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Creative Individual

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1. Traits of Creative person

2. Beliefs of a creative person

3. Motivation to creativity

4. Creativity- An Adult Function

5. Blocks to creativity

6. Strategies for unblocking

7. Stories of rural innovators in India

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BASIC CONCEPTS Creative thinking represents a combination of

logic and intuitive approaches Being creative means dealing with the aspects and

possibilities of today and tomorrow That requires a person to be open to everything

new, do not stick to things that we are all used to,do not adhere to yesterday so much

Creativity does not mean dreaming, it meansproductive managing of specific tasks. Only a creative approach to the problem solution

can be successful.

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Creativity in organizationsto enhance creativity in business, three components

are needed: Expertise (technical, procedural & intellectual

knowledge), Creative thinking skills (how flexibly and imaginatively

people approach problems),

and Motivation (especially intrinsic motivation).

.

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Creativity and economics Joseph Schumpeter: creative destruction- the way in

which old ways of doing things are endogenously destroyedand replaced by the new.

Paul Romer: the recombination of elements to producenew technologies and products and, consequently,economic growth. Creativity leads to capital, creativeproducts are protected by intellectual property laws.

The creative classas important driver of moderneconomies. Richard Florida in The Rise of the CreativeClass, 2002 popularized the notion that regions with "3 T'sof economic development: Technology, Talent and

Tolerance" also have high concentrations of creativeprofessionals and tend to have a higher level of economicdevelopment.

Important aspect to understanding Entrepreneurship.

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Stages of creative process Orientation: Need identification, intention to

create Preparation: Information collection, problem

formulation Incubation: seeking solution, evaluation of

variants, unconscious thinking Illumination (Eureka!): synthesis, creation of

ideas Realization: transformation of the idea into realityVerification: evaluation, learning, improvement

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Barriers to creativity - 1

The value of getting things right time can induce a fear ofmistakes and experimentation.

So can a blame culture where people become afraid ofmaking mistakes.

Managers who are not as secure as they should be can resist

or block ideas that are not their own or which they see asthreatening.

A culture that over emphasizes cost containment,processes, consistency or efficiency.

A reward system that too exclusively celebrates gettingthings done fast with no mistakes.

A general fear of risk taking, wanting to analyze everythingto death, to wait and see what others do in the marketbefore acting.

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Barriers to creativity - 2 A lack of explicit funding for experimentation. A strict requirement to demonstrate the value of an idea

before it has a chance to prove itself.

A tendency to shoot down novel ideas as a way of scoringpoints. An over allegiance to past successes, proven experience and

tried and tested methods. A suspicion of novelty, a fear of the unproven.

A resistance to learning from mistakes or trial and error, atendency to blame external factors or other people forfailures rather than to learn from them.

Short termism - a drive to meet short term financial goalsrather than to invest in the future.

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1. Sensitivity to surroundings and problems

2. Idea Fluency

3. Flexibility and openness

4. Imaginative- more imp than knowledge,5. Curious and inquisitive

6. Perseverance- hard work and application of time (design)

7. Tolerance of ambiguity

8. Courage and Challenge

9. Constructive Discontent- ability to see a need forimprovement

10. Ability to suspend Judgment and criticism

11. Optimistic- see good in bad

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1. Problems can be solved.- faith, experience,commitment of time and energy

2. Problems lead to improvements.

3. A problem can also be a solution.-find good idea inbad solution

4. Mistakes are welcome.

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1. Hedonism or materialism desire to live with pleasure2. Career Success-achievement and progress in career

3. Desire for original achievement-accomplish somethingnovel in life4. Power and authority-5. Self Esteem or personal development-to become what

ones want to be

6. Affiliation-7. Altruism- believe in helping others and doing good8. Security- protection of interest of life-assurance of

needful fulfillment

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Your Challenge [Here] What exactly are we doing and

why?

Whos the boss? Whos on the team?

How much time do we have?

How much money do we have?

What is out of bounds?

How do we keep score?

What happens if we succeed?Fail?

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1. Age and creativity-

2. Individual Ego States and creativity

Adult Ego and creativity Natural Creativity

Nurturing Parent

Little Professor

Adaptive Child

Critical Parent

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Ego State Description Contribution

Critical Parent Controlling, critical,traditional, rules,regulations, policies

Negative

Nurturing Caring, nurturing,protecting, encouraging,guiding

Positive

Adult Rational, evaluative,positive perceptiveness,self confidence, risk taking

Positive

Natural Child Curiosity, initiative,

fearlessness probing

Positive

Little Professor Divergent thinking,innovativeness

Positive

Adaptive child Adjustment, acceptance Negative

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Blocks.. Myths:

1. Every problem has only one solution- only one right

answer2. The best solution has already been found

3. Creative answers are complex technologically.

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Blocks to creativityAttitudes

1.Natural resistance- problem

2.Laziness- It cant be done3. Lack of confidence- I cant do it

4. Fear of ridicule-what will people think

5. Opponent within ones head-disagree ,too expensive

,too risky

6. Prejudice-preconcieved ideas

7. Disregard for some solutions-

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Barriers to creativity - 1

The value of getting things right time can induce a fear ofmistakes and experimentation.

So can a blame culture where people become afraid ofmaking mistakes.

Managers who are not as secure as they should be can resist

or block ideas that are not their own or which they see asthreatening.

A culture that over emphasizes cost containment,processes, consistency or efficiency.

A reward system that too exclusively celebrates gettingthings done fast with no mistakes.

A general fear of risk taking, wanting to analyze everythingto death, to wait and see what others do in the marketbefore acting.

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Barriers to creativity - 2 A lack of explicit funding for experimentation. A strict requirement to demonstrate the value of an idea

before it has a chance to prove itself.

A tendency to shoot down novel ideas as a way of scoringpoints. An over allegiance to past successes, proven experience and

tried and tested methods. A suspicion of novelty, a fear of the unproven.

A resistance to learning from mistakes or trial and error, atendency to blame external factors or other people forfailures rather than to learn from them.

Short termism - a drive to meet short term financial goalsrather than to invest in the future.

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Inhibitors of Creative ThinkingPersonal Block Problem SolvingBlocks

Contextual Blocks

Lack of self-confidence

A tendency to conform

A need for thefamiliar/habit-bound

thinking

Emotional numbness

Saturation

Excessive enthusiasm Lack of imaginative

control

Solution fixedness

Premature judgment

Habit transferUse of poor

approaches

Lack of disciplined

effort

Poor language skillsRigidity

Scientific reasoning

provides a panacea

Resistance to newideas

Isolation

Negative attitude

toward creative thinking

Autocratic decisionmaking

Experts

An over-emphasis on

competition or

cooperation

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Strategies for unblockingAwareness-identify blocks. introspection

Analysis and diagnosis-

Help from credible source-guidance andencouragement from expert

Inoculation-move from low risk to high risk

Reward-

Goal setting

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Employees allowed to spend 15% oftheir time each week innovating

products which they do not have toaccount for

a.Allows easy access to funding forideas that appear viable

b.Rewards tied to innovationc.Spends 6-7% of the firms revenueon R&D each year