The world’s first Personal Rapid Transit (PRT) system, located at Heathrow Terminal 5, is now undergoing final operational testing for 2011 launch.

The Heathrow PRT system consists of a fleet of 21 low-energy, battery-powered, driverless vehicles capable of carrying around four passengers and their luggage, travelling along a dedicated guideway. 

It generates zero local emissions and will be 50% more energy-efficient than traditional buses, as well as a saving of up to 60% of time currently spent by passengers between Car Park and Terminal.

Significant environmental improvements and reduced congestion on airport roads will be achieved.

Passengers will board the PRT vehicles at one of three stations & select their chosen destination using a touch screen.

The programmed vehicle will take them directly to their destination, at speeds up to 40kph, without the need for any stops in between.

The journey time from the Terminal 5 business car park to Terminal 5 will be around five minutes.

The system is due to be rolled out across all terminals at Heathrow and will comprise a total fleet of 400 vehicles.

Heathrow Personal Rapid Transit System

Heathrow Personal Rapid Transit System

Heathrow Personal Rapid Transit System

Sponsorship Possibilities could include the following, subject to BAA approval:

• Naming rights

Exterior & interior branding of the vehicle fleet

Signage within the stations

Signage along the guideways

Directional wayfinding collateral in the terminal building(s) & car parks

Directional signage on the airport road network

Sponsored announcements on board the vehicles

Digital content on board the vehicles

NB No media value has been attributed yet to any of the above opportunities.

Heathrow Personal Rapid Transit System