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Social Media Program Recipes How to Create & Manage a Compelling Social Media Program Presented By: Rebekah Seragih The Social Media Maestro Adonai Training & Kreative Media

How to Create & Manage a Compelling Social Media Program

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Everyone recognizes the power and the impact that Social Media has in businesses and personal lives. But one of the commonly asked question is “What do I do next after creating my own Social Media Profile be it in Facebook, Twitter, YouTube, and etc?”. Setting up the profile account is easy but building and getting the communities is the next challenge that every business has to face. What are the social media programs that I can plan for my fans? What are the programs that will interest them to participate and to share about it with their friends? These are some of the questions that every social media marketer has to ask before embarking on a social media program that encompasses campaigns and engagements. This seminar will cover the following aspects of Social Media Program to create a compelling engagement:1. What is Social Media Program?2. How do I create a Social Media Program?3. How do I research the Contents for my Program?4. How do I create a Content Map for my social media program?5. Success Stories

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Page 1: How to Create & Manage a Compelling Social Media Program

Social Media Program RecipesHow to Create & Manage a

Compelling Social Media Program

Presented By:

Rebekah Seragih

The Social Media Maestro

Adonai Training & Kreative Media

Page 2: How to Create & Manage a Compelling Social Media Program

AgendaSeminar Topics

Copyright © 2011 Adonai Training LLP. All rights reserved.2

How do I concoct my ProgramA Simple Process Flow Design

What is a Social Media Program?Definition of a Social Media Program

The Social Media Program Ingredients

What are the ingredients that make up the program?

Whipping up the Dish

Preparing the contents and Organizing them

Page 3: How to Create & Manage a Compelling Social Media Program

Definition of a Social Media Program

What is a Social Media Program?

Copyright © 2011 Adonai Training LLP. All rights reserved.3

A Social Media Program is a planned set of

activities, executed online in the social

networking sites, with defined goals and

objectives in mind, over a specific duration

of time using appropriate application tools.

Page 4: How to Create & Manage a Compelling Social Media Program

Common types of activities within a Social Media Program

Types of Activities

Competition / Campaign / Contest

Quiz

Polls

Games

Photos Posting

Videos Posting

Coupons

Free Giveaways

Tips & Treats

Educational Contents

Articles Sharing

Copyright © 2011 Adonai Training LLP. All rights reserved.4

Page 5: How to Create & Manage a Compelling Social Media Program

The IngredientsWhat are the Ingredients that make up the Program?

Copyright © 2011 Adonai Training LLP. All rights reserved.5

1. Set the goals and objectives for the program

2. Make sure that the goals and objectives are measureable

3. Look at small wins and build up gradually

4. Allows for reviews and adjustments along the way

Goals & Objectives

1. Decide who are your target audience

2. Where are they locate?

3. What are their characteristics?

Target Audiences

1. Determine the various social networking sites where the program is to be

implemented

2. Ask yourself whether the target audiences are congregating in these sites

Social Networking Sites

1

2

3

Page 6: How to Create & Manage a Compelling Social Media Program

Copyright © 2011 Adonai Training LLP. All rights reserved.6

What are the Ingredients that make up the Program?

The Ingredients

1. What are the key messages you want to deliver across to your audiences?

2. What are the contents that will attract them? Look for the common interests.

3. Evaluate whether the social networking sites can support the contents

4. Decide the duration of the program

5. Determine the frequency of postings

6. Types of Contents – Photos, Videos, Educational Materials, Fun Stuffs, Games

Contents

1. Decide who are your target audience

2. Where are they locate?

3. What are their characteristics?

Monitor, Measure, Analyze

4

6

1. Decide what are the application tools that are available within each social

networking sites that can help you – The Apps

2. Are they free or chargeable?

Tools

5

Page 7: How to Create & Manage a Compelling Social Media Program

Copyright © 2011 Adonai Training LLP. All rights reserved.7

How do I concoct my ProgramA Simple Process Flow Design

Social Media Objectives

Who & Where are they - Social

Networks (e.g. Facebook, Twitter)

Listen to the Conversations & Note down the

topics

Rate & Rank the various topics by

the sites

Conceptualize Your Contents for each site with the

same Message

Determine the Call to Actions for

each Sites

Determine the Frequency of Your

Postings

Determine the duration of the

program or campaign

Decide at which point of the

program schedule to measure the performance

Evaluate the Program at the

end

Invite the audiences to share their

experiences with their comments

Modify the program for the

next rollout

Page 8: How to Create & Manage a Compelling Social Media Program

Copyright © 2011 Adonai Training LLP. All rights reserved.8

Research, Research, Research …

Rate and Rank the Topics of Interest

Topics Articles Photos Videos Gaming

Topic A 5 1 20 5

Topic B 100 10

Topics Articles Photos Videos Gaming

Topic A Delicious

Ezine

Flickr YouTube

Facebook

URL of

Gaming

Websites

Topic B Facebook

Flickr

Blog

YouTube

Facebook

Page 9: How to Create & Manage a Compelling Social Media Program

Copyright © 2011 Adonai Training LLP. All rights reserved.9

Whipping Up the DishContent Generation and Planning…Adonai’s Content Map

February March April . . . . . . . . NovemberJanuary

Monthly Theme

A-Z Vitamins Guide

Monthly Theme

A Nutritous Meal -Recipes

Monthly Theme

Eating Out -Restaurants

Monthly Theme

Fine Dining

Monthly Theme

Attending Parties & Functions

Monthly Theme

Go Mexican

December

Step 1

Monthly Theme

Page 10: How to Create & Manage a Compelling Social Media Program

Copyright © 2011 Adonai Training LLP. All rights reserved.10

Content Generation and Planning…Adonai’s Content Map

Whipping Up the Dish

Step 2

Weekly Topic

Food Culture of Mexican

Types of Mexican

Food

Mexican Food Recipes

Mexican Festivals &

Celebrations

Week 4Week 3Week 2Week 1

Monthly Theme

Go Mexican

Page 11: How to Create & Manage a Compelling Social Media Program

Copyright © 2011 Adonai Training LLP. All rights reserved.11

Whipping Up the DishContent Generation and Planning…Adonai’s Content Map

Step 3

Daily Activities

From the Weekly Topics, the daily messages will be derived to

focus on the weekly topics.

These daily messages can be implemented in various forms

but structured consistently across the weeks. The forms

remain the same every week but the contents will vary

depending on the topic of the week.

The frequency of the messages to be posted must be

determined - daily post or a fixed number of posts per week.

The number of posts within the day and the timing – Morning,

Afternoon, Evening, Night

Know when your fans/followers go online in order to

synchronize the posts with the timing when they are online to

read it.

Page 12: How to Create & Manage a Compelling Social Media Program

Copyright © 2011 Adonai Training LLP. All rights reserved.12

Content Generation and Planning…Adonai’s Content Map

Whipping Up the Dish

Day Activity Types

Mon Announcement of Updates, News General Greetings (e.g. Festival

greetings) Share a Fan’s Love about Your Products

or Services (Testimonial) Ask The Expert

Tue Contests & Campaigns Announcement &Updates

Infopedia – general knowledge aboutYour Products, Usage & Benefits

Feature 1 FAQ & Answer of the Week Events Invitations

Wed News updates about Your Company Social or charity works carried out by

Your Company Feature a Restaurant in Singapore

Thu Ask a Question, Set up a Poll Photo sharing of events Promotion – Call for Actions

Day Activity Types

Fri Video sharing & Video Releases Fun Activities for the Weekend that the

fans can enjoy at the restaurant Quizzes Recipes Secrets

Sat Facebooking “live” for off-site events orproduct launches (use this wheneverthere is an off-site event, need notnecessary be on a Saturday)

Reminders of events & promotions forthe weekend or upcoming weeks

Sun No activity as most people are outduring the weekend for activities.

However, if there is a special event orpromotion on, Facebook can be set upto broadcast the event or promotion.

Page 13: How to Create & Manage a Compelling Social Media Program

Success StoriesHow Others Did it

Page 14: How to Create & Manage a Compelling Social Media Program

• Facebook (link)

• Twitter (link)

• Website (link)

• Blog (link)

• Collaboration & Crowd sourcing (link)

• Fun (link) – Games, Campaigns,

Competitions, Quiz (link)

• Education (link)

• Offers (link) – Coupons (link)

• Easily Found (link) - Store Locator

• News (link) – What’s New on Products

• Information on Products (link)

• Quality, Relevant, Values (link)

Coffee-MateWhy stand in line at the coffeehouse when you can Add Your Flavor™ at home?

Communities

Page 15: How to Create & Manage a Compelling Social Media Program

Rebekah Seragih

About the Author

A Business and Marketing Strategist in her own rights, Rebekah has beenoffering consultancy advices on business strategy, marketing, training,operations, crisis management and change management to MNCs, governmentsand businesses for more than 15 years. She has been involved in majorinternational projects amounting more than US$30 million. As the pioneerStrategists in Asia in her field, one of her achievements is the design andengineering the first touch screen ATM machine in Asia and implementing itthroughout Asia and Europe with one of the international bank. She has alsostrategized and designed the world’s credit card merchant tracking system thatresulted in merchant credit card fraud management.

Rebekah has conducted seminars, workshops and trainings to audience all overthe world which includes corporations, business owners, governments, andfinancial institutions. For the past 8 years, she has her passion in buildingschools in developing countries for the poor making education available to theneedy and orphans. She is also involved in selective charity programs round theglobe.

Looking to do much more, she has engineered her own holding company with aspecial focus on being a social entrepreneur in all the niche business start--upsunder the holding group to make a difference in the lives of others.

Copyright © 2011 Adonai Training LLP. All rights reserved.15

Page 16: How to Create & Manage a Compelling Social Media Program

About AdonaiOur Services…Doing What We Do Best….

Adonai is a leading training and online media consultancy company in Asia. Led byamateur professionals, our corporate and public training arm you with the latestknowledge, tools and skills to make you a success. Our training includes onlinemarketing media, social media, branding, management, training, professionalcertification, entrepreneur start-up programs, and etc.

Our foremost consulting authority on business strategy, social media, digital media,online space, creative marketing and branding helps Brands & Organizations createcustomized and unique social media and business solutions. Our clients range frommajor brands, government agencies, business owners, small-to-medium sizecompanies to financial institutions. Our consulting services include:

• Social Media Strategy & Planning

• Social Media Marketing & Engagement

• Social Media Monitoring

• Contents Generation & Article Writing

• Online Campaign Creation & Management

• Online analytics

• Website and Micro-site development such as corporate blog

• Mobile Application

• Search Engine Optimization (SEO) & SEO Copywriting

We believe your success is our success…Copyright © 2011 Adonai Training LLP. All rights reserved.16

Page 17: How to Create & Manage a Compelling Social Media Program

Copyright © 2011 Adonai Training LLP. All rights reserved.17

Connect with Us here…

Where to Find Us

• Connect with us through…

Adonai Training

[E]: [email protected]

[W]: www.adonaitraining.com

[FB]: www.facebook.com/adonaitraining.sg

[TW]: www.twitter.com/adonaitraining

Rebekah Seragih

[E]: [email protected]

[W]: www.adonaitraining.com

[FB]: www.facebook.com/RebekahSeragih

[TW]: www.twitter.com/RebekahSeragih

(LI): http://sg.linkedin.com/in/rebekahseragih

Adonai