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Enough About Video Strategy
Let’s Get Tactical
Let’s Go Behind The Scenes
First I Get A Big Idea
It Could Be Industry News Presentations Video Production Social Media Marketing Training Sales Mobile
It Could Be A Major Event
It Could Be A Major Event An industry merger A technology innovation An economic milestone An overseas conflict A weather event
It Could Be Just a Thought… How do rocks work? What do sheep count? What is the diameter of a square? Is there a speed of dark?
Say I Hate When This Happens
So I Google It
And I Find Something
I Do More Research
And Even More Research
Writing Is A Craft
Writing Is A Craft: Tips Create your outline Be only as specific as necessary Unveil one detail at a time Use active voice vs. passive voice Show, don’t tell
Get To The Point
Get To The Point Tell them what you’re going to tell them Tell them Tell them what you told them
An Article Can Become Anything
Article
Blog Post Views Shares
Email Opens Clicks
Social Updates Likes
Shares
Comments
Video ViewsShares
Comments
Use A Teleprompter
Lights, Camera…
Firewire
Why Is It Always Mac?
Adobe Premiere Pro CS6
All The Parts Work Together
Computer• Editing
Software• Storage
Camera
• Microphone
• Firewire
A Few Loose Ends
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My Video Specs H.264 MPEG4 720px W x 540px H (sometimes 480px
H)
Let’s Make Slides
Open KVStudio
Using KVStudio Step One: Upload PowerPoint Step Two: Upload Video
Step Three: Synchronize
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Step Four: Publish!
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Step Five: Share
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Using KVStudio Step One: Upload PowerPoint Step Two: Upload Video Step Three: Synchronize Step Four: Publish Step Five: Share
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In A Nutshell Write a script Make the video Build the slides Publish it online Share it with everyone
Try KVStudio free at: www.knowledgevision.com
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Enjoy Your Granola Bar