Leveraging Learning in Evaluation

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    The views expressed in this presentation are the views of the author/s and do not necessarily reflect the views or policies of the AsianDevelopment Bank, or its Board of Governors, or the governments they represent. ADB does not guarantee the accuracy of the data includedin this presentation and accepts no responsibility for any consequence of their use. The countries listed in this presentation do not imply anyview on ADB's part as to sovereignty or independent status or necessarily conform to ADB's terminology.

    Leveraging Learning

    in Evaluation

    Olivier Serrat

    2010

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    Overview

    Introduction to monitoring and evaluation, and itsresults chain and life cycle

    Introduction to independent evaluation

    Distinction between evaluation for accountabilityand evaluation for learning

    Considerations in evaluation capacitydevelopment

    Description of areas of competence for knowledge

    management and learning Overview of tools for evaluation for learning

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    Monitoring is the continuous collection of data andinformation on specified indicators to assess the

    implementation of a development intervention in relationto activity schedules and expenditure of allocated funds,and progress and achievements in relation to its

    intended outcome. It involves day-to-day follow-up of activities during

    implementation to measure progress and identifydeviations.

    It requires routine follow-up to ensure activities areproceeding as planned and are on schedule.

    It needs continuous assessment of activities andresults answers the question, "what are we doing?"

    Monitoring and Evaluation

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    Evaluation is the periodic assessment of the design,implementation, outcome, and impact of a development

    intervention. It should assess the relevance andachievement of the intended outcome, the performance ofimplementation in terms of effectiveness and efficiency,and the nature, distribution, and sustainability of impact.

    It is a systematic way oflearning from experience toimprove current activities and promote better planningfor future action.

    It is designed specifically with the intention to attributechanges to the intervention itself.

    It answers the question, "what have we achieved andwhat impact have we had?"

    Monitoring and Evaluation

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    The Results Chain Outputs

    Outcome

    Impact

    ActivitiesInputs

    Monitoring and Evaluation

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    The Results Chain Explained

    Needs

    Objective I nputs Activities Outputs

    Outcome

    Impact

    Monitoring and Evaluation

    Re l e v a n ce Ef f i ci e n cy

    E f f e c t i v e n e s s

    S u s t a i n a b i l i t y

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    Challenges and Limits to Management

    LogicDegree ofControl

    Challenge ofMonitoring

    and

    Evaluation

    Impact

    What the

    development

    intervention is

    expected to

    contribute to

    OutcomeWhat the

    developmentintervention

    can be

    expected toachieve and

    be

    accountablefor

    Outputs What is withinthe direct

    control of the

    developmentintervention'smanagement

    Activities

    Inputs

    De

    creasing

    Control

    Inc

    reasing

    Difficulty

    Monitoring and Evaluation

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    1. Adhere to strategic principles.

    2. Sharpen evaluation strategies.

    3. Distinguish recommendation typologies.

    4. Make better recommendations.5. Report evaluation findings.

    6. Track action. on recommendations.

    Increasing Value Added

    from Independent Evaluation

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    Provides for control of the organization.

    Implies lack of utility.

    Diverts resources.

    Focuses on justification rather than improvement. Distorts program activities.

    May promote incentive to lie, cheat, and distort.

    Misplaces accent on control.

    Emphasizes results orientation while maintaining

    traditional checks on use of inputs andcompliance with procedures.

    Some Criticisms of

    Evaluation for Accountability

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    Learning is the acquisition of know ledge or skills

    through instruction, study, and experience.

    Learning is driven by organization, people, know ledge,

    and technology working in harmonyurging better and

    faster learning, and increasing the relevance of an

    organization.

    Learning is an integral part of know ledge management

    and its ultimate end.

    Data WisdomInformation Know ledge

    Know WhyKnow HowKnow What

    Reductionist Holistic

    Learning

    Systemic

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    Learning from Experience

    Evaluation fromlearning canserve as animportantfoundation block

    of a learningorganization.

    Researchers

    now recognize itas the greatestneed today and

    tomorrow.

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    Item Evaluation forAccountability

    Evaluation for Learning

    Basic Aim The basic aim is to find outabout the past.

    The basic aim is to improvefuture performance.

    Emphasis Emphasis is on the degreeof success or failure.

    Emphasis is on the reasonsfor success or failure.

    Favored by Parliaments, treasuries,media, pressure groups

    Development agencies,developing countries,research institutions,

    consultantsSelection ofTopics

    Topics are selected basedon random samples.

    Topics are selected fortheir potential lessons.

    Status ofEvaluation

    Evaluation is an endproduct.

    Evaluation is part of theproject cycle.

    Evaluation for Accountability and

    Evaluation for Learning

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    Item Evaluation forAccountability

    Evaluation for Learning

    Status ofEvaluators

    Evaluators should beimpartial and independent.

    Evaluators usually includestaff members of the aidagency.

    Importance

    of Data fromEvaluations

    Data are only one

    consideration.

    Data are highly valued for

    the planning andappraising of newdevelopment activities.

    Importance

    of Feedback

    Feedback is relatively

    unimportant.

    Feedback is vitally

    important.

    Source: Adapted from Cracknell, B. 2000. Evaluating Development Aid: Issues, Problems, and Solutions. East Sussex: Sage Publications.

    Evaluation for Accountability and

    Evaluation for Learning

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    Stage Category

    Preparation Failures of intelligence: not knowing enough at the earlystages of project formulation, resulting in crucial aspects of

    the project context being ignored.

    Failures of decision making: drawing false conclusions ormaking wrong choices from the data that are available, andunderestimating the importance of key pieces ofinformation.

    Implementation Failures of implementation: bad or inadequate managementof one or more important aspects of the project.

    Failures of reaction: inability or unwillingness to modify theproject in response to new information or changes in

    conditions that come to light as the project proceeds.

    Evaluation Failures of evaluation: not paying enough attention to theresults.

    Failures of learning: not transferring the lessons into future

    plans and procedures.

    Source: Adapted from Nolan, R. 2002. Development Anthropology: Encounters in the Real World. Boulder, Colorado: Westview Press.

    Types of Learning Failure

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    Who Should BeLearning?

    What ShouldThey Be Learning?

    Field Staff Participation in practice

    Effective empowerment

    Local-level collaboration with government and othernongovernment organizations

    Gender dimensions of local developmentTechnicalSpecialists

    Good practice in their area of expertise

    Ways of integrating with other disciplines

    How to improve cost-effectivenessHow existing internal and external policies affectperformance

    Operational

    Managers

    What factors make interventions and projects work well or

    badly, for example, funding conditionsHow to be more cost-effective

    How to coordinate internally and externally

    Learning in Nongovernment

    Organizations: Food for Thought

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    Who Should BeLearning?

    What ShouldThey Be Learning?

    Fund-RaisersandDevelopmentEducationalists

    Principles and insights to be used in negotiation withprofessional donorsNew messages to get across to private contributorsExamples of impact and what made things work or fail

    Leaders How policy choices and strategies work out in practice

    How to make external relationships more effective

    How best to exert influence

    What environmental factors have had unforeseen effects andmust be taken into account

    Governors The quality and costs of donors

    The degree of stakeholder satisfaction

    Consistency between mission, strategy, and impact

    Improving social standing and credibility of the organizationSource: Adapted from Fowler, A. 1997. Striking a Balance: A Guide to Enhancing the Effectiveness of Non-Governmental Organizations in InternationalDevelopment. London: Earthscan.

    Learning in Nongovernment

    Organizations: Food for Thought

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    Evidence PersuasiveArgument

    Clear purposeCohesive argumentQuality of evidence

    Transparency of evidence underpinning policyrecommendations (e.g., a single study or asynthesis of available evidence)

    Authority Clear purpose

    Cohesive argumentQuality of evidence

    Transparency of evidence underpinningrecommendations (e.g., a single study or asynthesis of available evidence)

    Context AudienceContextSpecificity

    Addresses the specific context (e.g., national,local)

    Addresses the needs of target audience (e.g.,social, economic policy)

    ActionableRecommendations

    Information linked to specific processesClear and feasible recommendations on steps tobe taken

    Making Evaluation Reports

    Effective

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    Engagement Presentationof Evidence-Informed

    Opinions

    Presentation of author's own views about theimplications of findings

    Clear identification of argument components that

    are opinion based

    ClearLanguageand Writing

    Style

    Easily understood by educated nonspecialists

    Appearanceand Design

    Visually engaging

    Presentation of information through charts,graphs, and photographs

    Source: Adapted from Jones, N., and C. Walsh. 2008. Policy Briefs as a Communication Tool for Development Research. Overseas DevelopmentInstitute Background Note. May. Available: www.odi.org.uk/publications/background-notes/0805-policy-briefs-as-a-communication-tool.pdf

    Making Evaluation Reports

    Effective

    http://www.odi.org.uk/publications/background-notes/0805-policy-briefs-as-a-communication-tool.pdfhttp://www.odi.org.uk/publications/background-notes/0805-policy-briefs-as-a-communication-tool.pdfhttp://www.odi.org.uk/publications/background-notes/0805-policy-briefs-as-a-communication-tool.pdfhttp://www.odi.org.uk/publications/background-notes/0805-policy-briefs-as-a-communication-tool.pdf
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    Capacity is the ability of people, organizations, andsociety to manage their affairs successfully.

    Capacity to undertake effective monitoring andevaluation is a determining factor of aideffectiveness.

    Evaluation capacity development is the process ofreinforcing or establishing the skills, resources,structures, and commitment to conduct and usemonitoring and evaluation over time.

    Evaluation Capacity Development

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    Stronger evaluation capacity will help development agencies to

    Develop as a learning organization

    Take ownership of their visions for poverty reduction, if theevaluation vision is aligned with that

    Profit more effectively from formal evaluations

    Make self-evaluations an important part of their activities Focus on quality improvement efforts

    Increase the benefits and decrease the costs associated withtheir operations

    Augment their ability to change programming midstream andadapt in a dynamic, unpredictable environment

    Build evaluation equity, if they are then better able to

    conduct more of their own self-evaluation, instead of hiringthem out

    Shorten the learning cycle

    Evaluation Capacity Development

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    In starting to develop evaluation capacity internally,consider key decisions in

    Architecture Locating and structuring evaluationfunctions and their coordination.

    Strengthening Evaluation Demand Ensuringthat there is an effective and well-manageddemand for evaluations.

    Strengthening Evaluation Supply Makingcertain that the skills and competencies are in placewith appropriate organizational support.

    Institutionalizing Evaluations Buildingevaluation into policy-making systems.

    Evaluation Capacity Development

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    Strategy Development

    A strategy is a long-term plan of action to achieve aparticular goal.

    Management Techniques

    Leadership is the process of working out the right thingsto do. Management is the process of doing thingsright.

    Collaboration Mechanisms

    When working with others, efforts sometimes turn out tobe less than the sum of the parts. Too often, not enoughattention is paid to facilitating effective collaborative

    practices.

    Competencies for Know ledge

    Management and Learning

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    Know ledge Sharing and Learning

    Two-way communication that take placesimply and effectively build knowledge.

    Know ledge Capture and Storage

    Know ledge leaks in various ways at various times.

    Competencies for Know ledge

    Management and Learning

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    Tools for Evaluation for Learning

    Conducting After-Action Reviews

    Posting Research Online

    Storytelling Identifying and Sharing Good

    Practices

    Disseminating Knowledge

    Products

    Learning from Evaluation

    Asking Effective Questions

    Embracing Failure

    Enriching Policy with Research

    Know ledge Sharing andLearning

    Conducting Exit Interviews

    Monthly Progress Notes

    Assessing the Effectiveness ofAssistance in CapacityDevelopment

    Showcasing Knowledge

    Harvesting Knowledge

    The Critical Incident Technique

    Know ledge Capture andStorage

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    Level StrategyDevelopment

    ManagementTechniques

    CollaborationMechanisms

    KnowledgeSharing and

    Learning

    KnowledgeCapture and

    Storage

    5

    4

    3

    2

    1

    Organizational Competencies for

    Know ledge Management and Learning

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    Source: Adapted from ScanteamInternational. 1993. Internal Learningfrom Evaluations and Reviews. ReportNo. 193. Oslo: Royal NorwegianMinistry of Foreign Affairs.

    Learning from Evaluation

    How is learninggenerated in the

    organization?

    Are users

    capable of usingthe information?

    Is theinformation

    easily accessible?

    Are usersinvolved in

    generating theinformation?

    Is the information

    used in decisions?

    Is the information channeledto the right people

    at the right time?

    Is the information relevant

    and useful?

    How is the need for theinformation generated?

    Are users opento the

    information?

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    Monitoring and evaluation are closely interrelated.

    The role of independent evaluation has grown inrecent years. It is now the focus of efforts to raise itscontribution to development effectiveness.

    Evaluation for accountability should be supplemented

    by evaluation for learning. Many shortcomings stem from learning failures.

    Evaluation capacity development is an intuitive area

    for investment. Notions of knowledge management have a role to play

    in evaluation.

    Key Learning Points

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    Olivier D. Serrat

    Principal Knowledge Management Specialist

    Knowledge Management Center

    Regional and Sustainable Development Department

    Asian Development [email protected]

    www.adb.org/knowledge-management/

    Know ledge Management Center

    mailto:[email protected]://www.adb.org/knowledge-management/http://www.adb.org/knowledge-management/mailto:[email protected]