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Introduction ACI is a one of the largest Bangladeshi
conglomerates
which operates through three reportable
segments:Pharmaceuticals, Consumer Brands and Agribusiness.
ACI established as the subsidiary of Imperial ChemicalIndustries
(ICI) and it has been incorporated as ICIBangladesh Manufacturers
Limited on January 24, 1973.
The company was renamed as Advanced Chemical
Industries Limited (ACI Limited) on 5 May 1992 ACI is exporting
its Pure Brand products to Australia, UAE,
Kuwait, Saudi Arabia, Bahrain, Qatar and many othercountries to
come into the list.
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New Product SpecificationsACI Pure Chingri Bhaja is a new
product which ACI
Food Ltd has planned to launch
The product is fried shrimps which would be sold insmall packs
of 100 gm & 250gm.
The product is basically the fried shrimps with someadded spices
on top added on as powdered spices to
make it taste a little spicy. Besides other exporting countries,
ACI is now going to
launch their new products in Malaysia
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Micro-environment (Cont...) Competitors
ACI has established a strong brand name for itself and oneof the
top companies in the food & beverage industries.
ACI currently has some very strong local competitors
inMalaysia
Publics
There are mainly two types of public involved to the
company:I. General publics- individual customers
II. Internal publics - managers, employees and so on.
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Macro-environment Analysis Political-Legal
Political stability is a major issue for any company thatmany
companies can suffer due to the unstable
political condition.Legal issues are cause of concern as the
food productsof ACI Foods Limited have to have the minimumquality
standard before being marketed.
EconomicalEconomical stability is vital for any kind of
businessand the food industry would be hit if there is a changein
income levels of an economy.
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SWOT AnalysisStrength
I. ACI has a strong brand nameII. It has chain of retail outlets
to
sell their own products.
WeaknessACI Food Ltd. is a new sector of ACILtd., so basically
it is in the growthstage
OpportunityI. Due to the change in lifestyle the
demand for readymade foodproducts have increased greatly.
II. Expanding business in theinternational market would alwaysbe
an attractive proposition.
ThreatA major threat for ACI Food Ltd. is its
competitors who have very wellestablished brand food products in
themarket.
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ConclusionACI believes that Pure Chingri Bhaja would be a
huge
hit amongst the people judging from the demand ofshrimp in the
local market in Malaysia.
ACI hopes to create an image in the minds of thecustomer as a
reliable & quality conscious product.
The end target is to make Pure Chingri Bhaja a one of a
kind product which would be remembered by thebrand name itself
Pure Chingri Bhaja.
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Thank you all.....
