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INNOVATION JAM“Sustainable Business for a Greener
Tomorrow”
“If you always do what you always did, you will always get what
you always got.”- Albert Einstein
What’s the Innovation Jam all about?
Letting go of ASSUMPTIONS Looking at the world from DIFFERENT PERSPECTIVESCREATING outside our comfort zoneTesting out IDEASHaving FUNTHINKING BIG
An innovation is something original, new, and important—in whatever field—that breaks in to (or obtains a foothold in) a market or society.
Examples: Sticky Notes, Pinterest, iPad, Wheel, Penicillin, Paper Money
What’s the Innovation Jam all about?
Letting go of ASSUMPTIONS Looking at the world from DIFFERENT PERSPECTIVESCREATING outside our comfort zoneTesting out IDEASHaving FUNTHINKING BIG
Event bringing together groups of individuals to work in an accelerated pace to come up with solutions or ideas to a challenge. Ie. To innovate
What’s the Innovation Jam all about?
Letting go of ASSUMPTIONS Looking at the world from DIFFERENT PERSPECTIVESCREATING outside our comfort zoneTesting out IDEASHaving FUNTHINKING BIG
What’s the Innovation Jam all about?
Letting go of ASSUMPTIONS Looking at the world from DIFFERENT PERSPECTIVESCREATING outside our comfort zoneTesting out IDEASHaving FUNTHINKING BIG
Green or Sustainable Business
"A green business, or sustainable business, can generally be defined as one that strives to reduce its negative impact on the local environment, community, society and economy while maintaining a profit."
Green or Sustainable Business
PEOPLEPLANET PROFIT
What GREEN business do you know of?
Green or Sustainable Business Guidelines
It incorporates principles of sustainability into its business decisions.
It supplies environmentally friendly products or services that replaces demand for non-green products and/or services.
It is greener than traditional competition.It has made an enduring commitment to
environmental principles in its business operations.
Green or Sustainable Business
"A green business, or sustainable business, can generally be defined as one that strives to reduce its negative impact on the local environment, community, society or economy while maintaining a profit."
What to expect today?
You are going to get creativeYou are going to be challengedYou are going dig deepYou are going to work hardYou are going to develop green business ideasYou are going to do pitches to an audience
An entrepreneurs journey is never easy but they ENJOY every minute of it!
Rules of the Day
Don’t judge! (Ideas, others or yourself)Listen –Everyone’s input is valuableBuild on IdeasStay FocusedOne Conversation at a timeNo technology unless instructed to be usedIf you don’t understand something, PLEASE ASK!Have FUN!
ASSUMPTION DUMPTIONSustainable Business
2 Minutes
An assumption is…
“…..something taken for granted or accepted as true without proof"
What assumptions do you have about
sustainable or green business?
ENVIRONMENTAL CHALLENGE
10 Minutes
What is the environmental
challenge you are passionate about?
Air Pollution . GMO . Species Extinction . Energy Use . Waste . Oil Spills . Ship Pollution . Consumerism . Degrading
Ozone Layer . Electronic Waste . Logging x. Soil Contamination . Tar
Sands . Resource Depletion . Deforestation .Pollution . Pesticides . Over Fishing . Energy Consumption .
Acid Rain . Changing Climates . Ocean Dead Zones . Disease . Ecosystem
Destruction . Food Safety . Farming . Mining . Fossil Fuel Depletion .
Landfills . Over Population . Hunger . Poverty .
We need a....
The Business Generator
20 Minutes
What business will you create to tackle the environmental challenge that is important to you?
15 minutes Use your paper, pens, sticky notes, be visual (that doesn’t mean
you have to draw like Picasso) Quantity: As many ideas as you can come up with There are no BAD ideas! Don’t judge ideas INSTEAD build on ideas! Stay Focused One Conversation at a time If you are stuck try using the MindMap
Don’t pick an idea yet, focus on creating new ideas
Pick Your Business
5 Minutes
BREAK5 minutes
“Don’t be afraid to fail.
Be afraid not to try.”
Art of the Pitch
Tips for a GREAT Pitch
Keep it SIMPLE Hook them early and finish strong! Don't use jargon Frame your story
Practice Practice Practice
Tips for a GREAT Pitch
Tips for a GREAT Pitch
Keep it SIMPLE HOOK THEM EARLY AND FINISH STRONG! Don't use jargon Frame your story
Practice Practice PracticeYour audience has to know the core of your business within the first 30 seconds. Don’t leave it to the end. That also means don’t finish on a low note, your pitch has to be tight from beginning to end.
Tips for a GREAT Pitch
Keep it SIMPLE Hook them early and finish strong! DON'T USE JARGON Frame your story
Practice Practice PracticeBring it down to the man on the street. Even if your product is complex, you’ll lose your audience if you use MBA-speak or technobabble.
Tips for a GREAT Pitch
Keep it SIMPLE Hook them early and finish strong! Don't use jargon FRAME YOUR STORY
Practice Practice PracticeTell the story through the problem. It needs to be a story about problems and solutions. You have an environmental challenge that you have selected…..the business is your solutions to this….
Tips for a GREAT Pitch
Keep it SIMPLE Hook them early and finish strong! Don't use jargon Frame your story
Practice Practice Practice
Pitch Perfect
30 Minutes
Create your Pitch!
Things to consider...What's your business name?What's the target market? What does the business do, sell or create?How does it tackle the environmental challenge? What's the value proposition of the business?
Create your Pitch!
Things to consider...What's your business name?What does the business do, sell or create?How does it tackle the environmental challenge? What's the target market? What's the VALUE PROPOSITION of the business?
A value proposition is a promise of value to be delivered. It’s the primary reason a customer should buy from you.
Create your Pitch!
You have 30 minutes to create your pitch! Ensure that your business has an
environmental focus!
Use a visual aid (but no power point) – you will only use
this in the pitch lightning round Pitches 60-120 seconds (yes that is only 2
minutes MAX) Pick a Presenter (only one), Visual Aid Holder, and
Notetakers
Practice Practice Practice
Create your Pitch!
30 minutesVisual AidEnvironmental FocusPitches 60-120 secondsPick a Presenter, Visual Aid, and Notetakers
Things to consider...What's your business name?What's the target market? What does the business do, sell or create?How does it tackle the environmental challenge? What's the value proposition of the business?
Keep it SIMPLEHook them early and finish strong! Don't use jargonFrame your storyPractice Practice Practice
Pitch Lightning Round
Start!15 Seconds30 Seconds45 Seconds60 Seconds75 Seconds90 Seconds
105 Seconds120 Seconds
Finish!
“Small opportunities are often the beginning of great
enterprises.”- Demosthenes