Let’s Start with some facts, shall we?

• As per Alexa, YouTube is the 3rd most viewed

website after Google and Facebook

• 60 hours of video gets uploaded on YouTube every

minute!

• 4,000,000,000- Yes, 4 BILLION videos are watched

every day

• 800 million visitors per month

• 30% of YouTube Traffic comes from the U.S.

• 70% comes from the rest of the world

• in 2011 more than 1 TRILLION views took place

(which is about 140 views for each person on

earth!)

• YouTube is monetizing 3 billion videos EVERY

WEEK!

• Justin Bieber’s Baby video (featuring Ludacris) is

the MOST popular video of all time (as of 3/12)

• YouTube Mobile gets 600 million views DAILY!

• 500 years of YouTube videos are watched every

day on Facebook

• 700 YouTube videos are shared on Twitter every

minute

• 100 million people take a social action on YouTube

(likes, shares, comments, etc.) every week

• More than 50% of videos are rated or commented

upon by the users

• 120 million+ videos have been claimed by YouTube

Content ID

• Tens of thousands of full length movies are availableYouTube facts taken from Infographic on http://techwelkin.com

Here’s what you NEED to get started to use Video with WordPress

• A good knowledge of your market / product /service (notice I didn’t say expert)

• A solid understanding of WordPress:• Able to add posts and pages• Comfortable installing, activating and configuring plugins • A good feel for the WordPress dashboard • Able to copy & paste (yep, it’s really that basic)• A desire to simply GET STARTED!

Video Hosting & Sharing

• Why you want to self-host your videos• Amazon S3

• Why you want to SHARE your videos (Youtube, social media sites)

• You don’t need a plugin

• The importance of a sitemap

Videos & Traffic

• Creating and sharing videos WILL bring more traffic to your site

• Easy ways to get visitors BACK to your site from video sharing sites

• Sharing videos on multiple platforms allows NEW people to find you!

• Different TYPE of engagement

WordPress Options

• Free plugins vs. premium• Start with FREE!• ProPlayer• Genesis Media Project

• Move up to premium when you need additional functionality (and when you are more comfortable with video)

• Video URL & embedding

Video Styles• Screen Capture

• FREE options• Paid options

• Talking Head (webcam)• Regular video• Slideshows• Power Point /Keynote

• FREE options• Paid options

HTML 5 & Responsive Websites

• What is HTML5?• latest HTML that allows for video & audio on websites• no need for a flash plugin

• Responsive Websites• Can your site be viewed on multiple devices?

Thumbnails, Branding & Links

• Thumbnails • Custom thumbnails for self hosted videos (integrating with sitemap)• Selecting the thumbnail for sharing

• Branding• Title clips, end clips, music, watermarks• Engaging with your viewers (ask them questions)

• Linking• Premium software

Measuring

• Are you tracking what’s working?• Utilize what you’re using for WordPress already!

• Google analytics

• Site stats

• Social Stats• YouTube Metrics

If you’re looking for more in depth training on using WordPress &

Video, Sign up to get notified when

WordPress Video Club opens its doors!http://wpvideoclub.com