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Leveraging Social Media to Create a Positive Digital Footprint
Copyright EPC Peterborough 2019. All rights reserved.
About
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Copyright EPC Peterborough 2019. All rights reserved.
THIS Panda is dancing
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Copyright EPC Peterborough 2019. All rights reserved.
Source: Time Well Spent: https://youtu.be/tf9ZhU7zF8s
What Platforms are you on?4
Copyright EPC Peterborough 2019. All rights reserved.
Texts& emails
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Whathappens online every 60 seconds
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Source: https://datavizblog.com/2018/06/17/infographic-how-much-data-is-generated-every-minute-of-the-day/
CASE STUDIES+ The THINK Acronym
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Copyright EPC Peterborough 2019. All rights reserved.
THINKbefore you post.
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AdamSmith (2012)
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Source: http://abcnews.go.com/Business/cfo-food-stamps-controversial-viral-video/story?id=29533695
CASE STUDY
AdamSmith (2012)
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Copyright EPC Peterborough 2019. All rights reserved.
Source: Kara Pendleton (April 2015) – JL Review http://www.ijreview.com/2015/03/281770-3-years-after-bullying-this-chick-fil-a-employee-mans-life-has-taken-a-surprising-turn/
CASE STUDY
“Smith removed the video and posted an apology video in its place several days later. But the damage was already done.”
JustineSacco (2013)
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Copyright EPC Peterborough 2019. All rights reserved.
CASE STUDY
JustineSacco (2013)
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Copyright EPC Peterborough 2019. All rights reserved.
CASE STUDY
eReputation+ damage control
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e-Reputationdamage control
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Copyright EPC Peterborough 2019. All rights reserved.
Scrubber.social
e-Reputationdamage control
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Copyright EPC Peterborough 2019. All rights reserved.
1. Only you should have access to your accounts.2. Real name on social media channels that you want to be found on.3. Professional profile photos.4. Moderate social media activity.5. Don’t talk about work.6. Post positive things.
Source: Careerealism – Jessica Holbrook Hernandez 2013
70%+Of employers will search for your online footprint
16e-Reputationdamage control
This study was based on surveys of 2,300 hiring managers and human resource professionals across a variety of industries and company sizes in the private sector. Resource: Keep It Clean: Social Media Screenings Gain in Popularity, by Saige Driver,
Business News Daily, April 3, 2018.
Copyright EPC Peterborough 2019. All rights reserved.
60%+Won’t call for an interview if you don’t have a digital footprint.
17e-Reputationdamage control
This study was based on surveys of 2,300 hiring managers and human resource professionals across a variety of industries and company sizes in the private sector. Resource: Keep It Clean: Social Media Screenings Gain in Popularity, by Saige Driver,
Business News Daily, April 3, 2018.
Copyright EPC Peterborough 2019. All rights reserved.
50%+More than half of those surveyed said they have found something during their social screenings that led them to not hire someone.
18e-Reputationdamage control
This study was based on surveys of 2,300 hiring managers and human resource professionals across a variety of industries and company sizes in the private sector. Resource: Keep It Clean: Social Media Screenings Gain in Popularity, by Saige Driver,
Business News Daily, April 3, 2018.
Copyright EPC Peterborough 2019. All rights reserved.
20%+Most employers are trying to find reasons to hire someone. Just 24 percent of those surveyed check social media to search for reasons not to hire someone.
19e-Reputationdamage control
This study was based on surveys of 2,300 hiring managers and human resource professionals across a variety of industries and company sizes in the private sector. Resource: Keep It Clean: Social Media Screenings Gain in Popularity, by Saige Driver,
Business News Daily, April 3, 2018.
Copyright EPC Peterborough 2019. All rights reserved.
Make time to Google yourself.
20e-Reputationdamage control
Copyright EPC Peterborough 2019. All rights reserved.
Who Is Walter Palmer?personal brand
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WalterPalmer (2015)
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Source: https://www.youtube.com/watch?feature=player_embedded&v=_LzXpE1mjqA
WalterPalmer (2015)
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Source: https://www.youtube.com/watch?feature=player_embedded&v=_LzXpE1mjqA
What if this was your personal brand?
WalterPalmer (2015)
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Copyright EPC Peterborough 2019. All rights reserved.
Source: https://www.youtube.com/watch?feature=player_embedded&v=_LzXpE1mjqA
Distinguish Yourself From Others
WalterPalmer (2015)
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Copyright EPC Peterborough 2019. All rights reserved.
Source: https://www.youtube.com/watch?feature=player_embedded&v=_LzXpE1mjqA
Results From Twitter
WalterPalmer (2015)
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Copyright EPC Peterborough 2019. All rights reserved.
Source: https://www.youtube.com/watch?feature=player_embedded&v=_LzXpE1mjqA
Don’t jump on the bandwagon.
Creating A Positive Digital Footprintthrough personal brand
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Social Mediaused for recruitment
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Social Mediaused for recruitment
The LinkedIn community has never been stronger, with 630M+ members and record levels of engagement (up 24% year over year). We’ve grown from 300,000 to 20 million job postings in the past five years, with members applying to 25 million jobs every week and a new hire made every 8 seconds using LinkedIn."LinkedIn Updates Job Search Tools, Releases New Usage Stats, Andrew Hutchison, May 15, 2019
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Seize Opportunitiesenhance, possibilities
Determiningyour personal brand
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Copyright EPC Peterborough 2019. All rights reserved.
• What kind of attention do you draw to yourself online?• How do others view?• Will this image be embraced by potential employers, educational
institutions, volunteer agencies, peers or strangers?• How will you take responsibility if you make a mistake online?
Determiningyour personal brand
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• Interests• Values• Talents• Activities
• Creative• Innovative• Family• Vision• Collaborative• Positive
Tell your story…by creating How To videos (YouTube, Vimeo, Instagram, Twitter, Facebook, Snapchat)
Building A PersonalBrand & Online Profile
Copyright EPC Peterborough 2019. All rights reserved.
RuthB (2013)
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Source: https://www.youtube.com/watch?v=pnXY1KXcN-E
Personal Branding:6 second
Building A PersonalBrand & Online Profile
Copyright EPC Peterborough 2019. All rights reserved.
Tell your story…by writing short stories (blogging)on areas of interest (WordPress, Blogger, Tumbler)
Building A PersonalBrand & Online Profile
Copyright EPC Peterborough 2019. All rights reserved.
Tell your story…by writing short stories (blogging)on areas of interest (WordPress, Blogger, Tumbler)
Building A PersonalBrand & Online Profile
Copyright EPC Peterborough 2019. All rights reserved.
Tell your story…by writing short stories (blogging)on areas of interest (WordPress, Blogger, Tumbler)
Building A PersonalBrand & Online Profile
Copyright EPC Peterborough 2019. All rights reserved.
Tell your story…by collaborating in Private groups or specialized Communities (LinkedIn, Twitter, Google+)
Building A PersonalBrand & Online Profile
Copyright EPC Peterborough 2019. All rights reserved.
Tell your story…by creating Events (Facebook, Twitter)
Building A PersonalBrand & Online Profile
Copyright EPC Peterborough 2019. All rights reserved.
Tell your story…by promoting products and
services (Facebook, Twitter, Instagram, website)
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Example ofa personal brand
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Example of a personal brand
Ali Stroker (Tony Awards 2019)
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Source: https://www.youtube.com/watch?v=M_-zvnurL3M
PersonalBRAND
DownloadOur social media tips handout
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Visit social.epcjobs.ca/workshops
and click the “resources” tab at the bottom of page.
We Offer Social Mediaworkshops & certifications
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Visit social.epcjobs.ca
QuestionsCreating a positive digital footprint
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Copyright EPC Peterborough 2019. All rights reserved.