LegaLilleLegal Firm in Lille

Pinke Barbara Dugueyt Pierre

Zagni Mélodie Le Priol GaëtanCorfa Maxime

Summary

I - Introduction: Who are we? What do we do?

II - What is google Adwords?

III - What is Google Analytics?

IV - Difficulties and limits of advertising in Google

Introduction

Who are we?:

LegaLille is a legal enterprise situated in Lille. Our cabinet consists of professional lawyers and advisers with lot of experience whose aim is to obtain the best possible outcome for you, your family and your company.

What we do:

Advising clients (individuals or corporations) about their legal rights and

responsibilities

Representing clients in civil or criminal cases

Business transactions

Any other matters in which legal advice and other assistance are sought

I - Google AdwordsWhat is it?• System developed by Google• To marketing products and services in the Google SE• Via the use of placed text ad • appears when people search for phrases related to the offer

→ Sponsored link

“Pay-per-click” offer (PPC or PPM)

How does it work? Create your campaign Choose your keywords Use them in the ad text Use an URL linked to your ads Follow your performances

How to create your ad campaign ?

Choose :• which network (google search/display network)• which device (computer, smartphone, tablet)• which language• your budget

Then :• The title• Description lines• Url (display and destination)• Key words

II - What is Google Analytics?

Service offered by Google Generates detailed statistics about a website’s traffic and traffic sourcesMeasures conversions and salesFree tool, accessible for everyone

Lot of features:• Analyse tool (creation of reports)• Content (performance analysis, most consulted pages)• Success analysis of marketing campaign on social

networks (via users’ shares)• Conversions analysis (number of visitors, amount of

sales…)

Analyzing your ad campaign

Analyzing your ad campaign

Analyzing your ad campaign

 copy/paste your tracking code in each webpage you want to follow:

Choose your session and campaign duration

How is Google Analytics relevant for an Ad campaign?

Helping to evaluate and estimate fully our advertising campaign:

• Establish relationships between visitor's behaviour and the advertising campaign

• Evaluate the performance of Ads on social networks, mobile phones, search engines

• Overview and improve of those performance

• Estimate the activity level of your website, with or without the advertising campaign

Difficulties and limits of advertising in GooglePrice → regarding the reputation. Pay more doesn't mean you’re at the top rank

The “problem of 1st Page” → If you’re not at the first page, almost nobody can see you

Unlinked ads regarding researches → Ads not adapted to the kind of researches

Adblock → software that remove all ads on internet