LEVO Health - Services Overview E-Brochure

Explaining it in a way patients understand is what LEVO does best.

Age 56, Grandfather, RetiredSleep Apnea

Age 34, Father of 3, ArchitectHypertension

Age 48, Single, College AthleteBulging Disc

Age 78, Grandmother, Animal Shelter VolunteerRheumatoid Arthritis

Age 43, Single Mom, IT ConsultantFibromyalgia

Healthcare is Complicated.

Age 33, Married, Finance Exec.Expecting Mother of Twins

At LEVO Health, we create success stories for clients by baseline every aspect of their business while

assessing operational bandwidth for future growth. We then deploy a proven mix of patient-centric branding

and multichannel healthcare marketing campaigns that link seamlessly with advanced patient contact

centers. This matrixed marketing, sales and engagement platform pairs more qualified patients with the right

medical care or product – strengthening healthcare brands, increasing patient counts and improving

business outcomes.

Informed Patients. Improved Business Outcomes.

LEVO Health • (855) 234 0232 • levohealth.com

Most healthcare decisions start with an intimate conversation between a loved one or friend. Identifying

the core truths of these conversations and the questions they raise is key to crafting a healthcare

marketing strategy that engages patients in a language they understand. That’s why LEVO Health

conducts extensive market research to identify each target’s key concerns at every stage of their decision

making process. This allows for compelling, honest and direct messaging that removes uncertainties and

clears a path for patients to make informed, confident healthcare choices.

We Speak Patient.


In today’s media landscape, the average consumer is bombarded with over 6,000 branding impressions

per day; and 59% of those messages are of little relevance to the end viewer. Getting your brand to shine

bright amongst a sea of shiny objects requires a keen understanding of how to use the latest technology

to serve targeted, engaging messages across multiple offline and online channels.

Identifying the right promotional mix for each campaign starts with data. LEVO’s Data & Insights Team

analyze historical data, consumer profiles and predictive analytics to identify the clearest pathway to

“YES” for a client’s audience. The LEVO Brand Experience Team use these actionable insights to craft

brand systems that enable people to make better healthcare choices. And the LEVO Patient Engagement

Team utilize marketing automation and advanced CRM software to generate inquiries, qualify interest,

schedule appointments and identify opportunities for patient acquisition improvement.

Data-Driven. Patient-Centric.


Healthcare Marketing Services

LEVO Health utilizes an advanced, fully-integrated online and offline healthcare marketing platform to create

a professional, informative and engaging brand presence that positions our clients as industry leaders in their

respective markets. By targeting the right patients and providing them with the information they need to make

more confident healthcare decisions, LEVO is able to shorten the patient acquisition process and increase

census for your organization.

Marketing Research and Strategic Planning Deploying qualitative and quantitative marketing research to identify insights and market

differentiators that drive action and consumer loyalty.

• Strategic Planning

• Brand Recall and Communications Audits

• Consumer Studies

• One-on-One Interviews

• Focus Group Testing

• Online, Phone & Field Surveys

• Benchmark Tracking Studies

Brand System Development / Enhancement

Develop the visual platforms and treatments needed to consistently and effectively express the brand

experience across multiple media channels.

User Interface and User Experience Web Design

Conversion–friendly websites and landing pages that increase engagement and

lower cost per patient acquisition.

• Brand Research & Strategy

• Positioning Development

• Messaging / Creative Platforms

• Logo & Brand Identity

• Brand Standards Guides

• Collateral Development

• Environmental Trade Dress, Graphics

and Signage

• Website and Landing Page Development

• Content Management System (CMS)

Integration

• Marketing Automation and CRM Software

Integrations

• Responsive Tablet and Mobile Design

• Usability Testing & Browser Testing

• Multi-Variant / A/B Testing

• 508 Compliance Integration


Digital Engagement

Building a connected online community to better communicate with your target audience.

SEO-Friendly Content Marketing Creating SEO-friendly content for a range of formats to build fans and establish credibility in your field.

• Digital Marketing Strategy

• SEO / SEM Campaigns

• PPC Campaigns (Display, Search,

Retargeting, Native, Social)

• Social Media Campaigns

• e-Newsletters

• Drip Email Communications

• Online Community and Forum Building

• SEO Content Creation

• Marketing Automation / CRM Integration

• Analytics Reporting and Dashboard

Development

Social Media Management

Engaging social communities through meaningful relevant content to encourage discussions,

drive endorsements and build credibility.

Integrated Marketing Communications

Turning consumer insights into creative ideas that engage and compel audiences to act using

multiple media channels.

• Content Strategy & Planning

• Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+

• Social Media Reputation Management

• TV, Print, Radio

• Digital Online Advertising

• Direct Mail/Email (List Building and Variable Field Mailers)

• Outdoor

• Lead Generation Campaigns

• Public Service Campaigns

• Content Strategy & Planning

• Newsletters

• Audio / Video Assets

• Infographics

• Native Advertorials

• Online Webinars

• Slideshare Presentations

• White Papers & Case Studies

• Online Resource Guides


PR and Reputation Management

Structuring public perception to maintain a positive reputation through strategic and proactive managed public

relations campaigns.


• Message Charting

• Media Training

• Media Relations

• Satellite Media Tours

• Interactive/Video News Releases

• Crisis Communications

• Online Reputation Management

• Online Physician Review Maintenance

(Vitals, Health Grades, RateMDs, Real

Self, etc.)

• Social Media Management (Facebook,

• Twitter, LinkedIn, Pinterest, etc.)

• Blogger Relations

• Webcasts

Patient Contact Center Management

Our team of Patient Engagement Professionals (PEPs) are highly skilled in patient-centric customer relations.

Each PEP is recruited, trained and incentivized to drive patient volume through enhanced patient engagement

and quality customer service.

The PEP is trained to make patients feel comfortable in the constantly evolving world of medicine. PEPs

are responsible for educating the patient on every aspect of the care provision and financial transaction.

Increased touch points create scheduling efficiencies, and following up with the patient multiple times after

the procedure or treatment ensures increased patient satisfaction.

The PEP is responsible for nurturing prospective patients through each step of care. Consider our PEPs as

an alternative to a multi-tasking front office coordinator, solely dedicated to increasing census for our clients’

businesses. LEVO’s PEPs are tracked through our proprietary analytics dashboard. This allows us to ensure

the optimal performance of each marketing channel and campaign.

Patient Relationship Management (PRM) LEVO Patient Relationship Management systems allow us to develop and maintain lasting relationships with

patients and improve their access to quality care. The system enhances the patient engagement professional’s

ability to field inquiries, establish trust, and build value behind each client’s healthcare service offerings. On

the back end, PRM provides lead scoring, and channel specific ROI reporting to enhance lead quality, shorten

sales cycles, and improve the care delivery model.

Contact Center Development / Management Scalable, HIPPA compliant, medical contact centers staffed by knowledgeable and professional patient

engagement professionals (PEPs)

• Patient Contact Center Design

• Technology Sourcing and Integration

• Patient Engagement Professional Hiring and Training

• Ongoing Contact Center Performance Tracking and Reporting


Live Chat Engagement

LEVO’s Live Chat Engagement Program leverages instantaneous digital communications in order

to better engage with potential patients. Our Live Chat integrates with our CRM software to provide

patient engagement professionals with comprehensive patient profiles in order to gauge each

patient’s level of interest.

Contact Center Tracking LEVO deploys a cloud-based call monitoring system that tracks every patient engagement

professional to ensure each patient inquiry is handled with best practices and all inquiries and

questions are addressed. LEVO tracks objections, call times, campaign sources, patient sentiment

and lead quality to ensure marketing campaigns across all channels are operating efficiently,

profitably, and with the patient’s best interest in mind.

Healthcare Operations Consulting

LEVO Health’s operational healthcare consulting services deliver revenue improvement, expense reduction

and clinical optimization solutions using tested methodologies and best business practices.

Working collaboratively with clients, LEVO’s team of seasoned healthcare consultants deliver in-depth analysis

and proven operational strategies that drive significant financial and operational improvements for near- and

long-term growth.

Care Delivery Modeling

As the healthcare industry transitions from a fee-for-service towards a coordinated care model we see an

increased interdependence among care providers. LEVO Health helps clients establish optimal treatment

arrangements based on desired workload, specialty, and geographic location.

Organizational Design

There are a myriad of providers / specialties in the healthcare industry. Staffing arrangements and business

operations must be tailored to maximize successful patient outcomes and business efficiency.


Financial Analysis

LEVO Health is uniquely adept at providing specialty specific financial analysis. We consider, among other

things: clinical billing / documentation, medical purchasing contracts, organizational design, physician

compensation packages and employment arrangements. Through this we improve efficiencies across the

care continuum and plot how a given provider ranks among its peer specialty group in patient volumes, cost

control, and net patient revenues.

Reimbursement Optimization

LEVO Health’s reimbursement experts track and interpret emerging healthcare reimbursement trends that may

have negative implications for our client’s financial health. They are also skilled at performing reimbursement

audits to identify which service lines are profitable or unprofitable while proposing new strategies to enhance

reimbursements from government and private payers.

Let’s Talk Contact us at (855) 234 0232 to schedule a discovery session. We promise to get back to you within one business day.

Stronger Healthcare Brands. Increased Patient Counts.

Improved Business Outcomes.

www.levohealth.com

15310 Amberly Drive • Ste. 207 • Tampa, FL • 33647 • (855) 234 0232

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LEVO Health - Services Overview E-Brochure