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Learning by Moving. By Marcel Ekkel Vicky Lo Walter Chan Mrinalini Rubin Quentin. Vision and Scope. Service The kind of an organized activity on weekly/daily basis for kids which is fun, high in learning (discovering), outdoor and high in physical activity Target Group - PowerPoint PPT Presentation
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Learning by MovingBy
Marcel EkkelVicky LoWalter ChanMrinalini RubinQuentin
Vision and Scope
Service The kind of an organized activity on weekly/daily basis
for kids which is fun, high in learning (discovering), outdoor and high in physical activity
Target Group◦ Children 9-12 year old
Service
Vision and Scope
Biggest Problem Today Children take lot of classes in the evening and
don’t have time for outdoor physical activities In limited time, they play video games or other
mobile games indoors Parents lack of understanding on how to keep
their kids busy indoors and outdoors Money constrints
Problem StatementHow to enhance the exploratory
and discovery capabilities in children (9-12 years) through outdoor physical activities.
User ResearchTarget Group
◦Children (9-12 years)Research Sample
◦Parents with children of age 8-12 years old
◦Children of age 8-12 years oldResarch Location
◦The Pacifica Shopping Mall (Lai Chi Kok)◦Had lot of learning centers with children
and parents◦2-March-2013 3:30pm-4:30pm
InterviewQuestion
◦How do children spend time after school?
◦What activities they do in free time? Why?
◦What activity you do with children? Why?
◦Do you think your children are getting enough outdoor physical activities? Why?
PersonasPersonal Information
◦ Name: Susan◦ Age: 35 years old◦ Location: Pacifica
Quote◦ It is important to have balance of academic and
physical activity.Back Story
◦ I am a financial consiltant and have a busy working life most of the time. I’m at home late at night. So I’m really cherish the weekend time and a short moment at night with kids, though it’s hard to have a balance life.
Personas Motivation
◦ Concern: Mainly time and safety issue as I don’t have too much time while I would spend time with family on weekend. I would like to ensure the kids are safe and that’s the reason I didn’t take kids to the outdoors so often. But if there is any chance to do so, I would participate with our kids.
Frustrations◦ Not enough time.(parents) ◦ Play video game (kid)
Ideal Expeience◦ Place: Located not far from town◦ Safe◦ Physical Activities◦ Learn kind of academic knowledge => first hand kowledge
Service
Pre Service PeriodAdvertisement
◦Website, BrochureSocial Media
◦Facebook, Twitter, Parenting Forums
Service Period
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Post Service PeriodCustomer Relationship Management
◦Newsletter to inform customes about other outdoor activity excursion send photos, feedback form.
Social Media◦Open FB group and allow sharing.
Word-of-Mouth◦Learning by playing, getting physical
exercise, allowing other parents to have a look.
ExpectationPlayMeet FriendsHave FunSafety EnvironmentLearn Something Aligned to
CirriculumBe ActiveEasy Drop-off / PickupRapid Response on QuestionsQualified Staff
ExperiencePlay with FriendsLearnBe activeSupervised
SatifactionHappiness
DisatifactionInjury
