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Lauren DeCandido
Conceptor Extraodinaire & Copywriter with Flair
Lauren DeCandido
Adventures in Idealand
Once upon a t ime there was a girl named Lauren. Conceptor extraordinaire and a Copywriter with f lair,
she grew up in the small town of Bryn Mawr, Pa.Then attended school at Syracuse University, “Go Orange!” she would say.
Of f to the Big Apple she f lew, where she took a big bite! The city that never sleeps was the loveliest si te.
She met pr ince charming and t ied the knot, They saw Par is, I taly and Ireland and did quite a lot .
Now they are a family with Serena, their baby girl .Sett led in Stamford, l iving each great day to the ful lest as i t unfurls.
Here you’l l discover the ideas Lauren created along the way,as she continues to make br il l iant things happen, near and far,
to present day.
L a u r e n D e C a n d i d o |Evolut ion Fresh Ais le Signage
Evolution Fresh Grocery and Natural Channel (Shelftalk Version 01)
Experience Nature
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in pure form
SmartSource Shelftalk
SM XX-XX XXXXXX
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never heated
in pure form
Evolution Fresh Grocery and Natural Channel (Shelftalk Version 02)
SmartSource Shelftalk
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Evolution Fresh Grocery and Natural Channel (Shelftalk Version 03)
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L a u r e n D e C a n d i d o |Evolut ion Fresh Hot Yoga Promotion
Evolution Fresh Experimental Execution (Neck Hanger V2)
breathe in the heat.
with cold-pressed.
Bring this into any Breathe Hot Yoga Studio and take
EXPIRES 6/1/2013
Visit breathhotyoga.com for studio locations and class schedules.
$5 Off any classOne voucher per customer, per transaction.
© 2013 Evolution Fresh Inc. All rights reserved.
$ 5 OFF ANY YOGA CLASS $ 5 OFF ANY YOGA CLASS
Nature knows best. That’s why we don’t heat it.
cold-pressednever heat pasteurized
ElastiTag® Pat. 7281345, 7640687
Evolution Fresh Experimental Execution (Neck Hanger V2)
breathe in the heat.
with cold-pressed.
Bring this into any Breathe Hot Yoga Studio and take
EXPIRES 6/1/2013
Visit breathhotyoga.com for studio locations and class schedules.
$5 Off any classOne voucher per customer, per transaction.
© 2013 Evolution Fresh Inc. All rights reserved.
$ 5 OFF ANY YOGA CLASS $ 5 OFF ANY YOGA CLASS
Nature knows best. That’s why we don’t heat it.
cold-pressednever heat pasteurized
ElastiTag® Pat. 7281345, 7640687
Evolution Fresh Experimental Execution (Neck Hanger V2)
breathe in the heat.
with cold-pressed.
Bring this into any Breathe Hot Yoga Studio and take
EXPIRES 6/1/2013
Visit breathhotyoga.com for studio locations and class schedules.
$5 Off any classOne voucher per customer, per transaction.
© 2013 Evolution Fresh Inc. All rights reserved.
$ 5 OFF ANY YOGA CLASS $ 5 OFF ANY YOGA CLASS
Nature knows best. That’s why we don’t heat it.
cold-pressednever heat pasteurized
ElastiTag® Pat. 7281345, 7640687
L a u r e n D e C a n d i d o |Evolut ion Fresh Brand Planning Communicat ion
5/13/2013
1
L a u r e n D e C a n d i d o |Target Starbucks Anniversar y Ad
We love growing with you.
Happy 50th anniversary, from your friends at Starbucks®.
Target opens its 1,000th store
Target exceeds $50 billion in annual sales
Target becomes the first USDA certified organic product retailer
Target expands into Canada
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Starbucks introduces DoubleShot® expresso and Frappuccino®
Starbucks card launches
Starbucks establishes a social media presence
Starbucks becomes the world’s largest buyer of Fair Trade Certified™ Coffee
Starbucks launches Free
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2001
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The Bullseye logo designis revamped
First $1 billion in annual sales
First Starbucks opens in Seattle’s Pike Place Market
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Target unveils brand promise, Expect More. Pay Less.®
An English Bull Terrier named Arielle, appears in his first
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First international Starbucks opens in Vancouver
Updated logo focuses on the Siren’s Face
Starbucks introduces kiosks and drive-throughs
Packaged coffee is introduced in the
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To old friends doing new things.
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Target’s first grand opening is Roseville, MN
Target becomes the first USDA certified organic product retailer
Target unveils brand promoise, Expect more. Pay Less.®
Starbucks opens first store in Pike’s Place Market in Seattle, WA
Starbucks introduces kiosks and drive-throughs
Starbucks becomes the world’s largest buyer of Fair Trade Certified™ Coffee
Starbucks introduces packaged coffee in the United States
Target opens its 1,000th store
The Bullseye logo design is revamped
The new Starbucks logo focuses on the Siren’s Face
Happy 50th anniversary Target.
L a u r e n D e C a n d i d o |”People Makes I t Real” Shopper 360 Kick Off
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L a u r e n D e C a n d i d o |Post I t ! 360 Campaign
Direct Mai l
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L a u r e n D e C a n d i d o |Crest Enamel Shield Magazine Ad & Web Banner Ads
L a u r e n D e C a n d i d o |Sparkle Walmar t A l l You Ad
when you purchase any ONE (1) package of Sparkle®
Paper Towels, 8 Roll or larger.
CONSUMER: Redeemable only by purchasing the specific brand and size. Void if reproduced, purchased, transferred or where prohibited, taxed or restricted by law. Any other use constitutes fraud. Consumer pays sales tax. LIMIT ONE COUPON PER ITEM PURCHASED. RETAILER: Mail to: Georgia-Pacific Consumer Products LP, CMS, Dept. 30400, 1 Fawcett Drive, Del Rio, TX 78840 to signify your compliance with our Coupon Redemption Policy and to be reimbursed for the face value, plus 8¢ handling. Good only in the USA. Cash value .001¢. ©2013 Georgia-Pacific Consumer Products LP. All rights reserved. Sparkle, Sparkle & House logo, Thirst Pockets, Big Circle Emboss, and the Georgia-Pacific logo are trademarks owned by or licensed to Georgia-Pacific Consumer Products LP.
Available at your local
SupercenterMANUFACTURER’S COUPON EXPIRES 12/31/2013MANUFACTURER’S COUPON EXPIRES 12/31/2013
©2013 Georgia-Pacific Consumer Products LP. All rights reserved. All trademarks owned by or licensed to Georgia-Pacific Consumer Products LP.
L a u r e n D e C a n d i d o |Glade FSI and Direct Mail
Cashmere Woods
Look for these scents in the Specialty Fragrance section of the Air Freshener aisle.
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L a u r e n D e C a n d i d o |Seatt le ’s Best Cof fee Target Inser t
SBC Publix All The Trimmings Ad (Version 02)
BARCODE
MANUFACTURER’S COUPON EXPIRATION DATE: XX/XX/XXREDEEMABLE AT PUBLIX STORES ONLY
Retailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plus Retailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plus 8¢ handling provided it is redeemed by a consumer at the time of purchase for the 8¢ handling provided it is redeemed by a consumer at the time of purchase for the brand specifi ed. Coupon not properly redeemed will be void and held. Do not double. Reproduction of this coupon is expressly prohibited. Any other use constitutes fraud. Mail to: Seattle’s Best Coffee, PO Box 880212, El Paso, TX 88588-0212. Cash value .001¢. Void where taxed or restricted. Limit one coupon per item purchased.
SBC Publix All The Trimmings Ad (Version 03)
BARCODE
MANUFACTURER’S COUPON EXPIRATION DATE: XX/XX/XXREDEEMABLE AT PUBLIX STORES ONLY
Retailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plus Retailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plus 8¢ handling provided it is redeemed by a consumer at the time of purchase for the 8¢ handling provided it is redeemed by a consumer at the time of purchase for the brand specifi ed. Coupon not properly redeemed will be void and held. Do not double. Reproduction of this coupon is expressly prohibited. Any other use constitutes fraud. Mail to: Seattle’s Best Coffee, PO Box 880212, El Paso, TX 88588-0212. Cash value .001¢. Void where taxed or restricted. Limit one coupon per item purchased.
L a u r e n D e C a n d i d o |Starbucks Costco Connect ion Ad
Say hello to mellow. Indulge in bold.
New
New Starbucks Veranda Blend.™ Whether you prefer a lighter body or more robust flavors, we have the Roast You Love Most.
Light, approachable roast is perfect for summer.
Now available at Costco.® © 2012 Starbucks Coffee Company. All rights reserved.
L a u r e n D e C a n d i d o |Texas HEB Ad
STB-12-099 HEB RG Texas Life Ad (Version 3)
© 2
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Star
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STB-12-099 HEB RG Texas Life Ad (Version 1)
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© 2012 Starbucks Coffee Company. All rights reserved.
L a u r e n D e C a n d i d o |Starbucks Reebok Doubleshot Mai ler
POWER UP AND DOUBLE DOWN.
S AV I N G S I N S I D E
© 2013 North American Coffee Partnership.
OUTSIDE
MANUFACTURER’S COUPON EXPIRES XX/XX/XX
Purchase any ONE (1) Starbucks Doubleshot® 15 oz. can, and get ONE (1) FREE
at participating retailers. (Up to $X.XX Value)
BUY ONE, SHARE ONE
CONSUMER: Only one coupon per purchase. You pay sales tax and/or deposit charge, where applicable. Coupon may not be assigned, transferred or reproduced. Any other use constitutes fraud. Cash value 1/100¢. RETAILER: We will reimburse you for the face value plus 8¢ handling if you and the consumer have complied with our Coupon Redemption Policy available at the redemption address. Mail coupons to: NORTH AMERICAN COFFEE PARTNERSHIP c/o PCC, CMS Dept. 12000, 1 Fawcett Drive, Del Rio, TX 78840. Coupon Expires: 9/30/13. Offer must be redeemed at time of purchase. Starbucks, the Starbucks logo and Starbucks Doubleshot® Espresso are trademarks or registered trademarks of Starbucks Corporation. © 2013 North American Coffee Partnership. All rights reserved. Not redeemable at Starbucks Coffee retail stores.
is a powerful mix of espresso, B vitamins, guarana and ginseng. Just pick your favorite flavor and power through your day.
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INSIDE
L a u r e n D e C a n d i d o |Midwest Dairy Stanchion Sign and Reusable Bag
FOR REFERENCEREPRESENTS WHITE
I got it from local dairy farmers to keep my dairy
fresh and wholesome
INT_104565_8469
X
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00
PMS 183, PMS 290, PMS 123, WHITE
00INT_104565_8469_MDA_FINAL_BAG_Front
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From our family farm to your family fridge.From our family farm to your family fridge.
Now when you spend $15 on farm fresh milk, cheese, or yogurt, we’ll
Thank You with this Free Insulated Dairy Bag to keep your dairy staying fresh all the way to your fridge.
KEEP YOUR
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L a u r e n D e C a n d i d o |Mar t in i Rossi Highl ight the Night 360
INT_104784_13356
X
3100%
3”w x 5”h.000”.000”
00C M Y KPMS XXX or NA
00
INT_104784_13356_MART_Highlight_Bro.ai
Kathy OlivieraLinda Cicero
12.14.2010 | round #1 | Tip Brochure | feedback due: 12.15.10
INT_104784_13356
X
2100%
2.5”w x 8”h.000”.000”
00C M Y KPMS XXX or NA
00
INT_104784_13356_MART_HIGHLTNckr_Rnd2.ai
Kathy OlivieraLinda Cicero
12.14.2010 | round #1 | Highlight Your Night Necker | feedback due: 12.15.10
$3 Off COSMETICS
When you buy ONE (1) Martini & Rossi Asti. See back for details. Good while supplies last.
H I G H L I G H TY O U R N I G H T
$3 Off COSMETICS
When you buy ONE (1) Martini & Rossi Asti
0 0 0 0 0 0 0 0 0 0 0 0
Consumer: Limit one coupon per purchase on product specified. Void if reproduced, transferred, used to purchase products for resale or where prohibited/regulated by law. Consumer pays sales tax. Redeemable at participating retail stores. Valid only in the US. Retailer: Bacardi, P.O. Box XXXXX, El Paso, TX XXXX-XXXX will reimburse the face value of this coupon, plus 8¢, if submitted in compliance with our redemption policy, available upon request. Cash value 1/100th of 1¢. Any use of this coupon not specified herein constitutes fraud. Expiration date X/XX/XX. ©2011 Bacardi INT 104784
M A N U F A C T U R E R ’ S C O U P O N E X P I R E S X X / X X / X X
PURE JOY FROM ITALY
B A C KF R O N T
INT_104784_13356
X
2100%
2.5”w x 8”h.000”.000”
00C M Y KPMS XXX or NA
00
INT_104784_13356_MART_HIGHLTNckr_Rnd2.ai
Kathy OlivieraLinda Cicero
12.14.2010 | round #1 | Highlight Your Night Necker | feedback due: 12.15.10
$3 Off COSMETICS
When you buy ONE (1) Martini & Rossi Asti. See back for details. Good while supplies last.
H I G H L I G H TY O U R N I G H T
$3 Off COSMETICS
When you buy ONE (1) Martini & Rossi Asti
0 0 0 0 0 0 0 0 0 0 0 0
Consumer: Limit one coupon per purchase on product specified. Void if reproduced, transferred, used to purchase products for resale or where prohibited/regulated by law. Consumer pays sales tax. Redeemable at participating retail stores. Valid only in the US. Retailer: Bacardi, P.O. Box XXXXX, El Paso, TX XXXX-XXXX will reimburse the face value of this coupon, plus 8¢, if submitted in compliance with our redemption policy, available upon request. Cash value 1/100th of 1¢. Any use of this coupon not specified herein constitutes fraud. Expiration date X/XX/XX. ©2011 Bacardi INT 104784
M A N U F A C T U R E R ’ S C O U P O N E X P I R E S X X / X X / X X
PURE JOY FROM ITALY
B A C KF R O N T
INT_104784_13356
X
3000%
10”w x 12”h.000”.000”
00C M Y KPMS XXX or NA
00
INT_104784_13356_MART_Highlight_EBCC.ai
Kathy OlivieraLinda Cicero
12.14.2010 | round #1 | Easel Card | feedback due: 12.15.10
When you buy ONE (1) Martini & Rossi Asti. See specially marked bottles for details. Good while supplies last.
$3.00 Off COSMETICS
Cheers to a classy girl’s night in. Dress up, catch
up and light up the evening with Martini & Rossi.
Tips on how to make your night a memorable one.
Display and Take One Catal inaNecker Tip Guide
L a u r e n D e C a n d i d o |Unilever Universe Event (Graphic Design USA Award 2011)
Unilever. Shaping the future.
In this room theme, we would create a ŐĂůĂĐƟĐͲĨŽĐƵƐ�ĚĞƐŝŐŶ͕�ƵƟůŝnjŝŶŐ�ǁŚŝƚĞ�ĚƌĂƉĞƌŝĞƐ�ƚŽ�ĐŽǀĞƌ�ƚŚĞ�ǁĂůůƐ�ǁŝƚŚ�ƐŵĂůů�ďůƵĞͲƚŽŶĞĚ�ůŝŐŚƚƐ�ƉůĂĐĞĚ�behind the fabric to give the suggested appearance of stars, planets etc. The focal point of ƚŚĞ�ƌŽŽŵ�ǁŽƵůĚ�ďĞ�Ă�ĚLJŶĂŵŝĐ�ϯͲ��ĐĞŝůŝŶŐ�centerpiece, featuring intermingling shapes of globes, stars and the Unilever Vitality logo at the heart of it all. We would bring in white furniture ǁŝƚŚ�ƐŝůǀĞƌͲƚŽŶĞĚ�ĂĐĐĞŶƚƐ͕�ĂŶĚ�Ă�ǁŚŝƚĞ͕�ďŽĂƌĚͲƐƚLJůĞĚ�ƚĂďůĞ�ǁŝƚŚ�ƚǁĞŶƚLJ�ĐŚĂŝƌƐ�ƚŽ�accommodate our visitors. This will give the space Ă�ĨƵƚƵƌŝƐƟĐ͕�LJĞƚ�ĨƵŶĐƟŽŶĂů͕�ĂƉƉĞĂƌĂŶĐĞ͘���ƉĂƐƐƉŽƌƚͬƟĐŬĞƚ�ǁŽƵůĚ�ďĞ�ĚŝƐƚƌŝďƵƚĞĚ�ǁŝƚŚ�ĂŶ�ŝƟŶĞƌĂƌLJ�ŽĨ�ϯ�njŽŶĞ�ƐƚĂƟŽŶƐ�ŽƵƌ�ŐƵĞƐƚƐ�ǁŽƵůĚ�ďĞ�ǀŝƐŝƟŶŐ�ŽŶ�ƚŚĞŝƌ�ǀŽLJĂŐĞ�ŝŶƚŽ�ƚŚĞ�ĨƵƚƵƌĞ͘
Where wil l her story take her next? See what she can do for you in the
next chapter.
L a u r e n D e C a n d i d o C o n c e p t o r E x t r a o d i n a i r e & C o p y w r i t e r w i t h F l a i rL a u r e n . D e C a n d i d o @ g m a i l . c o m ( C ) 1 + 6 1 0 + 6 3 9 + 4 111