COMMUNICATIONS

Brand Development

Digital

Local Engagement

Multimedia

PR

Marketing

Brand

• The Vision• The Mission• The Values & Beliefs

Personality/Brand

What is the driver of the project?

What is the personality?

Clarity and trust can only be built through simple and consistent branding.

People will not support a project they do not fully understand.

Digital

• Website• Multimedia• Social Media

Digital Presence

From ‘Managing Without Profit’, by Mike Hudson, Directory of Social Change, London 2009

Digital

Voluntary Management Committee / Board of Directors

Chair

Treasurer Secretary Other Members

Local Engagement

• Competitions • Engaging with local schools • Open Days • Engaging with hard-to-reach groups • Working with local colleges and universities • Partner with local groups• Create campaigns alongside local media • Send out surveys, hold workshops and put on open forums• Posters and leaflets • OR codes • Oral History project

Multimedia

• Does not have to cost huge amount• Do not go corporate• Work with local groups, schools and colleges• Personal and inclusive• Make it easy to share and comment on• Use free resources and support• Use pro bono volunteer networks – local and national

http://www.kickstarter.com/projects/1627172835/an-oven-at-the-heart-of-anfield

•Use project partners •PR is not sending out statements out en masse

•Pick up the phone•Do not hassle

•Create hooks and top lines •Do not use jargon

•Make it easy for them •Research journalists and their interests

PR

Marketing

• Think carefully before spending money of leaflets • Be wary of writing things that will go out of date• Keep it simple – clear and crisp design• No large chunks of text• Use quotes, facts and figures to back up project• Use images• If producing other merchandise – produce something that

people will actually use. Do not pay for 1000 stress balls!