Leveraging Public-Private Partnerships to Support

Safe Communities

Alicia JollaGlobal Partnerships, Target Corporation

Map of Partnerships Throughout the U.S.

Safety

“Is a place where I feel safe shopping” was the top CSR attribute contributing to store loyalty, making a retailer “One of my favorite places to shop” among respondents - Q2 2009 Competitive Tracking Survey

Challenge:Risk / Resources

RISK

RESOURCES

Public-Private Partnerships

Strong Community Citizenship

Target gives 5% of its income to communities – over $3 million every week.

Target.com/community

Safety and Preparedness

Why Youth Violence & Safe Communities

Strategic GrowthSafe Community = Business Opportunity

Reputation – Corporate Social ResponsibilityBrands are Cultural IconsCSR Includes community safety

Local ConnectivityTeam Member Engagement

Resources

Grants / Sponsorships

TechnologyVideo & computer systemsInvestigative support

Expertise / Best practicesTraining & talent

Convener / ConnectorPublications

Intellectual philanthropy

Partnerships and Projects

2000+ Partnerships

20+ Safe City Projects

Reaching out to the Private Sector

Discussion