www.leroy.no

Lerøy Seafood Group

Hallvard Lerøy AS

www.leroyseafood.com

• Lerøy Seafood Group can trace its operations back to 1899.

• In 1939 Hallvard Lerøy AS was established.

• Since 1999 the Group has acquired substantial interests in various domestic and international enterprises.

• In 2002 Lerøy Seafood Group ASA was listed on Oslo stock Exchange

• Full range seafood exporter.

• #2 global farmer of Atlantic Salmon

• #1 Norwegian farmer of trout.

• 220,000tons of seafood

History – Since 1899

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Lerøy Seafood Group

• 11.5% share of Norwegian seafood export value

• 16.8% of Norwegian salmon export

• 25.4% of Norwegian value added salmon export

• Total of 1,883 employees

• Sales and distribution 438

• Production and farming 1,445

• Associates 415 (not consolidated)

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”Lerøy in every kitchen”

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0

1 000

2 000

3 000

4 000

5 000

6 000

7 000

8 000

9 000

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1980 1985 1990 1995 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Turnover LSG NOK9,1billion (USD1,6billion)

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Scotland

Norway

France

Portugal

Finland Sweden

Turkey

North America

China

Japan

Farming

Production

Sales & Distribution

Lerøy Seafood Group - Global organization

The

Netherlands

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Lerøy Seafood Group – Processing in Europe Lerøy Aurora

Lerøy Smögen

Roede Vis

Lerøy Lyon

Lerøy Alarko

Lerøy Fossen

Lerøy Innovamar

Lerøy Arras

Sinkaberg

Lerøy Midnor

Austevoll Fiskeindustri

Brandasundet

Rex Star

Scottish Seafarm

Lerøy Spain

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Sales per market 2012

EU51,5 %

Asia Pacific11,8 %

Norway16,2 %

USA and Canada7,0 %

Rest of Europe12,5 %

Others1,0 %

More than 70 countries

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Sales per product 2012

Whole salmon

43,8 %

Processed salmon

28,0 %

Whitefish

8,5 %

Pelagic fish

0,7 %

Others

4,9 %

Shellfish

5,2 %

Salmontrout

8,8 %

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Integrated value chain

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Farming in Norway

North pole Norway

**)

Company Ownership Licences Mill. smolt 2010 2011 2012 2013E

share No individuals GWT GWT GWT GWT

Lerøy Midnor AS 100 % 30 9,5 34 000 35 900 34 400 36 000

Lerøy Aurora AS 100 % 17 7,5 20 300 18 100 20 000 22 000

Lerøy Hydrotech AS 100 % 24 7,0 25 200 26 400 27 500 27 000

Lerøy Vest AS 100 % 34 14,2 34 300 34 500 38 700 39 000

Sjøtroll Havbruk AS 50,71 % 25 8,4 3 000 21 700 32 900 30 000

Total Norway 130 46,6 116 800 136 600 153 400 154 000

Norskott Havbruk AS (UK) 50 % 7,0 13 500 10 900 13 600 12 500

Total 53,6 130 300 147 500 167 000 166 500

Consolidated, farming

Affiliated, farming

*) Acquired and consolidated as from November 2010 **) LSG’s share

*)

Production Salmon and trout

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New smolt facility, Belsvik, Sør-Trøndelag

• Recycling facility

• Capacity of 14 mill smolt

• Increased biosecurity

• Higher and stable smolt quality

• Stable supply all year – 6 outputs

• Environmental advantages

• Low energy use

• 0 emissions

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New factory in Arras 2013

New factory in Madrid

Sjømathuset in Oslo

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Product developement

Category development through INNOVATION

Leröy Smögen Seafood AB

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Retail news - Fiks

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SANDWICH SLICED SMOKED SALMON & TROUT

LERØY FINEST

WHITEFISH

SHELLFISH

Retail news - sushi

Future fish counter

Future - Finland

Future - Stockholm

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Future China

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Aurora Salmon

Premium Norwegian Salmon according to Japanese preference

for sushi salmon.

Tailored taste, texture, fat and marbling.

The fastest salmon to Japan.

- Your Special Treat -

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•Based on 200 years of knowledge in fishing and smoking traditions

•Traditional dry-salting for a firmer texture and better taste

•Use fresh fjord trout from the region

•Local alder wood create a unique taste

•Largest smoke house in Norway.

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Fossen Fjord Trout, Smoked & Marinated

The best smoked Fjord Trout! Fossen serves 50 million meals every year!

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• The Rolls Royce of trouts.

• Striking red colour!

• Genetically smaller fish than salmon.

• Shorter muscle fiber in the meat compared to salmon mean the fjord trout tastes more tender and velvety.

• Unique origin story. Swimming in water from a Norwegian Glacier.

Lerøy Fjord Trout - Kissed by a Glacier

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Lerøy Fjord Trout – Kissed by a Glacier

Pho

to: F

rode

Le

ikvo

ll

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Suceeding together

• SERVICE

• PARTNERSHIP

• QUALITY

• SUSTAINABILITY

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Going forward

Drive innovation in the industry

• Within farming operations

• Within product and category development

• Within entering new markets

Utilize our vertical integration

• Strong competitive edge with products with high traceability

• Provide flexibility and cost efficient solutions for customers

Strong environmental focus

• Our operations are eternal

• We must ensure our products are as “clean” as today also in eternity

Strong operational focus

• Strong continued cost focus despite improvement in prices

• Local «ownership» of assets

• We strive everyday to perform better today than we did yesterday.

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New websites at www.leroyseafood.com

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www.leroyseafood.com