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Seizing the Windows 10opportunity together
Alex BubbDX Portfolio lead, GamesApril 2015
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Windows Insider Programhttps://insider.windows.com/
Build April 29th – buildwindows.com
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Windows 10 OverviewOpportunity for Games DevelopersTips for MonetizationTooling and ServicesKey Dates and Sign up ResourcesQuestions and Answers
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Windows 10 OverviewOpportunity for Games DevelopersTips for MonetizationTooling and ServicesKey Dates and Sign up ResourcesQuestions and Answers
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One operating systemOne Windows core for all devicesUser experience tailored for each device
One developer platformUniversal apps run on every Windows 10 devicePeripheral compatibility (e.g. Xbox controller).
One storeGlobal distribution with local monetizationUniversal Apps across platforms.
Windows as a serviceFree upgrade* and updates for qualified devices
Windows 10: the next chapter
…and it’s still Windows…Your existing code still works [only better!]
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Easy for users to get & stay
current
Unified core Unified app platformOne Store
A bigger opportunity with one Windows
Windows Phone 7.5
Windows Phone 8Windows Phone 8.1
Windows 8
Xbox One
Windows on Devices
Xbox 360
Windows 8.1
ConvergedOS kernel
Convergedapp model Windows 10
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…and one app platform
Windows universal platform
One Store +One Dev Center
Full Support for Existing Code
SDK +Services
Adaptive User Interface Natural
User Inputs
HolographicConsole
Surface Hub
MobileDevices
+IoT
PC
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A platform for experiences connected across devices
AwareApp experiences adapt at runtime Cortana personal assistant + Live Tiles
MobilePass data across apps + devicesContinuum to park + pick up work
HumanNatural language + inking
Gestures, gaze, + holograms
The Vision : unique and personal experiences.
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Windows 10 OverviewOpportunity for Games DevelopersTips for MonetizationTooling and ServicesKey Dates and Sign up ResourcesQuestions and Answers
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ReachAccess to over a billion Windows devices
Unique experiencesFrom Cortana to holograms
MonetizationFull + flexible business models Global payment coverage
Extending your investmentsProductive tooling and servicesLeverage your existing code + skills
Windows 10 opportunity for Game DevelopersIt’s easier than ever to build one app that runs on every Windows device
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ReachOne large customer base globally on one platform
Global CoverageWindows Store in 242 MarketsDisplayed in 109 languages
Enhanced DiscoveryPersonalized recommendations
Segment-based recommendations
Store affiliate program
Free upgrade*
*For GA + 1 year for qualified devices
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Windows 10 OverviewOpportunity for Games DevelopersTips for MonetizationTooling and ServicesKey Dates and Sign up ResourcesQuestions and Answers
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Do not miss half of the market build for both:
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Connected Gameplay
Start on one device (Tablet) – continue on another (phone)
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10МINSTALLS
MILLIONS $ REVENUE
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Try before you buy
82% of top 50 paid apps use Trial
Trial for paid apps best practice
Bejeweled LiveElectronic Arts
Time LimitedGame Dev TycoonGreenheart Games Pty. Ltd
Feature LimitedChimpactYippee Entertainment
SplemyFormerDroid
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Low Memory Device Support – 512 MB RAM
You can more than double your potential market by optimizing your app to run on low memory devices.
Promoting
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Announce on site, in blog and social channels
Put Windows Store Badges on your site
Don’t forget to tell your players
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Don’t ignore them:
http://www.windowscentral.com/http://wmpoweruser.com/ http://www.winbeta.org/http://mynokiablog.com/http://windowsphonedaily.com/
Popular Windows Phone/Windows sites
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Increased engagement by supporting
all live tile sizes
including large
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Live Tiles – directly influencing engagement.
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Windows 10 OverviewOpportunity for Games DevelopersTips for MonetizationTooling and ServicesKey Dates and Sign up ResourcesQuestions and Answers
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One toolset; one appSupport for C#, HTML/JS, C++, and more
Device-aware runtime light up
One Dev CenterFlexible device family targetingDetailed analytic reports
Existing code welcomeDesktop applicationsMobile websitesCross-platform apps
Extending your investmentsMicrosoft provides the tooling and services to bring your app to market faster
MobileServices
IDE +Designers Cortana +
Push Services
Reach +Monetization
Xbox.com\dev
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Platform unifies Windows core and app model
Windows Core
Services
Store
Notifications
Roaming
Credentials
App model
UI Framework
Windows XAML DirectX HTML
Navigation
Packaging
Contracts
Background
Mobile APIs Xbox APIsDesktop
APIs…
Universal App Platform APIs
DesktopApplication
s(‘Win32’)
Web
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Windows ad mediation – use several ad SDKs
http://blogs.windows.com/buildingapps/2014/11/07/how-to-maximize-the-impact-of-windows-ad-mediation-for-windows-phone/
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One Dev Center
One experienceSubmission for all devices in a single Dev CenterIntegrated Microsoft AdvertisingUpdated documentation+ code samplesStreamlined app submissionOne paymentOne policy and legal agreement
Ready for Windows 10Xbox Live servicesIn-app ad mediation for all devices
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Rolling out in stages…..
Game clip upload, Social features.
Xbox.com/dev
Open to Windows + Xbox devsCross-platform support
Easy to useSame Windows app toolingSame Dev Center management
Xbox Live services on Windows 10
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Windows 10 OverviewOpportunity for Games DevelopersTips for MonetizationTooling and ServicesKey Dates and Sign up ResourcesQuestions and Answers
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Bringing today’s universal apps to windows 10
TodayNothing; continue targeting 8.1Universal App Framework.
Next stepsBuild 29th April.Target Windows 10 mobile + desktopRecompile + resubmit
Q3-2015Adopt adaptive UI in your app | gameTarget additional device families
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Commitment :
Continue to innovate on hardware software and Marketing to make this the best platform for games.
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It is the best time to release on Windows!
Let’s do it.
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XBOX.COM/Dev
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Questions and Answers
Alex Bubb
EMEA Mobile Games Portfolio Management
Microsoft
[email protected] @AlexBubb
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
