About FH

fh.com.br/en

SUCCESS CASE

Our business team is at your disposal to present what FH can do for you and your company. Contact us and schedule a visit.

Want a unique experience for your client?

Founded in 1999, FH is a technology company specialized in business processes and software. The company has implemented more than 1500 projects, it has 220 active clients, approximately 500 collaborators and eight headquarters – Curitiba, São Paulo, Porto Alegre, Joinville, Rio de Janeiro, Brasilia, Stuttgart and Madrid. FH operates in more than 30 countries in the most diverse segments.

As a specialist in digital transformation, FH has implemented an omnichannel solution at Leroy Merlin, which includes all the stages of the shopping journey and provides a unique experience for users.

Leroy Merlin is a reference in Brazil with a pioneer assisted selling project implemented by FH

Read the case and discover the advantages of having FH as a partner!

Leroy Merlin opened its doors in Brazil in 1998 bringing a new concept to the construction market. Considered a home multi-specialist, being specialized in construction, finishing, DIY, decor and gardening, Leroy Merlin offers its customers the largest variety of products in 80,000.00 items divided into 15 sectors: construction materials, timber, electrical, tools, rugs, ceramics, sanitary ware, plumbing, gardening, hardware, organization, painting, vdecor, lighting and kitchen.

1ST PROJECT IN BRAZIL FOR ASSISTED SALES: FH IMPLEMENTS SAP HYBRIS AT LEROY MERLIN

OVERVIEW

Industry Construction industryRevenue Approximately R$18,1 biEmployees More than 89.000 employeesLocation Brazil, France, Spain, Portugal, Poland, Italy, Russia, China, Greece, Romania, Ukraine and CyprusWebsite leroymerlin.com.br

The construction materials segment stands out for the comprehensive sectorial dynamic, since it faces challenges ranging from construction, industry and materials trading, to final costumer services. Sensitive to the uncertainty of the political and economic scenario, the productive chain of construction has competitors willing to offer a more meaningful purchasing experience to the end consumer. In an increasingly integrated and more omnichannel scenario, the simple act of buying has become ubiquitous in all everyday activities. In this way, to be ahead in the race for the conquest of digital transformation is not only to be present on the Internet, but rather connected to devices that converge the physical world with data reproduced in real time.

Success Case The first project in omnichannel assisted sales of Brazil, with the tool SAP Hybris, was implemented by FH at Leroy Merlin. Grymonprez confirms that the conversions have increased: "80% of the customers that start the journey on the website, end the purchase at the store. The interactivity between the site and the store is high, because customers check product information, download tutorials, find answers to questions. Previously, there was distortion between the tools of e-commerce and the stores. Therefore, to ensure a differentiated and seamless experience, we decided to unify them on the same platform and create a shared cart. This means that the customer starts his purchase journey at home, on the tablet, on his cell phone and ends the purchase at the store. "

It is essential to have a strategic partner that understands the business, the needs and the intended speed to implement the challenges. Choosing FH was satisfactory by the experience in SAP and SAP Hybris.

Matthieu GrymonprezDirector of IT and Innovation at Leroy Merlin

fh.com.br/en

For the experience generated at the time of purchase to be contextualized and to result in the increase of conversion, retailers need to know how to offer the right product at the right time, in addition to use the technology as an ally to receive predictive insight that reflects on the assertive selling and consequently on the exponential growth of sales. By using the most state-of-the-art omnichannel assisted selling technology, FH has implemented SAP Hybris at Leroy Merlin and transformed the company's way to operate its sales in a unique experience for all users and mainly revenue-oriented.

Challenges The project scope was complex and the deadlines aggressive, therefore the challenges began with the lack of integration between the sales platforms and the management structure, in addition to the avoidance of customers from the physical stores that interfered in the B2C operation. Among so many difficulties, the disconnected scenario reflected directly on the difficulty of finding the products, in the absence of relevant information, in the lack of knowledge of the stock and, mainly, in sales loss caused by the lack of information about the product or of its use. Leroy Merlin needed a high-level partner capable of restructuring the assisted sale and provide unique experiences to all users, both for the sales team and for the final consumer.

Operational benefits•Unique and differentiated purchase experience;•Complete Omnichannel operation;•User Experience (UX) that benefits the agility and efficiency of the vendor;•Through multiservice, via site and cell phone, vendors can offer more information about each product and extend sales opportunities;•Simple learning curve, without the need for extensive training;•Personalized service, agile, tailored services for customers and 100% assisted sales;•The vendor can rely on exclusive resources to identify certain products and offer complementary products (cross selling);•Flexible and improved sales, inventories and logistics flows;•Sharing opportunities on all sales channels;•Multiservice that allows the vendor to help multiple customers at the same time;•Customer tracking on all purchase channels.

About FH

fh.com.br/en

SUCCESS CASE

Our business team is at your disposal to present what FH can do for you and your company. Contact us and schedule a visit.

Want a unique experience for your client?

Founded in 1999, FH is a technology company specialized in business processes and software. The company has implemented more than 1500 projects, it has 220 active clients, approximately 500 collaborators and eight headquarters – Curitiba, São Paulo, Porto Alegre, Joinville, Rio de Janeiro, Brasilia, Stuttgart and Madrid. FH operates in more than 30 countries in the most diverse segments.

As a specialist in digital transformation, FH has implemented an omnichannel solution at Leroy Merlin, which includes all the stages of the shopping journey and provides a unique experience for users.

Leroy Merlin is a reference in Brazil with a pioneer assisted selling project implemented by FH

Read the case and discover the advantages of having FH as a partner!