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Fairtrade 2010
THE WIDER WORLD THE FOOD CRISIS
For people to be hungry in the 21st century is neitherinevitable
nor morally acceptable. The solution lies inpro-poor policies that
prioritise the needs of small-holder farmers. We must tackle
poverty, unfair trade
rules and climate change (OXFAM 2009).
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Fairtrade 2010
The wider world - global food security challenge
Perhaps worlds largest challenge
171 million children under 5 years old stunted
Rapidly growing world population
Land grabbing
Effects of climate change
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Fairtrade 2010
WE KNOW THAT
Food security underpins global security; Food trade is central
toglobal trade; and agricultural development is the best route
toachieving economic growth that reaches the rural poor andmost
vulnerable in low income countries.
Agricultural development on its own is not enough.
Fairtradeprovides the missing link: a just trade
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Fairtrade 2010
What if we cared?
Fairtrade 2010
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WHAT IF
farmers couldirrigate andfertilize theirland
& earn moneyto be able toinvest
$
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Fairtrade 2010
WHAT IF
investmentscontribute tobetterinfrastructure,
leading toimproved
access tofood, lesswaste andimprovingfarmers
income
$$
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Fairtrade 2010
WHAT IF
investmentslead to better
schools
improvinglitteracy andknowledge
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Fairtrade 2010
Its not a dream !
It requires fairer trade conditions forfarmers and workers.
To provide them the opportunity to
improve their lives and plan for theirfuture
To build sustainable livelihoods
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Fairtrade 2010
The Montpellier Panel Report 2012
Resilient Markets
Reduce food price volatility
Facilitate private investment
Build enabling environments
Enable resilient and sustainableintensification
Combat land and waterdegradation
Build climate smart agriculture
Resilient Agriculture
Scale up nutrition
Focus on rural women andyouth
Build diverse livelihoods
Resilient People
Growth with
Resilience
PoliticalW
ill
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Fairtrade 2010
The essence ofFairtrade
Uniting farmersUniting workers
PEOPLEEqual rightsBan child labor
Living wage income Right to unify Safe work
Profit
Minimum priceFairtrade premiumPre financingLong term
contracts
PlanetLimited agro chemicalsWater & waste
management
Inter cropping
Sustainable livelihoods
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Fairtrade 2010
What if?
We all, including us in Israel, team up to create the scalethat
is needed to significantly contribute to combattingone of the
worlds biggest challenges achieving foodsecurity
And
We all team up to ensure that the Fairtrade productsthe
consumers buy have positive ecological/socialfootprint.
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Fairtrade 2010
Fairtrade: Doing business differently
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Fairtrade 2010
STRUCTURE
Fairtrade Labelling Organisations International
(FLO) unites 28 National Fairtrade organisations(NFOs) and 3
Producer Networks (PNs)
FLO-CERT is the leading international socialcertification
body
FLO-CERT inspects and certifies producerorganisations, as well
as audits traders
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Fairtrade 2010
Fairtrades scope
For consumers:national organizations in 26
countries
Products available in over
100 countries
For producers:60 producer countries
3 Producer Networks
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Fairtrade 2010
DEEPENIncreasing the valueeach producer gets
from their involvementin Fairtrade
BROADEN
Scaling-up the
number of producers,products & countriesDeliver
scale
with integr i ty
STRENGTHEN
Maximizing the directimpact of everything we
do and leveraging widerchanges where possible
Global Strategy
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Fairtrade 2010 14 May 2010
Fairtrade Facts
2008-2010 22 percent increase in Fairtrade Premium
returns to producer organisations
24 percent increase in Fairtrade sales values
by producer organisations
Fairtrade 2010
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Fairtrade 2010
Fairtrade in the context of the food security challenge
Fairtrade strengthens smallholder economy
Emphasis on working with small farmers. In several products
exclusively.
Grow their own food next to export crops (as a rule)
Market access against fair prices helps producers
livelihoods(and keeping their land)
Earned money is spent locally to stimulate that economy
Labour intensive way of working source of income for many,
often less demanding on the environment
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Fairtrade 2010
Tea Producer
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Fairtrade 2010
Fairtrade in the context of the food security challenge
Fairtrade builds up organisation, empowerment Strengthening of
civil society. Holding leaders accountable for
their policies. Giving people a voice.
Defence of land rights, countering land grabbing
Organisation is platform for collective investments, learning
andinnovation
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Fairtrade 2010
Fairtrade in the context of the food security challenge
Fairtrade premium - producers make collective investments
Grow yield: sustainable increase of food production.
Climate adaptation projects to counter decreasing yields
Climate mitigation: e.g., preserve tropical forests
Low carbon agriculture: renewable resources instead of
fossil ones Invest in better water management
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Fairtrade 2010
Fairtrade Premium
School uniform for all childrennking water facilities at
schools
F i d i h f h f d i h ll
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Fairtrade 2010
Fairtrade in the context of the food security challenge
Fairtrade premium - producers make collective investments
Diversification: reduces economical vulnerability, more
varied food intake to counter malnutrition
Better food information systems, awareness programs;
health and child care
Education
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Fairtrade 2010
Drip irrigation
in Gujarat
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Fairtrade 2010
Purchase of agricultural implements with FT premium
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Fairtrade 2010
ISEAL CODE
Fairtrade Standards are set in accordance with the requirements
of the
ISEAL Code of Good Practice for Setting Social and
Environmental
Standards
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Fairtrade 2010
Fairtrade in Action
1.2 million small-scale farmers and
workers from 905 organizations in 60
countries benefit (2010)
Tens of millions of Euros in Fairtrade
Premium each year (51.5 million in 2010)
Invested in business, production,
community infrastructure, career
development, education
On-the-ground training from FLO
Computer centre at Sunstar Group of Organic Ricefarmers,
India
FLO / Didier Gentilhomme 2010
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Fairtrade 2010
4.36 Billion(2010)
8301132
1609
2381
2894
3394
4360
2004 2005 2006 2007 2008 2009 2010
inMillionEuros
Strong consistent market growth
Estimated Global Retail Sales
Fairtrade in Action
Buying Fairtrade
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Fairtrade 2010
Buying Fairtrade
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Fairtrade 2010
Fairtrade CampaignsThe Fairtrade Towns campaign
1000+ Fairtrade Towns in 24 countries(London, San Francisco,
Rome)
5 goals to increase Fairtradeavailability & awareness
Grassroots-led: city council, business,schools, media, etc.
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Fairtrade 2010
Consumer Trust
Independent certification body FLO-
CERT is ISO 65 Accredited
72% believe independent certificationbest way to verify ethical
claims*
6 in 10 (57%) have seen theFAIRTRADE Mark, 9 in 10 of thosetrust
it*
* GlobeScan, sample size 17 000 in 24 countries, 2011
F i t d l
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Fairtrade 2010
Fairtrade sales
Fairtrade sales reached almost 5 billion euros in
2011. There are 3000 licensees around theworld, selling FT
products in over 70 countries.The products are marketed and
promoted byorganisations working in 28 countries. Not in
Israel (yet)...
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Fairtrade 2010
CorporateEngagement
Dozens of 100% Fairtrade companies +
100% commitments from global brands:
Nestle KitKat
100% Fairtrade in UK & Ireland
Ben & Jerrys
100% Fairtrade in Europe
Starbucks
100% Fairtrade espresso in Europe
Doubling of Fairtrade purchases in
2009
$20M small farmer loan program
Cadbury Dairy Milk
100% Fairtrade in UK, Ireland,
Canada, Australia, New Zealand
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Fairtrade 2010
Our VisionA world in which all producers can enjoy secure and
sustainable
livelihoods, fulfill their potential and decide on their
future.
Cidora Samaniego Yancallaco, CEPICAFE coffee cooperative, Peru.
LinusHallgren / Fairtrade Sweden
IT IS TIME FORISRAEL TOJOIN US!
We have had enough of
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We have had enough ofunfair trade; it is time tohave some fair
trade
(Michael Brown)
Thank you!
