This is Bonus Video 1.2 in the course:

Learn How To Write Copy

The 7 Steps To Writing

Great Copy

Secrets To Writing Successful Copy

• Headlines • Websites • Blogs • Newsletters • Emailers • Sales Letters • Brochures • Advertisements

Here’s a 7-point structure for writing anything

Sub-headline

Headline 1

2

5

6

7

4

3

Features & Benefits Features & Benefits Features & Benefits Features & Benefits Features & Benefits Features & Benefits

• Gives you a starting point – a ‘way in’ • Helps overcome procrastination and writer’s block • The formula is the basis for all great direct response

advertising • Delivers a better result than ‘flying blind’ • Overcomes the need to ‘be creative’ • Can write any component at any time – no need to

write it in any order

Why use this template?

One component at a time…

Headline 1

The Top 7 Headline Formulas

1. How To… 2. Here’s How.. 3. Learn How…

4. Ask A Question 5. The Lists 6. Numbers 7. Attention …………… (target market)

This session…

• “A Strange Experience Saved Me From Bankruptcy.”

• “How A Strange Experience Saved Me From

Bankruptcy.”

Compare the two

• 2a. The ‘Here’s How’ Headline

• 2b. The ‘Learn How To’ Headline

Add a twist…

Adapt It To Suit You…

How To Get Rid Of The Flabby Bits

Around Your Thighs

Here’s How I Won The

South Pole Marathon

Here’s How To Check If Your House

Has Termites

NASA Doctor Reveals How To Reverse

Brain Age

Learn Why Buying Sweat Shop-Free T-shirts

Helps Save Lives

Learn How To Arrange Flowers Like A

Professional Florist