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LGBT Social Media & Web 2.0 Marketing
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0
#Hashtags in Online Marketing
4/26/14 LGBT Social Media & Web 2.0 Marketing
#LGBTMarketing
Social Media & Web 2.0
Case Studies
Including demonstrating the power of the #hashtag
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0 Case Study 1: IGLTA Convention
Hashtag was #IGLTA2013 Above display was present in registration area, lobby and presentation rooms, receptions and meals of convention
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0 #IGLTA2013 as seen on Twitter
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard
4/26/14 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLTA2013 The convention story comes to life
Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard
4/26/14 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLTA2013 The convention story comes to life
Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard
4/26/14 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLTA2013 The convention story comes to life
Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard
4/26/14 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLTA2013 The convention story comes to life
Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard
4/26/14 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLTA2013 The convention story comes to life
Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard
4/26/14 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLTA2013 The convention story comes to life
Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard
4/26/14 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLTA2013 The convention story comes to life
Social Media & Web 2.0 #IGLTA2013 as measured by TweetReach.com (both business and user-generated content)
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0 #IGLTA2013 as measured by TweetReach.com (both business and user-generated content)
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0 Postings as measured on Facebook
(both business and user-generated content)
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0 Postings as measured on Facebook
(both business and user-generated content)
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0
Note on #hashtag
Now supported by Twitter, Instagram, Vine, and Google Plus… as of June 2013, working in Facebook as well.
# and @ symbols becoming universal in social media
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0 Instagram – Photos Connected with Business + Hashtags
(both business and user-generated content)
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0 Instagram – Photos Connected with Business + Hashtags
(both business and user-generated content)
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0
4/26/14 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
Photo is taken and a printout is handed to them with identifying number for photo. Program is fully optimized for smartphones and social media sharing, with corporate sponsor branding prominent throughout the campaign.
Social Media & Web 2.0
4/26/14 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
Social Media & Web 2.0
4/26/14 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
You can see how photos were spread via social media
Social Media & Web 2.0 Photos – #hashtag photo contests
4/26/14 LGBT Social Media & Web 2.0 Marketing
Post a meal using Instagram, hashtag it #dinela, and you could win a stay at the Thomson Beverly Hills and dinner at Caulfield's Bar and Dining Room and a weekend use of a 2013 Cadillac ATS. For those of you who have been working out SO HARD.... wouldn't you like to show off your results at White Party!? Take a pic of your bod during your #WhitePartyWorkOut and share it with us on Instagram and Twitter! Our favorite guys win FREE TICKETS! So you've just bought your ticket to White Party... now it's time to get the party essentials! Get in on our Instagram contest by hashtagging #ImGoingToWhiteParty and win a weekend worth of treats sponsored by Stoli Vodka and Monster Energy. If that's not enough, we'll also give you Andrew Christian undies and a mega bottle of wet lube! Who's in?? How are YOU getting fit for WHITE PARTY PALM SPRINGS? Show us your #WhitePartyWorkOut on Instagram and Twitter! We might just give you FREE tickets!
Social Media & Web 2.0
4/26/14 LGBT Social Media & Web 2.0 Marketing
Photos & Video – #hashtag contests on Instagram, YouTube and Vine
Social Media & Web 2.0 Vine – 6-Second Videos Connected with Business + Hashtags
(both business and user-generated content)
4/26/14 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0
How to Choose #hashtags to use
Look at it as Search Engine Optimization (SEO), but for social media. Options include: - Region: #GayMiami - Theme: #GaySports - Unique: #CMI2014
4/26/14 LGBT Social Media & Web 2.0 Marketing
Questions?
Matthew Skallerud www.PinkBananaMedia.com [email protected] (323) 963-3653
Los Angeles | New York
4/26/14 LGBT Social Media & Web 2.0 Marketing
![AMERICA’S LGBT ECONOMY - NGLCC | National LGBT …nglcc.org/sites/default/files/[REPORT] NGLCC Americas LGBT Economy... · AMERICA’S LGBT ECONOMY Contributing Over $1.7 Trillion](https://img.pdfslide.us/doc/110x75/5c18e39909d3f246598cc904/americas-lgbt-economy-nglcc-national-lgbt-nglccorgsitesdefaultfilesreport.jpg)
