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Lerøy Seafood Group Hallvard Lerøy AS

Lerøy Presentation

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This is a general presentation og Lerøy Seafood Group / Hallvard Lerøy. Who we are and what we do. Here you will be able to read about our history, general numbers and see the range of our products.

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Page 1: Lerøy Presentation

Lerøy Seafood GroupHallvard Lerøy AS

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Lerøy Seafood Group

• Pioneer.

• Creating Tasteful solutions since 1899.

• Lerøy is the world’s second largest producer of Atlantic Salmon.

• Full range seafood exporter.

• Lerøy exports 4 million meals of seafood to 70 markets every day.

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Lerøy Seafood Group

– 12% share of Norwegian seafood export value

– 16% of Norwegian salmon export – 25% of Norwegian value added

salmon export– Exported 220,000tonnes– Production 183,000tonnes (2016E)

– Total of 2,067 employees• Sales and distribution 547• Production and farming 1,520

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”Lerøy in every kitchen”

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Turnover Lerøy Seafood Group ASA

5

01 000

2 0003 0004 0005 000

6 0007 0008 000

9 00010 00011 00012 000

13 00014 000

2007

2006

2005

2004

2003

2002

2001

2000

1999

1995

1990

1985

1980

NO

K millio

n

2015

2014

2013

2012

2011

2010

2009

2008

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Sales per market and product 2015

6 %

12 %61 %

10 %

41 %

35 %

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Integrated value chain

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Lerøy Aurora

Lerøy Midt

Lerøy Sjøtroll

Farming in Norway

Total 139 licenses in Norway

North poleNorway

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Investing in smolt capacity and quality

Belsvik Lerøy Midt – first fish harvested end 2014

Laksefjord Lerøy Aurora Lerøy Sjøtroll

• Lerøy Midt – capacity 22 mill smolt

• Laksefjord – capacity 11 mill smolt

• Lerøy Sjøtroll – capacity 23 mill smolt

• Selfsufficient in smolt

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• Invested 200 mill since 2005. – 7, 5 mill smolt

• New investment 2014 (finished November 2014)– New technology and production strategy

• Resycling fresh/saltwater– 11 mill smolt

Laksefjord

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VAP

•Rode Beheer BV Group• Capacity of about 16-20,000 tons raw material

•Lerøy Smøgen Seafood AB• Capacity of about 12,000 tons raw material

•Lerøy Fossen AS• Capacity of about 12-15,000 tons raw material

•Bulandet Fiskeindustri AS(white fish)

•Total VAP capacity in these factories 40-50,000 tons raw material

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Investing in value added processing

Lerøy Fossen

Lerøy Smøgen Rode Group – 4 factories in Urk

• Rode Group acquired 2012

• Expanded capacity at Lerøy Smøgen i 2013

• Expanding capacity at Lerøy Fossen

• Total VAP capacity of 40,000-45,000 tons raw material

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Sales & Distribution

• Global reach and sales to more than 70 countries.

• A significant industrial activity within trading, processing, sales and distribution of fish.

• Investments in fish cuts in end markets recent years

• Processing and fresh distribution facilities:• Norway • Sweden• Finland• France • Spain• Portugal• Turkey• Netherlands (reported in VAP)• Denmark (reported as associate)

15Fish-cuts/fresh distribution facilities

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New investments in fish cuts

• Develping Sales and Distribution segment

• Developing the fresh packed category, and

getting closer to consumers

• These (pictures) are only investments from 2013

Sjømathuset (Norway)

Lerøy Arras (France)

Lerøy Schlie (Denmark) Lerøy Spain (Madrid)

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Customer Promises

• PARTNERSHIP

• QUALITY

• SUSTAINABILITY

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CERTIFICATIONS LSG

FARMING

PROCESSING

SALES

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Lerøy ASC Salmon

• First to offer ASC Salmon.

• The most responsibly farmed salmon in the world.

• Lerøy participated in the development of the standard since 2004 with WWF.

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A TASTE OF OUR PRODUCTS

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Fresh Seafood

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Frozen Seafood

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Smoked & Marinated

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Shellfish

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Sushi &Ready to eat

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•Based on 200 years of knowledge in fishing and smoking traditions

•Traditional dry-salting for a firmer texture and better taste

•Use fresh fjord trout from the region

•Local alder wood create a unique taste

•Largest smoke house in Norway.

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Fossen Fjord Trout – Smoked & MarinatedThe best smoked Fjord Trout! Fossen serves 50 million meals every year!

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• Genetically smaller fish than salmon. • Small head, chubby body. • Shorter muscle fiber in the meat compared to

salmon mean the fjord trout tastes more tender and velvety.

• Fat stored in muscle fibre instead of between.

• Striking red colour. Red 30+ (Salmon 25)

• Firm, yet tender texture, melting in the mouth • Thick belly loin excellent for sashimi and sushi• Better taste. Sushi/Sashimi or lightly cooked.

Lerøy Fjord Trout

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HEALTHHEALTH

ENVIRONMENTENVIRONMENT INDULGENCEINDULGENCE

CONVENIENCECONVENIENCE

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www.leroyseafood.com