Legends of...2014 Sponsorship Book

Background/SummaryThe Auntie Karen Foundation invites you to participate as a sponsor at our tenth annual Legends Of...Concert Series. In 2004, our inaugural event featured Rober-ta Flack in concert with special guest, The Capital City Chorale. In 2005, we pre-sented Jazz Legend, Dianne Reeves with special guest, The Auntie Karen All Stars, South Carolina’s Finest Musical Talent. Patrons are still raving about Al Jarreau (2006) and Patti Austin (2007). In 2008, we welcomed The Joe Sample Trio and Take 6. While in 2009, we showcased funk Legend, George Duke and jazz vocal-ist, Rachelle Ferrell. 2010 brought us the singer/songwriter duo, Ashford & Simp-son, while in 2011 we showcased 10 time Grammy Award winner, singer,songwriter, producer, Kenneth “Babyface” Edmonds. 2012 we welcomed two Grammy Award winning Legends: Ramsey Lewis, pianist and the return of vocalist, Patti Austin, 2013 sold out performance with Gladys Knight. Join us on February 21, 2014, at The Koger Center for the Arts in Colum-bia, SC, as we celebrate our 11th Annual Concert!

The Auntie Karen Foundation created the Legends of...Concert Series to pay tribute to the contributions African American mu-sic has made to history. Each year during Black History Month, the series profiles a jazz, rhythm and blues, gospel or blues artist who has made a lasting contribution to the history of music. The series places a special emphasis on Jazz Legends. In addition, we have extended our series to include “Legends of...In the Schools”. “Legends of...In the Schools” is a series of art events designed to salute African American Heritage. Events include: Folk Art, Quilting, Dance, Spoken Word, Writ-ten Word and Music. Through a partner-ship with The Columbia Museum of Art, on the last Saturday in January 2014, we will feature some of the best local and regional artists at no cost to the public.

About Us

Sponsorship Opportunities

Sponsorship opportunities for Legends of...2014 range from a $ 120,000 Artist Underwriter Spon-sorship to a $ 125 VIP Pack. Every contribution is important to making this special event a success, and all sponsorship levels provide valuable benefits such as:

Exposure to the general public and target exposure to VIPs within the Com-munity;

Free publicity and advertising for sponsors through posters, flyers,internet, and other media. Major spon-sors receive coverage on radio & televi-sion and company branding opportuni-ties;

Enhanced image as a good cor-porate citizen and community sup-porter;

Satisfaction of supporting The Aun-tie Karen Foundation, the Arts and the community;

The Auntie Karen Foundation can customize a sponsorship package to meet your goals and priorities.

For more information on sponsorships:

Send an email to: [email protected] or call 803-748-7124.

On the cover:Legends of... past artists: Gladys Knight (2013) Pati Austin & Ramsey Lewis (2012) Kenny “Babyface” Edmonds (2011), Ashford & Simpson (2010) George Duke (2009), Rachelle Ferrell (2009), Joe Sample (2008), Take 6 (2008), Patti Austin (2007), Al Jarreau (2006), Dianne Reeves (2005), Roberta Flack (2004)

The Auntie Karen Foundation is a global, nonprofit, 501(c) 3 charitable corporation certified by the state of South Carolina on October 31, 2001. The foundation’s mission is to create and implement a series of reproducible community outreach programs designed to empower, enlighten and educate through the arts.

Auntie Karen® FoundationThe Auntie Karen Foundation is a global, nonprofit, 501(c) 3 charitable corporation certified by the state of South Carolina on October 31, 2001. The foundation’s mission is to create and implement a series of reproducible community outreach programs designed to empower, enlighten and educate through the arts. Programs include:

Annual Young Entrepreneur’s Conference For the eleventh year, this innovative conference held on the campus of Benedict College has brought together youth (ages seven to twenty two) from across the region to foster economic empowerment. Each year, ten young entrepreneurs under the age of twenty five are featured. Auntie Karen’ s Place TV Pilot: Auntie Karen’s PlaceThe Auntie Karen Foundation partnered with SC ETV and Palmetto Health Children’sHospital to produce a 30-minute DVD that uses puppets and music to provide a simple way to explain life skills such as: health, emergency preparedness, jazz music and financial literary. The Foundation received a grant from the Ronald McDonald House Charities of Columbia and SC Competitive Grants program.

Artpreneur/Technopreneur Classes The purpose of the Artpreneur/Technopreneur classes is to “inspire a new generation of business leaders through arts and technology”. Classes include: visual art, dance, creative cooking, guitar, bass, drums, keyboards, spoken word and etiquette. The Auntie Karen Foun-dation’s Artpreneur pilot program started in 2003.

Hugs From CarolinaThe Auntie Karen Foundation partnered with Auntie Karen Inc. and City Light Inc. to cre-ate Hugs From Carolina. Hugs From Carolina, a division of Hugs Around The World, has Olivia The Octopus spreading hugs to the survivors of Hurricane Katrina. The program was launched in Biloxi, Mississippi on October 14, 2005. Children were given an adoption kit which included: an Olivia The Octopus Hand puppet and the book “Olivia Gave A Hug Today”. Once again, Olivia and City Light Inc. joined forces with a Hugs Campaign in Saluda, SC.

Legends of...(A Salute to Black History)The Auntie Karen Foundation pays tribute to the contributions of African Americans with the Legends of...Programs. Each year, the celebration includes: Black History Program with The Columbia Museum of Art, The Legends of...Master Class with CSAM (Center for Southern Af-rican American Music at USC) and The Legends of...Concert & Silent Auction (Koger Center)

Gordon’s GardenThe Gordon’s Garden Program was created to teach kids about healthy living habits. Gordon, an original Auntie Karen character, is an overweight, purple Jamaican Yam. The Jamaican Yams are used to teach healthy living skills to youth via music, books and DVDs. The fear that Gordon’s weight and eating habits are putting him at risk for developing diabetes was the inspiration for the garden.

Auntie Karen’s character Olivia The Octopus is an International Jazz Diva. The Hugs Around The World campaign was created to have Olivia travel the world giving hugs. To date Olivia has traveled to Brazil, Costa Rica, Venezuela, Japan, Holland, Ghana and Nigeria.

Photos from the Home Arts classes taught at Alcorn Middle School

Cooking & Sewing Classes taught by Linda Wilson, Platinum Pomegrante and Shandra Childs Thomas, Paradise Interiors, Inc.

Funding provided in part by Richland School District One & The Lipscomb Foundation

Burton Pack Elementary School Pilot

The Auntie Karen Foundation’s Artpreneur Pilot was implemented at Burton Pack Elementary School during the spring of 2003. Below are some pictures from that pilot.

Art Classes taught by Rodgers Boykin

Guitar Lessons taught by Terence Young

Drum Lessons taught by Jeff Elmore

Artpreneur/Technopreneur Classes

The purpose of the Artpreneur/Technopreneur classes is to “inspire a new generation of business leaders through arts and technology”. Classes include: visual art, dance, creative cooking, guitar, bass, drums, key-boards, spoken word, sewing and etiquette. The Auntie Karen Foundation’s Artpreneur pilot program started in 2003.

For more information visit: www.auntiekaren.org

a Tribute to George DukeKirk Whalum, Lalah Hathaway & Jonathan Butler

Kirk WhalumSoulful, passionate, stirring...these are the words most often used to describe Kirk’s music. Forged from his Memphis, (TN) gospel roots and his 1980‘s initiation into the thriving Houston, TX nightclub scene, Kirk’s big, rich tenor sound is unmistakably his. The 80’s were highlighted by Kirk’s stepping out of his blossoming sideman role and forming his own band. It was there that Kirk ultimately developed both his “voice” and songwriting in the crucible of the local club scene––especially at a rooftop club called Cody’s. It was also in Houston where jazz pianist Bob James “discovered” him and brought him on tour, which led to five successful albums

with Columbia Records, including Cache, Kirk’s first #1 album. As well, Kirk and Bob received a Grammy nomination for their collaboration album, Joined at the Hip. After moving to Los Angeles, Kirk became an in demand session player for top artists like, Barbara Streisand, Al Jarreau, Luther Vandross, Larry Carlton, Quincy Jones and most notably, Whitney Houston, amongst many others. It’s his sax heard on the mega-hit, “I Will Always Love You.” Kirk soon followed that career high point with his phenomenal hit album released on Warner Bros. Records, For You, perhaps the most successful of over 25 solo recordings to date; others include his eclectic Gospel According to Jazz series, (Chapters 1, 2 and 3).

An ordained minister, Kirk has earned his Masters of Art in Religion. Kirk is the recipient of numerous awards and acknowledgements for his musical excellence including three Dove Award nominations, an NAACP Image Award nomination and has won two Stellar Awards-Gospel music’s highest honor. An eleven time Grammy nominee, Kirk won his first Grammy award for Best Gospel Song (“It’s What I Do”-featuring Lalah Hathaway) alongside life-long friend and gifted writer, Jerry Peters.

Lalah HathawayBorn to R&B/Soul music royalty, most people know her simply as the daughter of late Soul music legend, Donny Hathaway. But there is more to Lalah Hathaway than that. A trained pianist and vocalist, she is a graduate of the Berklee School of Music and her career has spanned two decades. She made her music debut in 1990 on Virgin Records with the self-titled album Lalah Hathaway. In 2008, Lalah released her 4th solo album Self Portrait, which garnered her first Grammy Award nomination for Best Female R&B Vocal Performance. 21 years after the release of her first LP, her career continues to thrive. In total her work includes multiple solo releases, guest collaborations and a steady stream of unforgettable live perfor-mances.

Ms. Hathaway has recorded and toured with several legendary acts including George Benson, Joe Sample, George Duke, Marcus Miller, Mary J. Blige, Kirk Whalum, Gerald Albright, David Sanborn, Carl Thomas, Angie Stone, Robert Glasper, Grover Washington, Esperanza Spalding, and Prince.

Jonathan ButlerBorn in Cape Town, Butler was the youngest of 12 children. He discovered a gift for music early in life and began singing and playing guitar at age seven. As a child, he traveled all over South Africa performing with a troupe of 100 children, getting a first hand look at the country’s disturbing dichotomy---devastating poverty and extreme affluence that existed under Apartheid.

Butler signed his first record deal as a teen and became the first black artist played on white South African stations. “That was 1974 and it was a song titled ‘Please Stay,’” Butler recalls of the historic tune, which won a Sarie Award, the South African equivalent of a Grammy. “Back then I was with an independent label called CCP Productions.”

Butler has toured the world with such acclaimed artists as Kirk Whalum, Dave Koz and Ruby Turner. He’s earned Grammy nominations and rave reviews in the jazz and R&B fields, but his gospel albums hold a special place in his heart. “I wrote ‘Falling In Love With Jesus’ and that opened the door for me to walk seamlessly into my ministry.”

Sponsorship Level: Title (Artist Underwriter)

The Title Sponsor’s name is incorporated into the name of the event, providing the greatest level of community exposure for the sponsor. For instance, if XYZ Company is a Title Sponsor of Legends of...2014, promotional materials would read “Auntie Karen Foundation’s Legends of...2014 presented by XYZ Company”. Proceeds to benefit the Auntie Karen Foundation. The Title Sponsor receives the most promotional and marketing exposure, including all of the following:

Sponsorship Type – Title Sponsor

30 Tickets to Concert (Orchestra Level Seating) 30 Passes to VIP Reception Recognition on Concert Program Cover as a sponsor Full Page Ad in Concert Program Recognition at VIP Reception Name/Logo prominently printed on material, signage and

advertisement Live recognition at Concert by Emcee Logo on concert poster Name listed on Auntie Karen Radio Link for one (1)

month Regional Media Promotion (TV, Radio & Print) Social Media Promotion (Facebook, Twitter) Electronic Media Promotion (Email Blast) Opportunity to include branded items for concert

attendees Radio Tagline-Presenting Sponsor of Legends of…2014 Name Printed on Concert Ticket Recognition in all Press Releases Valet Parking Passes (4) Welcome Reception

Value: $ 125,000

Your Investment: $ 120,000 (The funds are used to pay for the Legends of 2013 artists expenses. In-kind contributions not accepted for this level. Cash only)

Poster printing deadline – December 30, 2013Program book printing deadline-January 29, 2014

Sponsorship Level: Co-Title (Artist Underwriters)

The Co-Title Sponsor’s names are incorporated into concert promotional material. For instance, if XYZ Company is a Co-Title Sponsor of Legends of...2014, promotional materials would read “Auntie Karen Foundation’s Legends of...2014 presented by XYZ Company, 123 Company and ABC Company”. Proceeds to benefit the Auntie Karen Foundation. The Co-Title Sponsors receive joint promotional and marketing exposure, including all of the following:

Sponsorship Type – Co-Title Sponsors


advertisement Live recognition at Concert by Emcee Logo on concert poster Name listed on Auntie Karen Radio Link for one (1) month Regional Media Promotion (TV, Radio & Print) Social Media Promotion (Facebook, Twitter) Electronic Media Promotion (Email Blast) Opportunity to include branded items for concert

attendees Radio Tagline-Presenting Sponsor of Legends of…2014 Recognition in all Press Releases Valet Parking Passes (4) Welcome Reception

Value: $ 65,000Your Investment: $ 60,000

(The funds are used to pay for the Legends of 2013 artists expenses. In-kind contributions not accepted for this level. Cash only)

Poster printing deadline – December 30, 2013Program book printing deadline -January 30, 2014

Sponsorship Level: Platinum

Type – Platinum


advertisement Live recognition at Concert by Emcee Logo on concert poster Name listed on Auntie Karen Radio Link for one (1) month Regional Media Promotion (TV, Radio & Print) Social Media Promotion (Facebook, Twitter) Electronic Media Promotion (Email Blast) Recognition in all Press Releases Valet Parking Passes (4) Welcome Reception



Sponsorship Level: Media Event Co-Sponsors

10 Tickets to Concert (Orchestra Level Seating) 10 Passes to VIP Reception Recognition on Concert Program Cover as a

sponsor Full Page Ad in Concert Program Recognition at VIP Reception Name/Logo prominently printed on material, signage

and advertisement Live recognition at Concert by Emcee Logo on concert poster Name listed on Auntie Karen Radio Link for one (1)

month Social Media Promotion (Facebook, Twitter) Electronic Media Promotion (Email Blast) Recognition in all Press Releases Valet Parking Passes (4) Welcome Reception

Your In-kind Investment: $ 10,000


Sponsorship Level: Diamond

Type – Diamond


advertisement Live recognition at Concert by Emcee Logo on concert poster Name listed on Auntie Karen Radio Link for one (1) month Social Media Promotion (Facebook, Twitter) Electronic Media Promotion (Email Blast) Valet Parking Passes (4) Welcome Reception



Sponsorship Level: Gold

Type – Gold


sponsor Full Page Ad in Concert Program Recognition at VIP Reception Name/Logo prominently printed on material, signage

and advertisement Live recognition at Concert by Emcee Logo on concert poster Social Media Promotion (Facebook, Twitter) Electronic Media Promotion (Email Blast) Valet Parking Passes (4) Welcome Reception



Sponsorship Level: Emerald

Type – Emerald


sponsor Full Page Ad in Concert Program Recognition at VIP Reception Live recognition at Concert by Emcee Logo on concert poster Social Media Promotion (Facebook, Twitter) Electronic Media Promotion (Email Blast) Valet Parking Passes (2) Welcome Reception



Sponsorship Level: Valet (2 Available)

Type – Valet

Valet Parking Marketing

Branded items for valet cars (300 Promotional Items)

4 Tickets to Concert (Orchestra Level Seating)

4 Passes to VIP Reception Recognition on Concert Program Cover as Silver sponsor Half Page Ad in Concert Program Recognition at VIP Reception

Name/Logo prominently printed on material, signage and advertisement

Live recognition at Concert by Emcee

Valet Parking Passes (2)

Value: $ 3,000 Your Investment: $ 2,500


Sponsorship Level: Silver

Type – Silver


4 Passes to VIP Reception Recognition on Concert Program Cover as sponsor Half Page Ad in Concert Program Recognition at VIP Reception

Name/Logo prominently printed on material, signage and advertisement

Live recognition at Concert by Emcee

Valet Parking Passes (2)

Value: $ 2,000 Your Investment: $ 1,500


Sponsorship Level: Bronze

Type – Bronze


2 Passes to VIP Reception Recognition on Concert Program Cover as sponsor Quarter Page Ad in Concert Program Recognized at VIP Reception

Valet Parking Pass (1)

Welcome Reception

Value: $ 1000Your Investment: $ 600


$7,000 VIP Reception Sponsor Package Special Listing in Concert Program as The VIP Reception sponsor, Logo on reception ticket; Gold Sponsorship Package.

In-Kind SponsorshipsIn Kind Sponsorships consist of a donation of a certain product or service instead of a direct financial contribution. For example, a hotel may provide rooms for entertainers; a restaurant may provide food, etc., in exchange for being recognized as a sponsor. There are numerous possibilities. The “market value” of the contribution must meet or exceed the specified amount listed in the sponsorship levels described above in order to qualify for sponsorship status. There can also be a combination of monetary and in-kind contributions. In-Kind Sponsor benefits will be based on the total market value of the donation and matched with benefits at the sponsorship levels described.

Friends of Auntie Karen SponsorshipsThe Auntie Karen Foundation understands that there are many small businesses, entrepreneurs and individuals who might like to make contributions other than those set up for larger companies. We came up with “Friends of Auntie Karen” Sponsorships to meet these needs.

Executive Business Package The Executive Business Package includes two Orchestra seats to the concert, 2 reception passes and ¼ page ad, valet parking pass (1). Cost $ 400.00. Valued @ $ 500.00.

Small Business Package The small business package includes two (2) Grand Tier seats to the concert, two (2) reception passes and one (1) business size card ad, valet parking pass (1). Cost $ 300.00. Valued @ $ 350.00.

Student Scholarship Package The student scholarship package ten (10) student balcony seats and one (1) business size card ad. Cost $ 500.00.

PatronThe VIP package includes one (1) Orchestra seat to the concert, one (1) reception pass;

your name listed as a friend of Auntie Karen in the program booklet. Cost $ 150.00.

Sponsorship Opportunities available through Auntie Karen Foundation only

v. 12-2-13

SPONSORSHIP AGREEMENT

_______________________________________________________Company Name_______________________________________________________Contact Name_______________________________________________________Address_______________________________________________________City,State, Zip ______________________________________________________Phone Fax_______________________________________________________Email Address_______________________________________________________Website

Major SponsorTitle (Artist Underwriter) $ 120,000 Co-Title (Artist Underwriters) $ 60,000 Platinum $ 25,000 Media Event Sponsor $ 10,000 Diamond Sponsor $ 10,000 Gold Sponsor $ 7,000 Emerald Sponsor $ 5,000 Valet Sponsor $ 2,500 Silver Sponsor $ 1,500 Bronze Sponsor $ 600

Event/In-kind SponsorFriends of Auntie Karen Packages Executive Business $ 400 Small Business $ 300 Student Scholarship Pack- Master $ 500 Patron $ 125 Student Scholarship (s) _____ x $ 75 = _______ Donation $ _______ In-kind Value $ _______ _______________________ $ _______________________________________________in-kind item - list additional items on back.

Program Guide Ad Full Page $ 500.00 1/2 Page $ 250.00 1/4 Page $ 125.00 Business Card $ 75.00 Name (Friend) $ 25.00

PaymentPlease make checks payable to Auntie Karen Foundation and mail to Auntie Karen Foundation, PO Box 602 Columbia, SC 29202

Enclosed is my check for $_________

Signature (I agree to purchase a sponsorship package as outlined.)

________________________________________________

Credit card payments can be made online at www.auntiekaren.org. All contributions are tax deductible to the extent allowed by law.

Sponsor Information

Artwork requirements:

When supplying ads on CD or Zip Disc, please include a clean laser printout for reference.PDF files that have been stuffed to a file size of 10 megabytes or less can be emailed directly to: [email protected] best reproduction quality, please supply artwork for ads digitally.If you cannot supply digital art, please make sure artwork is black and white and as clean as possible.Basic art ad can be created if no artwork is available.*Artwork needs to be submitted electronically to [email protected]

*Design Fees All artwork not Camera Ready is subject to a Design Fee. All Design Fees will vary due to the amount of time necessary to prepare the ad. Fee will be set and agreed to before work commences.

Deadlines: Poster/Marketing Material - December 30, 2013Printing - January 29, 2014

Ad SpecsFull-Page 7.5” x 10”Half-Page (W) 7.5” x 5” Quarter Page (W) 3.75” x 5” Business Size (W) 3.75” x 2.5”

FORMATS: JPEG, TIFF, PDF (300 DPI minimum resolution). Only files in the above specified formats will be accepted.

Sponsorship Opportunities

Office Use OnlyReceived by____________________________________Cash Amount ___________ Online Amount ________Check Amount __________ Check # ________Ad received ___________

v. 12-2-13

HALF PAGE7.5” X 5”

QUARTER PAGE3.75” X 5”

BUSINESS CARD3.75” X 2.5”

AD SIZES Full-Page 7.5” x 10”

Half-Page (W) 7.5” x 5” Quarter Page (W) 3.75” x 5” Business Size (W) 3.75” x 2.5”

FULL PAGE 7.5” X 10”

Documents

Legends of...2014 Sponsorship Book