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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
May 2010
Plug-in Electric VehiclesGetting PEV Ready
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
Overview
• SCE has been an industry leader with plug-in electric vehicles (PEVs) since 1988 and is now preparing for their launch in 2011
• Southern California will be a hot spot with vocal early adopters wanting to charge at home, work, and public locations
• SCE and many utilities nationwide are working with automakers, cities, and other stakeholders to help:
– Streamline the home charging installation process
– Develop public charging infrastructure plans
– Collaborate on education and outreach
– Seek vehicle and infrastructure incentives
• PEV efforts may help cities comply with SCAQMD rule 2202 and may be a policy option as the region implements SB 375
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
Typical One-Way Miles from Home to Work
Source: GM/US Bureau of Transportation
78% of customers commute40 miles or less daily
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
0
200
400
600
800
1,000
1,200
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
High
Mid
Low
The New Wave of Plug-in Electric Vehicles
• Over next three years, 10 – 14 models being introduced by major automakers and 5 – 8 models by start-ups
• Southern California will be an early target market
• Residential consumers will want streamlined installation process
• Businesses will want workplace and public-access chargeports
• Governments will want chargeports for their fleets, employees, and citizens
Cumulative Plug-in Vehicles in SCE Service Area(in thousands)
Note: Chart includes both plug-in hybrid and battery electric vehicles.
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
What is Different Today versus the 90’s
US “oil addiction”$80 barrel… $100 by ?$3+ @ pump…$4+ by ?
Plug in vehicles building from the hybrid baseLithium Ion battery maturityComputer controlled energy management systemsFederal research and development success Federal stimulus dollars for vehicle and battery plant construction Federal and state commitment - $’s and “Bully Pulpit” focus
Consumers demanding better MPG- Government & industry is responding
Majority of Americans want reduced foreign oil dependence
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
Battery Electric & Plug-in Hybrid Vehicles
• All Electric Range: 60 to 200 Miles, depending on battery size
• Level II Charging
– 240 v (40 amp)
– 4 to 6 hours charge
• Target markets:
– Urban Commuters
– Second Car in Every Home
• Unlimited range
• 10 to 40 mile all electric
• Level I and Level II Charging
– 120 v – 240 v
– 6 to 8 hours Level 1
– 3 to 4 hours Level 2
• Target Market: all automotive applications
BEV – Nissan Leaf PHEV – Chevy Volt
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
SCE & Other Utilities Support Nationwide Pledge*
Accelerate introduction of PEVs into utility fleet operations
Vehicle & Infrastructure
Incentives
Customer Support
Customer & Stakeholder Education
Infrastructure
Utility Fleets
We need the support &
collaboration of cities and
other stakeholders
to achieve these
objectives
Work with federal, state, and local stakeholders to encourage adoption through purchase incentives, tax rebates, off-peak
charging rates, and subsidized parking
Collaborate with state & local officials, autos, and other stakeholders for
comprehensive education outreach to PEV customers
Deliver exceptional customer care on questions ranging from 2nd meters to rates
Work with stakeholders to facilitate a streamlined charging installation process
Ensure no power grid impacts from PEVs
Help develop comprehensive local charging infrastructure plans
* through Edison Electric Institute
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
Benefits of PEV Leadership & Collaboration
1. Position itself as a champion on major green issues
2. Better compete for grants and other public funds for PEV public infrastructure
3. Improve the overall satisfaction of its constituency
4. Derive additional EV value for its community– Dollars that normally go international instead stay local
(???)– Increased individual expendable income– Environmental and health benefits to citizens
By participating in regional applications for PEV-related funding, collaborating with SCE to improve the home charging installation process, and extending education & outreach efforts, a city can:
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
Charging Infrastructure Challenges
• Need seamless experience to support adoption
• Many potential providers• Codes & standards for new construction
Single Family Residential
Multi-unit Residential
Business / Commercial
Public / Street
Most important to address through streamlining of
processes
Some of the Issues Takeaways
• Regional infrastructure needed to reduce range anxiety
– Millions of dollars of funding available thru CEC, SCAQMD, others
– Work with SCE & other cities to create regional applications for funds
• Building codes & standards needed to ease future integration
• Typically, more complicated installations with numerous sizes & configurations
• Work with variety of landlords, HOAs, businesses, etc.
• Workplace / employee charging infrastructure is 2nd most important to develop
• Early focus is to upgrade 2,000 – 3,000 existing public chargeports / stubs
• Timing with market growth is important
Charging Locations
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
• Time delays, scheduling issues
• Coordinating multiple entities
• Time delays, scheduling issues
• Time delays, scheduling issues
• Meter set and energized
• Utility time delays, scheduling & checking of neighborhood grid system capability
• Potential customer confusion and wasted time
Problem: Single-Family Installation Process
Customer Purchases
Vehicle
Contact Utility, Find Electrician
Service Planner Assessment
Electrician Installs EVSE
City Inspection
Meter Setting & CompletionBased on SCE experience in 2009,
this process can take as many as 50 days to complete.
Multiple parties / handoffs and lags are the cause, with SCE, electrician, and
city processes equally responsible for length.
• Customer maybe unclear what infrastructure is needed at home
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
Solution: Improving Customer Experience
Achieving a one-week installation process will require better customer education, improved coordination among parties,
and a common, streamlined installation process
Customer Education &
Outreach
Customer Vehicle
Purchase
Improved Installation
Streamlined City
Processes
• Help set consumers expectations
• Help encourage consumers to determine needs & costs prior to buying car
• Automakers, auto dealers, websites and others help educate the consumer during the purchase process
• Utility alerted & customer directed for information
• Review city inspection requirements
• Installation guidelines & manuals
• Explore pre-authorized installations and after-the-fact inspections
• Explore online permitting
• Help explore new electrician installation scenarios
• Improve utility processes
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
•Public Infrastructure – Getting Ready
•City of Los Angeles – LADWP – and 28 other cities and organizations applied for $3.2 Million California Energy Commission Funding to build out previous infrastructure
•Coulombe receiving $30 Million stimulus grant – 9 national locations – 5000 public chargers, California estimated to receive $6M
•Other third parties planning public infrastructure investment to meet perceived market demand
•SCE beginning to receive calls from commercial entities considering public charge port infrastructure
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Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
Near-term Collaboration
1. On-going dialogue to understand the current city process and review opportunities for streamlining
2. Work with state & local bodies to coordinate building codes & standards that address PEV issues
3. Regional partnerships to seek funding for chargeport infrastructure in public lots / streets, workplaces, retail and community destinations, and vehicle fleet locations
4. Discuss opportunities on education and outreach (e.g., linking websites, handouts, copy for newsletters, etc.)
Visit www.sce.com/pev and take our 5-minute survey
Leading the Way in Electricity SM
SOUTHERN CALIFORNIA EDISON
May 2010
Plug-in Electric VehiclesGetting PEV ReadyRobert L. Graham