial information

Mobile/Cell phones super influential segment

Posted a website link

Rated or reviewed a product or service

Owned a smartphone

Index 100 = U.S. population

IS ACTIVE AND ATHLETIC (IN PAST yEAR)

Index 100 = U.S. population

Aerobics

Backpacking

Bicycling - Mountain

Bicycling - Road

Canoeing/kayaking

Football

Golf

Hiking

Used personal watercraft

Jogging/running

Kick boxing

Marathon/Triathlon (training and events)

Pilates

Racquetball

In-line skating

Skiing - Downhill

Indoor fitness cycling

Swimming

Tennis

Weight lifting

Whitewater rafting

Yoga

Zumba

0 300 600 900 1200 1500

0 50 100 150 200 250 300 350 400

Food AttitudesBought food labeled as: Natural or organic

diet ControlBought food labeled as: Fat-free

Bought food labeled as: High proteinMethod used for diet control: Exercise program

Reason for diet control: Maintain weightReason for diet control: Weight loss

VitAmins & dietAry supplementsVitamin and Dietary Supplements: 21+ times/last 7 days

Fresh milk: households: used in lAst 6 months: orgAniC

orgAniC Foods - used in lAst 6 monthsBreakfast Cereals

ChocolateCoffee

Peanut ButterYogurt: Households

Soy Milk: Households

LIVES A HEALTHy WAy OF LIFE (IN PAST yEAR)Index 100 = U.S. population

0 300 600 900 1200 1500

KEEP TALKING.

MEDIA PLATFORMS 09

IN-CLUB DIGITAL

LT VISION

ONLINE

SAMPLING

SPONSORSHIPS

MEMBER ADVANTAGE

EXPERIENCE LIFE

MAGAZINE

IN-CLUB SIGNAGE

ExPERIENTIAL MARKETING

CONSUMER RESEARCH

OUR MEDIA PLATFORMS RUN CIRCLES AROUND

THOSE OTHER

360ºMEDIA PROGRAMS.If you’re looking for a truly integrated media program that delivers results, look no further. Life Time Fitness Media is one of the most diverse and compelling media companies around. No other media company does all that we do — print, OOH, event sponsorship, sampling, online, custom programs, research, broad reach, and one-on-one marketing.

We feature a vast array of media properties that can meet the needs of your product or service. Life Time Fitness Media offers diverse networks and events that target valuable audiences across the nation. Together, we can create integrated programs that will help your brand develop relationships with your audience and deliver results.

MORETHAN A MAGAZINE.

MEDIA PLATFORMS 11

Our revolutionary award-winning magazine,

Experience Life, helps its audience of

nearly 3 million health-motivated readers

embrace and sustain a healthy way of life.

Your advertising connects to a qualified but

difficult-to-reach audience.

39%/61%MEN/WOMEN SUBSCRIBERS

40MEDIAN AGE

Follow Your

BLISS A Guide to GettingYour Dreams Done

+

Being Healthy Is a Revolutionary Act

BODY-WEIGHTTRAININGFOR BEGINNERS (AND BEYOND)

STAGES OFCHANGE

SMART WAYS TO MOVE YOURSELF FORWARD

6

November 2011 / $5.95

SECRET Ingredients

Hidden Food AdditivesYou Can’t Afford to Ignore

Nove

mbe

r 201

1 $

5.95

p. 23

p. 56

p. 41

p. 78

Glow Time

Health advocate Latham Thomas on why your personal vitality deserves to be a top priority.

WHOLE-LIFE HEALTH AND FITNESS — FOR A STRONG BODY, CLEAR MIND AND TAKE-CHARGE ATTITUDE

p. 18

Nov11_EL_Covers.indd CvrA1 9/15/11 2:35 PM

46 / EXPERIENCE LIFE / June 2011

HEALTHY EATING / CONFIDENT COOK

By Cary Neff

The jalapeño provides a warm and welcoming introduction for people who want to learn more about cooking with chilies. They’re not crazy hot like a habanero or cautiously cool like a bell pepper. They’re somewhere in the middle, providing the perfect balance between yikes! and yawn.

Aside from invigorating your taste buds, the jalapeño — generally green in the summer and red in the autumn — offers a seductive contrast to both sweet and salty foods. Psychologist Paul Rozin claims that eating chilies is a bit like rid-ing a roller coaster; both are forms of “constrained risk,” letting people enjoy extreme sensations like pain and fear without experiencing any real harm.

Don’t think of the jalapeño as the ultimate Six Flags ride, though. It’s more like a culinary version of the tilt-a-whirl. The fact that chilies are the most widely grown spice in the world is proof that everyone likes a little thrill, especially in the kitchen.

Celebrate summer with spicy jalapeño peppers. These versatile chilies wake up your taste buds — and fight inflammation, too.

The Heat Is On

Nutrition Know-How• The phytochemical cap-saicin, which is the source of the chili pepper’s heat, is a potent anti-inflammatory agent. Capsaicin inhibits substance P, a neuropeptide associated with inflammation, and is a common ingredient in pain-relieving formulas for inflammatory-related condi-tions, such as rheumatoid arthritis and joint pain.

• Capsaicin also increases circulation and reduces choles-terol. In places where people eat more chilies, there are low-er rates of heart attack, stroke and pulmonary embolism. Capsaicin further increases the body’s metabolic rate and helps clear congestion.

• Chilies are mistakenly thought to cause ulcers. In fact, capsaicin has antibac-terial properties that help prevent ulcers.

• In addition to being a good source of dietary fiber and a wide range of vitamins and minerals, chilies are also loaded with cancer-fighting antioxidants.

• Like tomatoes, potatoes and eggplant, chilies belong to the nightshade family, which contains alkaloids. So if you are sensitive to nightshade plants, be aware that chilies (and other peppers) may prove prob-lematic for you.

• Also avoid hot peppers if you have gastroesophageal reflux disorder or irritable bowel syndrome.

PHO

TOS:

TER

RY B

REN

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; FO

OD

STY

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G: B

ETSY

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experiencelife.com / EXPERIENCE LIFE / 47

Add small-diced roasted (or raw) jalapeños to salads, soups, sauces, sandwiches and egg dishes for a flavor boost and a kick of heat.

Spike some vinegar with sliced jalapeños and a little garlic for your own homemade hot sauce to drizzle over meat and beans, and into soups and salsas.

Grill jalapeños whole to serve with barbecue, fajitas and grilled chicken.

Bell (Mild: 0)The mildest chili, bell peppers start out green and ripen on the vine to red, yellow, orange and purple varieties — which is why the green bells are not as sweet as the oth-ers. Good raw in salads, sautéed for stir fries or fajitas, in soups, and as toppings for all types of sandwiches. Try mixing up colors for variety in appearance and taste.

The Heat Index Here’s a guide to the most common peppers com-mercially available, with their Scoville rating (which measures chilies’ heat). The higher the number on the Scoville scale, the more capsaicin a chili has — and the hotter it is. As a rule of thumb, the smaller the chili, the hotter it is likely to be.

Use chipotles (smoke-dried jalapeños) in adobo sauce to add smoky heat to dishes. Remember: A little goes a long way! ➺

Quick &Easy

Banana (Mild: 0–500)Often confused with the yellow wax pepper, which is hotter, the banana pepper is often served pickled — as is another mild chili, the pepperoncino (pepperoncini is the plural form of the word).

Anaheim (Mild: 500–2,500)A mild, large chili that’s perfect for stuffing, the Anaheim has tough skin, so you need to remove it before eating. Char the chili over a flame, let it steam in a sealed paper bag, then peel the skin. Great for use in chili rellenos and other Mexican and New Mexican dishes.

Poblano (Mild: 1,000–1,500)Once in a while you can get a poblano with a little more kick, but it usually has a mild flavor. The heart-shaped poblano is sweeter and a wee bit hotter than most Anaheims. It is also more tender, making it perfect for salsa, for stuffing, and for cooking as a base for green chili or tomatillo sauce.

Jalapeño (Medium: 2,500–8,000)With its peppery kick, the jalapeño is perfect for adding heat to most dishes. Use it in salsas, sauces and salads. Smoked jalapeños are called chipotle peppers; they are found canned in adobo sauce. Use chipotles in salsas, sauces, marinades and dressings where you want some heat and smoky flavor.

Serrano (Hot: 10,000–25,000)With a bright, crisp taste — and a bite — the serrano is typically eaten raw. Because they have thin walls, you don’t have to steam, char or peel serranos before using them. Enjoy in pico de gallo.

Habanero (Exceptionally Hot: 100,000–350,000)The habanero is extremely hot and rather fruity, and a little goes a very long way. If you can stand the heat, it’s great for homemade hot sauces and salsas (although beginners should probably steer clear of this fiery chili).

PRINT ADS

Promote your brand to millions of avid, health-conscious readers through print ads in a variety of sizes: two-page spreads, single page or 1/3 page. Choose to run an ad as a single campaign or as part of a broader media package.

SPECIAL SECTIONS

Four issues of Experience Life feature special sections on topics of keen interest to our audience and our advertisers. Special-section content goes beyond the magazine, coordinating with online, TV and in-club media vehicles.

DIGITAL OFFERINGS

Experience Life’s digital offerings give advertisers more ways to connect with our coveted audience of well-educated health enthusiasts. Our robust, mobile-friendly website empowers your brand to reach a coveted audience of health-motivated men and women in a comprehensive interactive environment. Experiencelife.com offers everything from healthy recipes, videos, audio podcasts and e-newsletters to coaching programs, special offers, giveaways, engaging social networks and more.

PAGE AFTER PAGE OF

BRANDING OPPORTUNITIES.

EXPERIENCE LIFE MAGAZINE

680,000 PAID SUBSCRIBERS

3.06M TOTAL READERSHIP

78%ANY COLLEGE

A HEALTHY LIFESTYLE GUIDE.

VISITS PER CLUB PER DAY ON AVERAGE

215,220MEMBERS VISIT LIFE TIME EVERY DAY

74,704,550CLUB VISITS EACH YEAR

IN-CLUBGETS Want to get the word out about your brand? Go

in-club. Life Time Fitness Media puts the power of

our clubs to work for you. With more than 1.6 million

members nationwide generating an impressive

number of daily visits, your brand will get the

attention it deserves from the people you most

want to reach.

YOUR NAMEOUT.

102 CLUB LOCATIONS

MEDIA/SPONSORSHIP

Advertising only goes so far. Demonstrations and product trials give our members the chance to try your product. Our experiential marketing channel puts your product in our members’ hands — leading to increased trial and sales.

(In-Club Television) 60” plasma screens are positioned throughout the club in the direct line of sight of our stationary machines and weight-training area. So your brand will cut through the clutter with commercials and custom content displayed on our in-club television network that features full motion, sight and sound.

Our 50” digital displays are featured in heavily traveled areas throughout the club, and are intended to give members important club information and brand messaging in high definition. With more than 140 spots per day, per screen, your message will be seen.

Highly customizable signage, such as banners and posters, can help your brand target a specific audience. Whether you segment by gender, geographic region or event, in-club signage enables your brand to reach its target quickly and effectively.

Product sampling — with our team of brand ambassadors or yours — engages your audience and integrates your brand with our member experience.

Sponsorships directly connect your brand to our members through the activities they’re most passionate about — from group fitness classes (950,000 participants per month) and in-club training groups to athletic events and in-club programs. We also feature competitive leagues like Ultimate Hoops, focused programs such as Weight Loss and Boot Camp, plus Run and Cycle Clubs, and more.

IN-CLUB MEDIA

MEDIA PLATFORMS 13

THE PATHTO PURCHASE.

Ever wonder what members do after they leave

their workout at the club? They are on the path to

purchase. Let your ads be top of mind and your

coupons be in the hands of the audience as they

head for their shopping.

Source: August 2011 Member Survey Conducted by Ipsos Mendelsohn Research

WHEN ASKED: AFTER A TYPICAL WORKOUT, WHERE DO YOU OFTEN GO?

WHO DOES THE PRIMARY GROCERY SHOPPING IN THE HOUSEHOLD?

WHERE MEMBERS SAID THEY SHOPPED IN THE PAST 12 MONTHS:

0

10%

20%

30%

40%

50%

60%

70%

80%

MallDo other shoppingCoffee shopDiscount storeGrocery store

0 20% 40% 60% 80% 100%

Sam’s ClubOther Organic Stores

Whole FoodsTrader Joe’s

WalgreensCVS

CostcoWalmart

Target

Someone else in household

Share responsibility

Member alone

Member alone

Share responsibility

Someone else in the household

IN-CLUB MEDIA

MEDIA PLATFORMS 15

PURSUING

THEIR PASSIONS.

Our Companies Inside are where members are

actively participating in their favorite activities every

day. With group fitness and group training programs,

basketball leagues, run and cycle club events, and

family/kids events happening every day — and across

the country — the relationships created are truly

staggering. Partner brands can focus their outreach

and messaging with precision, to as many different

members as they desire in unique, personal ways.

Companies Inside open a direct line of

communication to communities of like-minded Life

Time members pursuing their passions or achieving

their goals. Partners of our Companies Inside develop

unique relationships with the members within these

focused communities. Through sponsored content,

product sampling or sponsorships at special events,

brands can make a one-to-one connection with a

deep, lasting impression.Poolapalooza Spooktacular Breakfast with Santa Daddy/Daughter Dance

COMPANIES INSIDE

FAMILY AND KIDS EVENTS

PROGRAMS AVAILABLE FOR SPONSORSHIP:

IN-CLUB MEDIA

YOUR RELATIONSHIP

PURCHASING

YOUR PRODUCTS.WITH OUR AUDIENCETO ANOTHER LEVEL.

MEDIA PLATFORMS 17

THOUSANDSOF MILES OF

Life Time is one of the largest owners and producers of endurance events and family fun runs. Our events take place in every major U.S. market.

WE CONNECT YOUR BRAND TO THE PARTICIPANTS AND FANS.

» Logo inclusion on event marketing

» Logo on event website, emails

» Pre race expos

EVENTSFOR PARTICIPANTS OF ALL AGES.

life time

Runevents ChiCago Spring half Marathon

torChlight 5K

leadville Trail 100 Run Training Camp Trail Marathon Trail Heavy Half Marathon Silver Rush 50 Trail Run Trail 10K Run Trail 100 Mile Run

turKey day 5K

CoMMitMent day

life time CyCle events LeadviLLe

Trail 100 Silver Rush 50

Barn Burner 104

austin rattLer 100K

WiLmington Whiteface 100K

tahoe traiL 100K

chequamegon fat tire festivaL

Life time grand fondo

Lutsen 99er

hiLLfest

life time esprit de she 5K10K

duathlon

cycling tour

triathlon

life time tRiAtHlONS Leadman 250K Triathlon 125K Triathlon

Life Time Tri SerieS

Life Time Tri

naThan Life Time Tri

indoor Tri Multiple Locations

Life Time Tri KidS

PRE RACE

» On-course signage» Race day finish festival» Race day

announcements

RACE DAY POST RACE

» Post race emails» Research» Race recap

» Participants promote your brand on their feeds

» Finish line video sponsorship

» Athlete tracking

SOCIAL MEDIA

» Your logo on participants' bibs

» More than 2.0 million athletes

» Sponsor by sport (Run, Triathlon)

BIB PROGRAM

» Event training programs

» Run, Cycle, Tri training groups

» Special training camps

EVENT TRAINING

EVENTS

MEDIA PLATFORMS 19

555,000+MEMBERS ENGAGING CLUBS ONLINE (MONTHLY)

30+UNIQUE LIFE TIME WEB PAGES FOR DIFFERENT ACTIVITIES AND INTERESTS

WHEN YOU ARE ACTIVE

Our members aren’t just

active. They’re interactive.

And they live a healthy way

of life beyond our clubs and

in the online world. Life Time

Fitness Media continues

to support our members’

goals and interests through

a variety of interactive

online channels.

All Life Time locations offer free wi-fi throughout the common areas, lounges, cafes and lobbies. It’s where brands can make instant connections to members who are quick to check smartphones, tablets and laptops during and after workouts, as they relax and grab a bite to eat or before they head out for the remainder of their day.

To support our members at all times, our social media strategy enables us to promote key content and messaging in ways that engage and enrich our members’ lives everywhere they go by accessing their smartphones, tablets and laptops. Life Time Fitness Media is on the cutting edge of social media and integrating sponsors within our content, or directing members to your social media sites.

myLT.com acts as our members’ exclusive personal Life Time homepage where they can find special events, class schedules, product offerings, and customized information based on their specific interests.

myLT.com

Member AdvantageMember Advantage is our exclusive price club that gives Life Time members huge savings on the brands they already love — from favorite retailers and hotels to restaurants and entertainment venues. Not only is it easy to use, but it can also help offset a member’s Life Time monthly dues. It’s a win/win for our members and your brand.

The companion site to our national award-winning newsstand magazine saw nearly 1 million page views and more than 350,000 visitors in the first half of 2012 alone. Now you can get your brand noticed in a number of effective ways, including online and newsletter advertising, and program and content-specific sponsorships.

experiencelife.com

National Interest and Local Club PagesEvery activity and club at Life Time has a unique website for members who opt in. That’s more than 100 separate sites attracting very engaged and passionate members who now have access to your brand messaging. You can target whoever you want in ways that are meaningful to them.

YOU ARE INTERACTIVE.

OUR

MEDIA VEHICLES

ONLINE MEDIA

MEDIA PLATFORMS 21

Mobile Media

Social Media

418,958 DAILY VISITS

12,743,333 MONTHLY VISITS

152,920,000ANNUAL VISITS

WHEN SIZE The reach of Life Time Fitness Media goes far

beyond our club locations with the addition of the

Premier Fitness Network and the College Fitness

Network. Both are uniquely targeted to highly

engaged audiences that are keenly interested in a

healthy way of life.

EXTENDED

REACHTO A FITNESS AUDIENCE.THE PREMIER FITNESS NETWORK

When broad reach is secondary to deep integration, Life Time Fitness

Media offers the Premier Fitness Network. Located in more than 450

health and fitness centers in 45 states, the Premier Fitness Network

provides access to an additional audience with broad and impressive

reach. Featuring the same media in all locations nationwide, the Premier

Fitness Network offers full-motion sight and sound video, digital

signage, posters and sampling, resulting in a fast-growing number of

very satisfied advertising partners.

THE COLLEGE FITNESS NETWORK

If tomorrow’s consumers are your target today, the College Fitness

Network is your hunting grounds. A large number of college students

are dedicated to fitness and spend a high percentage of their

disposable income pursuing it. This concentrated audience spends on

a wide variety of products and services. After graduation, spending will

grow and their affinity to brands held dear at this time can have high

“stickiness” — so it is key to capture attention and brand loyalty now.

With more than 100 colleges and universities located across the country

utilizing the College Fitness Network, your message will not be missed

by the college market. Students today make time for fitness in their lives,

and are aware of and engaged by messages from our partners across a

variety of platforms during their workout routines.

NETWORKS

MEDIA PLATFORMS 23

MATTERS.

Partnering with Life Time Fitness Media takes the

guesswork out of your media plan. Our ability

to gather information from our members using

industry-leading methodology will help you build a

better campaign by knowing what worked, what

didn’t and why. With many methods to choose

from, our data will become a valuable asset for you.

RESEARCH 25

PROVINGIT'S

WORKING.ASKING THE qUESTIONSTHAT GET REAL ANSWERS.PRE AND POST RESEARCH TO DETERMINE RESULTS:

Did we increase sales?

Did we increase intent to purchase?

Did the message resonate with the audience?

IN-CLUB SURVEYS (REAL-TIME PRODUCT RESEARCH):

What is the favorite flavor?

Will people purchase the product?

Are we at the right purchase point?

FOCUS GROUPS:

How do you feel about the brand?

Are we on-point with our message?

RUN CyCLE TRIATHLON KIDS TRI ESPRIT DE SHE

LEADVILLE RACE SERIES COMMITMENT DAy

EVENTS 27

CITIES

Alpharetta, GA

Atlanta, GA

Austin, TX

Baltimore, MD

Bend, OR

Bentonville, AR

Boca Raton, FL

Boise, ID

Cable, WI

Charlotte, NC

Chicago, IL

Dallas, TX

Denver, CO

Detroit, MI

Flagstaff, AZ

Florham Park, NJ

Houston, TX

Indianapolis, IN

Irving, TX

Kansas City, MO

Lake Tahoe, CA

Las Vegas, NV

Leadville, CO

Loudoun County, VA

Los Angeles, CA

Lutsen, MN

Maple Grove, MN

Miami, FL

Minneapolis, MN

Minnetrista, MN

Naperville, IL

Nashville, TN

New York, NY

Oceanside Harbor, CA

Omaha, NE

Overland Park, KS

Phoenix, AZ

Plymouth, MN

Prescott, WI

Raleigh, NC

Rochester Hills, MI

San Antonio, TX

San Diego, CA

San Francisco, CA

San Jose, TX

Scottsdale, AZ

St. Louis, MO

Tempe, AZ

Tulsa, OK

Virginia Beach, VA

Warrenville, IL

Washington, D.C.

Westminster, CO

Wilmington, NY

Winona, MN

Every year, Life Time creates more ways to encourage

the competitive spirit, from 5K fun runs to mountain

bike trail races to the challenging Leadman 250K

Triathlon. When you sponsor a Life Time event or one

of our yearlong training clubs, you fuel the fire within

passionate athletes. They train early and often. And

the brands that train with them become part of their

inner circle.

Sponsor a season of training and your brand is

there every step of the way, from the first workout

to race day to results. Because your brand is there

from the beginning, it becomes a badge of pride for

the athletes, and a source of inspiration for the tens

of thousands of spectators and viewers cheering

them on.

MORE

SPONSORSHIPBENEFITS» Strong event activations support multiple sponsor/participant

and fan touchpoints

» Reach athletes year-round through endurance clubs/training

» Great audience demographics

» Significant impressions

» Strong pre race/race day/post event sponsor activation

» Multiple events, one race producer/owner

» Multiple media platforms to sponsor

» Ability to build a custom program

» Noticeable and measurable ROI

EVENTS 29

THAN ONE WAY TO

THREESwimming, biking, running. Childhood skills that

people of all ages are honing every day and

putting to the test weekend after weekend in

Life Time Tri events. As one of the nation’s largest

triathlon promoters, Life Time Tri hosts some of

the largest, most beautiful and longest-running

events the sport has ever known.

With tens of thousands of participants each

year in events like the decades-strong Life Time

Tri Chicago and Life Time Tri Minneapolis, our

brand can take yours three times as far.

LIFE TIME TRI EVENTS

EVENTS 31

TIMES THE RESULTS.

Life Time Tri Dallas, TX

Austin

Oceanside Harbor

Life Time Tri Marquee Tempe, AZ

New York

Chicago

Minneapolis

Life Time Tri Maple Grove, MN

Leadman 125K Tri Marquee Tempe, AZ

Leadman 250K Tri 125K Tri Bend, OR

» Additional Tri Events

» Kids Tri (Multiple Locations — see p. 37)

Life Time Trinona Winona, MN

Life Time Tri Soma Tempe, AZ

Miami

IN STEP

Whether participants are moving from

the couch to their first 5K, or training for

a personal best at Boston, Life Time Run

events are where hundreds of thousands

of runners, joggers, rollers and walkers will

make the rubber hit the road this year. From

Commitment Day to the Torchlight 5K and

Turkey Day 5K races down to small groups

of friends jogging during a weekly “Tuesday

Night Social Run,” Life Time Run is where

you will find an engaged, energized and

enduring audience all year round.

LIFE TIME RUN EVENTS

WITH THE RIGHT

Torchlight Minneapolis, MN

Turkey Day Minneapolis, MN

Turkey Day Boise, ID

Turkey Day San Francisco, CA

Turkey Day Phoenix, AZ

Silver Rush 50 Trail Run

Trail 100 Run Training Camp

Trail Marathon

Trail Heavy Half Marathon

Trail 10K Run

Trail 100 Run Leadville, CO

EVENTS 33

Chicago Spring Half Marathon

Torchlight Chicago, IL

Turkey Day Chicago, IL

TAKING BRANDS

From fun rides across town to challenging

races across the Rocky Mountains, Life Time

Cycle offers cyclists of all abilities and zip codes

the chance to compete at their own pace.

Cycling enthusiasts the world over know the

awe that is inspired when names like Leadville

and Chequamegon are mentioned, but there

are also countless miles to travel in events

from California to New York and Texas to the

Canadian border.

Life Time Cycle events — and the thousands of

cyclists who don the colors of our “kit” within

them — feature unique and powerful sponsorship

platforms to help you pedal to greater brand

recognition and achieve winning results.

LIFE TIME CYCLE EVENTS

FURTHER FASTER.

EVENTS 35

Wilmington Whiteface 100K Wilmington, NY

Austin Rattler 100K Austin, TX

Lutsen 99er Lutsen, MN

Chequamegon Fat Tire Festival Cable, WI

Tahoe Trail 100K Lake Tahoe, CA

Barn Burner 104 Flagstaff, AZ

Hillfest Prescott, WI

Gran Fondo Minnetrista, MN

Leadville Trail 100 Leadville Silver Rush 50 Leadville, CO

SMALL ATHLETES.

The Life Time Kids Triathlon is a great way for

your brand to reach parents and grandparents in

a positive, family-friendly atmosphere. This fun and

challenging event for kids ages 7 to 14 is an ideal

introduction to the sport. Young athletes swim in a

pool or lake, bike on a closed-off path, and run a

short course to the finish line hoping to get the

fastest combined times — with families loudly

cheering them on. It’s one of the most family-friendly

events of the season and definitely one your brand

shouldn’t miss.

LIFE TIME KIDS TRI SERIES

EVENTS 37

ENGAGED

Chicago, IL Loudoun County, VA

Alpharetta, GA

Rochester Hills, MI

Plymouth, MN

Winona, MN

Omaha, NE

Warrenville, ILWestminster, CO

San Antonio, TX

Overland Park, KS

DESIGNED

Life Time Esprit de She is the

premier series of women-

only athletic events across the

country. Debuting competitive

and non-competitive formats in

run, cycle, duathlon and triathlon

events, the Esprit de She offers

authentic, downright fun events

uniting fitness with social

camaraderie and the coveted

feeling of accomplishment.

For sponsors seeking a

female audience, there is no

better forum. Healthy, active,

strong women and girls all

coming together to race and

relish their achievements. It’s

an extraordinary way to gain

credibility and rally excitement

for your brand. Your mother

would be proud. Heck, your

mother might be there.

LIFE TIME ESPRIT DE SHE SERIES

EVENTS 39

FOR

5K & 10K Denver, CO

5K & 10K (2)

Cycle Tour

Duathlon Minneapolis, MN

Triathlon San Diego, CA

Triathlon Tempe, AZ

5K & 10K

Cycle Tour Scottsdale, AZ

5K & 10K Houston, TX

Cycle Tour Dallas/Flower Mound, TX

Duathlon Dallas/Grapevine, TX

Triathlon Naperville, IL

5K & 10K Chicago, IL

5K & 10K New Jersey

5K & 10K Atlanta, GA

5K & 10K San Francisco/Mill Valley, CA

RESULTS TO OUR SPONSORS.

LOOKS LIKE HEAVEN. FEELS LIKE

HELL.LEADVILLE RACE SERIES

The Leadville Trail 100 MTB and Run are

the culmination of the nationwide Leadville

Race Series, where athletes can participate in

qualifying events from New York to California.

The renowned Leadville brand continues to grow

its fan base, generating massive consumer

impressions through social media like Twitter

and Facebook. It’s even inspired books and

feature-length movies.

This challenging race series attracts affluent

athletes who fly in from across the country and

around the world. These influential professionals

are an elite group who are consistently

exposed to brand messaging through the

year, in training camps, qualifiers and more. As

a sponsor, your brand will become an integral

part of their daily regimen.

LIFE TIME LEADVILLE EVENTS AND RACES

EVENTS 41

Silver Rush 50 Trail Run

Trail 10K Run

Trail Heavy Half Marathon

Trail Marathon

Trail 100 Run Leadville, CO

Wilmington Whiteface 100K Wilmington, NY

Austin Rattler 100K Austin, TX

Tahoe Trail 100K Lake Tahoe, CA

Barn Burner 104 Flagstaff, AZ

Leadville Trail 100 Leadville Silver Rush 50 Leadville, CO

» Run Events

» Mountain Bike Events

IT’S A REVOLUTION

Why make a resolution when you can make

a commitment? This new year, hit the ground

running by making a commitment for your brand

to get in on the ground floor of this new nationwide

movement. Set to launch January 1, 2014, it’s a big

way for your brand to start the new year off with a

bang. Resolve to get your brand up to speed and

exceed your expectations. Make your sponsorship

plans now for January 1, 2014, the second annual

Commitment Day race.

COMMITMENT DAYMAJOR CITIES HOSTING A COMMITMENT DAY EVENT

EVENTS 43

IN

Houston, TX

Irving, TX

San Jose, CA

Los Angeles, CA

Las Vegas, NV

San Francisco, CADenver, CO

Bentonville, AR

Tulsa, OK

San Diego, CAPhoenix, AZ

Dallas, TX

Austin, TX

Boca Raton, FL

Kansas City, MO

Omaha, NE

Minneapolis, MN

Atlanta, GA

Charlotte, NC

Raleigh, NC

Virginia Beach, VA

Florham Park, NJ

Nashville, TN

Chicago, IL

Detroit, MI

St. Louis, MO

Indianapolis, IN

DC

Baltimore, MD

SHARING THE EXCITEMENT OF

RACE DAY

The race-day experience is no longer limited to the finish line now that new

online, mobile and social outlets allow friends and family to engage with

race participants like never before. As a sponsoring partner, combining

your message within those social shares, tweets and posts can garner you

unbeatable results that drive ROI through the roof.

ChronoTrack, a Life Time-owned company offering race technology solutions

and services, is creating new media opportunities to engage with event

participants and their social networks. Life Time now offers unparalleled

sponsorship activation options, which will allow your brand to outperform the

competition. Combining your message with our event-day information can

create powerful results. At the 2012 Minneapolis Torchlight Run, real-time

post-race results were batch emailed as participants crossed the finish line.

Open rate on that email was 84%, with more than 5,500 impressions made

in less than one hour.

This platform also includes bib logo placement on up to 3 million race

participants. Your logo appears on the bibs of all 3 million racers across the

country or choose your markets.

FREE TRIAL PASSGood at participating Life Time locations.*

Visit lifetime�tness.com for locations.

Restrictions may apply. See club for actual pass and other details.

©2012 LIFE TIME FITNESS, INC. All rights reserved. EVCO2100

1234

REACHING EVENT PARTICIPANTS AND FANSHAS NEVER BEEN MORE SOCIAL OR PROFITABLE.

EVERY DAY.

CHRONOTRACK LIVE 45

myHealthCheck®

myHealthCheck is a results-based health measurement program that empowers companies and their employees to manage health care costs through personal responsibility. myHealthCheck allows companies to author a health benefits strategy that links risk factors to health plan premium incentives, and rewards employees for positive changes. The myHealthCheck program includes an industry-leading health assessment, online dashboard with tools, trackers and educational materials, certified Health Advisors, an access to in-club activities and optional in-office programming.

Corporate Partnerships

Life Time is committed to your company’s overall health. Our programs are designed to monitor and increase your employees’ health club usage. When a company invests in the health of its employees, everyone benefits. Studies show that regular exercise can help increase employees’ health and productivity resulting in a healthier work environment. Employees will feel engaged, motivated and rewarded with a program tailored to their needs.

Life Time Academy

A state-licensed career school with programs designed to prepare fitness professionals for a career in the areas of personal training, yoga, group fitness and Pilates. With an innovative, science-based curriculum that emphasizes hands-on, real-life training in a premier fitness setting, it creates certified Fitness Professionals who realize immediate success in their career.

Life Time Health

Life Time Health puts the Healthy Way of Life within reach of everyone in the country by providing the education, resources and support to: understand your current health level; learn new ways to improve; stay motivated and challenged; capture, track and analyze your health, fitness and nutrition information seamlessly. Anywhere. Anytime.

Life Time Foundation

The Life Time Foundation's mission is to improve children's nutrition through education and partnerships with schools to improve lunch programs. Because Life Time Fitness covers all administrative costs, 100% of all donations go directly to support our programs. For more information on donating or referring a school into our program, please visit: ltffoundation.org.

Life Time Fitness is the Healthy Way of Life company. We offer a diverse line of products and services to members, non-members and businesses.

LIFE TIMEFITNESS

ABOUT 47

NOW THAT WE’RE FINISHED, LET’S

GET STARTED.There’s a reason our existing sponsors are loyal

and we continue to grow our partnerships. Our

sponsors’ investments pay dividends.

How do great results happen? Integration, activation

and dedication. We’re committed to helping your

brand gain the attention it deserves — from pre-race

promotion through registration, race day, and social

sharing of race results, photos, videos and more.

We also know that results are key. Whether our

sponsors track their own results or we conduct

research through a third party on their behalf, we dive

into the numbers to chart the success.

Ready to get great results for your brand? Contact us

to learn more about Life Time Event Sponsorships and

Life Time Fitness Media.

49

512014 RATES/SPECS

2014 RATES :15 SPOT (SIGHT ONLY) 1x 2x 3x 4x102 clubs 34,600 25,950 21,620 17,300

ACCEPTED FILE TYPES

One :15 second Still image - 1350 x 1013 jpeg or PNG

One :15 second Flash file - 1350 x 1013 flash file (swf file), less than 30fps

One :15 second Video file - One 1350 x 1013 (720p) MP4 (H264) video file less than 7,000 bit rate

DEADLINES & EXTENSIONSAll materials must be received by the due date noted below. Extensions on materials deadlines will be granted on a case-by-case basis and must be requested through your Life Time Fitness Media Account Manager. Requests for changes to existing ads must be submitted to your local representative by the space reservation deadline noted on the calendar.

2014 DEADLINESPost Space Reservation Materials Deadline

Jan 1, 2014 Dec 2, 2013 Dec 10, 2013Feb 1, 2014 Jan 1, 2014 Jan 11, 2014March 1, 2014 Feb 3, 2014 Feb 10, 2014April 1, 2014 March 3, 2014 March 10, 2014May 1, 2014 April 1, 2014 April 10, 2014June 1, 2014 May 1, 2014 May 9, 2014July 1, 2014 June 2, 2014 June 10, 2014August 1, 2014 July 1, 2014 July 10, 2014Sept 1, 2014 Aug 1, 2014 Aug 11, 2014Oct 1, 2014 Sept 1, 2014 Sept 10, 2014Nov 1, 2014 Oct 1, 2014 Oct 10, 2014Dec 1, 2014 Nov 3, 2014 Nov 10, 2014Jan 1, 2015 Dec 1, 2014 Dec 10, 2014

FOR SPECS AND DELIVERY OF MATERIALSEmail Aaron Weber at [email protected]

FTP TransfersHost: https://ftp.lifetimefitness.comUser name: digitalsignagePassword: cerou89034@

*Notify Life Time of any files that have been posted by sending an email to [email protected]

RATE/SPEC SHEET

DIGITAL SIGNAGE

IN-CLUB: MEDIA

2014MEDIA RATES/SPECS

53RATES/SPECS

IN-CLUB: MEDIAIN-CLUB: MEDIA

2014 RATES :30 SPOT (SIGHT AND SOUND)

1 week 1 month 1 quarter 1 year102 clubs $27,404 $67,785 $162,696 $494,892

12 spots per day / :15 and :60 spot rates available upon request.Regional rates available upon request.



ACCEPTABLE FILE FORMATSUncompressed digitial files: MPEG4 or QuickTime (1920 x 1080 or 1280 x 720)Audio: .wav, .aiff, .mp3, 441 kHz preferredFonts: All printer and screen fonts must be included.Proofs: Hard copy proof required for color match.

FOR SPECS AND DELIVERY OF MATERIALS

Email Aaron Weber at [email protected]

FTP TransfersHost: https://ftp.lifetimefitness.comUser name: mdPassword: ilandens


RATE/SPEC SHEET

LT VISIONNETWORK 2014 RATES: BANNERS (one banner per month, per club)

1x month 3x month 6x month 12x monthBanner: 10'5"x14' (Gym) $1,950 $1,755 $1,650 $1,465Banner: 3'10" x 8’ $1,700 $1,550 $1,445 $1,275Banner: 3' x 7' $1,500 $1,350 $1,275 $1,125

2014 DEADLINESPost* Space Reservation Materials Deadline


*Ads will be installed between the first and third day of each month.

MECHANICAL SPECIFICATIONSAcceptable File FormatsInclude all linked files and fonts for InDesign, Quark, Illustrator (save as .ai) files. Photoshop files (save as layered file, included fonts).

General RequirementsLayouts must be proportionate to the final ouput size. Add a minimum of 1" bleed on all sides; otherwise, client needs to specify if bleed has been added. Fonts must be included. Hard copy proof required for color matches.

DELIVERY OF MATERIALSFor materials under 10MB: Forward to [email protected] materials over 10MB: Select one of the following options:

OPTION 1 Upload to yousendit:FTP site: https://dropbox.yousendit.com/VIArtworkGo to site and follow instructions

OPTION 2 Save to 100MB zip disk, CD-ROM or DVD-ROM and send to:Visual Impact LLCAttn: Rick Becker9702 Ulysses St. NEBlaine, MN 55434-3536(763) 783-9411, ext 936 or direct (763) 277-8936


RATE/SPEC SHEET

BANNERS Banner Specifications

10'5" x 14' trim

Banner Specifications3'10" x 8' trim

Banner Specifications3' x 7' trim

55RATES/SPECS

IN-CLUB: ONLINE

2014 RATES: POSTERS (one poster per month, per club)

1x month 3x month 6x month 12x month

Poster: 17" x 22" $310 $275 $240 $210Poster: 17" x 22"with collateral holder $360 $300 $270 $22515% fixed position fee added to rate

2014 DEADLINESPost* Space Reservation Materials Deadline


*Ads will be installed between the first and third day of each month.

MECHANICAL SPECIFICATIONS

Acceptable File FormatsInDesign, Illustrator (remove spot colors and layers), Photoshop (remove ICC profiles and LZW compression)FontsAll printer and screen fonts must be included.ProofsHard copy proof required for color matches.Printed Advertising Material/Sell SheetsMust fit in holder (3.7"w x 8.5"h). The brochure holder size is 4" wide x 1.25" deep, with a 5.75" back height. We always display brochures on the bottom right hand side of our frames.

GENERAL REqUIREMENTSLayouts must be proportionate to the final ouput size. Add a minimum of 1” bleed on all sides; otherwise, client needs to specify if bleed has been added. Fonts must be included. Hard copy proof required for color matches.

DELIVERY OF MATERIALSElectronically Submit materials directly to Spectra Images/Western Graphics through their website at spectraimages.com by selecting the “send a file” button. Mac users should use Stuffit to archive all files into one document, while PC users should use PKZIP. In the “additional details” box, please write “Life Time Fitness Indoor/Your Business Name.”

Send Printed Materials for Acrylic Holder to: Send files on a disk or CD with a color proof to:Spectra Images/Western GraphicsAttn: Life Time Ad530 Wheeler Street NorthSt. Paul, MN 55104

Framed Poster Specifications17" x 22" trim

RATE/SPEC SHEET

POSTERS

Framed Poster Specifications17" x 22" trim

Acrylic Collateral Holder Specifications

4"w x 5.75" h x 1.25" deep

3.7x8.5

Louis DiBella (469) 307-7507

[email protected]

Frisco’s #1 Home Selling Teamwww.jeffcheney.com

Buying or Selling

a Home?Go with a member

you can trust.

RATE/SPEC SHEET

SPLASH PAGE102 CLUBS / $11 cpm

ACCEPTED FILE TYPES

One Still Image- 960 x 462 JPEG, PNG, WMP or BIP

One URL Link- One web address members will be direct to when image is clicked

DEADLINES & EXTENSIONSAll materials must be received by the due date noted below. Extensions on materials deadlines will be granted on a case-by-case basis and must be requested through your Life Time Fitness Media Account Manager. Requests for changes to existing ads must be submitted to your local representative by the space reservation deadline noted on the calendar.




Email Aaron Weber at [email protected]




IN-CLUB: MEDIA

2014 RATES

Cost: $11 cpm

REqUIRED ELEMENTSEach ad unit contains one image, one link and supporting text. The image is your logo in black on a light gray background, and it links to your destination page which will be open in a new browser window. Ad text is static (no links in text) and is displayed directly under your logo.

INDIVIDUAL UNIT SPECIFICATIONSFile Format: JPGDimensions: 185 x 80 pixelsDPI: 72Logo: .eps in black (no animation allowed)Ad Text: 90 to 110 characters (including spaces)Destination URL: must be supplied.


Email Danielle Long at [email protected]


MailDanielle Long, Life Time Fitness Media2932 Water Tower PlaceChanhassen, MN 55317(952) 229-7659


RATE/SPEC SHEET

ADVERTISING // MYLT.COM 2014 RATES

SKYSCRAPER $11 cpm

• Advertisementswillappear in the lower right-handcornerofthe e-newsletters (published weekly and monthly).

• Monthlynewsletteradvertisementsappearonlyonthatofthepurchased issue. If ad is to run on consecutive newsletters, this must be noted in advance.

• TheExperienceLifemonthlynewsletterispublishedbetweenthe 20th and 23rd days of the preceding month. All ads must be delivered to Life Time Fitness Media team no later than the 15th day. (The January 2013 newsletter, for instance, is mailed on or around December 21.)

• Theweeklynewsletter,LifeLift,ispublishedeveryTuesdayat11:00am CST.

MONTHLY NEWSLETTER $12 cpmMessaging Plus Unit (MPU) – standardFile Format: JPGDimensions: 300 x 250 or 300 x 150 pixelsDPI: 72Background Color: Non-white preferredBorder: Black or Gray

WEEKLY NEWSLETTER $9 cpmSkyscraper onlyHeight: 160 x 300 or 160 x 450 pixelsDPI: 72Background Color: Non-white preferredBorder: Black or Gray

FOR SPECS AND DELIVERY OF MATERIALSEmail Danielle Long at [email protected] TransfersHost: https://ftp.lifetimefitness.comUser name: mdPassword: ilandensMailDanielle Long, Life Time Fitness Media2932 Water Tower PlaceChanhassen, MN 55317(952) 229-7659


RATE/SPEC SHEET

NEWSLETTER ADS

Monthly Newsletter

Weekly Newsletter

ONLINE

57RATES/SPECS

EXPERIENCE LIFE

» Published 10x per year

» All rates are gross

» Rate base 680,000

» All ads are 4-color

FULL-PAGE AD SPREAD AD8.375" x 10.75" (bleed) 16.5" x 10.75" (bleed)

8.125" x 10.5" (trim) 16.25" x 10.5" (trim)

7.625" x 10" (live) 15.75" x 10" (live)

Spread ad should allow 0.5" total gutter space for crossover text.

1/3-Page (non-bleed only 2.125" x 9.5")

Please make sure document dimensions are correct. Build pages to trim size and extend bleed, if applicable, beyond page edge by a minimum of 1/8". Keep live matter 1/4" from trim area.

AD RATESRate Base 2014 680,000

Readership 3,060,000

2014 General Rates 1x 3x 6x 10x

4-color

Full Page $50,100 $48,000 $46,080 $44,238

1/3 Page $21,300 $20,448 $19,630 $18,845

Covers

Cover 2 $59,980 $57,600 $55,296 $53,084

Cover 3 $55,000 $52,800 $50,688 $48,660

Cover 4 $65,000 $62,400 $59,904 $57,508

Full Spread $99,980 $96,000 $92,160 $88,474

Regional editions available. Ad rates are commissionable to recognized advertising agencies at 15% of the earned rate.

2014 RATE SHEET

MAGAZINE

Being Healthy Is a Revolutionary Act March 2013 / $5.95

T H E N O - G I M M I C K S , N O - H Y P E H E A L T H A N D F I T N E S S M A G A Z I N E

Mar

ch 2

013

$5

.95

REASONS TO GET A GOOD NIGHT’S

SLEEPp. 62

14HERO

FOODSA BOLD SPRING

MENU FROM CHEFSEAMUS MULLEN

p. 46

MEET YOURINNER FITNESSGENIUS p. 68

HOW TO DOMINATE

YOURTO-DO

LIST p. 80

SITSTILL!

CONFESSIONS OF A RELUCTANT

MEDITATORp. 34 PLAY IT

COOL AN INJURY FORCED

RICKY RUBIO TO TAKE A TIME-OUT. NOW HE’S READY TO BLOW AWAY THE NBA. AGAIN. p. 18

INTUITIVETRAINING

Mar13_EL_Covers.indd CvrA1 1/10/13 5:51 PM

May

201

3

$5

.95

Being Healthy Is a Revolutionary Act May 2013 / $5.95


A HEALTHIER WAY TO

FIGHTCANCER

p. 62

FACE DOWN AN INJURY

(and Come Back Stronger!) p. 68

STEVIA

p. 41

COURAGE p. 18

Surfing Phenom and Shark-Attack Survivor BETHANY HAMILTON ON FINDING YOUR

THE ENDOF FEAR HOW TO GET PAST WHAT SCARES YOU p. 56

TRIATHLON STRONG INWEEKS

p. 236The Skinny on

+

May13_EL_Covers.indd CvrA1 3/8/13 12:56 PM

Calculate Your Maximum Heart Rate: 220 - Your Age = Your Maximum Heart Rate. For example, a 30 year old’s maximum heart rate is 220 - 30 = 190.Level 3 moderate range is 190 x 70-80% = 133-152 bpm.

DEVELOPS MAX PERFORMANCE AND SPEED

INCREASES CARDIO PERFORMANCE CAPACITY

IMPROVES AEROBIC FITNESS

IMPROVES BASIC ENDURANCE AND FAT BURNING

IMPROVES OVERALL HEALTH AND HELPS RECOVERY

MAXIMUM90-100%

HARD80-90%

MODERATE70-80%

LIGHT60-70%

VERY LIGHT50-60%

MAXIMIZEPERFORMANCE

LOSEWEIGHT

IMPROVEFITNESS

Why Train With Heart Rate?

Sometimes going harder and faster isn’t the best way to make the most of your training. If you want to improve your fitness and see results sooner, you need to workout at the right intensity.

Exercise can be divided into different intensity zones – each with a corresponding health and fitness benefit. With a quick glance at your Polar heart rate monitor, you’ll always know which zone you’re in, making sure you’re not over or under training. Use Polar as your wrist-based coach, guiding and motivating you each and every time you train so every session counts.

Visit your local Life Time Fitness training department to get started.

May13_EL_Covers.indd Cvr2 3/8/13 12:54 PM

MECHANICAL SPECIFICATIONS

General guidelines: Ads must be submitted in digital format along with a color proof; Ads received after deadline are subject to a $50 late fee; Ad materials are stored for 12 months.

Acceptable file formats: High-resolution PDF (PDF/X-1a compliant) is preferred; Once submitted, it will not be possible to make changes or corrections to these files; Files must be at least 300 dpi.

Native files also accepted: InDesign; all links and fonts must be included; Adobe Illustrator (remove spot colors and layers); Adobe Photoshop (remove ICC profiles and LZW compression); Files must be sent in Macintosh format only.

Fonts: Only use Postscript or OpenType fonts. Avoid using TrueType fonts. Use stylized fonts and do not use menu-style fonts for italic or bold type. All fonts used in art files must be converted to outlines.

Scan/Images: No Pantone/PMS or RGB colors. All images must be in CMYK format and color-corrected. We are not responsible for color on RGB or PMS files that must be converted to CMYK; Minimum recommended resolution is 300 dpi. Lower resolutions will result in poor quality. Artwork enlarged over 100% may result in an effective resolution of less than 300 dpi; All images should be in EPS or TIFF format. Usage of JPG, GIF, BMP, and PICT images is strongly discouraged as they will result in lower image quality.

Proofs: Hard-copy printout encouraged for all digital ads. A black-and-white laser proof or faxed copy will be sufficient to proof ad content only. Color proofs are not required – color laser and inkjet prints will be used for general color reference only. For accurate color, please send SWOP-certified Iris proofs or Kodak approvals. Experience Life is not responsible for mistakes in production or an ad if a legible hard-copy printout is not supplied.

Additional Charges: There will be no charge for digital ads that meet all specifications. Any advertiser-submitted file that is not output ready or does not meet specifications could incur an additional preparation charge of $45 per hour, billable in quarter-hour increments.


Email Danielle Long at [email protected]


MailDanielle Long, Life Time Fitness Media2932 Water Tower PlaceChanhassen, MN 55317(952) 229-7659


Gluten FreeBPA Free LiningEasy & Fun Meals

EDEN Refried Beans are not fried as the name implies, but steam kettle cooked. EDEN U.S.A. grown organic beans have stupendous flavor, so lard and excessive cheap salt are not needed. Blend a can with a can of EDEN Rice & Beans for an exceptional Burrito or Taco filling.

©20

13 E

den

Food

s 0

6515

Over 300 Pure & Purifying foods and 1,100+ free recipes: edenfoods.com

Protein, Complex Carbs, Fiber, & Phytonutrients

of All RefriedsMost Beans per Can

May13_EL_1_29.indd 2 3/8/13 12:57 PM

Full-Page Specifications8.125" x 10.5" trim

The new RC3 GPS is now available at Life Time Fitness.

With easy to use Smart Coaching features, including personal Sport Zones, to help you train at the right intensity, the RC3 GPS is the perfect training partner.

Lets you know exactly how many calories you’ve burned

Smart CaloriesIntegrated GPSTracks speed, distance, and route in a slim, lightweight design

Endurance ProgramsCreate personalized training programs that adapt to your progress

ZoneOptimizerAdjusts your heart rate zones based on your current condition so you are training at the right intensity

NEW RC3 GPS

ZoneOptimizerAdjusts your heart ratezones based on yocurrent conditi

ou are traiht int

NEW

oneOptimizusts you

b

NEW RC3 GPS

YOUR WORKOUTONLY SMARTER

Discover the RC3 GPS

May13_EL_1_29.indd 1 3/8/13 12:57 PM

Spread Specifications16.25" x 10.5" trim

59RATES/SPECS

EXPERIENCE LIFE

JANUARY/FEBRUARYAd Space Reserved: 10/25/13 On Newsstands By: 12/17/13Ad Files Due: 10/31/13 In Homes: 12/18/13 – 12/27/13

MARCHAd Space Reserved: 12/17/13 On Newsstands By: 2/18/14Ad Files Due: 12/23/13 In Homes: 2/12/14 – 2/21/14

APRILAd Space Reserved: 1/24/14 On Newsstands By: 3/18/14Ad Files Due: 1/30/14 In Homes: 3/19/14 – 3/28/14

MAYAd Space Reserved: 2/25/14 On Newsstands By: 4/22/14Ad Files Due: 3/3/14 In Homes: 4/16/14 – 4/25/14

JUNEAd Space Reserved: 3/28/14 On Newsstands By: 5/20/14Ad Files Due: 4/3/14 In Homes: 5/14/14 – 5/23/14

JULY/AUGUSTAd Space Reserved: 5/1/14 On Newsstands By: 6/24/14Ad Files Due: 5/7/14 In Homes: 6/18/14 – 6/27/14

SEPTEMBERAd Space Reserved: 6/16/14 On Newsstands By: 8/12/14Ad Files Due: 6/20/14 In Homes: 8/13/14 – 8/22/14

OCTOBERAd Space Reserved: 7/18/14 On Newsstands By: 9/16/14Ad Files Due: 7/24/14 In Homes: 9/17/14 – 9/26/14

NOVEMBERAd Space Reserved: 8/22/14 On Newsstands By: 10/14/14Ad Files Due: 8/28/14 In Homes: 10/15/14 – 10/24/14

DECEMBERAd Space Reserved: 9/25/14 On Newsstands By: 11/18/14Ad Files Due: 10/1/14 In Homes: 11/19/14 – 11/28/14

2014 RATE SHEET

AD DUE DATES

2014 RATES

Cost: $11 cpm

EXPERIENCELIFE.COMBANNER ADS / SPECIAL OFFERS / NEWSLETTER ADVERTISEMENTS

• Advertisementswillappearinthelowerright-handcornerofthepaid-forWeb page (multiple ads can be displayed at once). Leaderboard banner space is available only on the homepage (see specs below).

• Ifanadistoappearonaspecificsectionorpageofthesite(e.g.anEdenFood ad appears on all Healthy Eating pages/articles; a LifeFitness ad appears on the September 2012 article, "Lift to Lose Weight”), please designate ahead of time.

• Allonlineadvertisementsmusthaveastartandenddate,andmustbeavailable for the length of the chosen issue.

• AllonlineadvertisementsareduetotheLifeTimeFitnessMediateamatthesame time as print ads for the publication.

• Thesoundandvideoforallvideoadvertisementsmustbeuser-initiated.Pre-play requires prior approval.

STANDARDMessaging Plus Unit (MPU)File Format: JPGDimensions: 300 x 250 or 300 x 150 pixelsDPI: 72Background Color: Non-white preferredBorder: Black or Gray

FLASH VIDEO ADSAd Type: Adobe FlashFile Format: .swfDimensions: 300 x 250 or 728 x 90 pixelsLength: :10 to :15 secFrame Rate: 12 fpsMax File Size: 12k (no sound); 48k (including sound)Background Color: must be a square of the correct colorSound and Video: must be user-initiated; pre-play requires prior approvalURL: must be hardcoded in ad

IN-VIDEO ADVERTISEMENT/SPONSORSHIPFile Format: .mov or .mp4Resolution: 1280 x 720 pixelsQuality: HD recommendedLength: :15 or :30 secFile Size: 5MB or less

FOR SPECS AND DELIVERY OF MATERIALSEmail Danielle Long at [email protected] TransfersHost: https://ftp.lifetimefitness.comUser name: mdPassword: ilandensMailDanielle Long, Life Time Fitness Media2932 Water Tower PlaceChanhassen, MN 55317(952) 229-7659

RATE/SPEC SHEET

ADVERTISING// EXPERIENCELIFE.COM

LEADERBOARD (top of homepage only)File Format: JPGDimensions: 728 x 90 pixelsDPI: 72Background Color: Non-white preferredBorder: yes

61RATES/SPECS

EXPERIENCE LIFE : ONLINE

Being Healthy Is a Revolutionary Act March 2013 / $5.95


Mar

ch 2

013

$5

.95

REASONS TO GET A GOOD NIGHT’S

SLEEPp. 62

14HERO

FOODSA BOLD SPRING

MENU FROM CHEFSEAMUS MULLEN

p. 46

MEET YOURINNER FITNESSGENIUS p. 68

HOW TO DOMINATE

YOURTO-DO

LIST p. 80

SITSTILL!

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