2
©2013 The Coca-Cola Company ©2013 FUZE Beverage, LLC. “FUZE” is a registered trademark of FUZE Beverage, LLC. TEA PORTFOLIO | v2.0 | 121114 Choose Coca-Cola tea products to expand your beverage options and connect with consumers. Coca-Cola offers 3 great tasting, quality tea options to satisfy consumer demand and capitalize on sales opportunities in the category. Leverage every aspect of the growing Tea Category by offering an outstanding variety of brands with distinct market strategies. • Post-mix and ready-to-drink options offer convenience and operational ease. • A diverse flavor portfolio gives consumers the variety of options they seek in the category. • POS materials and marketing support drive brand awareness, sales and profits. Source 1: Nielsen, Supers >$2MM, 12ME August 2011 Source 2: Nielsen CR May 2011 Source 3: Coca-Cola Tea Flavor Optimization Study, 2011 Source 4: Honest Tea’s 2011 Financial Report – reported case sale 18.5 fl. oz. 16 fl. oz. Glass | 16.9 fl. oz. PET 20 fl. oz. The liquid tea category is growing faster than bottled water, juice and sparkling. 1 Gold Peak ® drives 35% of all RTD tea retail dollar growth. 2 68% of consumers want more variety to select from in tea offerings 3 (compared to 59% in 2008). Sales for Honest Tea ® have grown to over 70 million dollars in the past decade. 4

Leverage every aspect of the growing Tea Category by ... · HONEST and JUST A TAD SWEET are registered trademarks of Honest Tea, Inc. LEMON HERBAL TEA $X.XX NATURALLY FLAVORED CUSTOMER

Embed Size (px)

Citation preview

  • 2013 The Coca-Cola Company 2013 FUZE Beverage, LLC. FUZE is a registered trademark of FUZE Beverage, LLC. TEA PORTFOLIO | v2.0 | 121114

    Choose Coca-Cola tea products to expand your beverage options and connect with consumers.

    Coca-Cola offers 3 great tasting, quality tea options to satisfy consumer demand and capitalize on sales opportunities in the category.

    Leverage every aspect of the growing Tea Category by offering an outstanding variety of brands with distinct market strategies.

    Post-mix and ready-to-drink options offer convenience and operational ease.

    A diverse flavor portfolio gives consumers the variety of options they seek in the category.

    POS materials and marketing support drive brand awareness, sales and profits.

    Source 1: Nielsen, Supers >$2MM, 12ME August 2011 Source 2: Nielsen CR May 2011 Source 3: Coca-Cola Tea Flavor Optimization Study, 2011 Source 4: Honest Teas 2011 Financial Report reported case sale

    18.5 fl. oz.16 fl. oz. Glass | 16.9 fl. oz. PET 20 fl. oz.

    The liquid tea category is growing faster than bottled water, juice and sparkling.1

    Gold Peak drives 35% of all RTD tea retail dollar growth.2

    68% of consumers want more variety to select from in tea offerings3 (compared to 59% in 2008).

    Sales for Honest Tea have grown to over 70 million dollars in the past decade.4

  • 2013 The Coca-Cola Company 2013 FUZE Beverage, LLC. FUZE is a registered trademark of FUZE Beverage, LLC. TEA PORTFOLIO | v2.0 | 121114

    Tea Portfolio

    Activate Tea Category merchandising to drive sales and profits.

    Leverage every aspect of Tea Category growth with outstanding brands and distinct market strategies.

    Sweetened Diet Lemon Green Tea Unsweetened Post-Mix

    Honey Green Tea Half & Half Peach White Tea Not Too Sweet Tea

    Lemon Tea Honey & Ginseng Green Tea

    Strawberry Red Tea

    Diet Lemon Sweet

    (8 Flavors Available)

    Attract fresh brewed tea drinkers with authentic home brewed taste.

    Recruit millenials and young male consumers seeking a wide variety of flavored teas.

    The brand of choice for the health & wellness consumer seeking organic beverages.

    Counter Cards

    Corner Snipes

    Ad Panels Static ClingsVending Snipes

    Counter CardsStatic Clings

    Refreshingly

    TEA

    CUSTOMER LOGOCLASSIC GREEN TEA

    $X.XX

    NATURALLY FLAVORED

    2012 Honest Tea, Inc. All rights reserved. HONEST and JUST A TAD SWEET are registered trademarks of Honest Tea, Inc.

    Available In Four Unique Varieties

    FROM THE MAKERS OF

    $199

    CUSTOMER LOGO

    2012 Honest Tea, Inc. All rights reserved. HONEST and JUST A TAD SWEET are registered trademarks of Honest Tea, Inc.

    LEMON HERBAL TEA

    $X.XX

    NATURALLY FLAVORED

    CUSTOMER LOGO

    2012 Honest Tea, Inc. All rights reserved. HONEST and JUST A TAD SWEET are registered trademarks of Honest Tea, Inc.

    JUST ICED TEA

    $X.XX

    NATURALLY FLAVORED

    freshly brewed tea

    RASPBERRY TEAjust a tad sweet.

    NATURALLY FLAVORED

    CUSTOMER LOGO

    2012 Honest Tea, Inc. All rights reserved. HONEST and JUST A TAD SWEET are registered

    trademarks of Honest Tea, Inc.

    $X.XX