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Page 1: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

LGBT Social Media & Web 2.0 Marketing

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 2: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0

Advanced Social Media Topics

4/26/14 LGBT Social Media & Web 2.0 Marketing

#MakeYourHashtagsCount

Page 3: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Social Media numbers in 2014

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 4: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Social Media numbers in 2014

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 5: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Social Media numbers in 2014

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 6: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Social Media numbers in 2014

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 7: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Facebook Newsfeed Formula

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 8: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Interpersonal Marketing

Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and

their Relationships!

in·ter·per·son·al [ ìnt?r púrss?n'l ] 1.of relationships between people: concerning or involving relationships between people

Social Media & Web 2.0

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 9: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Evolution of Online Activity

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 10: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 11: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Facebook.com – Photos Connected with Business + Tagging

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 12: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0

4/26/14 LGBT Social Media & Web 2.0 Marketing

Photos – Unique Idea for promotion on social media

Page 13: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0

4/26/14 LGBT Social Media & Web 2.0 Marketing

Photos – Unique Idea for promotion on social media

Page 14: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0

4/26/14 LGBT Social Media & Web 2.0 Marketing

Photos – Unique Idea for promotion on social media

Page 15: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0

What’s new on LinkedIn

It’s no longer just about finding a job!

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 16: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 LinkedIn Business Profile

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 17: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 LinkedIn Business Profile with Link Post Statistics

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 18: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 LinkedIn Sponsored Post Advertising

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 19: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0

Twitter Paid Advertising

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 20: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Twitter Main Ad Dashboard

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 21: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Twitter Main Ad Dashboard – Promoting Selected Tweets

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 22: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Twitter Main Ad Dashboard – Key Word and #hashtag Targeting

4/26/14 LGBT Social Media & Web 2.0 Marketing

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Social Media & Web 2.0

Analytics

4/26/14 LGBT Social Media & Web 2.0 Marketing

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Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach

4/26/14 LGBT Social Media & Web 2.0 Marketing

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Social Media & Web 2.0 Measuring Reach and Impressions with TweetReach.com

4/26/14 LGBT Social Media & Web 2.0 Marketing

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Social Media & Web 2.0 Facebook Insights and Reporting

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 27: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Advanced Analytics – SimplyMeasured.com

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 28: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Advanced Analytics – SimplyMeasured.com

4/26/14 LGBT Social Media & Web 2.0 Marketing

Page 29: LGBT Social Media & Web 2.0 Marketing...4/26/14 LGBT Social Media & Web 2.0 Marketing . ... Social Media & Web 2.0 Measuring the Power of an Influencer’s Individual Reach 4/26/14

Social Media & Web 2.0 Advanced Analytics – SimplyMeasured.com

4/26/14 LGBT Social Media & Web 2.0 Marketing

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Questions?

Matthew Skallerud www.PinkBananaMedia.com [email protected] (323) 963-3653

Los Angeles | New York

4/26/14 LGBT Social Media & Web 2.0 Marketing