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Publishing and Marketing Events Using 25Live. Laura Huff & Alison Joseph Western Carolina University. Problems & Solutions. Problems: Multiple entries No notice of cancellation Low turnout Recruitment & retention Non-participation with R25. Solutions: One entry per event - PowerPoint PPT Presentation
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Laura Huff & Alison JosephWestern Carolina University
Publishing and Marketing Events
Using 25Live
Problems: Multiple entries No notice of cancellation Low turnout Recruitment & retention Non-participation with R25
Problems & Solutions
Solutions: One entry per event Automatic cancellation Increased attendance Better student awareness Improved participation
Stakeholder conversations
IT Support
Initial calendar and pilots
Council of Deans, Executive Council, IT
Campaign and training - https://media.wcu.edu/groups/r25/
Roll-out Approach
Audience
Unit
Venue and Series
Maintenance/Planning
Published Calendars
General Public - http://www.wcu.edu/
Student - http://www.wcu.edu/12.asp
Audience Calendars
College of Fine & Performing Arts - http://www.wcu.edu/3918.asp
College of Business - http://www.wcu.edu/2517.asp
Unit Calendars
Fine and Performing Arts Center - http://www.wcu.edu/fapac/index.html
Venue and Series Calendars
Information Technology - http://www.wcu.edu/27153.asp
Maintenance/Planning Calendars
Name
Event type
Description
Custom attributes
Space relationships
Event Details
Promotional campaigns
Community sites
Email/publisher functions
Social media
Marketing
Promotional Campaigns
Community Sites
Email/Publisher Functions
Social Media
Laura HuffWestern Carolina
University416 HFR Admin. Bldg.Cullowhee, NC [email protected]
Contact Us
Alison JosephWestern Carolina
University440 HFR Admin. Bldg.Cullowhee, NC [email protected]
